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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen Teknologi Agro Ekonomi Justek : Jurnal Sains Dan Teknologi JURNAL MANAJEMEN (EDISI ELEKTRONIK) JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Ekonomi, Bisnis dan Manajemen Riwayat: Educational Journal of History and Humanities AGRIC Policy Brief Pertanian, Kelautan, dan Biosains Tropika Engagement: Jurnal Pengabdian Kepada Masyarakat KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Ragam Pengabdian Jurnal Cendekia Ilmiah JURNAL SOSIAL TERAPAN (JSTR)
sayekti, ayutyas
Program Studi Manajemen Agribisnis, Sekolah Vokasi IPB Bogor
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STRATEGI PENGEMBANGAN USAHA TOMAT CERI PADA IKIFARM HYDROPONIK Ayutyas Sayekti; Fara Festy Welia
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 8, No 2 (2022): Vol 8, No. 2 (2022)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v8i2.6078

Abstract

ABSTRAKTujuan dari penelitian ini adalah merumuskan ide strategi pengembangan usaha tomat ceri dengan menafaatkan toamt ceri yang tidak lulus sortasi serta menganalisis kelayakan pengembangan berdasarkan aspek finansial dan non finansial. Terdapat kurang lebih 40 kg setiap kali panen selama bulan Januari-maret 2022 yang tidak lolos sortasi penjualan ke hotel maupun supermarket. Metode analisis yang digunakan dalam penelitian ini menggunakan analisis SWOT, IFE dan EFE serta analisis kelayakan usaha dan analisis laba rugi. Berdasarkan analisis yang terletak pada kuadran 1 maka perlu dilakukan pengembangan pada tomat ceri dengan memanfaatkan tomat ceri yang tidak lolos sortasi dijadikan permen tomat ceri. Berdasarkan analisis kelayakan usaha dilihat dareiu NPV, IRR, Net B/C dan gross B/C dikatakan layak untuk dijalankan dengan payback period 2 tahun 2 bulan dan laba bersih yang dihasilkan sebesar Rp 7.582.139 pada tahun pertama dan Rp 9.564.179 pada tahun selanjutnya. Berdasarkan analisis switching value terdapat pengaruh waktu pemgembalian jika adanya kenaikan harga bahan baku dan penurunan produksi.    ABSTRACTThis research aimed to formulate an idea for a cherry tomato business development strategy by utilizing cherry tomatoes that did not pass the sorting and to analyze the development feasibility based on financial and non-financial aspects. There were approximately 40 kg of each harvest during January-March 2022 that did not pass the sorting of sales to hotels and supermarkets. The analytical methods used in this research were SWOT, IFE and EFE analysis, business feasibility analysis, as well as profit and loss analysis. Based on the analysis located in quadrant 1, it is necessary to develop cherry tomatoes by utilizing the cherry tomatoes that did not pass the sorting by processing them into cherry tomato candies. Based on the business feasibility analysis seen from the NPV, IRR, Net B/C, and gross B/C, this development strategy is feasible to run with a payback period of 2 years and 2 months and the net profit generated is Rp 7.582.139 in the first year and Rp 9.564.179 in the following year. Based on the switching value analysis, there is an effect of payback time if an increase in raw material prices and a decrease in production occur.
OPTIMALISASI WEBSITE UNIT BISNIS MENGGUNAKAN PENDEKATAN BUSINESS MODEL CANVAS Ayutyas Sayekti; Naila Syifa
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 7, No 2 (2021): Vol 7, No. 2 (2021)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v7i2.4044

