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All Journal JURNAL SAINS PEMASARAN INDONESIA Journal of Indonesian Tourism, Hospitality and Recreation Journal of Tourism and Creativity Journal of Enterprise and Development (JED) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Kepariwisataan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of Comprehensive Science Media Riset Bisnis & Manajemen Indonesian Journal of Applied and Industrial Sciences (ESA) Eduvest - Journal of Universal Studies Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) IIJSE Jornal Of Tourism Sciences (Toursci) Journal of Applied Science in Tourism Destination JIMEK
Kristiono Liestiandre, Hanugerah
Bali Tourism Polytechnic
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Neuroscience Social Sciences Other

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Penguatan Storytelling Produk Desa Wisata Bakas Kabupaten Klungkung Hartanti Woro Susianti; Dewa Ayu Made Lily Dianasari; Ni Made Tirtawati; Hanugerah Kristiono Liestiandre; Ida Bagus Putra Negarayana; Ni Luh Nyoman Tri Lilasari; I Gede Gian Saputra Saputra; Dewa Ayu Nyoman Aridayanti
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 2 No. 1 (2022): Jurnal Pengabddian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v2i1.766

Abstract

Bakas Village is a MKP Study Program assisted village that already has a cooperation agreement. With the concept of Community Base Tourism, finally a tourism village governance has been formed as a result of a joint decision between the official village and the Bakas traditional village. After the establishment of governance, efforts are still needed to strengthen products in the form of storytelling, as part of marketing, so that Bakas Village can develop priority programs for its tourism village products. This community service is in the form of training which consists of two stages. The first stage is in the form of training related to strengthening storytelling how to describe an attraction and managing visitors as well as managing the interpretation of tourist village products. The second stage is in the form of technical training in packaging storytelling for digital-based tourism village products. The results of this community service activity are increasing the understanding of Bakas tourism village managers about the components of tourist village products, managing visitors in tourist villages, and managing tourist village product interpretations, as well as strengthening the ability of managers to provide digital-based storytelling of Bakas Village products.
Tata Kelola Desa Wisata Berbasis CHSE di Desa Bakas Kabupaten Klungkung Hanugerah Kristiono Liestiandre; Lily Dianasari Dewa Ayu Made; Ni Made Tirtawati; Hartanti Woro Susianti; Ida Bagus Putra Negarayana; Ni Luh Nyoman Tri Lilasari; Gede Gian Saputra; Dewa Ayu Nyoman Aridayanti
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 1 No. 2 (2021): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (796.617 KB) | DOI: 10.52352/makardhi.v1i2.581

Abstract

The managers and community leaders of Bakas Village admit that they are not ready to manage their village as a tourism village. Another problem is that good governance has not been established in terms of developing a tourism village and there are several conditions for local communities who are not ready to provide services to tourists who come because there is no clear management system. This community service is carried out in 3 stages with participants from all stakeholders. tourist village. The end result of this community service is to increase public understanding of the CHSE-based tourism village governance system, the formation of a tourism management system managed by a professional management agency in the Bakas Village area that accommodates the aspirations of local communities, and increasing the community's ability to provide excellent service with CHSE-based.
PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PENGUNJUNG DI BALI SAFARI & MARINE PARK, GIANYAR Ni Wayan Anandhea Kurniadevi; Hanugerah Kristiono Liestiandre; Ida Bagus Putra Negarayana
JURNAL KEPARIWISATAAN Vol 21 No 2 (2022): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v21i2.850

Abstract

This study aims to determine the effect of experiential marketing on visitor loyalty at Bali Safari & Marine Park, Gianyar. This study used a quantitative approach through the distribution of online questionnaires by determining the sample, namely purposive sampling and the formula for large population samples. The sample in this study was 200 respondents consisting of domestic tourists and foreign tourists. The data in this study were analyzed using multiple linear regression analysis techniques. The results obtained by domestic tourists stated that experiential marketing variables including sense, act, and relate affect loyalty, but feel and think variables do not affect loyalty. Foreign tourists stated that experiential marketing variables including feel, think, and relate had an effect on loyalty, but the sense and act variables had no effect on loyalty. The findings also show that all respondents agree that experiential marketing variables including sense, feel, think, act, and relate silmutanly have an effect on visitor loyalty at Bali Safari & Marine Park Gianyar.
Ketahanan Destinasi Pariwisata Desa Jungut Batu Kecamatan Nusa Penida Daneshwara Cakraverthi Sedana; Hanugerah Kristiono Liestiandre; Hartanti Woro Susianti
JURNAL KEPARIWISATAAN Vol 22 No 2 (2023): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v22i2.1118

