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All Journal Jurnal Penyuluhan Komunikator Isamic Communication Journal MediaKom : Jurnal Ilmiah Ilmu Komunikasi JRK (Jurnal Riset Komunikasi) Jurnal Studi Komunikasi JURNAL SIMBOLIKA: Research and Learning in Communication Study JURNAL PENDIDIKAN TAMBUSAI International Journal of Supply Chain Management Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Profetik Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Mantik International Journal of Communication and Society Jurnal Abdidas Jurnal Pewarta Indonesia International Journal of Social and Management Studies (IJOSMAS) Komunika: Jurnal Ilmu Komunikasi Jurnal Lemhannas RI Jurnal Ilmu Multidisplin Eduvest - Journal of Universal Studies Jurnal Pengabdian Masyarakat Bangsa Journal of Educational Management Research DEDIKASI : Jurnal Pengabdian Kepada Masyarakat Jurnal Keamanan Nasional Jurnal Komunikasi Indonesia Hayak Bamara: Jurnal Pengabdian Masyarakat Social & Economic Bulletin Akademika Jurnal Teknologi Pendidikan
Achmad Jamil
Universitas Mercu Buana
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Pembuatan Buku Saku untuk Mewujudkan Wisata Beretika di Kawasan Adat Gunung Hauk Kabupaten Balangan Bahari, Siti Hanifah; Hidayah, Sri; Nailah; Rima; Lestiani, Devi; Jamil, Achmad; Nurmasjida, Giska; Inayah, Alya Noor; Inayati, Rahmah; Haris, Ahmad Abdul; Ramelan, Ampri Wahlul; Hairin, Muhammad; Tindaon, Entry Welny
Hayak Bamara: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025)
Publisher : Prodi Sosiologi FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/hb.v3i2.695

Abstract

The village of Ajung in Balangan Regency has great potential for nature and cultural tourism, especially on Mount Hauk, which is revered by the Dayak Pitap community. However, this potential has not been optimally managed due to frequent cultural clashes between tourists and the local community. The main problem is the lack of comprehensive written information about customs and restrictions, resulting in many tourists unintentionally violating sacred norms. This has the potential to damage the environment and cultural values that have been preserved for generations. The proposed solution is to compile a Mount Hauk Tourist Pocket Book as an official guide for tourists. This community service activity was carried out for 40 days, from July 21 to August 29, 2025, in Ajung Village. The implementation method used a participatory approach through live-in, participatory observation, in-depth interviews, and Focus Group Discussions (FGD) to ensure the active involvement of the community in each stage. The result of this activity was the creation of the Gunung Hauk Tourism Pocket Book in print and digital form, which contains an area profile, tourism rules, customary prohibitions, and practical climbing information. This output contributes to increasing tourist understanding, strengthening sustainable tourism management, and minimizing the potential for cultural conflict. Overall, this community service successfully created an ethical tourism guide model based on local wisdom that can serve as an example for the management of similar destinations.
Adaptation of Using Instagram For Brand Awareness of Porcelain Tableware Products : A Case Study @zentableware Wulandari, Catur; Putra, Afdal Makkuraga; Jamil, Achmad
International Journal of Social and Management Studies Vol. 4 No. 1 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i1.268

Abstract

This study aims to analyze the adaptation methode of brand awareness porcelain tableware product using new media Instagram . Zentableware is a Indonesia local brand of porcelain tableware. Has domestic market with targetting upper middle market and International market for Asian Countries. With potential and strength of product development, design, production facilities, production capacity made Zentableware growth easily. For enlarge the brand recognition,prompotion and brand awareness, they are need supports from new media such Instagram to reach the target market. Instagram as new media has good visual appearance and supporting features to support as tools of brand awareness. The background of research and purpose of this research are to provide an input to wider audiences and companies how to be using instagram as tool of brand awareness and promotion.This research was conducted from October 2021 to October 2022. This research used a qualitative research method, and konstruktivsm paradigm with case study by describing the phenomena that occur in the zentableware business such as tacticts uses as strategi brand awareness through Instagram. Data collection techniques were carried out by deep interview of Key Informan and observation Instagram @zentableware. According to McQuail, New Media is telematics media which is a different set of electronic technologies with different uses.
“Setetes Darah untuk Kehidupan”: Peningkatan Partisipasi Masyarakat dalam Aksi Donor Darah jamil, Achmad; Damaris, Alana
Jurnal Abdidas Vol. 7 No. 1 (2026): February 2026
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v7i1.1318

