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All Journal Journal of Economic, Bussines and Accounting (COSTING) International Journal of Supply Chain Management Jurnal Penelitian Prosiding SNITP (Seminar Nasional Inovasi Teknologi Penerbangan) Jurnal Informatika Ekonomi Bisnis SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Journal Zetroem TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Skyhawk: Jurnal Aviasi Indonesia Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Pusat Publikasi Ilmu Manajemen Manajemen : Jurnal Ekonomi International Journal of Natural Science Studies and Development (IJOSS)
iswahyudi, Prasetyo
Akademi Penerbang Indonesia, Banyuwangi
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Transportation Other

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Airline Marketing Strategy with Low Cost Carrier Concept in Improving Company Competitiveness Rumani, Daniel Dewantoro; Wardana, Miko Andi; Iswahyudi, Prasetyo; Luwihono, Andung
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1227

Abstract

This study investigates the influence of marketing strategies under the Low Cost Carrier model on the competitiveness of PT Lion Mentari Airlines, one of Indonesia’s leading budget airlines. As air travel becomes increasingly accessible, LCCs have emerged as key players in providing affordable and efficient transportation. This research adopts a qualitative descriptive approach to examine how four marketing variables pricing strategy, route accessibility, service simplification, and promotion strategy contribute to Lion Air’s competitive positioning in the domestic aviation industry. Data were collected through interviews, observations, and documentation involving marketing and operational personnel. The findings indicate that dynamic pricing, regional route expansion, simplified in flight services, and digital promotions collectively strengthen brand visibility, customer loyalty, and operational efficiency. These strategies allow Lion Air to serve broader market segments while maintaining profitability in a highly competitive environment. The study concludes that the integration of cost efficient marketing approaches under the LCC framework significantly enhances organizational competitiveness and sustainability. Implications of this study highlight the importance of strategic alignment between service design and market expectations in maintaining a resilient LCC business model.
STRATEGI EFISIENSI BIAYA OPERASIONAL PADA PESAWAT LATIH CESSNA 172 SP: STUDI KASUS DI AKADEMI PENERBANG INDONESIA BANYUWANGI Rochmad Setiawan; Prasetyo Iswahyudi; Ahmad Mubarok; Imam Fadila
Manajemen: Jurnal Ekonomi Vol. 7 No. 3 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/rf4xdf17

Abstract

Lembaga pendidikan penerbangan seperti Akademi Penerbang Indonesia Banyuwangi, yang berstatus Badan Layanan Umum (BLU), dihadapkan pada tantangan besar dalam mengelola biaya operasional. Salah satu faktor utama yang sangat memengaruhi kinerja keuangan mereka adalah tingginya biaya yang terkait dengan operasional pesawat latih bermesin piston seperti Cessna 172 SP. Biaya ini sangat sensitif terhadap fluktuasi harga bahan bakar aviasi, upah instruktur, dan biaya perawatan. Untuk mengatasi permasalahan tersebut, sebuah penelitian telah dilakukan dengan memanfaatkan data operasional dari Akademi Penerbang Indonesia Banyuwangi. Penelitian ini mengembangkan model optimasi biaya menggunakan analisis regresi linier dan simulasi, dengan mempertimbangkan variabel RPM, aliran bahan bakar (fuel flow), waktu terbang, serta harga bahan bakar dan upah instruktur. Hasilnya menunjukkan bahwa RPM 2400 merupakan profil operasional yang paling efisien, yang berpotensi menghasilkan penghematan biaya sebesar 5% hingga 12% per penerbangan. Analisis lebih lanjut menegaskan bahwa harga bahan bakar adalah faktor paling dominan yang memengaruhi biaya operasional, diikuti oleh upah instruktur. Sebaliknya, biaya perawatan pesawat ternyata relatif tidak memiliki pengaruh signifikan. Temuan ini sangat strategis bagi manajemen sekolah penerbangan. Dengan mengoptimalkan kecepatan jelajah berdasarkan model biaya ini, mereka dapat secara efektif menekan beban operasional dan meningkatkan profitabilitas jangka panjang. Selain itu, hasil penelitian ini juga dapat menjadi dasar penting untuk menyusun strategi manajemen armada dan perencanaan keuangan yang lebih efektif, membantu institusi BLU mencapai kinerja yang berkelanjutan di sektor pendidikan penerbangan. Singkatnya, penelitian ini tidak hanya memberikan kontribusi teoritis pada literatur manajemen biaya aviasi, tetapi juga menawarkan rekomendasi praktis yang dapat langsung diterapkan
THE EFFECT OF DIGITALIZATION OF HR MANAGEMENT ON EMPLOYEE PRODUCTIVITY IN THE ERA OF TECHNOLOGY-BASED ECONOMY Prasetyo Iswahyudi; Khoirunnisa Larasati; Miko Andi Wardana
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/qmsfkc40