Abstract

Tourism Destination Resilience (TDR) is a process and outcome that enables a tourism destination to survive adversity and rise from a crisis or disaster. One of the tourist destinations with serious risks related to emergencies and disasters is Jungut Batu Village. The problems faced by Jungut Batu Village are very complex, starting from its geographical location and the social life of the people to its community's excessive dependence on tourism. This study examines the resilience of tourist destinations in Jungut Batu Village. This study's qualitative data type is collected through interviews, observations, and documentation. The informant determination technique used was purposive sampling and snowball sampling techniques, with the criterion that the informant must be a person or stakeholder who is knowledgeable or has accurate information about tourism destinations in Jungut Batu village and has an important role. Then, the collected data was descriptively and qualitatively analyzed using ten destination resilience stages initiated by PATA 2020. The results showed that Jungut Batu Village had fulfilled every criterion of the ten destination resilience stages proposed by PATA 2020. I am running a few minutes late; my previous meeting is over. And, therefore, was classified as a resilient tourism destination.
Pelatihan Pengelolaan Desa Wisata Dukuh Penaban di Kabupaten Karangasem Woro Susianti; Dewa Ayu Made Lily Dianasari; Ni Made Tirtawati; Hanugerah Kristiono Liestiandre; Ida Bagus Putra Negarayana; Luh Nyoman Tri Lilasari; I Gede Made Sukariyanto; Dewa Ayu Nyoman Aridayanti
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 3 No. 1 (2023): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v3i1.1030

Abstract

The Dukuh Penaban Traditional Village was the chosen location for community service in the Tourism Management Study Program because in Dukuh Penaban there has not been good governance in terms of developing a tourist village. There are still some conditions where local people are not ready to provide services for tourists who come, because there is no clear management system. This community service is therefore, carried out in the form of Tourism Village Management Training, with participants from all stakeholders in the Dukuh Penaban Tourism Village. The outputs of this activity are: The increase of public understanding of the tourism village governance system, the formation of a tourism governance system managed by a professional management agency in the Dukuh Penaban Traditional Village area that accommodates the aspirations of the local community, as well as the increase of community capability in providing excellent service for tourists, thus making Dukuh Penaban a favorite destination in Karangasem Regency. It is highly expected that this activity will provide benefits in the form of increasing human resources from the Dukuh Penaban Tourism Village who are skilled and independent in managing tourism potential in their area in a sustainable manner.
PELATIHAN KOMUNIKASI PEMASARAN DAN TEKNIK PENJUALAN PRODUK KREATIF DI DESA BATURITI KERAMBITAN, KABUPATEN TABANAN Surata, I Ketut; Hanugerah Kristiono Liestiandre; Irene Hanna H. Sihombing; I Putu Utama; Ida Ayu Putri Widawati; Titien Damayanti; Ni Made Eka Mahadewi7; I Wayan Sukma Winarya Prabawa
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i1.1434

