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All Journal Jurnal Penyuluhan Komunikator Isamic Communication Journal MediaKom : Jurnal Ilmiah Ilmu Komunikasi JRK (Jurnal Riset Komunikasi) Jurnal Studi Komunikasi JURNAL SIMBOLIKA: Research and Learning in Communication Study LUGAS Jurnal Komunikasi JURNAL PENDIDIKAN TAMBUSAI International Journal of Supply Chain Management Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Profetik Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Mantik Jurnal Audience International Journal of Communication and Society Jurnal Abdidas Jurnal Pewarta Indonesia International Journal of Social and Management Studies (IJOSMAS) Komunika: Jurnal Ilmu Komunikasi Jurnal Lemhannas RI Jurnal Ilmu Multidisplin Eduvest - Journal of Universal Studies Jurnal Pengabdian Masyarakat Bangsa Journal of Educational Management Research DEDIKASI : Jurnal Pengabdian Kepada Masyarakat Jurnal Keamanan Nasional Jurnal Komunikasi Indonesia Hayak Bamara: Jurnal Pengabdian Masyarakat Social & Economic Bulletin Akademika Jurnal Teknologi Pendidikan SAKALIMA: Pilar Pemberdayaan Masyarakat Pendidikan
Achmad Jamil
Universitas Mercu Buana
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Adaptation of Using Instagram For Brand Awareness of Porcelain Tableware Products : A Case Study @zentableware Wulandari, Catur; Putra, Afdal Makkuraga; Jamil, Achmad
International Journal of Social and Management Studies Vol. 4 No. 1 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i1.268

Abstract

This study aims to analyze the adaptation methode of brand awareness porcelain tableware product using new media Instagram . Zentableware is a Indonesia local brand of porcelain tableware. Has domestic market with targetting upper middle market and International market for Asian Countries. With potential and strength of product development, design, production facilities, production capacity made Zentableware growth easily. For enlarge the brand recognition,prompotion and brand awareness, they are need supports from new media such Instagram to reach the target market. Instagram as new media has good visual appearance and supporting features to support as tools of brand awareness. The background of research and purpose of this research are to provide an input to wider audiences and companies how to be using instagram as tool of brand awareness and promotion.This research was conducted from October 2021 to October 2022. This research used a qualitative research method, and konstruktivsm paradigm with case study by describing the phenomena that occur in the zentableware business such as tacticts uses as strategi brand awareness through Instagram. Data collection techniques were carried out by deep interview of Key Informan and observation Instagram @zentableware. According to McQuail, New Media is telematics media which is a different set of electronic technologies with different uses.
Strategi Transformasi Digital Radio Republik Indonesia (RRI) Jakarta dalam Mempertahankan Eksistensi di Tengah Persaingan Media Penta Krisna Maydita; Achmad Jamil
Jurnal Ilmu Multidisiplin Vol. 5 No. 1 (2026): Jurnal Ilmu Multidisplin (April - Mei 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v5i1.1837

Abstract

Perkembangan teknologi digital mengubah lanskap industri penyiaran, termasuk radio sebagai media konvensional yang kini menghadapi persaingan ketat dengan berbagai media dan platform digital lainnya. Radio Republik Indonesia (RRI) Jakarta memiliki tanggungjawab strategis untuk menjaga relevansi dan eksistensinya sebagai Lembaga Penyiaran Publik (LPP). Penelitian ini bertujuan untuk menganalisis strategi transformasi digital RRI Jakarta dalam mempertahankan eksistensi di tengah persaingan media, mengidentifikasi tantangan yang dihadapi, serta menguraikan langkah-langkah untuk mengatasinya. Penelitian ini menggunakan paradigma konstruktivis, dengan pendekatan kualitatif deskriptif. Pengumpulan data diperoleh melalui wawancara, observasi, dan dokumentasi di lingkungan RRI Jakarta. Hasil penelitian menunjukkan bahwa RRI Jakarta menerapkan model siaran hybrid radio, melakukan strategi transformasi digital secara adaptif, hingga pemanfaatan platform digital seperti RRI Digital dan teknologi Digital Audio Broadcasting Plus (DAB+). Transformasi ini didukung dengan penerapan strategi berbasis data analitik, segmentasi audiens, serta integrasi konvergensi media.
Omnichannel Communication Strategy in Branding Cosmetic Products in the Digital Era Hazmy Fitriyasa; Achmad Jamil
Social and Economic Bulletin Vol. 1 No. 2 (2024): SEBI Journal May 2024
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/sebi.v1i2.54

