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All Journal JURNAL SAINS PEMASARAN INDONESIA Journal of Indonesian Tourism, Hospitality and Recreation Journal of Tourism and Creativity Journal of Enterprise and Development (JED) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Kepariwisataan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of Comprehensive Science Media Riset Bisnis & Manajemen Indonesian Journal of Applied and Industrial Sciences (ESA) Eduvest - Journal of Universal Studies Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) IIJSE Jornal Of Tourism Sciences (Toursci) Journal of Applied Science in Tourism Destination JIMEK
Kristiono Liestiandre, Hanugerah
Bali Tourism Polytechnic
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Neuroscience Social Sciences Other

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The Influence of Instagram Social Media Promotion on Domestic Tourists' Decision to Visit Pandawa Beach Tourist Attraction Wati, Ni Kadek Erma Anggara; Wayan Mertha, I; Kristiono Liestiandre, Hanugerah
Journal of Comprehensive Science Vol. 3 No. 9 (2024): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v3i9.971

Abstract

At Present, Instagram significantly influences someone's interest in traveling to a place or tourist attraction. For example, many things can influence someone or tourists to visit, such as interesting content created by the managers of a tourist attraction. Currently, many tourist attraction accounts promote their tourism products through content on Instagram, such as videos or photos showcasing their products. There are also many Bali Tourism Instagram accounts that are popular among Indonesian tourists, especially millennials, making it easier for tourists to visit One of the attractions in Bali, the aim of this study is to identify the Influence of Social Media Promotion on Instagram Towards the Decision of Domestic Tourists to Visit Pandawa Beach Tourist Attraction.
PELATIHAN KOMUNIKASI PEMASARAN DAN TEKNIK PENJUALAN PRODUK KREATIF DI DESA BATURITI KERAMBITAN, KABUPATEN TABANAN Surata, I Ketut; Hanugerah Kristiono Liestiandre; Irene Hanna H. Sihombing; I Putu Utama; Ida Ayu Putri Widawati; Titien Damayanti; Ni Made Eka Mahadewi7; I Wayan Sukma Winarya Prabawa
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i1.1434

Abstract

Baturiti Village, located in the Kerambitan District, Tabanan Regency, is known as the cultural tourism destination "Kokokan" and a center for agriculture. The village has an administrative structure consisting of six Banjar Dinas (community organizations) and two Desa Adat (customary villages). The development of tourism in this village, marked by the presence of the Pokdarwis Baturiti Berseri tourism awareness group, demands an improvement in the skills and professionalism of the community in tourism marketing, destination management, and entrepreneurship. Training in these areas is planned as an effort to enhance services to tourists. The training concept includes marketing aspects and the marketing process, as well as various definitions from experts. Furthermore, the marketing concept aimed at meeting the needs and desires of the target market serves as the foundation for carrying out marketing activities. There are six basic marketing concepts underlying the implementation of marketing activities, such as production concept, product concept, selling concept, marketing concept, social marketing concept, and global marketing concept. The marketing process is explained through steps such as understanding the market, designing customer-oriented marketing strategies, preparing integrated marketing plans and programs, building relationships with customers, and deriving value from customers. Training and the application of these marketing concepts are expected to enhance the performance of tourism and the economy in Baturiti Village.
Pendampingan Tata Kelola Desa Wisata Sidan, Kabupaten Gianyar Aridayanti, Dewa Ayu Nyoman; Dianasari, Dewa Ayu Made Lily; Liestiandre, Hanugerah Kristiono; Tirtawati, Ni Made; Widana, Ida BAgus Gede Agung; Ida Bagus Putra, Negarayana
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1459

