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All Journal JURNAL SAINS PEMASARAN INDONESIA Journal of Indonesian Tourism, Hospitality and Recreation Journal of Tourism and Creativity Journal of Enterprise and Development (JED) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Kepariwisataan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of Comprehensive Science Media Riset Bisnis & Manajemen Indonesian Journal of Applied and Industrial Sciences (ESA) Eduvest - Journal of Universal Studies Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) IIJSE Jornal Of Tourism Sciences (Toursci) Journal of Applied Science in Tourism Destination JIMEK
Kristiono Liestiandre, Hanugerah
Bali Tourism Polytechnic
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Neuroscience Social Sciences Other

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Pengaruh E-WOM Pada Media Sosial Terhadap Keputusan Berkunjung Wisatawan Gen Z Ke Kawasan Strategis Pariwisata Daerah Canggu Saraswati, Nyoman Galuh Narendraswari; Widana, Ida Bagus Gede Agung; Liestiandre, Hanugerah Kristiono
Journal of Tourism and Creativity Vol. 8 No. 1 (2024): Pemberdayaan Masyarakat
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v8i1.45513

Abstract

This study aims to determine the effect of e-wom variables, including the dimensions of intensity, positive valence, negative valence, and content, partially or simultaneously on the decision to visit Gen Z tourists in the Canggu KSPD. The population in this study were domestic tourists, generation Z, with a sample size of 322 respondents using a non-probability sampling technique. Data collection was carried out through a survey method using a research instrument in the form of a questionnaire. The analysis technique used is multiple linear regression analysis. The results of this study indicate that there is an influence of the e-WOM dimensions of intensity, positive valence, negative valence, and content, which have a significant effect partially and simultaneously.
Factor analysis of international tourists' experience quality in visiting Ubud as a tourism destination Liestiandre, Hanugerah Kristiono; Silitonga, Intan Elma Agustina; Wulandari, Komang Triana; Wirawan, Damar Adithya; Dharma Putra, I Kadek Satria
Journal of Indonesian Tourism, Hospitality and Recreation Vol 8, No 2 (2025): October
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v8i2.77286

Abstract

AbstractThis study examines the Quality of Visitor Experience (QoVE) and the segmentation of international visitors to Ubud, Bali. Understanding visitor preferences and the quality of their experiences is essential for identifying market demands, improving tourist satisfaction, and supporting sustainable tourism development. The primary objective of this research is to identify key factors influencing QoVE among repeat international visitors to Ubud. A total of 260 international tourists who had visited Ubud at least twice participated in the study by completing a structured questionnaire. The data were analyzed using Exploratory Factor Analysis (EFA) to uncover underlying dimensions of their travel experiences. The findings revealed three distinct visitor segments based on their preferences: those who prioritize accessibility, those who enjoy crowded, and those seeking holistic enjoyment that includes cultural, natural, and emotional aspects. These insights offer valuable guidance for destination managers in Ubud to improve visitor management strategies. In particular, the results can support the development of targeted marketing campaigns and customized tourism products that enhance visitor satisfaction while preserving Ubud’s cultural identity and environmental sustainability.AbstrakStudi ini mengkaji Kualitas Pengalaman Pengunjung (QoVE) dan segmentasi wisatawan mancanegara ke Ubud, Bali. Memahami preferensi pengunjung dan kualitas pengalaman mereka sangat penting untuk mengidentifikasi permintaan pasar, meningkatkan kepuasan wisatawan, dan mendukung pembangunan pariwisata berkelanjutan. Tujuan utama penelitian ini adalah mengidentifikasi faktor-faktor kunci yang memengaruhi QoVE di antara wisatawan mancanegara yang kembali ke Ubud. Sebanyak 260 wisatawan mancanegara yang telah mengunjungi Ubud setidaknya dua kali berpartisipasi dalam studi ini dengan mengisi kuesioner terstruktur. Data dianalisis menggunakan Analisis Faktor Eksploratori (EFA) untuk mengungkap dimensi-dimensi yang mendasari pengalaman perjalanan mereka. Temuan ini mengungkapkan tiga segmen pengunjung yang berbeda berdasarkan preferensi mereka: mereka yang memprioritaskan aksesibilitas, mereka yang menikmati keramaian, dan mereka yang mencari kenikmatan holistik yang mencakup aspek budaya, alam, dan emosional. Wawasan ini menawarkan panduan berharga bagi pengelola destinasi di Ubud untuk meningkatkan strategi manajemen pengunjung. Secara khusus, hasil ini dapat mendukung pengembangan kampanye pemasaran yang terarah dan produk wisata yang disesuaikan untuk meningkatkan kepuasan pengunjung sekaligus melestarikan identitas budaya dan keberlanjutan lingkungan Ubud.
Perception of Service Quality, Price, and Conservation Value Based on Wildlife Value Orientation on the Intention to Return to Bali Bird Park Gianyar Pratisthita, Dewa Ayu Abhinandati Prajna; Damayanti, Titien; Liestiandre, Hanugerah Kristiono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8774

