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All Journal JURNAL SAINS PEMASARAN INDONESIA JURNAL KEPARIWISATAAN Journal of Indonesian Tourism, Hospitality and Recreation Journal of Tourism and Creativity Journal of Enterprise and Development (JED) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Kepariwisataan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of Comprehensive Science Media Riset Bisnis & Manajemen Indonesian Journal of Applied and Industrial Sciences (ESA) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) IIJSE Jornal Of Tourism Sciences (Toursci) Journal of Applied Science in Tourism Destination JIMEK
Kristiono Liestiandre, Hanugerah
Bali Tourism Polytechnic
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Preferensi Nomadic Tourists Dalam Memilih Akomodasi di Bali Putri, Ni Luh Emi Utami; Negarayana, Ida Bagus Putra; Liestiandre, Hanugerah Kristiono
Journal of Applied Science in Tourism Destination Vol. 2 No. 1 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i1.1545

Abstract

Bali is refocusing into a quality tourist destination to restore tourism after Covid-19 pandemic. Nomadic Tourism is one of the tourism potentials that can be developed. Digital Nomads are people who live in a nomadic way while working remotely using technology and the internet. The purpose of this research is to determine the preferences of Nomadic Tourists in choosing accommodation. This research uses seven attributes, including room, location, service & facilities, food & beverage, cleanliness, security, and value/price. This research uses a quantitative descriptive approach, using conjoint analysis. Collecting data using a questionnaire with a sample of 272 respondents, the sample in this research is divided into two categories, which are Asian Tourist and Western Tourist. The results of this research indicate that there are similarities between Asian Tourists and Western Tourists, which they consider value/price the most in choosing accommodation. The next attribute they consider is security, room, and then cleanliness. There is a difference between Asian and Western Tourists in considering the 5th and 6th attributes. Asian Tourists is more concerned with services & facilities and then location, while Western Tourists is more concerned with location and then services & facilities. The least considered attribute in accommodation selection is food & beverage.
The Influence of Acceptance of RAISA (Robots, Artificial Intelligence, And Service Automation) Technology on Intentions to Use Technology and Intentions to Visit Tourists in Bali Jaya , I Made Agus Kusuma; Suasapha , Anom Hery; Liestiandre, Hanugerah Kristiono
Journal of Applied Science in Tourism Destination Vol. 2 No. 1 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i1.1551

Abstract

The research aims to see how the effect of acceptance of RAISA technology (Robots, Artificial Intelligence, And Service Automation) by tourists on the intention to use RAISA technology with TAM and the intention to visit in Bali. This research was conducted in Bali with 384 respondents who visited Bali and were traveling in Bali. The analytical technique used is descriptive quantitative and Structural Equation Models. The result found that the ease of use of RAISA technology had a positive effect on the perceived use of RAISA technology. The two constructs also have a positive effect on attitudes towards RAISA. And this positive attitude affects the intention to use RAISA technology and the intention to visit Bali with the RAISA technology. However, the perceived usefulness construct of RAISA technology does not affect foreign tourists and has little effect on domestic tourists. This research will help stakeholder providers to understand tourist attitudes regarding the adoption of RAISA technology in Bali in general. Technology engineers and tourism business owners in implementing RAISA technology for tourism in Bali must pay attention to the ease of use and usefulness. And in the application of RAISA technology, human intervention is still needed in tourism services where current technology is still unable to overcome certain complexities and problems. The government needs relevant regulations regarding RAISA technology and human resource development in Bali. This research is still exploring tourism broadly, not specific to any one service or tourism sector. So further research is needed to explore specifically one technology in RAISA, on a particular sector, perspectives on different types of tourists, and the extent to how far RAISA technology can replace existing jobs.
The Influence of Service Quality and Tourist Satisfaction on Tourist Loyalty Visiting Garuda Wisnu Kencana Cultural Park Bali Noviani, Ni Komang Nia; Mahadewi, Ni Made Eka; Mertha, I Wayan; Liestiandre, Hanugerah Kristiono
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11190

