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Zikri Fachrul Nurhadi, Zikri Fachrul

Fakultas Ilmu Komunikasi Universitas Garut

Author-ID : 867624

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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User-Generated Content and Cultural Public Relations Approach to the Virtual Branding of Lombok Tourism Nur'aeni Tarmidzi; Dasrun Hidayat; Zikri Fachrul Nurhadi; Reza Rizkina Taufik
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i1.26365

Information about tourist attractions is the right of tourists protected by tourism laws and consumer protection. One approach used to fulfill consumer information is through User Generated Content (UGC). This approach serves as virtual branding activities to promote tourist attractions. The content presented must be able to attract visitors' interest. Therefore, there needs to be an effort by tourism managers to provide facilities and tourism infrastructure to ensure visitor comfort. The experiences of tourists will become content published on social media or applications used in User Generated Content (UGC) activities. The purpose of this research is to analyze the motives behind visitors' communal experiences and to analyze the challenges faced by tourism managers in dealing with User Generated Content (UGC) activities. This study uses a qualitative method with a phenomenological approach. The results obtained indicate that the main motive consciously and collectively built for UGC is to share useful information about tourist attractions through citizen journalism activities. Other results show that the challenges faced by tourism managers in dealing with UGC activities include enhancing facilities, improving tourism accessibility, and increasing cooperation to generate more UGC content by actively involving the community through local activities. One successful example of cooperation is through empowering local residents in the traditional weaving handicraft activities typical of Lombok, which are part of the Micro, Small, and Medium Enterprises (MSMEs).

Pelatihan Public Speaking bagi Pelaku UMKM Kuliner dan Suvenir di Kawasan Situ Bagendit Ramadhan, Aditya Fauzi; Nurhadi, Zikri Fachrul
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2026): June
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v11i2.5795

Pelaku UMKM di kawasan wisata Situ Bagendit menghadapi kendala dalam kemampuan komunikasi, kepercayaan diri, dan keterampilan mempresentasikan produk kepada wisatawan. Kondisi tersebut menyebabkan interaksi dengan pelanggan belum optimal dan promosi produk masih cenderung pasif. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk menganalisis pelaksanaan pelatihan public speaking berbasis praktik langsung bagi pelaku UMKM kuliner dan suvenir di kawasan wisata Situ Bagendit serta mengkaji dampak awalnya terhadap peningkatan pemahaman dan keterampilan komunikasi peserta. Mitra sasaran kegiatan ini adalah 10 pelaku UMKM, yang terdiri atas 7 pelaku UMKM kuliner dan 3 pelaku UMKM suvenir. Metode kegiatan dilaksanakan melalui tiga tahap, yaitu persiapan, pelaksanaan, dan evaluasi. Pelatihan dilakukan melalui ceramah singkat, diskusi, role-play, simulasi presentasi produk, dan pendampingan langsung saat peserta berinteraksi dengan konsumen. Evaluasi dilakukan menggunakan pretest-posttest dan observasi praktik komunikasi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta, yang tercermin dari kenaikan rata-rata skor pretest sebesar 58,5 menjadi 84,5 pada posttest. Hasil observasi juga menunjukkan perubahan perilaku komunikasi, seperti meningkatnya keberanian menyapa pelanggan, kemampuan menjelaskan produk secara lebih terstruktur, penggunaan komunikasi persuasif, serta peningkatan kepercayaan diri. Kegiatan ini memberikan dampak positif awal terhadap penguatan kapasitas komunikasi pelaku UMKM, meskipun dampak terhadap penjualan masih perlu diukur lebih lanjut melalui data omzet atau transaksi. Practice-Based Public Speaking Training for Culinary and Souvenir MSMEs in the Situ Bagendit Tourism Area Abstract MSME actors in the Situ Bagendit tourism area face challenges related to communication skills, self-confidence, and the ability to present their products to tourists. These limitations may lead to less active product promotion and suboptimal interaction with customers. This community service program aimed to analyze the implementation of practice-based public speaking training for culinary and souvenir MSMEs in the Situ Bagendit tourism area and to examine its initial impact on participants’ communication understanding and skills. The program involved 10 MSME actors, consisting of 7 culinary MSME actors and 3 souvenir MSME actors. The activity was implemented through three stages: preparation, implementation, and evaluation. The training combined short lectures, discussions, role-play, product presentation simulations, and direct mentoring while participants interacted with customers. Evaluation was conducted using pretest-posttest assessment and observation of communication practices. The results showed an increase in participants’ understanding, as indicated by the improvement in the average pretest score from 58.5 to 84.5 in the posttest. Observations also indicated changes in communication behavior, including greater confidence in greeting customers, improved ability to explain products in a more structured way, the use of persuasive communication, and increased self-confidence. This program provided an initial positive impact on strengthening the communication capacity of MSME actors; however, its effect on sales still needs further measurement using turnover or transaction data.