Abstract

This study aims to analyze the influence of service perception and price, conservation value based on Wildlife Value Orientation based on the intention to revisit Bali Bird Park Gianyar. Using a quantitative approach, the research was sampled using a purposive sampling technique, with respondents as many as 450 tourists who had visited Bali Bird Park Gianyar. Data analysis was carried out using the Structural Equation Modeling Partial Least Square (SEM-PLS) approach. The results of the study showed that the p-value was less than 0.05, which was 0.000 with a t-statistic above 1.96 which means: (1) the perception of service quality has a positive effect on the intention to revisit, (2) the perception of price has a positive effect on the intention to visit again, (3) the perception of service quality has a positive effect on the perception of price perception, (4) the perception of service quality has a positive effect on the perception of conservation value, (5) the perception of price has a positive effect on the perception of the value of conservation, (5) the perception of price has a positive effect on the perception of the value of the Perception of conservation value, (6) perception of conservation value has a positive effect on intention to return, (7) perception of conservation value mediates positively the effect of perception of service quality on intention to revisit, (8) perception of conservation value mediates positively the influence of price perception on intention to revisit, and (9) price perception mediates positively the effect of perception of service quality on the perception of conservation value.
Synergizing digitalization and sustainability in tourism: Impacts, implications, and pathways Gunawan Bata Ilyas; Hanugerah Kristiono Liestiandre; Yanti Mayasari Ginting; Siti Aysah; Nanoe Rolin Prasetyo
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-2 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5iSpecial-Issue-2.8162

Abstract

Purpose — This research article examines the intricate interplay between digitalization and sustainability in the context of the tourism industry. The purpose of this study is to explore how the integration of digital technologies can enhance sustainable practices within the tourism sector while also identifying potential challenges. Method — The research methodology involves a combination of literature review, case studies, surveys, and interviews to provide a comprehensive analysis of the subject.Result — The research findings highlight the transformative impact of digitalization on the tourism experience. Online platforms and mobile applications have revolutionized travel planning and personalized itineraries, while also fostering a growing awareness of sustainability among tourists. Through case studies, successful instances of the harmonious convergence of digitalization and sustainability are presented, showcasing innovative approaches to destination management, energy efficiency, and community engagement.Contribution — The research informs stakeholders, offering a roadmap for responsible, tech-enhanced tourism. It emphasizes balanced personalization, cultural preservation, stakeholder collaboration, digital literacy, and equitable access to digital tourism benefits.
Mathematical Analysis of Overtourism and Carrying Capacity in Bali Tourism Using a Logistics Growth Model Asyifa, Melia Sukma; Liestiandre, Hanugerah Kristiono; Muhammad Salim, Muhammad Arfin
Jurnal Toursci Vol 3 No 5 (2026): Vol 3 No 5 April 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v3i4.1163

