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Journal : eCo-Buss

Pengaruh Motivasi, Kompetensi, Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT Sindo Megah Lestari Erna Noferianti; Wasiman Wasiman
eCo-Buss Vol. 5 No. 2 (2022): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i2.475

Abstract

Human Resources are an important component in deciding whether an association is healthy. Increasing human resources that are organized and insightful is an absolute necessity, especially for the fate of the community. In these ecological conditions, executives are needed to push for better approaches to keep workers highly usable and grow their potential to provide top-level input to associations. HR problems which are actually only internal problems of an organization do have a close relationship with the wider area as public assistance as predicted by execution workers. That studies aims to determined the effects of motivations, competences, and work environments on employee performances at PT Sindo Megah Lestari. That researches designed using researches design and quantitative research methods. The result of this studies indicated that motivation (X1), competence (X2), and work environment (X3) partially and simultaneously have a significants effects on employee performance (Y). The result of the coefficient of determinations test showed that motivation (X1), competence (X2), and work environment (X3) partially and simultaneously have a significants effects on employee performance (Y) by 61 percents, while the rest is influence by other variable not examine in that study.
Pengaruh Disiplin Kerja, Komunikasi Dan Kompetensi Kerja Terhadap Kinerja Karyawan PT Citra Shipyard Mayesti Mayesti; Wasiman Wasiman
eCo-Buss Vol. 5 No. 3 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i3.655

Abstract

A companies that is exist competed, of course, has effective managements in order improved the performances of employees in accordance with their fields. It was found there are a decrease in the performance of PT Citra Shipyard employees caused by several aspects such as work discipline, communication and work competence. The aims of this studies are determining the effect of work discipline, communication and work competence on the performance of PT Citra Shipyard employees. This study used sample of 146 respondents. The results of this study are work discipline, communication and work content have a positive and significant effect on employee performance. The implication of this research is that companies can pay attention to aspects of work discipline, communication and work competence to improve and improve employee performance. In addition, if the three variables are applied simultaneously, it will have a major effect on improving the performance of employees of PT Citra Shipyard.
Pengaruh Komunikasi, Motivasi dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT Nusa Jaya Indofast Kellin; Wasiman Wasiman
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.647

Abstract

In the year 2022, Indonesia made the decision to welcome citizens of other countries into the country. Due to the city's extremely strategic position, Batam is recognized as being one of the places in Indonesia that attracts a significant number of visitors. This presents an outstanding possibility for the launch of new travel and tourism businesses. In the city of Batam, there is a business by the name of PT Nusa Jaya Indofast that is active in this sector of the economy. In Batam, PT Nusa Jaya Indofast is recognized as the tour and travel business with the longest history of operation. There is an issue inside the organization in which the performance of the company's workers is below what is considered to be ideal as a result of inadequate communication amongst fellow employees. The firm does not have meetings very often, which results in poor contact with higher-ups, and in order to motivate employees, the corporation offers only little rewards and bonuses. When it comes to being disciplined at work, people are often less disciplined than they should be. The sampling method that has been decided upon is the saturated sample method, which is a sampling method that employs the full existing population of 106 respondents. This method has been considered to be the most appropriate method. The findings of the data that was gathered will be analyzed using SPSS 25, and then the data will be summarized into tabular form in order to make it simple to comprehend and read
Pengaruh Deskripsi Kerja, Spesifikasi Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Goldwell Plastic Batam Kervin Kervin; Wasiman Wasiman
eCo-Buss Vol. 6 No. 2 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i2.679

Abstract

implementation of all agency activities or activities, so that they are managed properly through Human Resource Management. Employee performance is what employees do or don't do that affect how much they contribute to the organization, including output quality, output quantity, output period, presence at work, and cooperative attitude. The aim of this study was to determine the effect of job descriptions, job specifications, and work discipline on employee performance at PT Goldwell Plastic Batam. The sample for this study used 110 respondents to employees at PT Goldwell Plastic Batam using the sampling technique. By using SPSS 25 software, data analysis techniques include descriptive statistical tests, data quality tests, classical assumption tests, influence tests, and hypothesis testing. Based on the results of the study, it can be concluded that job descriptions, job specifications and work discipline jointly have a significant effect on employee performance at PT Goldwell Plastic Batam
Pengaruh Motivasi Dan Displin Kerja Terhadap Kinerja Karyawan Pada PT Volex Indonesia Di Kota Batam Fitriani Harmita Mukhtar; Wasiman
eCo-Buss Vol. 6 No. 3 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i3.754