Abstract

The level of service quality provided is the main determinant in meeting tourist expectations and highlighting the excellence of a destination. (Tjiptono, 2002). This study aims to determine the effect of service quality and tourist satisfaction on the loyalty of tourists visiting the Garuda Wisnu Kencana Bali Cultural Park. This study used a sampling method, namely purposive Accidental Sampling, with a total of 150 respondents (Hair et al, 2014). The analysis technique in the study was the Structural Equation Modeling (SEM) model with the Partial Least Square (PLS) approach, and using SmartPLS 4.0 software. The results of the study showed that the tourist satisfaction variable had a significant effect on tourist loyalty (p value Sig = 0.000). The service quality variable had a significant effect on tourist satisfaction (p value Sig = 0.000). The service quality variable had a significant effect on tourist loyalty (p value Sig = 0.000). The tourist satisfaction variable can mediate the effect of service quality on tourist loyalty (p value Sig = 0.000).
Motivation for Domestic Tourists to Visit Pemuteran Tourism Village, Buleleng Regency Rahmasari, Kadek Aliani; Dianasari, Dewa Ayu Made Lily; Sukariyanto, I Gede Made; Liestiandre, Hanugerah Kristiono
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.11191

Abstract

Pemuteran Village is famous for its marine tourism, becoming one of the best diving locations in Bali. This study aims to determine the motivation of domestic tourists to visit Pemuteran Tourism Village. This study is descriptive statistics, data collection through surveys, interviews, observations, and documentation. Surveys by 110 respondents, sample collection in the form of accidental sampling. The results of the study of domestic tourist motivation from the variables of novelty seeking and physical motivation averaged 4.13, stress busting and fantasy motivation averaged 4.03 for achievement and social motivation average value of 3.77, family oriented motivation averaged 4.28 and cultural motivation averaged 3.79. The highest variable motivation is family oriented motivation averaged 4.27 and the lowest motivation is Achievement and Social Motivation averaged 3.78. This study produced three clusters of the K-Maen method, namely exploration cluster, escape cluster and countryside vibes cluster.
Influencer Credibility as A Source of Travel Information for Generation Z to Bali Nariyani, Ni Nyoman; Agustini, Ni Putu Oka; Liestiandre, Hanugerah Kristiono
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i10.11670

Abstract

The fast-paced advancement of technology requires tourism business managers to stay informed, particularly about platforms like Instagram, which is especially popular among Generation Z. Many users primarily turn to Instagram for entertainment and information, raising concerns about the reliability of the tourist information shared. This points to a need for better filtering of credible influencers to provide trustworthy tourism insights.This study explores how Generation Z evaluates the credibility of influencers as sources of information about tourism in Bali. Using a quantitative approach and the Multivariate Analysis of Variance Test (MANOVA), the research involved 110 respondents from various tourist categories, utilizing a purposive non-probability sampling method.The findings reveal that both domestic and foreign tourists assess influencers based on their attractiveness, which helps build trust in the content shared. Additionally, both male and female respondents have similar views on influencer credibility. This underscores the importance of establishing stricter criteria for influencer selection to ensure the accuracy of tourism-related information, benefiting both consumers and the tourism sector.
Pengaruh E-WOM Pada Media Sosial Terhadap Keputusan Berkunjung Wisatawan Gen Z Ke Kawasan Strategis Pariwisata Daerah Canggu Saraswati, Nyoman Galuh Narendraswari; Widana, Ida Bagus Gede Agung; Liestiandre, Hanugerah Kristiono
Journal of Tourism and Creativity Vol. 8 No. 1 (2024): Pemberdayaan Masyarakat
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v8i1.45513

Abstract

This study aims to determine the effect of e-wom variables, including the dimensions of intensity, positive valence, negative valence, and content, partially or simultaneously on the decision to visit Gen Z tourists in the Canggu KSPD. The population in this study were domestic tourists, generation Z, with a sample size of 322 respondents using a non-probability sampling technique. Data collection was carried out through a survey method using a research instrument in the form of a questionnaire. The analysis technique used is multiple linear regression analysis. The results of this study indicate that there is an influence of the e-WOM dimensions of intensity, positive valence, negative valence, and content, which have a significant effect partially and simultaneously.
Factor analysis of international tourists' experience quality in visiting Ubud as a tourism destination Liestiandre, Hanugerah Kristiono; Silitonga, Intan Elma Agustina; Wulandari, Komang Triana; Wirawan, Damar Adithya; Dharma Putra, I Kadek Satria
Journal of Indonesian Tourism, Hospitality and Recreation Vol 8, No 2 (2025): October
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v8i2.77286

