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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Jurnal EMT KITA E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Ekonomi Manajemen Sistem Informasi International Journal of Economics Development Research (IJEDR) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Minfo Polgan (JMP) Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services The Es Accounting and Finance West Science Social and Humanities Studies IIJSE Majority Science Journal JER PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Oikonomia : Journal of Management Economics and Accounting Archipel: Journal of Indonesian Interdisciplinary Studies Jurnal Pemberdayaan Kepada Masyarakat
Afrizal Afrizal
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Sosialisasi Strategi Pemasaran dalam Meningkatkan Pendapatan UMKM OKM Warung Mala Afrizal; Dedi Lazuardi; Muammar Rinaldi; Ihdina Gustina
Battuta-Jurnal Pemberdayaan Masyarakat Vol 1 No 2 (2024): Edisi Mei
Publisher : LPPM Universitas Battuta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari kegiatan ini untuk Meningkatkan pemahaman pelaku UMKM tentang pentingnya strategi pemasaran, Membekali pelaku UMKM dengan pengetahuan dan keterampilan yang diperlukan untuk menerapkan strategi pemasaran yang efektif, Meningkatkan pendapatan UMKM melalui penerapan strategi pemasaran yang tepat. Penelitian ini menggunakan pendekatan deskriptif dengan metode kualitatif dan kuantitatif (mixed methods). Pendekatan ini dipilih untuk memperoleh pemahaman yang komprehensif tentang efektivitas sosialisasi strategi pemasaran dalam meningkatkan pendapatan UMKM. Untuk meningkatkan pendapatan UMKM OKM Warung Mala bukan hanya harga murah, pilihan yang banyak, serta kualitas rasa yang menjadi tolak ukur, namun pemahaman mengenai lokasi usaha yang strategis serta strategi pemasaran yang tepat juga diperlukan dalam menunjang pendapatan yang dihasilkan oleh UMKM OKM Warung Mala. Dalam pelaksanaannya bukan hanya tempat yang ramai sebagai patokan lokasi usaha yang dipilih tetapi juga bagaimana agar usaha tersebut tidak tertutupi oleh UMKM lainnya. Sehingga dengan demikian masyarakat sekitar akan dengan mudah menemukan UMKM OKM Warung Mala.
Utilization of E-Commerce and Innovation And Thus Their Impact on The Success of Culinary MSMES Businesses in East Medan: Pemanfaatan E-Commerce dan Inovasi Serta Dampaknya terhadap Keberhasilan Usaha UMKM Kuliner di Medan Timur Jennifer Tantri; Afrizal Afrizal
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.312

Abstract

Medan Timur District, covering an area of 8.89 km² with a population of 117,035, serves as a hub for informal economic growth, particularly in the diverse and innovative culinary MSME sector. The shift in consumer behavior toward online shopping via platforms such as GoFood, GrabFood, and ShopeeFood poses challenges for culinary MSMEs due to limitations in technology, digital marketing knowledge, and online business management, which reduce competitiveness and market opportunities. This study aims to examine the impact of e-commerce utilization and innovation on the success of culinary businesses in Medan Timur and provide practical recommendations to support MSME sustainability. The research employs a quantitative descriptive method with a population of 350 culinary MSME actors and a sample of 187 respondents determined using Slovin’s formula with a 5% margin of error. The results indicate that both partially and simultaneously, e-commerce utilization and innovation have a significant effect on business success.
The Influence of Digital Marketing and Service Quality on Consumer Interest in Using the Services of BTSA Logistics Medan: Pengaruh Digital Marketing dan Kualitas Pelayanan terhadap Minat Konsumen Menggunakan Jasa BTSA Logistics Medan Shenny Angelina; Afrizal; Melissa Mangali; Rabel Catayoc
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.321