Abstract

Desa wisata Sidan merupakan sebuah desa wisata rintisan yang memiliki potensi wisata berupa kekayaan sumber daya alam utamanya berupa persawahan. Hal ini menjadikan pengelola memilih untuk mengembangankan produk wisata berbasis ekowisata, dimana sumber daya alam yang dimiliki dikelola dengan mengedepanan konservasi dan edukasi. Namun dalam pengembangannya, belum terdapat tata kelola yang baik sehingga hal tersebut menjadi salah satu kendala bagi pengembangan Desa Wisata Sidan. Pengabdian kepada masyarakat ini dilakukan dalam bentuk pendampingan tata kelola desa wisata, dengan peserta seluruh pemangku kepentingan di Desa Wisata Sidan. Output dari kegiatan ini adalah meningkatnya pemahaman masyarakat tentang sistem tata kelola desa wisata, terbentuknya sistem tata kelola pariwisata secara profesional di wilayah Desa Sidan yang mengakomodir aspirasi masyarakat lokal sehingga Desa Wisata Sidan dapat berkembang. Dengan kegiatan ini diharapkan akan memberikan manfaat berupa meningkatnya SDM dari Desa Wisata Sidan yang terampil dan mandiri dalam mengelola potensi wisata di daerahnya secara berkelanjutan. Kegiatan ini juga diharapkan dapat meningkatkan kapasitas sumber daya manusia di Desa Wisata Sidan, menjadikan mereka lebih terampil dan mandiri dalam mengelola potensi wisata yang dimiliki.
Implementation of Sustainable Development Goals (SDGs) in Tourism Management in Pemuteran Tourism Village Putra, Pande Gifta Yudhistira; Dianasari, Dewa Ayu Lily; Sukariyanto, I Gede Made; Liestiandre, Hanugerah Kristiono
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11192

Abstract

This study evaluates the implementation of SDGs in tourism management in Pemuteran Tourism Village which focuses on all SDGs points (18 SDGs). Using a qualitative approach with interviews, observations, documentation and literature studies. This study found that Pemuteran Tourism Village has generally succeeded in implementing SDGs. This is reflected in sustainable tourism practices that create jobs, increase environmental awareness through environmental programs and activities, and maintain a balance between modern social life and local wisdom. However, Pemuteran Village still needs to increase efforts in meeting several SDGs indicators that have not been implemented, such as natural resource protection policies and more effective environmental management.
Pengaruh Bauran Pemasaran Terhadap Kepuasan Wisatawan Domestik di Daya Tarik Wisata Kawasan Luar Pura Uluwatu Bujung, Glend Elisa Alexander; Liestiandre, Hanugerah Kristiono; Aridayanti, Dewa Ayu Nyoman
Journal of Applied Science in Tourism Destination Vol. 1 No. 1 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i1.1032

Abstract

Purpose : Marketing mix is ??a strategy that is often implemented in a company or tourist attraction. This strategy is related to determining how the company or tourist attraction including Outer Area of Uluwatu Temple Tourist Attraction offers product accompanied by several other supports in the form price, place, promotion, people, process and physical edivence strategies for certain market segments. The purpose of this study was to determine how the effect of 7p's marketing mix on the satisfaction of domestic tourists simultaneously and partially. Methodology: The samples in this research is 271 domestic tourists. Questionnaires were distributed online and offline by accidental sampling and analyzed using multiple linear regression. Findings : The results of the simultaneous analysis show that the 7p marketing mix has a positive and significant effect and partially the product, price and place variables have a positive effect. While, the promotion, people, process and physical appearance variables have no positive and significant effect. Based on the coefficient of determination  in this result is the percentage the effect of the 7p marketing mix (product, price, place, promotion, people, process, physical appearance) on the satisfaction of domestic tourists is 20.3%, while the remaining 79.7% is explained or effected by other variables not examined in this research.
Preferensi Nomadic Tourists Dalam Memilih Akomodasi di Bali Putri, Ni Luh Emi Utami; Negarayana, Ida Bagus Putra; Liestiandre, Hanugerah Kristiono
Journal of Applied Science in Tourism Destination Vol. 2 No. 1 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i1.1545

