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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal E-Bis: Ekonomi Bisnis Jurnal Pengabdian kepada Masyarakat Golden Ratio of Human Resource Management Jurnal Ekonomi dan Bisnis Digital Paradoks : Jurnal Ilmu Ekonomi INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Indonesian Journal of Innovation Science and Knowledge JER Joong-Ki Journal of Management Branding
Nur Wahyunianti Dahri
Universitas Muhammadiyah Mamuju
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Shopping Lifestyle Dan Live Streaming Terhadap Impulse Buying Pada E-Commerce Tiktok Shop (Generasi Milenial Di Kabupaten Mamuju) Maulidya, Maulidya; Dahri, Nur Wahyunianti; Sibgatullah, Muhammad
Journal of Management Branding Vol. 3 No. 1 (2026): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v3i1.103

Abstract

This study aims to analyze the influence of shopping lifestyle and live streaming on impulse buying among millennial users of TikTok Shop e-commerce in Mamuju Regency. This research employed a quantitative method with an associative approach. The population consisted of 288,382 people, and a sample of 100 respondents was determined using Slovin’s formula with purposive sampling, based on the criteria of millennial generation (aged 29–44 years) who are TikTok Shop users residing in Mamuju Regency. Data were collected through observation, interviews, documentation, and questionnaires. The data were analyzed using multiple linear regression, partial test (t-test), simultaneous test (F-test), and the coefficient of determination (R²). The results showed that shopping lifestyle had a significant partial effect on impulse buying (t-value  2.672 > t-table  1.985; sig. 0.009 < 0.05). Live streaming also had a significant partial effect on impulse buying (t-value  3.664 > t-table  1.985; sig. 0.000 < 0.05). Simultaneously, both shopping lifestyle and live streaming significantly affected impulse buying (F-value  23.194 > F-table  3.090; sig. 0.000 < 0.05), with a contribution of 32.4%. These findings indicate that although shopping lifestyle and live streaming play a role in shaping impulse buying behavior, their overall contribution is relatively low. Further research is strongly recommended to explore the remaining 67.6% of other factors that were not identified in this study but may influence impulse buying among millennial TikTok Shop users in Mamuju Regency.
Kontribusi Locus of Control dan Critical Thinking terhadap Employee Performance: Studi Empiris pada Pegawai KPPN Provinsi Sulawesi Barat Akbar Devhasore; Ramli S; Nur Wahyunianti Dahri
Journal of Management Branding Vol. 3 No. 2 (2026): Journal of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v3i2.112

Abstract

This study aims to examine the effect of Locus Of Control and Critical Thinking on Performance among employees of the KPPN office in West Sulawesi Province. The research employed a quantitative approach with a descriptive survey design. The population consisted of all employees at the KPPN office, with 28 respondents selected using a total sampling technique. Data were collected through a structured questionnaire using a five-point Likert scale distributed online. Data analysis was carried out using SPSS version 25, including validity and reliability tests, multiple linear regression, t-test, F-test, and coefficient of determination analysis. The results show that Locus Of Control has a positive and significant effect on Performance, with a significance value of 0.039 (<0.05) and a t value of 2.178 (>1.711). Critical Thinking also has a positive and significant effect on Performance, with a significance value of 0.008 (<0.05) and a t value of 2.861 (>1.711). Simultaneously, Locus Of Control and Critical Thinking significantly affect Performance, as indicated by an F value of 16.384 (>3.39) and a significance level of 0.000. The coefficient of determination ????2of 0.568 shows that 56.8% of the variation in Performance is explained by the two research variables, while the remaining 43.2% is explained by other variables outside the model. The novelty of this study lies in its comprehensive empirical examination of the simultaneous role of locus of control and critical thinking in enhancing employee performance within a regional vertical office of the Ministry of Finance (KPPN).
Meningkatkan Work Achievement ASN melalui Job Rotation, Work Environment, dan Career Development Israwati; Muhammad Aqil; Adam Ramadhan; Nur Wahyunianti Dahri
Journal of Management Branding Vol. 3 No. 2 (2026): Journal of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v3i2.125