Abstract

The development of a technology-based economy encourages organizations to undertake digital transformation across various aspects, including human resource management (HR). This study aims to analyze the influence of digitalization of HR management on employee productivity in the era of a technology-based economy. The research method used is a qualitative approach within the library research type. Research data were obtained from various reputable scientific literature, especially from Scopus-indexed international journals published in the last five years. The results of the study show that the digitization of HR management through the implementation of HR Information Systems, e-recruitment, e-learning, HR analytics, and digital-based performance management systems has a positive impact on increasing employee productivity. Digitization of human resources can improve the efficiency of work processes, enhance decision-making quality, and encourage innovative work behavior and employee engagement. However, the effectiveness of human resource digitalization is greatly influenced by organizational readiness factors, employee digital competence, leadership support, and a work culture that is adaptive to technology. This study concludes that the digitalization of HR management is an essential strategy for increasing employee productivity, but its success requires careful implementation planning and sustainable HR capacity-building.
Industry Managerial Competency Needs for Developing an Applied Bachelor Program in Air Transport and Logistics Miko Andi Wardana; Daniel Dewantoro Rumani; Andung Luwihono; Prasetyo Iswahyudi
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 4 No. 3 (2026): September: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v4i3.2756

Abstract

Air transport and logistics require graduates who can combine operational knowledge with managerial, digital, and adaptive capabilities. This study develops an industry-oriented managerial competency framework as a basis for designing an Applied Bachelor program in Air Transport and Logistics in Indonesia. A qualitative descriptive-exploratory needs-analysis design is used. The source framework integrates curriculum documents, competency standards, industry literature, and a purposive stakeholder-validation plan involving study-program leaders and operational managers or supervisors in aviation and logistics. The document-informed analysis identifies six interrelated competency domains: strategic planning, decision-making and problem solving, leadership, communication and cross-functional coordination, operational and supply-chain management, and digital adaptability. These domains indicate that an applied curriculum should integrate work-based learning, industry projects, digital logistics applications, and recurrent curriculum review with industry partners. The study contributes a structured basis for narrowing the education-industry skills gap while retaining the applied character of vocational higher education. Empirical stakeholder validation remains necessary before the competency architecture is translated into final graduate learning outcomes and course structures.
Strategic Leadership and Learning Organization as Determinants of Organizational Agility in the Indonesian Aviation Industry Andung Luwihono; Daniel Dewantoro Rumani; Miko Andi Wardana; Prasetyo Iswahyudi
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 4 No. 3 (2026): September: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v4i3.2759