Abstract

A successful marketing plan is essential for piquing customer interest in buying items, pushing businesses to become more competitive with both local and international rivals. BTSA Logistics, an Indonesian shipping firm, began operations in Medan in 2000. According to data on the quantity of containers and revenue, BTSA Logistics Medan has fallen short of its goals. It is believed that this is due to two key reasons: poor service quality and a digital marketing plan that is still underdeveloped. This study included all 608 clients who completed transactions with BTSA Logistics Medan in 2024. The Slovin formula was used to calculate the study's sample size, which was 241 respondents. The study's findings suggest that digital marketing has a limited impact on interest in utilizing BTSA Logistics Medan's services. Service quality has a partial impact on interest in utilizing BTSA Logistics Medan services. Digital marketing and service quality have a combined impact on interest in utilizing BTSA Logistics Medan services.
The Influence of Green Products and Green Marketing on Consumer Purchase Decisions in Medan Tembung Culinary MSMEs: Pengaruh Green Product dan Green Marketing terhadap Keputusan Pembelian konsumen pada UMKM Kuliner Medan Tembung Carine; Afrizal; Jupert Jasser Abellana; Jessa Labitad
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.372

Abstract

This study aims to analyze the influence of green products and green marketing on consumer purchase decisions in culinary MSMEs in Medan Tembung District. The background of the research is based on the low understanding of MSME actors on the importance of implementing environmentally sound strategies in attracting consumers. The research method used a descriptive quantitative approach by distributing questionnaires to 305 respondents through incidental sampling techniques. The data were analyzed using validity, reliability, and multiple linear regression tests with the help of SPSS 25. The results of the study show that green products and green marketing have a positive and significant effect, both partially and simultaneously, on consumer purchase decisions. This emphasizes that the success of culinary MSMEs is not only determined by the quality of taste and price, but also by a commitment to sustainability practices. The practical implication of this study is the need for MSMEs to strengthen green product strategies through the use of local raw materials, environmentally friendly packaging, and emphasizing green marketing with effective communication on social media to increase competitiveness and consumer loyalty.
The Influence of Lifestyle and Financial Literacy on the Use of Fintech Payments Paylater Among Students of the Faculty of Economics, Prima Indonesia University in Medan: engaruh Gaya Hidup dan Literasi Keuangan Terhadap Penggunaan Fintech Pembayaran Paylater di Kalangan Mahasiswa Fakultas Ekonomi Universitas Prima Indonesia Medan Rivaldo Rivaldo; Afrizal; Melissa Mangali; Earvin John Medina
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.375

Abstract

The rising adoption of financial technology, especially payment options like "buy now, pay later," is becoming more common among young individuals, especially students. This trend is very much connected to people wanting to buy more and more things and how well they can handle their own money. This research seeks to investigate how lifestyle and knowledge of financial matters affect whether students at the Faculty of Economics, Prima Indonesia University, Medan use "buy now, pay later" services. In this study, a quantitative method was used, involving a sample group of 363 people, with the number decided by using the Slovin formula. The results indicated that lifestyle and understanding of finance have a large impact on whether people use "buy now, pay later" fintech services, both separately and as a whole. Both factors together accounted for 41.6% of the behavior related to using "buy now, pay later," with financial understanding being a bigger factor than lifestyle. These conclusions highlight how important it is to increase students' knowledge of finance, so they can use "buy now, pay later" services more carefully and in a way that lasts, without causing money problems later on.
Pengaruh kualitas layanan dan harga terhadap keputusan pembelian di Toko Amanah Grosir Perhiasan Medan Al Munawar Al Munawar; Afrizal Afrizal; Lisa Elianti Nasution
Jurnal Minfo Polgan Vol. 15 No. 1 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i1.16111