Abstract

Baturiti Village, located in the Kerambitan District, Tabanan Regency, is known as the cultural tourism destination "Kokokan" and a center for agriculture. The village has an administrative structure consisting of six Banjar Dinas (community organizations) and two Desa Adat (customary villages). The development of tourism in this village, marked by the presence of the Pokdarwis Baturiti Berseri tourism awareness group, demands an improvement in the skills and professionalism of the community in tourism marketing, destination management, and entrepreneurship. Training in these areas is planned as an effort to enhance services to tourists. The training concept includes marketing aspects and the marketing process, as well as various definitions from experts. Furthermore, the marketing concept aimed at meeting the needs and desires of the target market serves as the foundation for carrying out marketing activities. There are six basic marketing concepts underlying the implementation of marketing activities, such as production concept, product concept, selling concept, marketing concept, social marketing concept, and global marketing concept. The marketing process is explained through steps such as understanding the market, designing customer-oriented marketing strategies, preparing integrated marketing plans and programs, building relationships with customers, and deriving value from customers. Training and the application of these marketing concepts are expected to enhance the performance of tourism and the economy in Baturiti Village.
Pengaruh Memorable Tourism Experience terhadap Kepuasan Wisatawan dan Niat Berkunjung Kembali di Desa Wisata Penglipuran Dewi, Mega Intan Puspita; Tirtawati, Ni Made; Liestiandre, Hanugerah Kristiono
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 22, No 2 (2023): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v22i2.132-148

Abstract

Memorable Tourism Experience is one of the sources that can be an aspect of excellence for destinations because memorable experiences will last for a long time. This will have an impact on tourist satisfaction and increase tourist loyalty to revisit intention . In the Penglipuran Tourism Village, this study was done to ascertain the impact of memorable tourism experiences on tourist satisfaction and revisit intention. This study fills a gap in the prior research by examining the impact of memorable tourism experiences on tourist satisfaction and revisit intention in Penglipuran Tourism Village. The sampling technique uses purposive sampling technique by distributing questionnaires to 170 domestic tourists who have visited Penglipuran Tourism Village at least twice. This type of research uses a quantitative approach with sampling techniques through questionnaires with Likert scales and data analysis using SEM-PLS. The study's findings indicate that there is no significant direct influence between variables related to the memorable tourism experience and revisit intention, but there is a significant direct influence between memorable tourism experience and tourist satisfaction, and there is a significant direct influence between tourist satisfaction and revisit intention, as well as a significant direct influence between tourist satisfaction and the memorable tourism experience.
Are They Still Traveling to Bali Following The Covid-19 Pandemic? Apakah Wisatawan Masih Melakukan Perjalanan ke Bali Setelah Pandemi Covid-19? Liestiandre, Hanugerah Kristiono; Supratayasa, I Gusti Ngurah Agung; Suasapha, Anom Hery; Sumariati, I Dewa Ayu Rai; Ngelambong, Anderson
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 2 August (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.113

Abstract

The world has been significantly impacted by the COVID-19 epidemic, particularly in the travel and tourism sector. Even after the Covid-19 outbreak stopped, the effects in various forms continued to recur. The market segment is also affected by post-pandemic developments in the tourism industry. Geographically, changes in tourist market sectors might present new perspectives and opportunities or new challenges and risks to a tourism destination if it does not adjust quickly to these changes. This pilot study attempts to identify shifts in traveler market patterns that arise in Bali as a global travel destination following the pandemic. It illustrates how changes in market segments have occurred in this destination through tourist arrival data recorded by the National Statistics Bureau. A quantitative comparison analysis approach to the number of tourist visits reveals that there have been changes in nearly every region. The number of visitors to Bali has changed significantly in each region's tourist-generating countries. This study demonstrates that, due to various circumstances, market segment shifts have happened considerably in practically every region and every country. This study offers a crucial overview for formulating strategies and policies for growing the tourism industry after the COVID-19 outbreak.
Peningkatan SDM Lokal Dalam Pariwisata Berkelanjutan di Kota Surakarta Jawa Tengah Wirata, I Nengah; Sumadi , I Gede; Wijayanti, Ni Putu Evi; Darmiati, Made; Liestiandre, Hanugerah Kristiono; Rahmawati; Sarira , Matius Tinna
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i1.1652