Abstract

AbstractThis study examines the Quality of Visitor Experience (QoVE) and the segmentation of international visitors to Ubud, Bali. Understanding visitor preferences and the quality of their experiences is essential for identifying market demands, improving tourist satisfaction, and supporting sustainable tourism development. The primary objective of this research is to identify key factors influencing QoVE among repeat international visitors to Ubud. A total of 260 international tourists who had visited Ubud at least twice participated in the study by completing a structured questionnaire. The data were analyzed using Exploratory Factor Analysis (EFA) to uncover underlying dimensions of their travel experiences. The findings revealed three distinct visitor segments based on their preferences: those who prioritize accessibility, those who enjoy crowded, and those seeking holistic enjoyment that includes cultural, natural, and emotional aspects. These insights offer valuable guidance for destination managers in Ubud to improve visitor management strategies. In particular, the results can support the development of targeted marketing campaigns and customized tourism products that enhance visitor satisfaction while preserving Ubud’s cultural identity and environmental sustainability.AbstrakStudi ini mengkaji Kualitas Pengalaman Pengunjung (QoVE) dan segmentasi wisatawan mancanegara ke Ubud, Bali. Memahami preferensi pengunjung dan kualitas pengalaman mereka sangat penting untuk mengidentifikasi permintaan pasar, meningkatkan kepuasan wisatawan, dan mendukung pembangunan pariwisata berkelanjutan. Tujuan utama penelitian ini adalah mengidentifikasi faktor-faktor kunci yang memengaruhi QoVE di antara wisatawan mancanegara yang kembali ke Ubud. Sebanyak 260 wisatawan mancanegara yang telah mengunjungi Ubud setidaknya dua kali berpartisipasi dalam studi ini dengan mengisi kuesioner terstruktur. Data dianalisis menggunakan Analisis Faktor Eksploratori (EFA) untuk mengungkap dimensi-dimensi yang mendasari pengalaman perjalanan mereka. Temuan ini mengungkapkan tiga segmen pengunjung yang berbeda berdasarkan preferensi mereka: mereka yang memprioritaskan aksesibilitas, mereka yang menikmati keramaian, dan mereka yang mencari kenikmatan holistik yang mencakup aspek budaya, alam, dan emosional. Wawasan ini menawarkan panduan berharga bagi pengelola destinasi di Ubud untuk meningkatkan strategi manajemen pengunjung. Secara khusus, hasil ini dapat mendukung pengembangan kampanye pemasaran yang terarah dan produk wisata yang disesuaikan untuk meningkatkan kepuasan pengunjung sekaligus melestarikan identitas budaya dan keberlanjutan lingkungan Ubud.
Destination Image, Memorable Tourism Experience, and Tourist Satisfaction as Determinants of Revisit Intentions in Rammang-Rammang Tourism Village Wahyuni; Sudiksa, I Nyoman; Liestiandre, Hanugerah Kristiono
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8077

Abstract

This study explores how destination image, memorable tourism experience (MTE), and tourist satisfaction influence revisit intentions to Rammang-Rammang Tourism Village, South Sulawesi. A survey of 380 tourists was analyzed using PLS-SEM. Results reveal that destination image and MTE significantly affect revisit intention, while tourist satisfaction serves as both a direct predictor and partial mediator. These findings suggest that strong perceptions and meaningful experiences, when reinforced by satisfaction, enhance tourists’ loyalty. The model shows moderate to strong explanatory power, with predictive relevance confirming its robustness. The study contributes to tourism behavior literature by demonstrating the mediating role of satisfaction between image, experience, and loyalty. For practice, it emphasizes the need for destination managers to align promotional images with authentic experiences, improve infrastructure and services, and design participatory community-based programs. Such strategies not only strengthen revisit intentions but also support sustainable tourism development in Rammang-Rammang.
Digital Marketing Approaches For Tourism Growth: A Study of Puncak Bila, Sidrap Danyal, Muhammad; Damayanti, Titien; Liestiandre, Hanugerah Kristiono
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8092

