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Zikri Fachrul Nurhadi, Zikri Fachrul
Fakultas Ilmu Komunikasi Universitas Garut
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Influence of the Popularity of Romantic Films on TikTok on Generation Z's Interest in Watching Local Films Fachrul Nurhadi, Zikri; Sahara, Hatri
Communica : Journal of Communication Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v4i1.1294

Abstract

The key issue in this study is the increasing dependence of Generation Z on TikTok as a primary source of entertainment, potentially replacing conventional film promotional media. Therefore, without adequate understanding, the local film industry risks failing to capitalize on TikTok's popularity strategically and sustainably. This topic is relevant, as local films face challenges in attracting young audiences. This study employed employed an exploratory quantitative approach with a sample of 30 active Generation Z TikTok users aged 19-25 years. Data were collected using a questionnaire with validity and reliability tests, classical assumption tests, and simple linear regression analysis. The results showed that film popularity on TikTok had a positive and significant influence on adolescents' viewing interest (0.647; p < 0,001) with an R² of 0.538, indicating that 53.8% of the variation in viewing interest was explained by popular films. The results show a relationship between the intensity of user interaction with film content on TikTok and the tendency to be interested in watching local films, with the involvement of film producers maximizing social media as an interactive promotional tool that can expand audience reach and increase awareness of local films. In this study, the popularity of romantic films was measured based on the level of exposure (frequency of watching film content) and engagement (interactions in the form of likes, comments, shares, and use of hashtags). The uniqueness of this study lies in its positioning of TikTok as an algorithmic and participatory communication space that shapes Generation Z's perceptions of local films.
Characterization of Child Influencer's Personal Branding: Analysis of The Father's Role in Shaping Abe's Image on The TikTok Account @Abe_Daily Nur afrian P, Ganthira; Nurhadi, Zikri Fachrul; Suseno, Novie Susanti
Sinergi International Journal of Communication Sciences Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i1.927

Abstract

This study investigates the growing presence of kid influencers on social media particularly TikTok which signals a shift in how children are represented within the digital landscape. The @abe_daily account, documenting everyday interactions between Abe and his father, is used as the central case. The research aims to identify the personal branding characteristics of the child influencer Abe and to examine the father’s role in constructing this image. Employing a descriptive qualitative design, data were gathered through semi-structured interviews with five informants and two experts in personal branding and child psychology, complemented by social media observation, documentation, and a literature review. Thematic analysis was used to interpret the data. The findings indicate that Abe’s natural disposition, enthusiasm, and spontaneous facial expressions constitute the core elements of his personal branding. The development of this branding corresponds with Montoya’s eight personal branding principles, encapsulated through authenticity, consistency, and emotional resonance. The study concludes that the father’s ethically aware guidance aimed at preventing exploitation while balancing the child’s developmental needs is essential in sustaining Abe’s positive and responsible presence within the digital environment.
Pendampingan Komunikasi pada Praktik Posyandu Remaja dalam Mewujudkan New Zero Stunting Fitria, Nadia Salsa; Nurhadi, Zikri Fachrul
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 1 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i1.4347

Abstract

Purpose: This service aims to educate teenagers about the importance of preventing stunting from an early age, as well as providing free health checks through the practice of Posyandu Remaja. Methodology/approach: The methods used in this service include lectures, discussions, and health checks, which are divided into several stages: observation, preparation, implementation, monitoring, and evaluation. Results/findings: The results of this service showed significant success, with an ‘increase in participants' understanding, as seen in the post-test results. Conclusion: Adolescent communication support through the Adolescent Posyandu effectively increases understanding of nutrition, anemia, and stunting prevention. Sustainability, collaboration, and innovation are needed to achieve zero stunting. Limitations: This assistance is a pioneer; therefore, sustainability is needed for further services. In the future, this service must be supported by health workers who are more competent and reach many other adolescents. Contribution: Based on the results of this service, it is recommended to implement Posyandu Remaja on an ongoing basis, update educational materials according to the latest health developments, and ’carry ’out regular ’monitoring and ’evaluation to measure the effectiveness of the ‘program. With the implementation of these steps, it is expected that communication assistance activities in Posyandu Remaja practices will ’be more effective and have a positive ’impact on stunting prevention in Sumedang Regency.
Pelatihan pemanfaatan digital marketing fitur affiliasi bagi SMKN 1 Garut Farras Raihan Nadhir; Zikri Fachrul Nurhadi
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 4 (2025): Juli
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i4.32539