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan harga terhadap keputusan pembelian pada Toko Amanah Grosir Perhiasan Medan. Penelitian ini dilatarbelakangi oleh persaingan usaha yang semakin ketat, khususnya pada bisnis grosir perhiasan imitasi, sehingga pelaku usaha perlu memahami faktor-faktor yang mendorong konsumen dalam mengambil keputusan pembelian. Jumlah sampel 135 responden. Hasil Hasil uji-t menunjukkan bahwa variabel kualitas layanan (X₁) memiliki pengaruh yang sangat signifikan terhadap Keputusan Pembelian (Y), dengan nilai t yang dihitung sebesar 4,446, nilai tabel-t sebesar 1.978, dan tingkat signifikansi sebesar 0.000, jauh di bawah batas kritis 0,05. dengan demilikian kualitas layanan memiliki pengaruh yang sangat signifikan terhadap Keputusan Pembelian (Y). Variabel harga (X₂) menunjukkan nilai t yang dihitung sebesar 1,758, nilai tabel-t sebesar 1.978, dan tingkat signifikansi 0.081, jauh di atas batas kritis 0,05. Hal ini menunjukkan harga menunjukkan kecenderungan tidak berpengaruh signifikan terhadap Keputusan Pembelian. Dengan jumlah responden sebanyak 135 orang dan menggunakan dua variabel independen yaitu kualitas layanan (X1) dan harga (X2) terhadap variabel dependen Keputusan Pembelian (Y), diperoleh nilai Fhitung sebesar 13.772 dengan tingkat sig 0,000, nilai df1 adalah 2 dan df2 adalah 132, sehingga diperoleh nilai Ftabel sebesar 3,06 pada taraf signifikansi 5%. maka keputusan yang diambil adalah menolak H₀ dan menerima H₁. Dapat disimpulkan bahwa kualitas layanan dan harga berpengaruh signifikan terhadap Keputusan Pembelian.
The Accounting of Artificial Intelligence Assets: Challenges of Recognition and Measurement of AI as Corporate Assets Afrizal Afrizal; Rosmaria Rosmaria
Archipel: Journal of Indonesian Interdisciplinary Studies Vol. 1 No. 10 (2026): Archipel - June
Publisher : PT. AVID MEDIA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65739/archipel.v1i10.67

Abstract

The rapid proliferation of artificial intelligence (AI) technologies has created a significant gap between corporate economic reality and financial statement disclosure. While firms invest billions of dollars in AI systems, current accounting standards primarily IAS 38 (Intangible Assets) and IAS 16 (Property, Plant and Equipment) were not designed to accommodate the unique characteristics of AI assets. This paper conducts a systematic literature review of 20 peer-reviewed studies published between 2021 and 2024 to examine the challenges of recognising and measuring AI as a corporate asset. The findings identify five critical challenge domains: (1) recognition criteria ambiguity, (2) measurement model insufficiency, (3) rapid obsolescence, (4) data valuation complexity, and (5) ethical and disclosure deficiencies. We propose a five-tiered AI asset classification framework aligned with existing IFRS principles and provide guidance on recognition, measurement, and impairment testing. The study concludes that standard-setters, including the IASB, must urgently revisit intangible asset standards to reflect the economic substance of AI investments and ensure transparent, comparable financial reporting.
Enhancing Consumer Purchase Decisions: The Role of Servicescape, Content Marketing, and Experiential Marketing in Urban Street Food Businesses Alda Claudia Sagala; Afrizal Afrizal; Lisa Elianti Nasution; Desma Erica Maryati Manik
International Journal of Economics Development Research (IJEDR) Vol. 7 No. 2 (2026): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v7i2.11109

Abstract

The café business in Medan is rapidly growing, but increasing competition demands greater innovation in attracting consumers. Warkop & Fresh Milk Kakilima has experienced a decline in sales from 2021 to 2025, indicating a decrease in consumer purchase decisions. This is suspected to be influenced by suboptimal servicescape, content marketing, and experiential marketing, as supported by pre-survey results showing consumer dissatisfaction. Therefore, this study aims to analyze the influence of these three variables on consumer purchase decisions. The population in this study includes all consumers visiting Warkop & Fresh Milk Kakilima, whose exact number cannot be determined. Considering the uncertainty of the population size and the fluctuation of visiting consumers, the sample size was determined based on Hair’s recommendation. Therefore, the researcher decided to use 170 respondents as the research sample. The sampling technique applied is accidental sampling, which involves selecting respondents who are encountered by chance and are willing to participate. Based on the research results, it can be concluded that partially, servicescape, content marketing, and experiential marketing each have a positive and significant influence on purchase decisions at Warkop & Fresh Milk Kakilima Medan, as indicated by the t-value being greater than the t-table value. In addition, simultaneously, these three variables also have a significant effect on purchase decisions, as evidenced by the F-value being greater than the F-table value.
Risk Management Approach in Facing Market Uncertainty for MSMEs in the Culinary Industry Afrizal Afrizal; Friend Zakharia; Nazrantika Sunarto; Romualdus Antonius Geli Koten; Helmi Ali
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6908