Abstract

Bali is refocusing into a quality tourist destination to restore tourism after Covid-19 pandemic. Nomadic Tourism is one of the tourism potentials that can be developed. Digital Nomads are people who live in a nomadic way while working remotely using technology and the internet. The purpose of this research is to determine the preferences of Nomadic Tourists in choosing accommodation. This research uses seven attributes, including room, location, service & facilities, food & beverage, cleanliness, security, and value/price. This research uses a quantitative descriptive approach, using conjoint analysis. Collecting data using a questionnaire with a sample of 272 respondents, the sample in this research is divided into two categories, which are Asian Tourist and Western Tourist. The results of this research indicate that there are similarities between Asian Tourists and Western Tourists, which they consider value/price the most in choosing accommodation. The next attribute they consider is security, room, and then cleanliness. There is a difference between Asian and Western Tourists in considering the 5th and 6th attributes. Asian Tourists is more concerned with services & facilities and then location, while Western Tourists is more concerned with location and then services & facilities. The least considered attribute in accommodation selection is food & beverage.
The Influence of Acceptance of RAISA (Robots, Artificial Intelligence, And Service Automation) Technology on Intentions to Use Technology and Intentions to Visit Tourists in Bali Jaya , I Made Agus Kusuma; Suasapha , Anom Hery; Liestiandre, Hanugerah Kristiono
Journal of Applied Science in Tourism Destination Vol. 2 No. 1 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i1.1551

Abstract

The research aims to see how the effect of acceptance of RAISA technology (Robots, Artificial Intelligence, And Service Automation) by tourists on the intention to use RAISA technology with TAM and the intention to visit in Bali. This research was conducted in Bali with 384 respondents who visited Bali and were traveling in Bali. The analytical technique used is descriptive quantitative and Structural Equation Models. The result found that the ease of use of RAISA technology had a positive effect on the perceived use of RAISA technology. The two constructs also have a positive effect on attitudes towards RAISA. And this positive attitude affects the intention to use RAISA technology and the intention to visit Bali with the RAISA technology. However, the perceived usefulness construct of RAISA technology does not affect foreign tourists and has little effect on domestic tourists. This research will help stakeholder providers to understand tourist attitudes regarding the adoption of RAISA technology in Bali in general. Technology engineers and tourism business owners in implementing RAISA technology for tourism in Bali must pay attention to the ease of use and usefulness. And in the application of RAISA technology, human intervention is still needed in tourism services where current technology is still unable to overcome certain complexities and problems. The government needs relevant regulations regarding RAISA technology and human resource development in Bali. This research is still exploring tourism broadly, not specific to any one service or tourism sector. So further research is needed to explore specifically one technology in RAISA, on a particular sector, perspectives on different types of tourists, and the extent to how far RAISA technology can replace existing jobs.
The Influence of Service Quality and Tourist Satisfaction on Tourist Loyalty Visiting Garuda Wisnu Kencana Cultural Park Bali Noviani, Ni Komang Nia; Mahadewi, Ni Made Eka; Mertha, I Wayan; Liestiandre, Hanugerah Kristiono
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11190

Abstract

The level of service quality provided is the main determinant in meeting tourist expectations and highlighting the excellence of a destination. (Tjiptono, 2002). This study aims to determine the effect of service quality and tourist satisfaction on the loyalty of tourists visiting the Garuda Wisnu Kencana Bali Cultural Park. This study used a sampling method, namely purposive Accidental Sampling, with a total of 150 respondents (Hair et al, 2014). The analysis technique in the study was the Structural Equation Modeling (SEM) model with the Partial Least Square (PLS) approach, and using SmartPLS 4.0 software. The results of the study showed that the tourist satisfaction variable had a significant effect on tourist loyalty (p value Sig = 0.000). The service quality variable had a significant effect on tourist satisfaction (p value Sig = 0.000). The service quality variable had a significant effect on tourist loyalty (p value Sig = 0.000). The tourist satisfaction variable can mediate the effect of service quality on tourist loyalty (p value Sig = 0.000).
Motivation for Domestic Tourists to Visit Pemuteran Tourism Village, Buleleng Regency Rahmasari, Kadek Aliani; Dianasari, Dewa Ayu Made Lily; Sukariyanto, I Gede Made; Liestiandre, Hanugerah Kristiono
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.11191

Abstract

Pemuteran Village is famous for its marine tourism, becoming one of the best diving locations in Bali. This study aims to determine the motivation of domestic tourists to visit Pemuteran Tourism Village. This study is descriptive statistics, data collection through surveys, interviews, observations, and documentation. Surveys by 110 respondents, sample collection in the form of accidental sampling. The results of the study of domestic tourist motivation from the variables of novelty seeking and physical motivation averaged 4.13, stress busting and fantasy motivation averaged 4.03 for achievement and social motivation average value of 3.77, family oriented motivation averaged 4.28 and cultural motivation averaged 3.79. The highest variable motivation is family oriented motivation averaged 4.27 and the lowest motivation is Achievement and Social Motivation averaged 3.78. This study produced three clusters of the K-Maen method, namely exploration cluster, escape cluster and countryside vibes cluster.
Influencer Credibility as A Source of Travel Information for Generation Z to Bali Nariyani, Ni Nyoman; Agustini, Ni Putu Oka; Liestiandre, Hanugerah Kristiono
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i10.11670