Sosialisasi Pencegahan Prilaku Bullying sebagai Implementasi Kurikulum Merdeka melalui Kegiatan Projek Penguatan Profil Pelajar Pancasila (P5) di SMAN 1 CiPeundeuy Kabupaten Subang Nuraeni Nuraeni; Dhina Khoerunisa; Zikri Fachrul Nurhadi
Jurnal Media Pengabdian Komunikasi Vol 5, No 2 (2025): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/medikom.v5i2.429

Bullying is a serious issue occurring in various parts of the world and can have negative impacts both physically and psychologically on all parties involved. Especially within the school environment, this issue must not be overlooked, as students at that age are undergoing a crucial stage of development that will influence their future. Efforts to prevent bullying can be carried out through various school activities, one of which is the implementation of the Pancasila Student Profile Strengthening Project (P5) program. This study aims to describe field findings related to the role of P5 activities in addressing bullying behavior.The approach method used in this student service activity was a community outreach on bullying prevention, combined with a participatory approach in which participants were expected to be actively involved throughout the activity. The counseling activity was held at SMAN 1 Cipeundeuy, Subang. The socialization process involved the delivery of core material by the speaker using a PowerPoint presentation. Overall, the activity succeeded in increasing participants’ knowledge about bullying among adolescents and it can be concluded that this socialization effort enhanced understanding of the risks and impacts of bullying on both physical and mental health. Keywords: Bullying Awareness, P5 Activities, Kurikulum Merdeka

Faith, Knowledge, and Charity: Communication and Implementation in University Life / Iman, Ilmu, dan Amal: Komunikasi dan Implementasinya dalam Kehidupan Universitas Zikri Fachrul Nurhadi; Dian Ranita; Ummu Salamah
Alhadharah: Jurnal Ilmu Dakwah Vol. 23 No. 2 (2024)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v23i2.11029

This research is motivated by the results of a survey on the understanding of the motto "Faith, Knowledge, Charity" at Garut University, which only reached 15.4% of the academic community. From a communication perspective, this raises concern for the researcher, as meaning is the substance of the ongoing communication process. The aim of this research is to explain the motto "Faith, Knowledge, Charity" from the aspects of motivation, experience, and meaning. The research method used is a descriptive method with a qualitative approach. Data collection techniques include observation, in-depth interviews, literature study, and documentation. Research subjects were selected using purposive sampling, with a total of 11 informants and 3 sources. The results show that the motive for using the motto "Faith, Knowledge, Charity" is the founders' desire to transform the entire academic community of Garut University into beneficial human beings, a field for good deeds, and a source of motivation to achieve the goals of Garut University. The communication experience can be seen in the implementation of the motto through worship to God, doing good deeds to others, and the execution of functions by each element at Garut University. The meaning contained in the motto serves as a foundation for the academic community to carry out every activity, functioning as a motivational drive and a form of responsibility towards the social environment, applied both on campus and in society, to realize the vision, mission, and goals of Garut University.