Abstract

The Covid-19 pandemic has not stopped innovation in the cosmetics business in Indonesia. The cosmetics industry continues to grow, with cosmetics businesses even growing during the pandemic.consumer demand in 2021 has doubled. Social media plays a key role in influencing brand perception and image. Customers use this platform to search for product and company information, while companies communicate their brands and products to potential customers. Use of influencer marketingimpact on brand loyalty, especially in Generation Z and Millennials. Personal relationships built with influencers help in creating brand awareness and encourage product purchases. The concept of omnichannel, which combines communication through multiple channels, has become important in the beauty industry. This research uses theory social reference groups known as Herbert Hyman's reference group theory (1942). In this case the use of influencer Lesti Kejora who already has a fan group (fans) by MS Glow gave positive results to reach netizens. Lesti Kejora's attitude in choosing MS Glow products received various positives from Lesti fans These netizens use MS Glow products. For netizens who have used Previously, MS Glow was increasingly convinced that MS Glow was a new product and would continue to be used. The use of social media as a marketing channel can help increase the effectiveness of persuasive communication messages from MS Glow and effective communication with communication in physical stores.
Amplifying Digital Literacy Through Non-Profit Organizational Communication in a Sensemaking Perspective Wardah Fazriyati; Achmad Jamil
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.52089

Abstract

Digital transformation and acceleration during the pandemic and post-COVID-19 pandemic provide a high adaptation challenge for non-profit organizations in increasing their capacity to adopt and utilize digital technology optimally in order to achieve their mission. Amplification of digital literacy can answer the challenge of improving individual technical skills in using digital technology, by involving a collective process in organizations to build understanding in support of common goals. This study aims to find out how organizational communication in the process of amplifying digital literacy in non-profit organizations in understanding, responding to and overcoming digital literacy challenges to achieve their social goals, using the perspective of organizational communication through Karl Edward Weick's sensemaking theory. Karl E. Weick's sensemaking perspective highlights the process that occurs continuously and is influenced by communication with others in understanding the world around us when faced with a new or confusing situation, which encourages the active search for information, trying to understand it, and then deciding how to act based on a common understanding. This case study method analyzes data from interviews, document observations, and literature review, conceptualization and validation of data by triangulation of sources. The study of digital literacy amplification refers to strategic and sustainable efforts to expand reach, increase impact, and ensure the sustainability of programs that aim to improve the ability of individuals and organizations to use digital technology effectively, critically, and responsibly.
“Setetes Darah untuk Kehidupan”: Peningkatan Partisipasi Masyarakat dalam Aksi Donor Darah Achmad jamil; Alana Damaris
Jurnal Abdidas Vol. 7 No. 1 (2026): February 2026
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v7i1.1318

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini dilaksanakan di Masjid Manarul Amal Universitas Mercu Buana Jakarta, dengan tujuan meningkatkan pengetahuan dan kesadaran masyarakat terhadap manfaat serta pentingnya donor darah, menambah jumlah persediaan kantong darah di PMI (Palang Merah Indonesia), upaya kemanusiaan untuk membantu sesama dan wujud nyata pelaksanaan pengabdian kepada masyarakat sebagai salah satu Tri Dharma Perguruan Tinggi. Metode yang digunakan dalam kegiatan ini adalah Metode Sosialisasi dan Edukasi, Metode Pelaksanaan (aksi donor darah), dan Metode Pendukung. Tahapan kegiatan meliputi penyampaian manfaat dan syarat donor darah, dilanjutkan dengan pelaksanaan donor darah, hingga sesi evaluasi bersama. Hasil pelaksanaan menunjukkan banyaknya partisipasi dan dukungan dari masyarakat sekitar untuk mengikuti aksi donor darah, dilihat dari banyaknya jumlah pendaftar sebanyak 95 orang. Kegiatan dilaksanakan pada tanggal 10 Oktober 2025 di Masjid Manarul Amal Universitas Mercu Buana dan bekerjasma dengan Palang Merah Indonesia (PMI). Peserta yang terdaftar sejumlah 95 orang, yang memenuhi syarat sebagai pendonor sebanyak 72 orang. Jumlah darah yang berhasil dikumpulkan sebanyak 72 kantong. Diharapkan dengan adanya program ini, tingkat partisipasi masyarakat dalam donor darah akan meningkat secara signifikan, serta menciptakan kesadaran berkelanjutan tentang pentingnya berbagi dan membantu sesama melalui donor darah.
Dekomodifikasi Ruang Domestik: Resistensi Ibu terhadap Kapitalisme Perhatian Digital Rofian Dedi Susanto; Achmad Jamil; Alfirahmi
LUGAS Jurnal Komunikasi Vol. 10 No. 1: Juni 2026
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/6a1nyx41