Abstract

This study aims to investigate the effect of work motivation and discipline on employee performance at PT Volex Indonesia in Batam City. High motivation can increase the performance level of employees by encouraging them to achieve company goals and make a greater contribution. Good work discipline also plays an important role in creating an efficient and orderly work environment, so that employees can work effectively and efficiently. This research uses a descriptive type with a quantitative approach and collects data through questionnaires distributed to 156 respondents of PT Volex Indonesia employees. Data analysis techniques using data quality tests, classic assumption tests, influence tests and hypothesis testing. The findings of multiple linear regression analysis show that motivation has an influence of 50.6% on employee performance at PT Volex Indonesia in Batam City, while work discipline has an influence of 31.3% on employee performance at PT Volex Indonesia in Batam City. The findings of the analysis of the coefficient of determination (R2) state that motivation and work discipline explain 70.7% of employee performance at PT Volex Indonesia in Batam City. The results of the partial and simultaneous analysis of the hypotheses show that work motivation and discipline have a significant positive effect on the performance of employees of PT Volex Indonesia in Batam City.
The Influence of Product Quality, Brand Image, and Trust on Purchasing Decisions of Garnier Products in Batam Eky Priyono; Wasiman Wasiman
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1479

Abstract

Specifically, this research aims to examine the factors that influence customers' purchasing decisions in Batam regarding Garnier items, specifically focusing on trust, product quality and brand image. No exact figures are given regarding the total number of people who have purchased or utilized Garnier products. Using the Lemeshow algorithm, a sample of 100 respondents was selected using purposive sampling. Data were analysed using a multivariate linear regression model that took into account data quality assessments, classical assumptions, impacts and hypotheses. Product quality influences purchasing decisions by 17.5%, brand image by 24.4%, and trust by 70.5%, according to the findings of a multiple linear regression study. An additional 58.9 percent of purchase variance can be explained by factors including product quality, brand image, and trust., according to the coefficient of determination (R2) test results. Furthermore, t-tests and F-tests demonstrate that the purchasing decisions of Garnier products in Batam are positively and significantly influenced by product quality, brand image, and trust, both individually and collectively. Furthermore, both t-tests and F-tests were conducted to assess the individual and collective impacts of these variables. The findings show that product quality, brand image, and trust each have a positive and significant influence on the purchasing decisions of Garnier products in Batam, both independently and collectively. The significance of these characteristics in influencing customer behaviour is also visible, and trust plays a very important role. The findings of this research highlight the importance of trust, coupled with product quality and brand image, as factors influencing Batam consumers' purchasing decisions to purchase Garnier goods. For marketers and business strategists, these insights underline the need to prioritize building and maintaining consumer trust, ensuring high product quality, and fostering a strong brand image to enhance customer acquisition and retention.
Pengaruh Brand Ambassador, e-WOM, dan Digital Marketing Terhadap Minat Beli Konsumen Tokopedia di Kota Batam Koh Metania Pricilia; Wasiman Wasiman
eCo-Buss Vol. 8 No. 3 (2026): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i3.3539

Abstract

Perkembangan e-commerce mendorong perusahaan untuk memperkuat strategi komunikasi pemasaran digital guna membentuk minat beli konsumen. Kajian ini mengkaji keterkaitan brand ambassador, electronic word of mouth (e-WOM), dan digital marketing dengan minat beli pengguna Tokopedia di Kota Batam. Pendekatan kuantitatif digunakan dengan pengumpulan data melalui kuesioner daring kepada 207 responden yang dipilih secara purposive. Instrumen disusun menggunakan skala Likert dan dianalisis dengan bantuan SPSS melalui statistik deskriptif, uji kualitas data, uji asumsi klasik, serta regresi linier berganda. Hasil analisis parsial memperlihatkan bahwa brand ambassador, e-WOM, dan digital marketing memiliki kontribusi pada minat beli, dengan digital marketing menempati peran relatif paling kuat. Analisis simultan juga memperlihatkan bahwa ketiga variabel bekerja secara bersama dalam menjelaskan variasi minat beli. Temuan ini menegaskan pentingnya integrasi figur representatif, kredibilitas ulasan pengguna, dan kualitas komunikasi digital dalam membangun ketertarikan konsumen pada platform e-commerce. Kajian ini memberikan kontribusi empiris bagi pengembangan literatur pemasaran digital serta menjadi rujukan praktis bagi pengelola marketplace dalam merancang strategi yang lebih terarah dan berbasis perilaku konsumen.
Pengaruh Digital Marketing, Variasi Produk, dan Kualitas Produk Terhadap Minat Beli Pada e-Commerce Shopee di Kota Batam Jefery Jefery; Wasiman Wasiman
eCo-Buss Vol. 8 No. 3 (2026): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i3.3568