Strategi Komunikasi Bimbingan Masyarakat Islam Dalam Konseling Pranikah Sebagai Terapi Bagi Calon Pengantin Saraswati Sidiq; Zikri Fachrul Nurhadi; R. Ismira Febrina
Alhadharah: Jurnal Ilmu Dakwah Vol. 23 No. 1 (2024)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v23i1.12155

Pre-marital guidance plays a pivotal role as the initial gateway to fostering a harmonious marriage characterized by tranquility, affection, and compassion, thereby strategically contributing to the reduction of divorce rates. This research aims to elucidate the Communication Strategies of Islamic Community Guidance of Garut Regency in Pre-marital Counseling for Couples, focusing on understanding the audience, composing messages, determining methods, and selecting media. The research utilized a descriptive qualitative approach, incorporating data collection techniques such as observation, in-depth interviews, literature review, and documentation. Anwar Arifin's Communication Strategy Theory was applied for data analysis. The findings unveiled a four-phase communication strategy employed by the Bimbingan Masyarakat Islam of Garut Regency: 1) audience understanding through observing community habits, profiling prospective couples, and identifying characteristics; 2) message crafting covering attention, delineating materials for fostering a harmonious family, and generating interest through interactive activities; 3) adopting an informative approach for material delivery while incorporating diverse methods tailored to participants' needs; 4) adapting media choices based on local situations and community conditions, leveraging widely favored social media platforms.

Peran Komunikasi Interpersonal Orang Tua dan Anak dalam Mengatasi Kecemasan Menghadapi Ujian Sekolah Ayies Devin Seftian; Puri Haraz Alifia; Muhamad Rizaludin; Zikri Fachrul Nurhadi
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2024): Februari 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i1.2406

This journal discusses the crucial role of interpersonal communication between parents and children in addressing anxiety before facing school exams at SMP Negeri 1 Garut, utilizing the relational dialectics theory. The method employed in this research is qualitative with a descriptive approach. The objective of this study is to comprehend how interpersonal communication between parents and children can help alleviate anxiety levels before school exams. The data used in this research comprise both primary and secondary data. Primary data were obtained through direct interviews with four children and four parents, including a psychologist. Meanwhile, secondary data encompassed journals, books, and other sources such as online searches or the internet. Data collection techniques used in the study include in-depth interviews, field observations, literature reviews, and online searches. The field research results indicate that interpersonal communication between parents and children plays a highly effective and precise role in reducing the anxiety levels of children before facing school exams.

Cyberbullying di Media Sosial: Studi Netnografi Komentar Netizen di Akun TikTok @garutupdate_ Abde Rizky Supriadi; Zikri Fachrul Nurhadi; Annisa Husnusyifa
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5710

This research is motivated by the widespread use of TikTok as a popular social platform in Indonesia, which simultaneously presents the phenomenon of cyberbullying in the comments column of popular accounts such as @garutupdate. This research aims to reveal how the phenomenon of cyberbullying emerges and develops in the comment section of the TikTok account @garutupdate_, as well as the factors influencing interaction patterns among netizens in this digital space. Data collection techniques in research use observation, interviews, literature studies and documentation. Using a netnographic method, the researcher observed the online community’s activities, analyzed comments, and conducted interviews with active users to gain deeper insight into the dimensions of culture, interaction, online traces, and engagement. The findings show that local culture, spontaneous habits, and a high level of tolerance toward negative comments are the main triggers for the emergence of cyberbullying behaviors. This research focuses on cyberbullying practices on the local TikTok news account garutupdate, presenting novelty through an analysis of the influence of local content and regional languages in shaping and normalizing cyberbullying patterns in the Garut community. Findings indicate the dominance of sarcasm, appearance-based insults, and racially and ethnically biased comments expressed through local terms and emojis, supported by a casual, go-with-the-flow culture and tolerance of negative comments, so that these behaviors are considered normal despite their psychological impact on victims. The research highlights the urgency of digital literacy and active moderation to create a healthy discussion space on local platforms.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v23i2.11029

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v23i1.12155

Strategi Komunikasi Dinas PPKBPPPA Kabupaten Garut dalam Program Edukasi Gerakan Ayah Teladan Indonesia Nuryana, Ryan Esa; Nurhadi, Zikri Fachrul; Febriana, R. Ismira
Reflection Journal Vol. 6 No. 2 (2026): June
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/rj.v6i2.5830