Abstract

This study aims to analyze the influence of job rotation, work environment, and career development on the work achievement of Civil Servants (ASN) in the Civil Service Police Unit (Satpol PP) and Fire Department (Damkar) of Mamuju Regency. As agencies that play a crucial role in maintaining public order, enforcing local regulations, and responding to fires, the work achievement of ASN in these settings is significantly influenced by how these three aspects are managed; therefore, examining the relationships among these variables is essential. Research data were collected via a questionnaire distributed to 76 respondents, with the sample size determined using the Slovin formula. Data analysis was performed using multiple linear regression, supplemented by a t-test to examine partial effects and an F-test for simultaneous effects, with the assistance of SPSS software. The research findings indicate that the three independent variables job rotation, work environment, and career development each have a positive and significant effect on civil servants work achievement, both partially and simultaneously. An Adjusted R-Square value of 68.0% indicates that these three variables collectively explain the variation in work performance. These results can serve as a reference for policymakers within the Mamuju Regency Satpol PP and Fire Department in formulating improvement measures, particularly regarding the implementation of more appropriate job rotation, the creation of a conducive work environment, and the strengthening of career development programs for civil servants. The novelty of this research lies in testing the work achievement model in public sector organizations with high-risk task characteristics (Satpol PP and Fire Department), where the integration of job rotation and both physical and non-physical work environments is proven to be the main driver of ASN work achievement in the regions.
Meningkatkan Employee Sustainability melalui Job Involvement dan Work-Life Reconciliation pada Pegawai Sektor Publik Irman A.D.; Muhammad Aqil; Nur Wahyunianti Dahri; M Said Abdullah
Journal of Management Branding Vol. 3 No. 2 (2026): Journal of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v3i2.127

Abstract

This study aims to analyze the effect of job involvement and reconciliation on sustainable employee among employees of the Sampaga Subdistrict Office in West Sulawesi Province. This research used a quantitative approach with a survey method. The population consisted of all employees of the Sampaga Subdistrict Office, and a census sampling technique was applied because of the relatively small number of respondents. Data were collected through closed-ended questionnaires using a Likert scale and analyzed using multiple linear regression. The results show that job involvement has a significant partial effect on sustainable employee. Reconciliation also has a significant partial effect on sustainable employee. Simultaneously, job involvement and reconciliation were proven to have a significant effect on sustainable employee. The novelty of this research lies in the integration of the work relationship reconciliation concept as a key factor in maintaining employeesustainability in the public sector, which often faces unique bureaucratic pressures and interpersonal conflicts.These findings indicate that employee involvement in work and the ability to rebuild harmonious relationships are important factors in creating productive, adaptive, and sustainable employees within the organization. Therefore, organizations need to pay attention to strengthening job involvement and maintaining good interpersonal relationships so that employee sustainability can be preserved in the long term.
Pengaruh Digital Brand Image Dan Content Marketing Terhadap Purchase Intention Product Buyer Pada Toko Nizam Di Kota Mamuju Musdalifa Musdalifa; Ramli S; Muh Rezky Naim; Nur Wahyunianti Dahri; Junaeda Junaeda
Indonesian Journal of Innovation Science and Knowledge Vol. 3 No. 3 (2026): IJISK 2026
Publisher : Fakultas Pendidikan Ilmu Keguruan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijisk.v3i3.309