Abstract

Background. The growth of tourism in Bali has become a complex and multidimensional phenomenon, where the increase in tourist numbers has a significant economic impact but also triggers environmental, social, and cultural pressures. Overtourism occurs when the number of tourists exceeds a destination's carrying capacity, creating an imbalance in the system. Empirical studies show that the post-pandemic surge in tourism has a positive economic impact but also increases pressure on the environment and infrastructure. Aims. This research develops a dynamic logistics growth-based mathematical model to explain the relationship between the number of tourists and the capacity to accommodate in Bali's tourism system. The model is formulated as a nonlinear differential system in which capacity is treated as a time variable. Results. The results of the analysis show that carrying capacity is dynamic and degrades as tourist pressure accumulates. Conclusion. This study introduces the concept of effective capacity and shows that overtourism is an endogenous phenomenon in the tourism system.
The Influence of Affiliate Marketing on Millennial Tourists’ Intention To Visit Bali with Brand Trust as A Mediating Variable Gede Febrian Govinda Tanjung; Hanugerah Kristiono Liestiandre; Ni Made Tirtawati
Eduvest - Journal of Universal Studies Vol. 6 No. 7 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i7.53347

Abstract

Digital marketing transformation has reshaped tourist decision-making, particularly among millennials who rely heavily on influencer-generated content. This study investigates the influence of affiliate marketing on millennials’ intention to visit Bali, with brand trust serving as a mediating variable. Adopting a quantitative approach, data were collected from 500 respondents who had never visited Bali but had been exposed to affiliate marketing content. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed for data analysis. The results indicate that affiliate marketing has a positive and significant direct effect on both brand trust and visit intention. Brand trust, in turn, significantly enhances visit intention and partially mediates the relationship between affiliate marketing and visit intention. The indirect effect through brand trust is stronger than the direct effect, underscoring the central role of trust in digital tourism marketing. These findings contribute to the digital marketing and tourism literature and offer actionable implications for destination managers seeking to design trust-oriented affiliate marketing strategies to attract millennial tourists to Bali.
Destination Image, Memorable Tourism Experience, and Tourist Satisfaction as Determinants of Revisit Intentions in Rammang-Rammang Tourism Village Wahyuni; I Nyoman Sudiksa; Hanugerah Kristiono Liestiandre
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8077

Abstract

This study explores how destination image, memorable tourism experience (MTE), and tourist satisfaction influence revisit intentions to Rammang-Rammang Tourism Village, South Sulawesi. A survey of 380 tourists was analyzed using PLS-SEM. Results reveal that destination image and MTE significantly affect revisit intention, while tourist satisfaction serves as both a direct predictor and partial mediator. These findings suggest that strong perceptions and meaningful experiences, when reinforced by satisfaction, enhance tourists’ loyalty. The model shows moderate to strong explanatory power, with predictive relevance confirming its robustness. The study contributes to tourism behavior literature by demonstrating the mediating role of satisfaction between image, experience, and loyalty. For practice, it emphasizes the need for destination managers to align promotional images with authentic experiences, improve infrastructure and services, and design participatory community-based programs. Such strategies not only strengthen revisit intentions but also support sustainable tourism development in Rammang-Rammang.
Digital Marketing Approaches For Tourism Growth: A Study of Puncak Bila, Sidrap Muhammad Danyal; Titien Damayanti; Hanugerah Kristiono Liestiandre
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8092

Abstract

This study explores the effectiveness of digital marketing strategies in increasing tourist visits to Puncak Bila Tourism Park, Sidrap, South Sulawesi. Employing a qualitative descriptive approach through interviews, observations, and documentation, the research examines supporting and constraining factors in digital promotion. Results indicate that social media platforms Instagram, TikTok, and Facebook play a central role in destination branding, strengthened by user-generated content (UGC) that broadens reach organically. Visitor data from 2021 to 2024 show a sharp rise in arrivals, reflecting the positive impact of digital promotion. However, constraints remain, including limited digital skills, insufficient infrastructure, and weak SME integration. To address these gaps, strategic solutions based on the Penta Helix model capacity building, website development, and cross-sector collaboration are recommended. This study enriches theoretical perspectives on destination marketing while providing practical implications for sustainable, community-based tourism development in Indonesia.
Positioning Destinasi Wisata di Bali Perspektif Solo Traveller Kadek Melinda Putri; Luh Yusni Wiarti; Hanugerah Kristiono Liestiandre
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9387

