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Digital Marketing Approaches For Tourism Growth: A Study of Puncak Bila, Sidrap Danyal, Muhammad; Damayanti, Titien; Liestiandre, Hanugerah Kristiono
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8092

Abstract

This study explores the effectiveness of digital marketing strategies in increasing tourist visits to Puncak Bila Tourism Park, Sidrap, South Sulawesi. Employing a qualitative descriptive approach through interviews, observations, and documentation, the research examines supporting and constraining factors in digital promotion. Results indicate that social media platforms Instagram, TikTok, and Facebook play a central role in destination branding, strengthened by user-generated content (UGC) that broadens reach organically. Visitor data from 2021 to 2024 show a sharp rise in arrivals, reflecting the positive impact of digital promotion. However, constraints remain, including limited digital skills, insufficient infrastructure, and weak SME integration. To address these gaps, strategic solutions based on the Penta Helix model capacity building, website development, and cross-sector collaboration are recommended. This study enriches theoretical perspectives on destination marketing while providing practical implications for sustainable, community-based tourism development in Indonesia.
Positioning Destinasi Wisata di Bali Perspektif Solo Traveller Kadek Melinda Putri; Luh Yusni Wiarti; Hanugerah Kristiono Liestiandre
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9387

Abstract

This research aims to analyze the positioning of tourism destinations in Bali from the perspective of solo travellers. The rising trend of independent travel highlights the need to understand how solo tourists perceive and select destinations. A quantitative approach was employed by distributing questionnaires to 326 respondents who had experienced solo travel and were familiar with nine global destinations, including Bali. Data analysis techniques used were Multidimensional Scaling (MDS) and Correspondence Analysis (CA). The results indicate that Bali holds a unique and strong position compared to other destinations such as Seoul, Bangkok, and Melbourne. Bali excels in attributes such as comfort, tourist attractions, safety, accessibility, and cultural engagement. Additionally, Bali shares positioning similarities with Reykjavik, particularly in terms of sustainable tourism practices. This study concludes that Bali is a competitive and attractive destination for solo travellers seeking a balance of relaxation, culture, and nature. The findings are expected to serve as a foundation for developing more effective and sustainable destination positioning strategies in the future.
Perception of Service Quality, Price, and Conservation Value Based on Wildlife Value Orientation on the Intention to Return to Bali Bird Park Gianyar Pratisthita, Dewa Ayu Abhinandati Prajna; Damayanti, Titien; Liestiandre, Hanugerah Kristiono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8774

Abstract

This study aims to analyze the influence of service perception and price, conservation value based on Wildlife Value Orientation based on the intention to revisit Bali Bird Park Gianyar. Using a quantitative approach, the research was sampled using a purposive sampling technique, with respondents as many as 450 tourists who had visited Bali Bird Park Gianyar. Data analysis was carried out using the Structural Equation Modeling Partial Least Square (SEM-PLS) approach. The results of the study showed that the p-value was less than 0.05, which was 0.000 with a t-statistic above 1.96 which means: (1) the perception of service quality has a positive effect on the intention to revisit, (2) the perception of price has a positive effect on the intention to visit again, (3) the perception of service quality has a positive effect on the perception of price perception, (4) the perception of service quality has a positive effect on the perception of conservation value, (5) the perception of price has a positive effect on the perception of the value of conservation, (5) the perception of price has a positive effect on the perception of the value of the Perception of conservation value, (6) perception of conservation value has a positive effect on intention to return, (7) perception of conservation value mediates positively the effect of perception of service quality on intention to revisit, (8) perception of conservation value mediates positively the influence of price perception on intention to revisit, and (9) price perception mediates positively the effect of perception of service quality on the perception of conservation value.
Co-Authors Agustini, Ni Putu Oka Albertus Aryoseto Putranto Jati Anak Agung Ananda Pradnya Pramitha Anom Hery Suasapha Aridayanti, Dewa Ayu Nyoman Averina Novta Bujung, Glend Elisa Alexander Damayanti, Titien Daneshwara Cakraverthi Sedana Danyal, Muhammad Darmiati, Made Dewa Ayu Nyoman Aridayanti Dewi, Mega Intan Puspita Dharma Putra, I Kadek Satria Dianasari, Dewa Ayu Lily Dianasari, Dewa Ayu Made Lily Ginting, Yanti Mayasari I Gede Gian Saputra, I Gede I Gede Made Sukariyanto I Gusti Ngurah Agung Suprastayasa I Gusti Putu Ade Pranjaya I Ketut Surata I Putu Utama I Wayan Mertha I Wayan Sukma Winarya Prabawa Ida Bagus Putra Negarayana Ida Bagus Putra Negarayana Ida Bagus Putra, Negarayana Ilyas, Gunawan Bata Irene Hanna H Sihombing Jaya , I Made Agus Kusuma Kadek Melinda Putri Luh Nyoman Tri Lilasari Luh Yusni Wiarti Nariyani, Ni Nyoman Negarayana, IB Putra Negarayana, Ida Bagus Putra Ngelambong, Anderson Ni Komang Krisnayani Ni Made Eka Mahadewi Ni Made Eka Mahadewi Ni Made Eka Mahadewi7 Ni Made Tirtawati Ni Putu Evi Wijayanti Ni Wayan Anandhea Kurniadevi Noviani, Ni Komang Nia Prasetyo, Nanoe Rolin Pratisthita, Dewa Ayu Abhinandati Prajna Putra, Pande Gifta Yudhistira Putri Widawati, Ida Ayu Putri, Ni Luh Emi Utami Rahmasari, Kadek Aliani Rahmawati Saraswati, Nyoman Galuh Narendraswari Sarira , Matius Tinna Silitonga, Intan Elma Agustina Siti Aysah, Siti Suasapha , Anom Hery Sudiksa, I Nyoman Sukariyanto, I Gede Made Sumadi , I Gede Sumariati, I Dewa Ayu Rai Susianti, Hartanti Woro Titien Damayanti Tri Lilasari, Luh Nyoman WAHYUNI Wati, Ni Kadek Erma Anggara Wayan Mertha, I Widana, Ida Bagus Gede Agung Wirata, I Nengah Wirawan, Damar Adithya Witari, Made Witari, Made Wulandari, Komang Triana