Abstract

Penelitian ini bertujuan menganalisis pengaruh digital brand image dan content marketing terhadap purchase intention product buyer pada Toko Nizam di Kota Mamuju, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Populasi penelitian adalah seluruh pelanggan Toko Nizam periode Januari hingga Mei 2026 sebanyak 1.009 orang, dengan jumlah sampel 91 responden yang ditentukan menggunakan rumus Slovin dan ditarik melalui teknik accidental sampling. Data dikumpulkan melalui observasi, wawancara, dokumentasi, dan kuesioner berskala Likert lima poin, kemudian dianalisis menggunakan uji validitas, uji reliabilitas, analisis regresi linear berganda, uji t, uji F, serta uji koefisien determinasi dengan bantuan program IBM SPSS. Hasil penelitian menunjukkan bahwa secara parsial digital brand image berpengaruh positif dan signifikan terhadap purchase intention (β = 0,289; t = 2,953; sig. 0,004) dan content marketing berpengaruh positif dan signifikan terhadap purchase intention (β = 0,526; t = 5,364; sig. 0,000). Secara simultan, kedua variabel independen berpengaruh positif dan signifikan terhadap purchase intention (F = 59,539; sig. 0,000). Nilai R Square sebesar 0,575 dan Adjusted R Square sebesar 0,565 menunjukkan bahwa 57,5% variasi purchase intention dapat dijelaskan oleh digital brand image dan content marketing, sedangkan 42,5% sisanya dipengaruhi faktor lain di luar model. Temuan ini menegaskan bahwa content marketing merupakan variabel dominan pembentuk minat beli pada produk dengan kebutuhan fungsional spesifik, sehingga penguatan kualitas konten digital menjadi prioritas strategis bagi pelaku usaha.
Pengaruh Islamic Branding Dan Halal Awareness Terhadap Minat Beli Pada Produk Wardah Di Kecamatan Mamuju Ayub Baktiar; Nur Wahyunianti Dahri; Syahril Syahril; Nur Asia; Sudirman Sudirman
Indonesian Journal of Innovation Science and Knowledge Vol. 3 No. 4 (2026): IJISK 2026
Publisher : Fakultas Pendidikan Ilmu Keguruan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijisk.v3i4.507

Abstract

Penelitian ini bertujuan menganalisis pengaruh Islamic branding dan halal awareness terhadap minat beli pada produk Wardah di Kecamatan Mamuju, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Populasi penelitian adalah penduduk Kecamatan Mamuju yang berjumlah 66.427 jiwa, dengan sampel sebanyak 107 responden yang ditentukan menggunakan rumus Slovin dengan margin of error 10%. Teknik pengambilan sampel menggunakan purposive sampling. Data dikumpulkan melalui observasi, wawancara, dan kuesioner menggunakan skala Likert. Teknik analisis data meliputi uji validitas, uji reliabilitas, uji asumsi klasik (normalitas, multikolinearitas, heteroskedastisitas), analisis regresi linear berganda, uji t, uji F, dan uji koefisien determinasi menggunakan program SPSS Versi 25.0. Hasil penelitian menunjukkan bahwa: (1) Islamic branding berpengaruh positif dan signifikan terhadap minat beli (thitung = 10,010 > ttabel = 1,659; sig. = 0,000 < 0,05); (2) halal awareness berpengaruh positif dan signifikan terhadap minat beli (thitung = 7,321 > ttabel = 1,659; sig. = 0,000 < 0,05); dan (3) Islamic branding dan halal awareness secara simultan berpengaruh positif dan signifikan terhadap minat beli (Fhitung = 810,491 > Ftabel = 3,08; sig. = 0,000 < 0,05) dengan koefisien determinasi (Adjusted R Square) sebesar 93,9%.
Pengaruh Burnout Dan Work Pressure Terhadap Turnover Intention Pada Pegawai Kantor Badan Pertanahan Nasional (BPN) Mamuju Sulawesi Barat Yuni Sarmila; Muhammad Arsyad; Retno Ayu Puspita S; Nur Wahyunianti Dahri; Junaeda Junaeda
Indonesian Journal of Innovation Science and Knowledge Vol. 3 No. 4 (2026): IJISK 2026
Publisher : Fakultas Pendidikan Ilmu Keguruan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijisk.v3i4.532