Abstract

This study explores the effectiveness of digital marketing strategies in increasing tourist visits to Puncak Bila Tourism Park, Sidrap, South Sulawesi. Employing a qualitative descriptive approach through interviews, observations, and documentation, the research examines supporting and constraining factors in digital promotion. Results indicate that social media platforms Instagram, TikTok, and Facebook play a central role in destination branding, strengthened by user-generated content (UGC) that broadens reach organically. Visitor data from 2021 to 2024 show a sharp rise in arrivals, reflecting the positive impact of digital promotion. However, constraints remain, including limited digital skills, insufficient infrastructure, and weak SME integration. To address these gaps, strategic solutions based on the Penta Helix model capacity building, website development, and cross-sector collaboration are recommended. This study enriches theoretical perspectives on destination marketing while providing practical implications for sustainable, community-based tourism development in Indonesia.
Positioning Destinasi Wisata di Bali Perspektif Solo Traveller Kadek Melinda Putri; Luh Yusni Wiarti; Hanugerah Kristiono Liestiandre
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9387

Abstract

This research aims to analyze the positioning of tourism destinations in Bali from the perspective of solo travellers. The rising trend of independent travel highlights the need to understand how solo tourists perceive and select destinations. A quantitative approach was employed by distributing questionnaires to 326 respondents who had experienced solo travel and were familiar with nine global destinations, including Bali. Data analysis techniques used were Multidimensional Scaling (MDS) and Correspondence Analysis (CA). The results indicate that Bali holds a unique and strong position compared to other destinations such as Seoul, Bangkok, and Melbourne. Bali excels in attributes such as comfort, tourist attractions, safety, accessibility, and cultural engagement. Additionally, Bali shares positioning similarities with Reykjavik, particularly in terms of sustainable tourism practices. This study concludes that Bali is a competitive and attractive destination for solo travellers seeking a balance of relaxation, culture, and nature. The findings are expected to serve as a foundation for developing more effective and sustainable destination positioning strategies in the future.
Co-Authors Agustini, Ni Putu Oka Albertus Aryoseto Putranto Jati Anak Agung Ananda Pradnya Pramitha Anom Hery Suasapha Aridayanti, Dewa Ayu Nyoman Asyifa, Melia Sukma Averina Novta Bujung, Glend Elisa Alexander Damayanti, Titien Daneshwara Cakraverthi Sedana Danyal, Muhammad Darmiati, Made Dewa Ayu Nyoman Aridayanti Dewi, Mega Intan Puspita Dharma Putra, I Kadek Satria Dianasari, Dewa Ayu Lily Dianasari, Dewa Ayu Made Lily Ginting, Yanti Mayasari Gunawan Bata Ilyas I Gede Gian Saputra, I Gede I Gede Made Sukariyanto I Gusti Ngurah Agung Suprastayasa I Gusti Putu Ade Pranjaya I Ketut Surata I Putu Utama I Wayan Mertha I Wayan Sukma Winarya Prabawa Ida Bagus Putra Negarayana Ida Bagus Putra Negarayana Ida Bagus Putra, Negarayana Ilyas, Gunawan Bata Irene Hanna H Sihombing Jaya , I Made Agus Kusuma Kadek Melinda Putri Luh Nyoman Tri Lilasari Luh Yusni Wiarti Muhammad Arfin Muhammad Salim Nanoe Rolin Prasetyo Nariyani, Ni Nyoman Negarayana, IB Putra Negarayana, Ida Bagus Putra Ngelambong, Anderson Ni Komang Krisnayani Ni Made Eka Mahadewi Ni Made Eka Mahadewi Ni Made Eka Mahadewi7 Ni Made Tirtawati Ni Putu Evi Wijayanti Ni Wayan Anandhea Kurniadevi Noviani, Ni Komang Nia Prasetyo, Nanoe Rolin Pratisthita, Dewa Ayu Abhinandati Prajna Putra, Pande Gifta Yudhistira Putri Widawati, Ida Ayu Putri, Ni Luh Emi Utami Rahmasari, Kadek Aliani Rahmawati Saraswati, Nyoman Galuh Narendraswari Sarira , Matius Tinna Silitonga, Intan Elma Agustina Siti Aysah Siti Aysah, Siti Suasapha , Anom Hery Sudiksa, I Nyoman Sukariyanto, I Gede Made Sumadi , I Gede Sumariati, I Dewa Ayu Rai Susianti, Hartanti Woro Titien Damayanti Tri Lilasari, Luh Nyoman WAHYUNI Wati, Ni Kadek Erma Anggara Wayan Mertha, I Widana, Ida Bagus Gede Agung Wirata, I Nengah Wirawan, Damar Adithya Witari, Made Witari, Made Wulandari, Komang Triana