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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Primanomics : Jurnal Ekonomi & Bisnis SEIKO : Journal of Management & Business PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management eCo-Buss Jurnal Ekuivalensi Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Cafetaria STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Disrupsi Bisnis Dynamic Management Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi Jurnal Ekonomi dan Manajemen Indonesia Arus Jurnal Sosial dan Humaniora Jurnal Puan Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Bisnis, Manajemen, dan Akuntansi Postgraduate Management Journal Jurnal Pendidikan Indonesia (Japendi) Journal of Data Science Theory and Application Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Barelang Jurnal Sistem Informasi dan Manajemen Jurnal Penelitian Pendidikan Indonesia Jurnal Ilmu Multidisiplin Jurnal Ilmu-Ilmu Pertanian Jurnal Pengabdian Kepada Masyarakat SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Wasiman, Wasiman
UNIVERSITAS PUTERA BATAM
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Journal : SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa

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PENGARUH PERSONAL SELLING, DIGITAL MARKETING, DAN PERCEIVED VALUE TERHADAP KEPUASAN KONSUMEN PRODUK SKINCARE WARDAH DI KOTA BATAM Messy Juliaya Saputri; Wasiman
SCIENTIA JOURNAL Vol 6 No 5 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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Abstract

The aim of this research is to determine the influence of personal selling, digital marketing, and perceived value on consumer satisfaction with Wardah skincare products in Batam City. This research is descriptive in nature and uses a quantitative approach to collect and analyze data. The population of this study was Wardah skincare users in Batam City in 2024. To determine the sample size, the Lameshow formula was used to obtain a total of 100 respondents selected through purposive sampling. In this research, various tests were carried out, including data quality tests, classical assumption tests, influence tests, and hypothesis tests. The results of multiple linear regression analysis show that personal selling contributes 9.6% to consumer satisfaction. Digital marketing has an influence with a contribution of 27.6% to consumer satisfaction. Perceived value contributes 20.9% to consumer satisfaction. Analysis of the coefficient of determination (R2) shows that the overall variance in consumer satisfaction can be explained by personal selling, digital marketing and perceived value with a total contribution of 80.3%. The results of the t test and F test show that personal selling, digital marketing, and perceived value have a positive and significant influence both partially and collectively on consumer satisfaction.
PENGARUH MOTIVASI KERJA, DISIPLIN KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA PT ROYCE ENTERPRISE COMPANY rusmitha, rusmitha; Wasiman
SCIENTIA JOURNAL Vol 6 No 6 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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Abstract

The industrial sector is expanding annually, intensifying competition and necessitating companies to develop various survival strategies, including enhancing employee performance. Key factors influencing employee performance include motivation, discipline, and job satisfaction. The purpose of this study was to determine the effect of motivation, discipline, and job satisfaction on employee performance at PT Royce Enterprise Company. This research uses quantitative methods. A sample of 130 employees was taken with a non-probability sampling technique. The data collection tool in the study was a questionnaire with a Likert scale. The data analysis technique is descriptive statistical analysis, with data quality tests, classical assumption tests, influence tests, and hypothesis tests. The results showed that the performance of PT Royce Enterprise Company employees was influenced by work motivation, work discipline, and job satisfaction. The results of hypothesis testing (H4) indicate that the significance value of the F-statistic is 0.000, which is less than the alpha value of 0.05. Additionally, the calculated F value of 89.516 exceeds the critical F value of 4.12. Therefore, we can accept H4.
PENGARUH PROMOSI, LOKASI, DAN FASILITAS TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK JASA LAUNDRY DI LINA LAUNDRY BATAM Simanjuntak, Yuni; Wasiman, Wasiman
SCIENTIA JOURNAL Vol 7 No 3 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i3.9853

Abstract

This research examines the influence of promotion, location, and facilities on customer purchase decisions at Lina Laundry in Batam. With increasing competition in the laundry service sector, Lina Laundry faces challenges in attracting and retaining customers due to limited promotional strategies, an inconvenient location, and conventional facilities. The aim of this study is to analyze the impact of these factors on customer purchasing decisions and provide insights for enhancing marketing strategies. Using a quantitative approach with causal research design, the study employed descriptive analysis, validity and reliability testing, classical assumption testing, and regression analysis. Data was collected from 100 respondents through purposive sampling. The results indicate that promotion, location, and facilities significantly influence customer purchase decisions, with the promotion having the strongest impact. The findings suggest that a strategic combination of promotional activities, optimal location, and improved facilities can enhance customer satisfaction and increase competitiveness. These insights are expected to guide marketing strategies for similar businesses in the service sector.
Co-Authors A.A. Ketut Agung Cahyawan W Agustina Ahmad Fadli Aisyah, Assalamah Amelia, Wulan Anugrah, Fernando Apriani, Ai Arni Yati Anabokay Asman Abnur, Asman Bahri, Syahrul Baru Harahap Binton, Binton Bipianto, Iwan Celsyanes Cornelya Chang, Dennis Christian Lumban Tobing, Vargo CICI PERMATA SARI Debora Tambunan DESSY . dompak, timbul Eky Priyono Erna Noferianti Erni Ratika Sari Br Pakpahan Erni Yanti Natalia, Erni Yanti evyanto, winda Fathin, Lina Nur Fernanda, Muhammad Fernando, Kelvin Fifi, Fifi Fina, Syahrinda Fitriani Harmita Mukhtar Frangky Silitonga Friendy, Friendy Handoko, Koko HARYANTO . Hellen, Hellen Hendeka Putra Ida Ayu Putu Sri Widnyani Iwan Bipianto Jeli Juliansyah, Roni Juyana Juyana Kellin Kervin Kervin kurnia hardi, mardilla dwi Malau, Bergiat MAULI SIAGIAN Mayesti Mayesti Melianti, Silvia Messy Juliaya Saputri NANDA HARRY MARDIKA Noviyadi, Noviyadi Nurrokhmah, Tiama Aulia Nyoman Budhiartha, I Polamolo, Rivaldo Antoni Pramita Studiviany Soemadijo Rahmat Rahmat Realize, Realize Recit Pernanda Rezude Nurita Putri, Yuni Roja Mazalifah Ronald Wangdra rusmitha, rusmitha Samosir, Erina Safitri Santi Saputra, Asron Saputra, Irvan Maulana SELLY SEPTIANA Shelly, Shelly Siagian, Mauli Siagian, Mauli Siallagan, Dwi Natalia Angela Sigalingging, Kesya Agrariani Simanjuntak, Pastima Simanjuntak, Yuni Sinaga, Ledyana Nitami Sipahutar, Lamtumiar Sitorus, David Humala Soemadijo, Pramita Studiviany Solly Aryza Stanley, Stanley Suci Melani, Suci Suhardi Suhardi Sulistyowati, Tussi Sunarto Wage Sutrisno, Hendy Syahril Effendi Syahrinda Fina Syahyudi, Riki Syaiful, Hendra Syaifullah Syaifullah Thomas, Dendi Titik Purwati Tussi Sulistyowati Ulva Marsiti Vanness Chuang Vendi Vermanto Vincent Vincent Vira Desnita wage, Sunarto Wahyuni Windasari Wangdra, Ronald Wangdra, Suvianto Wangdra, Yvonne Wibowo, Agung Edy Winnie Frisia Wulandari, Sonya Yati Anabokay, Arni Yuni Rezude Nurita Putri Yvonne Wangdra ZAKIA FADILA Zakrimal Zakrimal