Abstract

Penelitian ini bertujuan untuk menguji pengaruh burnout dan work pressure terhadap turnover intention pada pegawai Kantor Badan Pertanahan Nasional (BPN) Mamuju Sulawesi Barat, baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif. Populasi penelitian berjumlah 55 pegawai dan teknik total sampling digunakan sehingga seluruh anggota populasi dijadikan responden. Data dikumpulkan melalui kuesioner dengan skala Likert lima poin. Analisis data meliputi uji validitas, uji reliabilitas, regresi linear berganda, uji t parsial, uji F simultan, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa burnout tidak berpengaruh signifikan secara parsial terhadap turnover intention, dengan nilai t hitung 0,003 dan signifikansi 0,998. Work pressure berpengaruh positif dan signifikan terhadap turnover intention, dengan nilai t hitung 3,694 dan signifikansi 0,001. Secara simultan, burnout dan work pressure berpengaruh signifikan terhadap turnover intention, dengan nilai F hitung 7,145 dan signifikansi 0,002. Nilai koefisien determinasi sebesar 0,216 menunjukkan bahwa kedua variabel independen mampu menjelaskan 21,6% variasi turnover intention, sedangkan 78,4% dijelaskan oleh faktor lain di luar model. Temuan ini menegaskan bahwa pengelolaan tekanan kerja perlu menjadi prioritas dalam kebijakan retensi pegawai di BPN Mamuju.
Pengaruh Person Job Fit Dan Job Crafting Terhadap Organizational Citizenship Behavior Pada Personil Direktorat Lalu Lintas Polda Sulawesi Barat Fathira Aulia Nurrahma; Nur Wahyunianti Dahri; Junaeda Junaeda; Muhammad Aqil; Muh Ferils
Indonesian Journal of Innovation Science and Knowledge Vol. 3 No. 4 (2026): IJISK 2026
Publisher : Fakultas Pendidikan Ilmu Keguruan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijisk.v3i4.574

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh person job fit dan job crafting terhadap organizational citizenship behavior pada personel Direktorat Lalu Lintas Polda Sulawesi Barat. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian terdiri atas 100 personel, yang meliputi personel polisi laki-laki, personel polisi wanita, dan pegawai sipil. Teknik pengambilan sampel menggunakan total sampling, sehingga seluruh anggota populasi dijadikan responden. Data dikumpulkan melalui kuesioner sebagai instrumen utama serta didukung observasi, wawancara, dan dokumentasi. Analisis data dilakukan melalui uji validitas, uji reliabilitas, regresi linear berganda, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa person job fit berpengaruh positif dan signifikan secara parsial terhadap organizational citizenship behavior. Job crafting juga berpengaruh positif dan signifikan secara parsial. Secara simultan, person job fit dan job crafting berpengaruh positif dan signifikan terhadap organizational citizenship behavior. Nilai koefisien determinasi sebesar 54,2%, sedangkan 45,8% dijelaskan faktor lain di luar model penelitian
Co-Authors Adam Ramadhan Agus Halim Akbar Devhasore Anisa Anisa Ardyansah, Ardyansah Ayub Baktiar Badani, M. Iqbal Barung, Rachmat Burung, Rachmat Candra Damayanti, Afriya Denraunga, Denraunga Desi Ratnasari Erwin, Muh. Fathira Aulia Nurrahma Ferils, Muh Hajira Hajira, Hajira Haq, Andi Rafli Hari Yeni Hastina, Hastina Heru Kurnianto Tjahjono Imran Imran Irman A.D. Israwati Junaeda Junaeda, Junaeda M Said Abdullah Mashitah Syam Masyitah Febrianti Hamzah Maulidya, Maulidya Mohsin Shaikh Muh Rezky Naim Muh. Ferils Muhammad Aqil Muhammad Aqil Muhammad Aqil Muhammad Arsyad Muhammad Arsyad Muhammad Ilhamuddin Dahri Muhammad Riswandi Ramlan Musdalifa Musdalifa Mu’fidatul Nurul Hajjad Nur Asia Nurbaya Nurbaya, Nurbaya Nurfaidah Nurhaerani Tenriwaru Nurmiati Puspita, Retno Ayu Ramli S Ramli S Ramli S, Ramli S Rasyid, Rohsita Amalyah Retno Ayu Puspita S S, Ramli Saipul, Saipul Sibgatullah, Muhammad Sudirman Sudirman Sukirman Sukirman Syahid, Nurul Thifany Syahril Syahril Syaiful Anwar Ulfa, Aulia Wulan Purnama Said Yuni Sarmila Zulkarnaen, Rofi