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Sitorus, Zulham
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Journal : Building of Informatics, Technology and Science

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Analysis Of Indonesian People's Sentiment Towards 2024 Presidential Candidates On Social Media Using Naïve Bayes Classifier and Support Vector Machine Mardiah, Nia; Marlina, Leni; Khairul, Khairul; Sitorus, Zulham; Iqbal, Muhammad
Building of Informatics, Technology and Science (BITS) Vol 6 No 2 (2024): September 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bits.v6i2.5766

Abstract

This research aims to analyze the sentiment of the Indonesian public towards the 2024 presidential candidates on social media platforms X and Instagram. The main issue addressed is how to determine public opinion as disseminated on social media regarding the presidential candidates. To address this issue, two classification methods are used: Naïve Bayes Classifier and Support Vector Machine (SVM). The objective of this research is to measure public sentiment, both positive and negative, towards the 2024 presidential candidates using these two methods. The research findings indicate that the implementation of the Naïve Bayes method with manual labeling achieved the highest accuracy of 86% for X data and 85% for Instagram comments data. Meanwhile, with lexicon-based labeling, the highest accuracy was 60% for both X and Instagram data. The SVM method with manual labeling also achieved the highest accuracy of 86% for X data and 85% for Instagram data. With lexicon-based labeling, the highest accuracy was 60% for X data and 70% for Instagram data. This research concludes that both Naïve Bayes and SVM demonstrate strong performance in sentiment analysis on social media, with SVM slightly outperforming in some scenarios. The implementation of these two methods provides valuable insights into public opinion towards the 2024 presidential candidates on social media.
Co-Authors , Arpan A.A. Ketut Agung Cahyawan W Abdul Karim Afrizal, Sandi Akbar Maulana, Taufik Aldi Kesuma Alvian Alvian Andi Ernawati Andysah Putera Utama Siahaan Angkat, Chairul Indra Antoni, Robin Ardya, Dwika Arief, Muhammad Arif Rahman Asyahri Hadi Nasyuha Aulia, Ananda Ayu Ofta Batubara, Supina Br Tarigan, Sella Monika Daniel Happy Putra Danu Wardhana Azhari Darmeli Nasution DEWI SARTIKA diansyah, Suhar Eko Hariyanto Eko Hariyanto Eko Hariyanto Fahmi Iskandar Fahmi Izhari Fahmi Kurniawan Farta wijaya, Rian Faza Wardanu Damanik, Dwi Fikri Zuhaili Simbolon Gilang Ramadhan Gultom, Ananda Christianto H. Aly, Moustafa Hafiz Rodhiy Haliza, Siti Nur Helmy, Ahmad Hendra Harnanda Heni Wulandari Hrp, Abdul Chaidir Ibezato Zalukhu, Anzas Ika Devi Perwitasari Indra Angkat, Chairul IQBAL , MUHAMMAD Irwan Syahputra Irwan Syahputra, Irwan Iswadi Hamzah Khairul Khairul Khairul Khairul, Khairul Kiki Artika Kurniawan, Fahmi Larius Ambasador Parlindungan Leni Marlina Leni Marlina Limbong, Yohannes France M Imam Santoso M. Rasyid M.Rizki Khadafi Mardiah, Nia Melva Sari Panjaitan Meri Sri Wahyuni Mhd Arie Akbar Mohammad Yusuf, Mohammad Muhammad Iqbal Muhammad Iqbal Muhammad Wahyudi Nahampun, Natalia Nainggolan, Andreas Ghanneson Nasution, Darmeli Nazar Saputra, Risfan Ofta Sari, Ayu Parhusip, Nelviony Pranoto, Sugeng Putra, Khairil Ragil Satya Adi W Ramadani, Pebri Ramadhan, Aditya Ramadhan, Deni Ramadhani, Aditya Rian Farta Wijaya Rian Putra, Randi Risky, Raihan Rusydi Tanjung , Miftah Sahputra, Fajar Said Oktaviandi Saputra, Maulian Sari Penjaitan, Melva Septiani, Nadya Sianturi, Ismail Sibarani, Dina Marsauli Simamora, Siska Simorangkir, Elsya Sabrina Asmita Sinambela, Sugi Hartono Sinyo Andika Nasution, Ahmad Siregar, Andree Risky Yuliansyah Sitepu, Fernando Sitinur, Siti Nurhaliza Sofyan Sitompul, Jelly Rolley Sofyan, Siti Nurhaliza Solly Ariza Lubis Suhardiansyah Suhardiansyah Suhardiansyah Suherman Suherman Sukrianto, Sukrianto Sutiono, Sulis Syahputri, Maulisa T, Siti Isna Syahri Tanjung, Miftah Rusydi Utama, Hendra Vina Arnita Vivin Yulfia Sarah Wahyu Agung Pratama Wahyuni, Meri Sri Wijaya, Rian Farta Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Wirda Fitriani Yahya, Susilawati Zalukhu, Anzas Ibezato Zulfahmi Syahputera Zulfahmi Zulfahmi Zulfahmi Zulfahmi