Abstract

Abstrak SMK Negeri 1 Garut merupakan lembaga pendidikan vokasi yang memiliki tujuan membekali para siswa keterampilan dan kompetensi yang relevan didunia kerja atau bahkan menjadi wirausahawan yang mempunyai pengetahuan dan skill sehingga dapat membuka lowongan pekerjaan. Seiring dengan perkembangan digital, digital marketing sangat penting untuk menjadi bekal bagi para siswa SMKN 1 Garut untuk dunia kerja, sehingga pelatihan ini akan sangat bermanfaat bagi para siswa SMKN 1 Garut. Latar belakang pengabdian ini didasarkan karena di SMKN 1 Garut belum adanya pembelajaran tentang digital marketing fitur affiliasi sedangka kebutuhan lapangan pekerjaan mengenai digital marketing sangat tinggi, maka dari itu akan sangat bermanfaat diadakanya pelatihan digital marketing. Pelatihan digital marketing bertujuan untuk meningkatkan keterampilan dalam kemampuan mengelola marketing dengan digitalisasi sekaligus memperkuat kompetensi terlibat baik itu dalam meningkatkan pemahamannya atau menambah kemampuannya soft skills seperti komunikasi, public speaking, dan digitalisasi. Pelatihan ini melibatkan 25 orang siswa yang menjadi peserta aktif dalam mengikuti teori dan dan praktik yang telah dirancang secara kolaboratif dengan pihak sekolah agar sesuai dengan kebutuhan mereka. Berdasarkan hasil evaluasi, program ini tidak hanya memperdalam pemahaman siswa tentang digital marketing fitur affiliasi, tetapi juga memperluas wawasan mereka mengenai peluang karier di bidang digital marketing baik itu menjadi baik itu sebagai Digital Marketing, Sosial Media Spesialis, KOL Spesialis, Konten Kreator dan Live Spesialis. Pelatihan ini berhasil memberikan dampak bagi para siswa yang terlibat baik itu dalam meningkatkan pemahamannya atau menambah kemampuannya Kata kunci: digital marketing; fitur affiliasi; SMKN 1 Garut Abstract SMK Negeri 1 Garut is a vocational education institution that aims to equip students with skills and competencies that are relevant in the world of work or even become entrepreneurs who have the knowledge and skills so that they can open job vacancies. Along with digital developments, digital marketing is very important to be a provision for students of SMKN 1 Garut for the world of work, so this training will be very beneficial for students of SMKN 1 Garut. The background of this research is based on the fact that at SMKN 1 Garut there is no learning about digital marketing affiliate features while the employment needs regarding digital marketing are very high, therefore it would be very useful to hold digital marketing training. Digital marketing training aims to improve skills in the ability to manage marketing with digitalization while strengthening the competencies involved in either increasing their understanding or increasing their abilities. soft skills such as communication, public speaking, and digitalization. The training involved 25 students who became active participants in following the theory and practice that had been designed collaboratively with the school to suit their needs. Based on the evaluation results, the program not only deepened students' understanding of digital marketing affiliate features, but also broadened their horizons regarding career opportunities in the digital marketing field whether it be as a Digital Marketing, Social Media Specialist, KOL Specialist, Content Creator and Live Specialist. With the support of structured materials, this training contributes to broadening students' horizons and improving their readiness to compete in the workforce. Keywords: digital marketing; feature affiliate; SMKN 1 Garut