Abstract

The aviation industry operates under rapid technological, regulatory, safety, competitive, and customer-driven change, making Organizational agility a critical capability. This study examines the effects of Strategic leadership and Learning organization on Organizational agility in the Indonesian aviation industry. The research design follows a quantitative explanatory approach with purposive sampling of 200 airline employees who meet the criteria of permanent employment, at least one year of tenure, and involvement in managerial, operational, learning, or decision-related activities. The instrument comprises 25 Likert-scale items and the analytical model uses multiple linear regression with SPSS-equivalent procedures. For manuscript-development purposes, the statistical workflow is demonstrated using a controlled synthetic dataset of 200 observations because the source material did not include raw respondent data. Within this analytical dataset, all indicators exceeded the item-validity threshold, construct reliability was high (Cronbach's alpha = .909-.915), regression assumptions were satisfied, and the overall model was significant (R² = .543; F = 116.967; p < .001). Strategic leadership showed a positive association with Organizational agility (β = .282; p < .001), while Learning organization showed the stronger association (β = .619; p < .001). The findings illustrate how strategic direction and continuous organizational learning can jointly strengthen Organizational agility, while empirical claims must ultimately be confirmed using actual field data.
The Effect of Market Orientation and Service Quality on Firm Performance of Super Air Jet in Indonesia Daniel Dewantoro Rumani; Miko Andi Wardana; Andung Luwihono; Prasetyo Iswahyudi
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 4 No. 2 (2026): April: Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Univ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v4i2.1477

Abstract

This study examines the effect of Market Orientation and Service Quality on Firm Performance in the context of Super Air Jet in Indonesia. A quantitative explanatory, cross-sectional design is proposed with 260 airline passengers selected through purposive sampling. Market Orientation is represented by customer orientation, competitor orientation, and interfunctional coordination, while Service Quality covers tangibles, reliability, responsiveness, assurance, and empathy. Firm Performance is assessed through perceived financial and non-financial indicators. Data are planned to be analyzed using IBM SPSS Statistics 26 through validity and reliability tests, classical assumption tests, multiple linear regression, partial t-tests, a simultaneous F-test, and the coefficient of determination. The source manuscript does not contain completed SPSS output; therefore, this article does not fabricate statistical values or hypothesis decisions. The study framework is intended to explain how market responsiveness and service quality may jointly strengthen airline performance and competitiveness. This study is expected to provide an empirical foundation for airline managers in developing integrated market and service strategies, while also contributing to the literature concerning strategic marketing, service management, and organizational performance in Indonesia’s commercial aviation industry.
Co-Authors Afen Sena Afifah Dewi Yustisia Agus Syafrial Arifin Ahmad Hariri Ahmad Hariri Ahmad Mubarok Ahmad Mubarok Ahmad Taufik Taha Andung Luwihono Aprielian Ivan Hartana Daniel Dewantoro Rumani Dewie Tri Wijayati Dhoni Chalifar Rachman Dimas Haricahyo Genny Luhung Prasojo Genny Luhung Prasojo Handrio Endo Martono Hari Kurniawanto Hariri, Ahmad Hendra Kusmianto Hendra Sudarso Hendra Wahyu Huda Yusroni Ar Rizki Ikhwanul Qiram Ilham Al Fatoni Ilham Amiluddin Ilham Caesar Pamungkas Imam Fadila Imam Fadila Indah Masluchah Khoirunnisa Larasati Khoirunnisa Larasati Kustori Kustori Kustori Lady Silk Moonlight Luwihono, Andung Maulana Anifa Silvia Muh. Firsya Ali Akbar Nur Halimah Rahmadhan, Mochammad Rizqi Rammida Soleha Ridho Rinaldi Rifdian Indrianto Sudjoko Rifki Arif Rifki Arif Rochmad Setiawan Rochmad Setiawan Sabam Danny Sulung Setiyo Setiyo Soedjarwo Soedjarwo Son Aji Isnan Sri Lestari Sugi Hartono Suhanto Suhanto Supriadi Supriadi Suprianto Suprianto Supriyanto Supriyanto Tangguh Octavian Rusdi Baikhaqi Untung Lestari Nur Wibowo Vira Akbar Septiyoko Wardana, Miko Andi Wiwid Suryono