Stunting merupakan masalah kesehatan masyarakat yang dipengaruhi oleh faktor gizi, pola pengasuhan, kondisi sosial ekonomi, serta keterlibatan keluarga dalam perawatan anak. Salah satu aspek yang semakin penting dalam pencegahan stunting adalah keterlibatan ayah dalam pengasuhan, pengambilan keputusan keluarga, pemenuhan gizi, dan pemanfaatan layanan kesehatan. Penelitian ini bertujuan untuk menganalisis strategi komunikasi Dinas PPKBPPPA Kabupaten Garut dalam pelaksanaan Program Edukasi Gerakan Ayah Teladan Indonesia (GATI), khususnya pada aspek pemahaman khalayak, penyusunan pesan, pemilihan metode, serta seleksi dan penggunaan media komunikasi. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Data dikumpulkan melalui wawancara mendalam, observasi, studi pustaka, dan dokumentasi. Analisis data dilakukan melalui tahapan pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi komunikasi Program GATI dilaksanakan dengan mengidentifikasi sasaran program, yaitu ayah yang memiliki anak usia dini, ayah yang memiliki remaja, calon pengantin, dan remaja laki-laki sebagai calon ayah. Pesan komunikasi difokuskan pada pentingnya peran ayah dalam pengasuhan anak, ketahanan keluarga, dan pencegahan stunting. Metode komunikasi dilakukan melalui pendekatan edukatif, persuasif, dan partisipatif dalam bentuk sosialisasi, penyuluhan, diskusi, dan pendampingan. Media yang digunakan mencakup komunikasi tatap muka serta media digital seperti WhatsApp dan Instagram. Penelitian ini menyimpulkan bahwa strategi komunikasi Program GATI berkontribusi dalam memperkuat penyampaian pesan mengenai keterlibatan ayah dalam keluarga sebagai bagian dari upaya pencegahan stunting. Communication Strategy of the PPKBPPPA Office of Garut Regency Through the Gerakan Ayah Teladan Indonesia (GATI) Education Program for Stunting Prevention Stunting is a public health problem influenced by nutrition, parenting practices, socioeconomic conditions, and family involvement in childcare. One increasingly important aspect of stunting prevention is fathers’ involvement in caregiving, family decision-making, nutritional support, and access to health services. This study aims to analyze the communication strategy of the PPKBPPPA Office of Garut Regency in implementing the Gerakan Ayah Teladan Indonesia (GATI) Education Program, particularly in terms of audience understanding, message formulation, method selection, and media selection and utilization. This study employed a descriptive qualitative approach. Data were collected through in-depth interviews, observation, literature study, and documentation. The data were analyzed through data collection, data reduction, data display, and conclusion drawing. The findings show that the communication strategy of the GATI Program was implemented by identifying the target audience, including fathers with young children, fathers with adolescents, prospective brides and grooms, and adolescent boys as future fathers. Communication messages focused on the importance of fathers’ roles in childcare, family resilience, and stunting prevention. The communication methods included educational, persuasive, and participatory approaches through socialization, counseling, discussion, and mentoring activities. The media used included face-to-face communication and digital platforms such as WhatsApp and Instagram. This study concludes that the GATI Program communication strategy contributes to strengthening the delivery of messages regarding fathers’ involvement in family life as part of stunting prevention efforts