Co-Authors Abde Rizky Supriadi Abdul Rofi Achmad Wildan Achmad Wildan Kurniawan Achmad Wildan Kurniawan, Achmad Wildan Adnan, Adnan Suryana Putra Adrian, Yulia Agi Sugiana Agung Nugraha Ain Naya, Pramedistiyani Noer Al Febrian, Arreihan Alam, Hikmatul Alan Suryadi Alfariz, Rifki AlFath, Argiansyah Nurul Alifia, Nesa Nazwa Alim, Muliyati Mat Alya Falliska Angel Purwanti Anggraeni, Ine Annisa Husnusyifa Aris Munandar Arya Yusuf Alwafi Astri Rayna Ayies Devin Seftian Azni, Ensa Agnia Budiman, Tarisa Yuliantini Citta, Givania Diwiya Dalilah, Putri Aulia Dasrun Hidayat Dede Fatimah Deffa Desi Sapitri, Desi Desmardi, Azmaluna Beladien Desyya Fira Ayutria Detya Wiryany Devi Devi Prayoga Dian Saputra Dwi Novianti Rusliani Dwiky Maulana Vellayati Dzikri Rachman Effendi Agus Waluyo Erfan, Muhamad Ermawati, Rida Ermawati Fadhilah, Muhammad Ilham Fajar Adi Fakhiri, Hamzah Nurrifqi Farida Hariyati Farida Hariyati Farras Raihan Nadhir Fatimah, Dede Fauzaan, Ryan Ardhiansyah Nur FEBRIANTI, Ranti Febrina, R. Ismira Fhuzy Nurul Fatmala Fitria, Nadia Salsa Ghassani, Fildzah Haidar Ali Hardan Adha Apriana Hardini Febrianti Hariyati, Farida Hasibuan, Hanis Syafikoh Hasna, Alifah Haulah, Raden Ajeng Fidia Hendrawan, Heri Hermawandi, Yandi Hilma Parentza Husnusyifa, Annisa Ibrahim, Wikal Fadlian Iis Zilfah Adnan, Iis Zilfah Ine Anggraini Irene Svinarky Jufri, Muhammad Taher Kenny Kharismawati Khoeroni, Ulfah Siti Khoerunisa, Dhina Kundori Kundori Kurniawan Kurniawan Kurniawan Kurniawan Latifah, Hanny Latifah, Hanny Lestari, Mutia Rahmi Astri Livia Ayu Safitri Mardiani, Melia Fitri Marviana, Dita Mawarni, Amelia Putri Melawati Melvina, Yayang Dwi Mogot, Yuni Dahlia Yosepha Moh. Jafas Febrianto Mohammad Firmansyah Bratadiredja Muhamad Rizaludin Muhammad Aditya Pratama Muhammad Alfian Gustira Mujianto, Haryadi Muslim . Muzaqi Hersandi, Revy Nabila, Vina Naya, Pramedistiyani N Ain Nofha Rina Novie Susanti Suseno Nur afrian P, Ganthira Nuraeni Nuraeni Nurasyfa, Eva Siti Nurdiyatnika, Rizal Nurfadilah, Fitri Nurwijayanti Olih Solihin Olih Solihin Olih Solihin Olih Solihin Olih Solihin Partiwi, Resty Mustika Permana, Adinda Ayisyahni Puri Haraz Alifia Puri Haraz Alifia Purnama, Feri Putri, Dinda Apriliani Rachmawati Widyaningrum Rahma , Aqsya Rahma Safitri Rahman, Sani Rahmanurwahidah, Rahmanurwahidah Ramdhani, Moch Juandi Ranita, Dian Ranti Pebrianti Ranti Raturahmi, Leadya Raudya Putri Damayanti Resty Mustika Pratiwi Reza Rizkina Taufik Ridian Gusdiana Rifaa Hikmah Fauziyyah Rina Sovianti Rindiani, Reza Noersyifa Rizka Aditriyana, Muhamad Rizki Munggaran Sahara, Hatri Sahharon, Hamizah Sahra Berlianti Salsa, Ghina Salsabila, Gina Salwa Salbina Gustiandi Sarah Anisa Askari Saraswati Sidiq Satia Rahmawati, Lusi Septiani, Amelia Zahwa Setianto, Arya Shahana, Raisha Siti, Rd Marjan Soraya, Adinda Sri Widya , Novia Suryana Putra, Adnan Suseno, Novie Susanti Syaidah Nurhalimah Syalsa Syabila Putri Tabitha Hemastuti Tajkiatunnufus, Taza Tarmidzi, Nur'aeni Tias, Dhea Ayuning Tommy Ismail R M Utami Dewi S.Y, Rosanti Winda Rahmawati Winda Wulandari, Winda Yasmin, Nada Kamelya Yayang Dian Muldan Yayang Dwi Yulia Adrian Yulia Yulistina Yuni Mogot Yuni Mogot Yuniar, Niva Citra Yunira, Tria