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini dilaksanakan di Masjid Manarul Amal Universitas Mercu Buana Jakarta, dengan tujuan meningkatkan pengetahuan dan kesadaran masyarakat terhadap manfaat serta pentingnya donor darah, menambah jumlah persediaan kantong darah di PMI (Palang Merah Indonesia), upaya kemanusiaan untuk membantu sesama dan wujud nyata pelaksanaan pengabdian kepada masyarakat sebagai salah satu Tri Dharma Perguruan Tinggi. Metode yang digunakan dalam kegiatan ini adalah Metode Sosialisasi dan Edukasi, Metode Pelaksanaan (aksi donor darah), dan Metode Pendukung. Tahapan kegiatan meliputi penyampaian manfaat dan syarat donor darah, dilanjutkan dengan pelaksanaan donor darah, hingga sesi evaluasi bersama. Hasil pelaksanaan menunjukkan banyaknya partisipasi dan dukungan dari masyarakat sekitar untuk mengikuti aksi donor darah, dilihat dari banyaknya jumlah pendaftar sebanyak 95 orang. Kegiatan dilaksanakan pada tanggal 10 Oktober 2025 di Masjid Manarul Amal Universitas Mercu Buana dan bekerjasma dengan Palang Merah Indonesia (PMI). Peserta yang terdaftar sejumlah 95 orang, yang memenuhi syarat sebagai pendonor sebanyak 72 orang. Jumlah darah yang berhasil dikumpulkan sebanyak 72 kantong. Diharapkan dengan adanya program ini, tingkat partisipasi masyarakat dalam donor darah akan meningkat secara signifikan, serta menciptakan kesadaran berkelanjutan tentang pentingnya berbagi dan membantu sesama melalui donor darah.
Strategi Transformasi Digital Radio Republik Indonesia (RRI) Jakarta dalam Mempertahankan Eksistensi di Tengah Persaingan Media Maydita, Penta Krisna; Jamil, Achmad
Jurnal Ilmu Multidisiplin Vol. 5 No. 1 (2026): Jurnal Ilmu Multidisplin (April - Mei 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v5i1.1837

Abstract

Perkembangan teknologi digital mengubah lanskap industri penyiaran, termasuk radio sebagai media konvensional yang kini menghadapi persaingan ketat dengan berbagai media dan platform digital lainnya. Radio Republik Indonesia (RRI) Jakarta memiliki tanggungjawab strategis untuk menjaga relevansi dan eksistensinya sebagai Lembaga Penyiaran Publik (LPP). Penelitian ini bertujuan untuk menganalisis strategi transformasi digital RRI Jakarta dalam mempertahankan eksistensi di tengah persaingan media, mengidentifikasi tantangan yang dihadapi, serta menguraikan langkah-langkah untuk mengatasinya. Penelitian ini menggunakan paradigma konstruktivis, dengan pendekatan kualitatif deskriptif. Pengumpulan data diperoleh melalui wawancara, observasi, dan dokumentasi di lingkungan RRI Jakarta. Hasil penelitian menunjukkan bahwa RRI Jakarta menerapkan model siaran hybrid radio, melakukan strategi transformasi digital secara adaptif, hingga pemanfaatan platform digital seperti RRI Digital dan teknologi Digital Audio Broadcasting Plus (DAB+). Transformasi ini didukung dengan penerapan strategi berbasis data analitik, segmentasi audiens, serta integrasi konvergensi media.
Co-Authors Abdul Haris Abdul Haris Adhy Purnama, Adhy Afdal Makkuraga Putra Afrina Sari Ahmad Hannan Ahmad Mulyana Ahmad Toni, Ahmad Amer Qasem Amin, Chair Antonius Setyadi Antonius Setyadi Ari Sulistyanto Arief Bowo Prayoga Kasmo Ariska, Cynthia Bahari, Siti Hanifah Catur Wulandari Chaniago, Faisyal Damaris, Alana Danof Daniel Dwinarko Endi Rekarti, Endi Eriyanto Eriyanto, Eriyanto Erna Setiany Fahmi Fotaleno Fazriyati, Wardah Fitriyasa, Hazmy Galuh Sukmaranti Hairin, Muhammad Haris, Ahmad Abdul Hidayah, Sri Inayah, Alya Noor Inayati, Rahmah Jati, Rocky Prasetyo Lestiani, Devi Lucky Nugroho Lucky Nugroho Maydita, Penta Krisna Muhammad Diky Darmawan Muhammad Raqib Mohd Sofian Muhammad Raqib Mohd Sofian Mustaqim Mustaqim Nailah Nawiroh Vera Nurmasjida, Giska Pagi Muhamad Prayitno, Edik Putri, Yessi Mareta Andari Ramelan, Ampri Wahlul Reni Mayerni Rima Rizki Briandana Rustono - Rustono Farady Marta Saeful Mujab Sajdahfath, Tiyo Salomon Anderias Mesak Babys Salsabilla Audinna Sudarmika, Dina Suleman Nur Alam Tabrani Sjahrizal Timea Gal Tindaon, Entry Welny Umaimah, Umaimah Vira, Oksri Yananto Mihadi Putra