Abstract

The fast-paced advancement of technology requires tourism business managers to stay informed, particularly about platforms like Instagram, which is especially popular among Generation Z. Many users primarily turn to Instagram for entertainment and information, raising concerns about the reliability of the tourist information shared. This points to a need for better filtering of credible influencers to provide trustworthy tourism insights.This study explores how Generation Z evaluates the credibility of influencers as sources of information about tourism in Bali. Using a quantitative approach and the Multivariate Analysis of Variance Test (MANOVA), the research involved 110 respondents from various tourist categories, utilizing a purposive non-probability sampling method.The findings reveal that both domestic and foreign tourists assess influencers based on their attractiveness, which helps build trust in the content shared. Additionally, both male and female respondents have similar views on influencer credibility. This underscores the importance of establishing stricter criteria for influencer selection to ensure the accuracy of tourism-related information, benefiting both consumers and the tourism sector.
Co-Authors Agustini, Ni Putu Oka Albertus Aryoseto Putranto Jati Anak Agung Ananda Pradnya Pramitha Anom Hery Suasapha Aridayanti, Dewa Ayu Nyoman Asyifa, Melia Sukma Averina Novta Bujung, Glend Elisa Alexander Damayanti, Titien Daneshwara Cakraverthi Sedana Darmiati, Made Dewa Ayu Nyoman Aridayanti Dewi, Mega Intan Puspita Dharma Putra, I Kadek Satria Dianasari, Dewa Ayu Lily Dianasari, Dewa Ayu Made Lily Gede Febrian Govinda Tanjung Ginting, Yanti Mayasari Gunawan Bata Ilyas I Gede Gian Saputra, I Gede I Gede Made Sukariyanto I Gusti Ngurah Agung Suprastayasa I Gusti Putu Ade Pranjaya I Ketut Surata I Putu Utama I Wayan Mertha I Wayan Sukma Winarya Prabawa Ida Bagus Putra Negarayana Ida Bagus Putra Negarayana Ida Bagus Putra, Negarayana Ilyas, Gunawan Bata Irene Hanna H Sihombing Jaya , I Made Agus Kusuma Kadek Melinda Putri Luh Nyoman Tri Lilasari Luh Yusni Wiarti Muhammad Arfin Muhammad Salim Muhammad Danyal Nanoe Rolin Prasetyo Nariyani, Ni Nyoman Negarayana, IB Putra Negarayana, Ida Bagus Putra Ngelambong, Anderson Ni Komang Krisnayani Ni Made Eka Mahadewi Ni Made Eka Mahadewi Ni Made Eka Mahadewi7 Ni Made Tirtawati Ni Putu Evi Wijayanti Ni Wayan Anandhea Kurniadevi Noviani, Ni Komang Nia Prasetyo, Nanoe Rolin Pratisthita, Dewa Ayu Abhinandati Prajna Putra, Pande Gifta Yudhistira Putri Widawati, Ida Ayu Putri, Ni Luh Emi Utami Rahmasari, Kadek Aliani Rahmawati Saraswati, Nyoman Galuh Narendraswari Sarira , Matius Tinna Silitonga, Intan Elma Agustina Siti Aysah Siti Aysah, Siti Suasapha , Anom Hery Sudiksa, I Nyoman Sukariyanto, I Gede Made Sumadi , I Gede Sumariati, I Dewa Ayu Rai Susianti, Hartanti Woro Titien Damayanti Titien Damayanti Tri Lilasari, Luh Nyoman Wahyuni Wati, Ni Kadek Erma Anggara Wayan Mertha, I Widana, Ida Bagus Gede Agung Wirata, I Nengah Wirawan, Damar Adithya Witari, Made Witari, Made Wulandari, Komang Triana