Co-Authors Abde Rizky Supriadi Abdul Rofi Achmad Wildan Achmad Wildan Kurniawan Achmad Wildan Kurniawan, Achmad Wildan Adnan, Adnan Suryana Putra Adrian, Yulia Adzkia Safitri Anggraeni Agi Sugiana Agung Nugraha Ain Naya, Pramedistiyani Noer Al Febrian, Arreihan Alam, Hikmatul Alan Suryadi Alfariz, Rifki AlFath, Argiansyah Nurul Alifia, Nesa Nazwa Alim, Muliyati Mat Alya Falliska Angel Purwanti Anggraeni, Ine Annisa Husnusyifa Aris Munandar Arya Yusuf Alwafi Astri Rayna Ayies Devin Seftian Azahar Kasim Azni, Ensa Agnia Budiman, Tarisa Yuliantini Citta, Givania Diwiya Dalilah, Putri Aulia Dasrun Hidayat Dede Fatimah Deffa Desi Sapitri, Desi Desmardi, Azmaluna Beladien Desyya Fira Ayutria Devi Devi Prayoga Dhina Khoerunisa Dian Ranita Dwi Novianti Rusliani Dwiky Maulana Vellayati Dzikri Rachman Effendi Agus Waluyo Erfan, Muhamad Ermawati, Rida Ermawati Fadhilah, Muhammad Ilham Fajar Adi Fakhiri, Hamzah Nurrifqi Farida Hariyati Farida Hariyati Farras Raihan Nadhir Fatimah, Dede Fauzaan, Ryan Ardhiansyah Nur Fauzan Abdurazaq Fauzan Abdurazaq Mutaqin Febriana, R. Ismira FEBRIANTI, Ranti Febrina, R. Ismira Fhuzy Nurul Fatmala Fitria, Nadia Salsa Ganthira Nur afrian P Ghassani, Fildzah Haidar Ali Hamizah Sahharon Hardan Adha Apriana Hardini Febrianti Hariyati, Farida Hasibuan, Hanis Syafikoh Hasna, Alifah Hatri Sahara Hendrawan, Heri Hermawandi, Yandi Hilma Parentza Husnusyifa, Annisa Ibrahim, Wikal Fadlian Iis Zilfah Adnan, Iis Zilfah Indriani Ine Anggraini Irene Svinarky Jufri, Muhammad Taher Kenny Kharismawati Khoeroni, Ulfah Siti Khoerunisa, Dhina Kundori Kundori Kurniawan Kurniawan Kurniawan Kurniawan Latifah, Hanny Latifah, Hanny Lestari, Mutia Rahmi Astri Livia Ayu Safitri Mardiani, Melia Fitri Marviana, Dita Mawarni, Amelia Putri Melawati Melvina, Yayang Dwi Mogot, Yuni Dahlia Yosepha Moh. Jafas Febrianto Mohammad Firmansyah Bratadiredja Muhamad Rizaludin Muhammad Aditya Pratama Muhammad Alfian Gustira Mujianto, Haryadi Muslim . Muzaqi Hersandi, Revy Nabila, Vina Naya, Pramedistiyani N Ain Nofha Rina Novie Susanti Suseno Nur'aeni Tarmidzi Nur'aeni, Nur'aeni Nuraeni Nuraeni Nurasyfa, Eva Siti Nurdiyatnika, Rizal Nurfadilah, Fitri Nurwijayanti Nuryana, Ryan Esa Olih Solihin Olih Solihin Olih Solihin Olih Solihin Olih Solihin Partiwi, Resty Mustika Permana, Adinda Ayisyahni Puri Haraz Alifia Puri Haraz Alifia Purnama, Feri Rachmawati Widyaningrum Raden Ajeng Fidia Haulah Rahma , Aqsya Rahma Safitri Rahman, Sani Rahmanurwahidah, Rahmanurwahidah Ramadhan, Aditya Fauzi Ramdhani, Moch Juandi Ranita, Dian Ranti Pebrianti Ranti Ranti Rahmawati Raturahmi, Leadya Raudya Putri Damayanti Rendy Reinaldy Resty Mustika Pratiwi Reza Rizkina Taufik Ridian Gusdiana Rifaa Hikmah Fauziyyah Rina Sovianti Rindiani, Reza Noersyifa Rizka Aditriyana, Muhamad Rizki Munggaran Sahharon, Hamizah Sahra Berlianti Salsa, Ghina Salsabila, Gina Salwa Salbina Gustiandi Sani Rahman Sarah Anisa Askari Saraswati Sidiq Saraswati Sidiq Satia Rahmawati, Lusi Septiani, Amelia Zahwa Setianto, Arya Siswahyudianto Siti, Rd Marjan Soraya, Adinda Sorgania, Nissa Septiani Sri Widya , Novia Subhan Abdul Musalam Suryana Putra, Adnan Syaidah Nurhalimah Syalsa Syabila Putri Tabitha Hemastuti Tajkiatunnufus, Taza Tias, Dhea Ayuning Tommy Ismail R M Ummu Salamah Utami Dewi S.Y, Rosanti Winda Rahmawati Winda Wulandari, Winda Yasmin, Nada Kamelya Yayang Dian Muldan Yayang Dwi Yulia Adrian Yulia Yulistina Yuni Mogot Yuni Mogot Yuniar, Niva Citra Yunira, Tria

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