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Gultom, Henry Casandra
Department Of Management, Faculty Of Economics And Business, PGRI Semarang University
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The Phenomenon of Increasing Political Participation in the 2020 Major Election of Semarang with One Candidate Pair in Political Marketing Perspective Henry Casandra Gultom; I Made Bayu Dirgantara
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4628

Abstract

The election of the Mayor and Deputy Mayor (Pilwakot) of Semarang with a single candidate pair is a first in the history of the Semarang Election. Public involvement in the Semarang City Elections has increased dramatically as a result of the Pandemic-Covid-19 crisis. The goal of this qualitative study, which includes phenomenological studies, is to identify the elements that contribute to increased political engagement in Semarang. Data was acquired through observation, interviews, and documentation. The phenomena of increased political engagement in the 2020 Semarang Elections is affected by digital media-based information marketing, according to this study. Second, the Semarang’s General Comission Election (KPU) discusses various digital media-based political marketing methods. Third, the Semarang KPU employs long-term digital information marketing to raise voter and prospective voter knowledge about the next general election's implementation.
Co-Authors -, Khalimah - Adika Rahmanto Adika Rahmanto Adinda Meilanny Putri Ahmat Nor Rhokim Alfadila, Annisa Bayu Kurniawan Bayu Kurniawan Bayu Kurniawan BAYU KURNIAWAN Cahyani, Ika Mei Daniswara, Fajar Nizar Darmaputra, M. Fadjar Devita Putri Dhea Rizky Amelia Dwi Nur Aini Enik Oktafiana Erni Ernanda Fauziyah, Rika Mellatul G. Gunawan Hanifatus Sya'diyah Heri Prabowo Heri Prabowo Herlisa Setiarini Huda, Sherly I Made Bayu Dirgantara I Wayan Arthana Indriasari, Ika Ira Setiawati Ira Setiawati, Ira Isna Riskiana Safitri Juwari, Dwi Rike Adi Pitaya Kevin Kristianto Lilla Nanda Aprita Liyandri Rasbina Tarigan Liyandri Tarigan M. Fadjar Darmaputra Meiriyanti, Rita Mochamad Fadjar Dharmaputra Nasiti, Prianka Ratri Noventia Karina Putri Nuke Dyah Pangesti Nur Laely Kafi Nurcahyo, Septian Syah Dwi Prianka Ratri Nastiti PUJI LESTARI Putri Dewi Lestari Qristin violinda Ratih Hesty Utami Puspitasari Ratih Pratiwi Renorian Ranandaru Ronal Dino Kuncoro Sakti Rr Hawik Ervina Indiworo Sakti, Ronal Dino Kuncoro Salsabella Rahmawati Saputra, Budi Dian Septia Nur Pramesti Setyorini, Noni Shofif Sobaruddin Akbar Sugiyanto Sugiyanto Sutrisno Sutrisno Sutrisno Sutrisno Sutrisno Suwarno Widodo Syakira Kaylavashti Az-zahra Tessa Adrian Wattegama, Erandi Jinadari