Abstract

This research aims to analyze the positioning of tourism destinations in Bali from the perspective of solo travellers. The rising trend of independent travel highlights the need to understand how solo tourists perceive and select destinations. A quantitative approach was employed by distributing questionnaires to 326 respondents who had experienced solo travel and were familiar with nine global destinations, including Bali. Data analysis techniques used were Multidimensional Scaling (MDS) and Correspondence Analysis (CA). The results indicate that Bali holds a unique and strong position compared to other destinations such as Seoul, Bangkok, and Melbourne. Bali excels in attributes such as comfort, tourist attractions, safety, accessibility, and cultural engagement. Additionally, Bali shares positioning similarities with Reykjavik, particularly in terms of sustainable tourism practices. This study concludes that Bali is a competitive and attractive destination for solo travellers seeking a balance of relaxation, culture, and nature. The findings are expected to serve as a foundation for developing more effective and sustainable destination positioning strategies in the future.
Co-Authors Agustini, Ni Putu Oka Albertus Aryoseto Putranto Jati Anak Agung Ananda Pradnya Pramitha Anom Hery Suasapha Aridayanti, Dewa Ayu Nyoman Asyifa, Melia Sukma Averina Novta Bujung, Glend Elisa Alexander Damayanti, Titien Daneshwara Cakraverthi Sedana Darmiati, Made Dewa Ayu Nyoman Aridayanti Dewi, Mega Intan Puspita Dharma Putra, I Kadek Satria Dianasari, Dewa Ayu Lily Dianasari, Dewa Ayu Made Lily Gede Febrian Govinda Tanjung Ginting, Yanti Mayasari Gunawan Bata Ilyas I Gede Gian Saputra, I Gede I Gede Made Sukariyanto I Gusti Ngurah Agung Suprastayasa I Gusti Putu Ade Pranjaya I Ketut Surata I Putu Utama I Wayan Mertha I Wayan Sukma Winarya Prabawa Ida Bagus Putra Negarayana Ida Bagus Putra Negarayana Ida Bagus Putra, Negarayana Ilyas, Gunawan Bata Irene Hanna H Sihombing Jaya , I Made Agus Kusuma Kadek Melinda Putri Luh Nyoman Tri Lilasari Luh Yusni Wiarti Muhammad Arfin Muhammad Salim Muhammad Danyal Nanoe Rolin Prasetyo Nariyani, Ni Nyoman Negarayana, IB Putra Negarayana, Ida Bagus Putra Ngelambong, Anderson Ni Komang Krisnayani Ni Made Eka Mahadewi Ni Made Eka Mahadewi Ni Made Eka Mahadewi7 Ni Made Tirtawati Ni Putu Evi Wijayanti Ni Wayan Anandhea Kurniadevi Noviani, Ni Komang Nia Prasetyo, Nanoe Rolin Pratisthita, Dewa Ayu Abhinandati Prajna Putra, Pande Gifta Yudhistira Putri Widawati, Ida Ayu Putri, Ni Luh Emi Utami Rahmasari, Kadek Aliani Rahmawati Saraswati, Nyoman Galuh Narendraswari Sarira , Matius Tinna Silitonga, Intan Elma Agustina Siti Aysah Siti Aysah, Siti Suasapha , Anom Hery Sudiksa, I Nyoman Sukariyanto, I Gede Made Sumadi , I Gede Sumariati, I Dewa Ayu Rai Susianti, Hartanti Woro Titien Damayanti Titien Damayanti Tri Lilasari, Luh Nyoman Wahyuni Wati, Ni Kadek Erma Anggara Wayan Mertha, I Widana, Ida Bagus Gede Agung Wirata, I Nengah Wirawan, Damar Adithya Witari, Made Witari, Made Wulandari, Komang Triana