Abstract

Sustainable tourism is an important aspect in developing the tourism sector, especially for local tourist destinations which require increased human resource (HR) capacity to manage tourism potential independently and competitively. This community service activity aims to improve the skills of local human resources in the Surakarta City Tourism Village in preparing tour packages and digital marketing. Training is carried out through a participatory approach which includes the delivery of theory, practice of preparing tour packages, and digital marketing simulations. The results of the activity showed that participants were able to understand the basic principles of sustainable tourism, develop attractive tour packages, and utilize digital media for promotion. The evaluation also showed an increase in participants' confidence in developing and marketing tourism products independently. Thus, this training has a positive impact on increasing the capacity of local human resources in managing sustainable tourism. It is hoped that the results of this activity can increase the attractiveness of the Surakarta City Tourism Village and become a model for community empowerment in other tourist destinations.
Huup’s Game Changer:Transforming The Way SMEs Do Business Albertus Aryoseto Putranto Jati; Anom Hery Suasapha; I Wayan Sukma Winarya Prabawa; Ni Made Eka Mahadewi; Hanugerah Kristiono Liestiandre; Luh Nyoman Tri Lilasari
Media Riset Bisnis & Manajemen Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.21358

Abstract

This research delves into the strategic elements crucial to the success of Small and Medium Enterprises (SMEs) within the digital promotion industry. Focusing on Huup Creative, a Bali-based company, the study explores how effective operational practices, strategic technology adoption, and robust financial planning have enabled the company to overcome resource limitations and thrive in the competitive digital landscape. Through qualitative research, including interviews with industry experts and the company's founder, the study identifies key factors that have contributed to Huup Creative's sustainability. The findings emphasize the importance of integrating technology and optimizing resources to enhance competitiveness and market resilience in the rapidly evolving digital economy. This research offers valuable insights for SMEs seeking sustainable growth in the dynamic business environment.
Co-Authors Agustini, Ni Putu Oka Albertus Aryoseto Putranto Jati Anak Agung Ananda Pradnya Pramitha Anom Hery Suasapha Aridayanti, Dewa Ayu Nyoman Asyifa, Melia Sukma Averina Novta Bujung, Glend Elisa Alexander Damayanti, Titien Daneshwara Cakraverthi Sedana Darmiati, Made Dewa Ayu Nyoman Aridayanti Dewi, Mega Intan Puspita Dharma Putra, I Kadek Satria Dianasari, Dewa Ayu Lily Dianasari, Dewa Ayu Made Lily Gede Febrian Govinda Tanjung Ginting, Yanti Mayasari Gunawan Bata Ilyas I Gede Gian Saputra, I Gede I Gede Made Sukariyanto I Gusti Ngurah Agung Suprastayasa I Gusti Putu Ade Pranjaya I Ketut Surata I Putu Utama I Wayan Mertha I Wayan Sukma Winarya Prabawa Ida Bagus Putra Negarayana Ida Bagus Putra Negarayana Ida Bagus Putra, Negarayana Ilyas, Gunawan Bata Irene Hanna H Sihombing Jaya , I Made Agus Kusuma Kadek Melinda Putri Luh Nyoman Tri Lilasari Luh Yusni Wiarti Muhammad Arfin Muhammad Salim Muhammad Danyal Nanoe Rolin Prasetyo Nariyani, Ni Nyoman Negarayana, IB Putra Negarayana, Ida Bagus Putra Ngelambong, Anderson Ni Komang Krisnayani Ni Made Eka Mahadewi Ni Made Eka Mahadewi Ni Made Eka Mahadewi7 Ni Made Tirtawati Ni Putu Evi Wijayanti Ni Wayan Anandhea Kurniadevi Noviani, Ni Komang Nia Prasetyo, Nanoe Rolin Pratisthita, Dewa Ayu Abhinandati Prajna Putra, Pande Gifta Yudhistira Putri Widawati, Ida Ayu Putri, Ni Luh Emi Utami Rahmasari, Kadek Aliani Rahmawati Saraswati, Nyoman Galuh Narendraswari Sarira , Matius Tinna Silitonga, Intan Elma Agustina Siti Aysah Siti Aysah, Siti Suasapha , Anom Hery Sudiksa, I Nyoman Sukariyanto, I Gede Made Sumadi , I Gede Sumariati, I Dewa Ayu Rai Susianti, Hartanti Woro Titien Damayanti Titien Damayanti Tri Lilasari, Luh Nyoman Wahyuni Wati, Ni Kadek Erma Anggara Wayan Mertha, I Widana, Ida Bagus Gede Agung Wirata, I Nengah Wirawan, Damar Adithya Witari, Made Witari, Made Wulandari, Komang Triana