Abstract

Kajian ini mengkaji peran digital marketing, variasi produk, dan kualitas produk dalam membentuk minat beli konsumen pada platform e-commerce Shopee di Kota Batam. Fokus diarahkan pada perilaku pengguna yang berinteraksi dengan salah satu tdi platform shopee sebagai objek kajian. Pendekatan kuantitatif diterapkan melalui penyebaran kuesioner kepada 135 responden yang memenuhi kriteria sebagai pengguna aktif Shopee. Data dianalisis melalui serangkaian uji statistik, meliputi uji validitas, reliabilitas, asumsi klasik, serta analisis regresi linier berganda. Hasil analisis memperlihatkan bahwa digital marketing dan kualitas produk memiliki peran signifikan dalam pembentukan minat beli, sedangkan variasi produk tidak memiliki peran signifikan secara parsial. Meskipun demikian, ketiga variabel tersebut secara bersama-sama membentuk model yang kuat dalam menjelaskan variasi minat beli konsumen. Temuan ini menegaskan pentingnya pengelolaan promosi digital yang efektif serta pemeliharaan kualitas produk dalam meningkatkan daya tarik konsumen pada lingkungan marketplace yang kompetitif. Implikasi praktis dari kajian ini menekankan perlunya integrasi strategi pemasaran digital, pengendalian mutu produk, dan pengelolaan varian produk secara terpadu guna memperkuat posisi penjual di platform e-commerce.
Pengaruh E-WoM, Brand Awareness, dan Perceived Quality Terhadap Keputusan Pembelian Pada Divergent Supply Printing di Kota Batam Ervina Sabrilla Putri; Wasiman Wasiman
eCo-Buss Vol. 8 No. 3 (2026): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i3.3587

Abstract

Studi ini bertujuan mengkaji keterkaitan electronic word of mouth, brand awareness, dan perceived quality dengan keputusan pembelian pada UMKM jasa sablon Divergent Supply Printing di Kota Batam. Pendekatan kuantitatif diterapkan melalui survei terhadap 107 konsumen yang pernah melakukan pemesanan. Data dikumpulkan menggunakan kuesioner berskala Likert dan dianalisis melalui regresi linear berganda setelah memenuhi uji validitas, reliabilitas, serta asumsi klasik. Hasil uji parsial memperlihatkan bahwa E-WoM (Sig. 0,030), brand awareness (Sig. 0,003), dan perceived quality (Sig. 0,000) memiliki keterkaitan yang bermakna dengan keputusan pembelian, dengan perceived quality sebagai faktor yang paling dominan. Uji simultan juga memberi hasil signifikan, yang menandakan bahwa ketiga variabel tersebut secara bersama-sama menjelaskan sebagian besar variasi keputusan pembelian. Nilai koefisien determinasi memperlihatkan bahwa lebih dari dua pertiga perubahan keputusan pembelian dapat diterangkan oleh model yang dibangun. Temuan ini menegaskan bahwa persepsi mutu layanan, tingkat pengenalan merek, serta arus informasi dari konsumen lain menjadi landasan penting dalam membentuk keputusan beli pada jasa sablon berbasis pesanan khusus.
Pengaruh Content Marketing, E-WOM, dan Online Customer Review Terhadap Keputusan Pembelian Konsumen Shopee di Kota Batam Jeslyn Jeslyn; Wasiman Wasiman
eCo-Buss Vol. 8 No. 3 (2026): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i3.3590