Abstract

The expansion of digital media has transformed domestic spaces into arenas for the commodification of children's leisure time, disrupting family communication structures. Departing from the dominant literature that views shifts in parental authority solely through a relational lens, this qualitative single-case study examines digital parenting practices through the critical paradigm of the Political Economy of Media and the Culture Industry. Located in the peri-urban area of Depok, this study analyzes the tactics of a full-time stay-at-home mother in mitigating algorithmic hegemony over her three children (aged 11, 8, and 5). Data were gathered through naturalistic non-participant observation and in-depth interviews. The findings reveal that children's consistent preference for YouTube content (such as reaction videos and gameplay) is not a manifestation of free choice but rather an expression of pseudo-individuality constructed by the platform's addictive design. The mother responds to this exploitation of attention capitalism through moral curation by offering educational alternatives; however, these efforts are frequently thwarted. As an ultimate resolution, the mother reclaims the children's cognitive space by enforcing absolute biological routines (nap and bath times) and accompanying them with vocal escalation. This physical and repressive approach proves to be the most effective instrument for de-commodification to sever the digital screen's annexation. This article enriches the discourse of critical communication studies by positioning household routines as micro-resistance instruments against technological commercialization.
Praktik Budaya Digital dan Penerimaan Label Gizi Masyarakat Urban Fachrudin Ali Ahmad; Achmad Jamil; Tetrian Widyanto
Jurnal Audience: Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2026): AGUSTUS 2026
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v9i2.17555

Abstract

Kebijakan pelabelan gizi memasuki ruang digital yang lebih dulu dikuasai konten promosi minuman manis, sehingga tantangan yang muncul lebih bersifat komunikatif ketimbang semata-mata soal gizi dan kesehatan masyarakat. Penelitian ini menganalisis pemaknaan konsumsi minuman kekinian sebagai praktik bermedia, mekanisme kurasi algoritmik dalam mengedarkan makna konsumsi, dan cara masyarakat urban menerima label Nutri-Level yang diatur dalam Keputusan Menteri Kesehatan Nomor HK.01.07/MENKES/301/2026. Kerangka analisisnya berlapis. Mediatisasi mendalam dipakai sebagai landasan cara pandang, platformisasi produksi budaya menjelaskan mekanisme sirkulasi, dan media sebagai praktik dipakai untuk membaca kebiasaan konsumsi, sementara model kerentanan diferensial terhadap efek media dan konsep penyatuan makna digunakan untuk membaca penerimaan pesan kebijakan. Penelitian menerapkan studi kasus tunggal dengan subunit tertanam pada empat informan masyarakat urban dari dua kelompok usia, menggabungkan wawancara mendalam dengan dua puluh enam bahan visual berupa arsip unggahan, foto konsumsi, dan tangkapan lini masa. Hasil penelitian menunjukkan konsumsi dimaknai sebagai ganjaran diri dan penanda kepribadian oleh seluruh informan, kesadaran atas kurasi algoritmik bersifat menyeluruh namun berhenti pada tingkat rekomendasi tanpa membedakan penempatan yang berbayar, dan pesan kesehatan dicerna melalui rentang sikap yang beragam. Jeda menimbang antara paparan konten dan pembelian ternyata tetap muncul meskipun platform menyatukan tontonan dengan transaksi dalam satu layar, serta kesadaran atas bahaya gula yang mendahului sosialisasi kebijakan pada seluruh informan tanpa selalu berlanjut menjadi pembatasan konsumsi. Dari temuan tersebut disimpulkan bahwa komunikasi kebijakan Nutri-Level perlu bergeser dari penyediaan informasi menuju upaya mempertemukan pesan kesehatan dengan makna yang sudah terbentuk di dalam praktik bermedia masyarakat urban.
Transformasi Budaya Komunikasi Sekolah pada Ekosistem Pembelajaran Digital: Integrasi Communication Accommodation Theory dan Perspektif Digital leadership Muhamad Khadafi Firman; Achmad Jamil
SAKALIMA: Pilar Pemberdayaan Masyarakat Pendidikan Vol. 3 No. 3 (2026): July-September | SAKALIMA: Pilar Pemberdayaan Masyarakat Pendidikan
Publisher : WISE Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70211/sakalima.v3i3.710