Abstract

ABSTRAKTujuan dari penelitian ini adalah merumuskan ide bisnis berupa strategi optimalisasi website unit bisnis Salamah Aqiqah di CV Mitra Tani Farm serta menganalisis kelayakan rencana pengembangan bisnis secara finansial dan nonfinansial. Subjek penelitian ini adalah unit Salamah Aqiqah milik CV Mitra Tani Farm. Data penelitian berupa data primer dan sekunder. Pengumpulan data primer melalui wawancara mendalam dan data sekunder dikumpulkan dari laporan keuangan Salamah Aqiqah. Metode analisis data menggunakan analisis kualitatif berupa analisis finansial dan nonfinansial. Analisis finansial menggunakan analisis laba rugi dan R/C ratio, sedangkan analisis nonfinansial menggunakan business model canvas dan analisis SWOT. Hasil penerapan ini mengubah komponen elemen model bisnis, seperti adanya pengurangan agent marketing pada elemen channels, serta adanya penambahan komponen pada elemen customer segment, value proposition, customer relationships, key activities, key resources, key partners, revenue streams, dan cost structure. Berdasarkan hasil analisis nonfinansial sembilan elemen model bisnis pada pengembangan bisnis ini layak dilakukan. ABSTRACTThe purpose of this study is to formulate a business idea in the form of a website optimization strategy for the Salamah Aqiqah business unit at CV Mitra Tani Farm and analyze the feasibility of a financial and non-financial business development plan. The subject of this research is the CV Mitra Tani Farm business unit owned by CV MItra Tani Farm. Research data in the form of primary and secondary data. Primary data was collected through in-depth interviews and secondary data was collected from Salamah Aqiqah's financial statements. The data analysis method used qualitative analysis in the form of financial and non-financial analysis. Financial analysis uses profit and loss analysis and R/C ratio, while non-financial analysis uses business model canvas and SWOT analysis. The results of this application change the components of the business model elements, such as the reduction of marketing agents in the channels element, and the addition of components to the customer segment, value proposition, customer relationships, key activities, key resources, key partners, revenue streams and cost structure elements. Based on the results of the non-financial analysis, the nine elements of the business model in developing this business are feasible.
Co-Authors . Dahri Acintya Iklil Asinda Adila Hafizhah Batubara Agief Julio Pratama Agnia Elfath, Amadea Selma Alfionita, Selvy Amadea Selma Agnia Elfath Amaliyah, Rizqiyatul Andi Early Febrinda Andini Tribuana Tunggadewi, Andini Tribuana Anggraini Sukmawati Anida Khoirunisa Ardian, Bimo Arifinaya Siti Afifah Asinda, Acintya Iklil Asqalani, M Dzikra Azzahro Housheki S Beata Ratnawati Cahyadi, Yolanika Cristina Sitompul Deris Aulia Putri Dewi, Intani Fara Festy Welia Firhani R, Liisa Firhani, Liisa Hassa Nur Syamsa Hermawan Wana Indriastuti, Cecilia Eny Ivone Wulandari Budiharto, Ivone Wulandari JARWADI BUDI HERNOWO Jihan Zakia Adila Khamdi, Ali Kharisma Fitri Hapsari Khoirul Aziz Husyairi Khoirunisa, Anida Kuntari, Wien Kurnia, Kamilia Putri Leni Lidya Lidya, Leni machmuddin, nurlela Makarim, Muhammad Nauval Marcelita, Faldiena Maulida, Maisya Salsa Meliana, Linda Melinda, Nabila Puspa Miesriany Hidiya Mukhamad Najib Nabila Puspa Melinda Naila Syifa Natalia, Adelisa Natasya Khairun Nisa Nisa, Natasya Khairun Novianty, Inna Nur Faizatul Luthfiah Prasetya, Dimas Ardi Prima Gandhi Putri Nadira Gustina Putri Salma, Cynthia Octavania Putri, Deris Aulia Putri, Deta Alifia Almi Putri, Deta Alifia Almi Putri, Meiriskha Eka Ramadhani, Kayla Attya Ramadhani, Mulia Ilmi Ristianingrum, Anita Riyanto Adji Rumondang, Antonya S, Azzahro Housheki Sandy Satria Wicaksono Sebayang, Veralianta Selvy Alfionita Septio Catur Nugroho Sinaga, Antonya Rumondang Syamsa, Hassa Nur Uding Sastrawan Wana , Hermawan Wana, Hermawan Wien Kuntari Wiranda Intan Suri Yeti Lis Purnamadewi Yusalina Yusalina