Abstract

This study explores how culinary MSMEs in Indonesia implement risk management strategies to cope with market uncertainty influenced by fluctuating consumer demand, digital competition, rising production costs, and unstable supply chains. Employing a qualitative descriptive approach, the research gathered data through interviews, observations, and document reviews involving purposively selected MSME owners. The results show that most culinary MSMEs adopt informal, experience-driven practices to manage risks, focusing on product flexibility, diversified suppliers, cost-control efforts, and proactive digital engagement. The use of social media, online delivery services, and electronic payment systems supports wider customer reach, operational continuity, and more predictable transactions, even though digital literacy limitations and resource constraints continue to hinder optimal adoption. Comparative findings from Surabaya, Bandung/Soreang, Denpasar, Malang, and Sleman/Yogyakarta indicate that MSMEs across regions face similar risk patterns and apply comparable adaptive strategies, suggesting that these issues are structural rather than geographically unique. Overall, the study highlights that resilience among culinary MSMEs is strengthened by agility, practical decision-making, and effective utilization of digital tools. It also points to the importance of expanded institutional support, capability-building initiatives, and accessible risk management frameworks tailored to the needs of micro-enterprise actors.
Improving Community Financial Literacy to Prevent Illegal Online Lending and Investment Fraud Afrizal Afrizal; Sipnarong Kanchanawongpaisan; Muhammad Hafiz Abd.Rashid; Phan Bao Giang; Syahriyal Syahriyal; Eka Nurlina; Stiven Jerry Immanuel Hutabarat
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.500

Abstract

The International Community Service program was implemented in Pematang Johar Village, Deli Serdang Regency, North Sumatra—an emerging semi-periurban area characterized by socioeconomic vulnerabilities that heighten residents’ exposure to illegal online lending and fraudulent investment schemes. Utilizing the Participatory Action Learning and Action Research (PALAR) approach, the program integrated experiential learning, critical reflection, group discussions, and locally relevant case studies to strengthen financial literacy. Evaluation results indicate substantial improvements across key indicators, including knowledge of licensed financial institutions, the ability to identify illegal financial practices, and overall financial prudence. These findings demonstrate that contextualized, community-based financial education effectively enhances risk awareness and encourages safer financial behaviour. The program further provides practical insights for designing scalable and replicable community financial literacy models applicable to similar semi-periurban contexts.
Co-Authors Acep Fatchuroji Ainil Mardiah Ainun Wulandari Al Munawar Al Munawar Alda Claudia Sagala Alfiana Alfiana Amin Al Jawi Andri Soemitra Arief Fahmi Lubis Arnes Yuli Vandika Bakti, Rizal Carine Carissa Emily Wijaya Claudie Tiofanny Debi Masri Dedi Lazuardi Desma Erica Maryati Manik Dian Widyantini Earvin John Medina Eka Nurlina Elisabeth Nainggolan Elisabeth Nainggolan Farah Juniati Meutianingrum Fisy Amalia Friend Zakharia Fuadi Fuadi Fuadi Fuadi Helmi Ali Herlambang, Albert Hildawati Hildawati Hildawati, Hildawati Ihdina Gustina Indra Sulistiana Jennifer Tantri Jessa Labitad Juliana Nasution Jupert Jasser Abellana Kelvin Lie Lisa Elianti Nasution Lisa Elianti Nasution Lisa Elianti Nasution LISTIANA SRI MULATSIH M. Anas M. Shabri Abd. Majid M.Indra Mulia Nasution Marliyah Marliyah, Marliyah Melissa Mangali Melissa Mangali Montaris Silaen Muammar Rinaldi Muh. Aniar Hari Swasono Muhammad Hafiz Abd.Rashid Muhammad Sabir Nasution, Lisa Elianti Nazrantika Sunarto Nuryadin Nuryadin Padila Dwi Kusuma Petrus Loo Phan Bao Giang Rabel Catayoc Rieneke Ryke Kalalo Rifki Ismal Rifky , Sehan Rita Handayani, Rita Rivaldo Rivaldo Romualdus Antonius Geli Koten Rosmaria Rosmaria Sagala, Alda Claudia Saparuddin Siregar Sehan Rifky Shenny Angelina Sinaga, Hommy Dorthy Ellyany Sipnarong Kanchanawongpaisan Sri Rezeki Sri Rezeki Sri Rezeki Stiven Jerry Immanuel Hutabarat Sugianto Sugianto Syahriyal Syahriyal Tanti Widia Nurdiani Tiofanny, Claudie Yusniar Yusniar