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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JAB (Jurnal Akuntansi & Bisnis) Stability: Journal of Management and Business Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Journal of Digital Marketing and Halal Industry Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah ASET Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Khidmatuna : Jurnal Pengabdian Kepada Masyarakat MANAJEMEN Bussman Journal : Indonesian Journal of Business and Management Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Ekonomika Manajemen Dan Bisnis Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Manajemen Kreatif dan Inovasi Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Jurnal Abdimas Indonesia Science and Education Journal Indonesian Journal of Innovation Science and Knowledge Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Ilmiah Manajemen dan Akuntansi Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Akuntansi dan Ekonomi Pajak: Perspektif Global Indonesian Journal of Innovation Multidisipliner Research Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Bersama Ilmu Ekonomi Jurnal Manajemen Kreatif dan Inovasi
Gultom, Henry Casandra
Department Of Management, Faculty Of Economics And Business, PGRI Semarang University
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Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga Terhadap Kepuasan Konsumen Nuke Dyah Pangesti; Henry Casandra Gultom; Mochamad Fadjar Dharmaputra
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/yzsk2z35

Abstract

This study aims to empirically test the effect of product quality, service quality, and price on customer satisfaction at the Fatmawati branch of Optik B Riski Semarang. The study population was all customers who made purchases, with a sample of 120 respondents determined using a purposive sampling technique. Data were collected through a questionnaire and analyzed using IBM SPSS 27.0, including validity and reliability tests, classical assumption tests, multiple regression analysis, t-tests, F-tests, and the coefficient of determination (R²). The results indicate that product quality, service quality, and price have a positive and significant effect on customer satisfaction, both partially and simultaneously. The coefficient of determination indicates that the independent variables are able to explain customer satisfaction, while the remaining 46.5% is influenced by other variables outside this study.
Co-Authors -, Khalimah - Adika Rahmanto Adika Rahmanto Adinda Meilanny Putri Ahmat Nor Rhokim Alfadila, Annisa Bayu Kurniawan BAYU KURNIAWAN Bayu Kurniawan Bayu Kurniawan Cahyani, Ika Mei Daniswara, Fajar Nizar Darmaputra, M. Fadjar Devita Putri Dhea Rizky Amelia Dwi Nur Aini Enik Oktafiana Erni Ernanda Fauziyah, Rika Mellatul G. Gunawan Hanifatus Sya'diyah Heri Prabowo Heri Prabowo Herlisa Setiarini Huda, Sherly I Made Bayu Dirgantara I Wayan Arthana Indriasari, Ika Ira Setiawati Ira Setiawati, Ira Isna Riskiana Safitri Juwari, Dwi Rike Adi Pitaya Kevin Kristianto Lilla Nanda Aprita Liyandri Rasbina Tarigan Liyandri Tarigan M. Fadjar Darmaputra Meiriyanti, Rita Mochamad Fadjar Dharmaputra Nasiti, Prianka Ratri Noventia Karina Putri Nuke Dyah Pangesti Nur Laely Kafi Nurcahyo, Septian Syah Dwi Prianka Ratri Nastiti PUJI LESTARI Putri Dewi Lestari Qristin violinda Ratih Hesty Utami Puspitasari Ratih Pratiwi Renorian Ranandaru Ronal Dino Kuncoro Sakti Rr Hawik Ervina Indiworo Sakti, Ronal Dino Kuncoro Salsabella Rahmawati Saputra, Budi Dian Septia Nur Pramesti Setyorini, Noni Shofif Sobaruddin Akbar Sugiyanto Sugiyanto Sutrisno Sutrisno Sutrisno Sutrisno Sutrisno Suwarno Widodo Syakira Kaylavashti Az-zahra Tessa Adrian Wattegama, Erandi Jinadari