Abstract

Digital transformation is reshaping how schools organize communication, leadership, and stakeholder interaction; however, the availability of digital platforms does not automatically produce an adaptive communication culture. This study examines the transformation of school communication culture in Jakarta by integrating Communication Accommodation Theory (CAT) with a digital leadership perspective. A qualitative multiple-case study was conducted in six senior secondary schools, comprising three public and three private schools, involving 32 purposively selected informants: six principals, twelve senior teachers, six ICT coordinators/vice principals for curriculum, and eight parent representatives. Data were collected through semi-structured in-depth interviews, partial participant observation, and document analysis, and were analyzed thematically through within-case and cross-case comparisons supported by NVivo 12. The findings identify three transformation patterns: adaptive-integrative, selective-instrumental, and constrained. Schools with stronger digital leadership consistently displayed more convergent communication practices, whereas weaker leadership profiles were associated with greater divergence; approximation was prominent among actors who adopted digital communication selectively. The findings further show that communication accommodation functions as a mechanism linking leadership practices with the quality of the digital communication ecosystem. The study proposes a three-layer integrative framework connecting digital leadership, accommodation strategies, and communication-ecosystem outcomes. Practically, the findings imply that school leadership development should move beyond technical digital competence toward communication vision, modeling, ecosystem facilitation, stakeholder-sensitive accommodation, and sustained capacity building.
Co-Authors Abdul Haris Abdul Haris Adhy Purnama, Adhy Afdal Makkuraga Putra Afrina Sari Ahmad Hannan Ahmad Mulyana Ahmad Toni, Ahmad Alana Damaris Alfirahmi Amer Qasem Amin, Chair Antonius Setyadi Antonius Setyadi Ari Sulistyanto Ari Sulistyanto Arief Bowo Prayoga Kasmo Ariska, Cynthia Bahari, Siti Hanifah Catur Wulandari Chaniago, Faisyal Danof Daniel Dwinarko Endi Rekarti, Endi Eriyanto Eriyanto, Eriyanto Erna Setiany Fachrudin Ali Ahmad Fahmi Fotaleno Galuh Sukmaranti Hairin, Muhammad Haris, Ahmad Abdul Hazmy Fitriyasa Hidayah, Sri Inayah, Alya Noor Inayati, Rahmah Jati, Rocky Prasetyo Lestiani, Devi Lucky Nugroho Lucky Nugroho Muhamad Khadafi Firman Muhammad Diky Darmawan Muhammad Raqib Mohd Sofian Muhammad Raqib Mohd Sofian Mustaqim Mustaqim Nailah Nawiroh Vera Nurmasjida, Giska Pagi Muhamad Penta Krisna Maydita Prayitno, Edik Putri, Yessi Mareta Andari Ramelan, Ampri Wahlul Reni Mayerni Rima Rizki Briandana Rofian Dedi Susanto Rustono - Rustono Farady Marta Saeful Mujab Sajdahfath, Tiyo Salomon Anderias Mesak Babys Salsabilla Audinna Sudarmika, Dina Suleman Nur Alam Tabrani Sjahrizal Tetrian Widyanto Timea Gal Tindaon, Entry Welny Umaimah, Umaimah Vira, Oksri Wardah Fazriyati Yananto Mihadi Putra