Abstract

Perkembangan e-commerce di Indonesia mendorong perubahan pola pengambilan keputusan pembelian konsumen, terutama pada platform marketplace yang sarat informasi digital. Arus konten pemasaran, percakapan antarkonsumen, dan ulasan daring membentuk persepsi sebelum transaksi dilakukan. Kajian ini bertujuan menganalisis peran content marketing, electronic word of mouth (E-WOM), dan online customer review dalam pembentukan keputusan pembelian konsumen Shopee di Kota Batam. Pendekatan kuantitatif diterapkan dengan analisis regresi linear berganda. Data dihimpun melalui kuesioner tertutup berskala Likert dari 144 responden yang memenuhi kriteria sampel. Hasil uji t memperlihatkan bahwa content marketing, E-WOM, dan online customer review memiliki nilai signifikansi < 0,05 dengan koefisien positif, sehingga masing-masing variabel memiliki peran bermakna secara parsial. Uji F menghasilkan nilai signifikansi 0,000 dengan F hitung sebesar 103,106, yang menegaskan kelayakan model secara simultan. Nilai adjusted R2 sebesar 0,682 memperlihatkan kemampuan model dalam menjelaskan variasi keputusan pembelian. Pentingnya integrasi strategi konten, percakapan pengguna, dan pengelolaan ulasan daring dalam mendorong keputusan pembelian konsumen di marketplace.
Co-Authors A.A. Ketut Agung Cahyawan W Agustina Ahmad Fadli Aisyah, Assalamah Amelia, Wulan Anggraini, Nur Afni Anugrah, Fernando Apriani, Ai Arni Yati Anabokay Asman Abnur, Asman Azmiana, Risca Baru Harahap Binton, Binton Bipianto, Iwan Br Purba, Neni Marlina Celsyanes Cornelya Chang, Dennis Christian Lumban Tobing, Vargo CICI PERMATA SARI Debora Tambunan Deni Apriadi DESSY . dompak, timbul Efriyenty, Dian Eky Priyono Erna Noferianti Erni Husein, Alice Erni Ratika Sari Br Pakpahan Erni Yanti Natalia, Erni Yanti Ervina Sabrilla Putri evyanto, winda Fahmi Dzulqarnain Fathin, Lina Nur Fernanda, Muhammad Fernando, Kelvin Feryani Fifi, Fifi Fina, Syahrinda Fitriani Harmita Mukhtar Frangky Silitonga Friendy, Friendy Handoko, Koko HARYANTO . Hellen, Hellen Hendeka Putra Hikmah Hikmah Husein, Alice Erni Ida Ayu Putu Sri Widnyani Iwan Bipianto Jefery Jefery Jeli Jeslyn Jeslyn Juliansyah, Roni Juyana Juyana Kellin Kervin Kervin Koh Metania Pricilia kurnia hardi, mardilla dwi Malau, Bergiat Mariani MAULI SIAGIAN Mayesti Mayesti Melianti, Silvia Messy Juliaya Saputri NANDA HARRY MARDIKA Noviyadi, Noviyadi Nurrokhmah, Tiama Aulia Nyoman Budhiartha, I Polamolo, Rivaldo Antoni Poniman Poniman Pramita Studiviany Soemadijo Prima , Argo Putra Rahmat Rahmat rainbow Raudah Raudah Realize, Realize Recit Pernanda Rezude Nurita Putri, Yuni Roja Mazalifah Ronald Wangdra rusmitha, rusmitha Samosir, Erina Safitri Santi Saputra, Asron Saputra, Irvan Maulana SELLY SEPTIANA Shelly, Shelly Siagian, Mauli Siagian, Mauli Siallagan, Dwi Natalia Angela Sigalingging, Kesya Agrariani Simanjuntak, Pastima Simanjuntak, Yuni Sinaga, Ledyana Nitami Sipahutar, Lamtumiar Sitorus, David Humala Soemadijo, Pramita Studiviany Solly Aryza Stanley, Stanley Suci Melani, Suci Suhardi Suhardi Sulistyowati, Tussi Sunarto Wage Sutrisno, Hendy Syahril Effendi Syahrinda Fina Syahrul Bahri Syahyudi, Riki Syaiful, Hendra Syaifullah Syaifullah Thomas, Dendi Titik Purwati Tussi Sulistyowati Ulva Marsiti Vanness Chuang Vendi Vermanto Vincent Vincent Vira Desnita wage, Sunarto Wahyuni Windasari Wangdra, Ronald Wangdra, Suvianto Wangdra, Yvonne Wibowo, Agung Edy Winnie Frisia Wulandari, Sonya Yati Anabokay, Arni Yuni Rezude Nurita Putri Yvonne Wangdra Zakia Fadila Zakrimal Zakrimal