Article Per Year (5 Year)
p-Index From 2021 - 2026
5.886
P-Index
This Author published in this journals
All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Pseudocode EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) JSAI (Journal Scientific and Applied Informatics) Bilancia : Jurnal Ilmiah Akuntansi Jurnal Pengabdian Masyarakat Bumi Raflesia Creative Research Management Journal BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Jurnal Al-Maun Jurnal Solusi Masyarakat (JSM)
Onsardi, Onsardi
Universitas Muhammadiyah Bengkulu
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 75 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Creative Research Management Journal

 1 
DAMPAK DIGITAL MARKETING, BRAND IMAGE DAN RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LINA MS GLOW KOTA BENGKULU Onsardi, Onsardi; Ekowati, Sri; Yulinda, Ade Tiara; Megawati, Megawati
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3096

Abstract

The purpose of the study is to determine the influence of digital marketing, brand image and relationship marketing on purchasing decisions. This study is a survey study using quantitative methods. Population in this study is the entire Lena MS Glow store composition in Bengkulu city. The number of samples set was 190 with the accedental sampling technique. To collect research data using questionnaires, and data analysis techniques using path analysis with PLS SEM. The results of this study prove that digital marketing has a positive and significant influence on purchasing decisions. Brand image has a positive an significant influence on purchasing decisions. Relationship marketing has a positive and significant influence on purchasing decisions. This research is limited to the Lena MS Glow store custamers in Bengkulu city, with variables of digital marketing, brand image and relationship marketing and purchasing decisions. The results of the study contributed to the Lena MS Glow store as a reference to increase sales volume.
Co-Authors Abimanyu, Ageng Achmad Nurcholis, Ivan Ade Hirawan Adisel Adisel Afensyah Susanto Ageng Abimanyu Agus Riyadi Ahmad Gawdy Prananosa Alfi Pahlawan Amartya Wayitno Andi Azhar Anjani, Rina Aprizon Putra Arianto, Tezar Arini, Ety Aryandi, Julian Belti Juliyanti Cahyadi, Tirta Citra Andriani Dahlia Wati Darnita, Yulia Dedy Abdullah Dedy Wahyudi Delvi Vahera Destri Sonatasia Eko Septian Dymastara Ekowati, Sri Eti Arini Ety Arini Ezizia Selvia Fachrurrozy, M. Fachrurrozy Finthariasari , Meilaty Finthariasari, Meilaty Fitri Nur Hafidzah Galuh Dea Gayatri Hanifun, Iqbal Hegar Harini Hendri Wibowo, Sastya hidayah, agung kharisma Hidayat, Mehadi Tri Imanullah, Muhammad Indiani, Suci Indriani, Reni Irvan Wahyudi Iwan Bustami Jepri Aris Munandar Julian Aryandi Juliyanti, Belti Juris Tupadela Khanza, Muthia Kusuma, Merta Lia Agustiana Sari Lia Putri Elyanti Putri Elyanti Liana Sapitri Marini Maryati, Mia Maya Sari Maya Sari Megawati - Mehadi Tri Hidayat Meilaty Finthariasari Muhammad Imanullah Muntahanah Muntahanah, Muntahanah Muthia Khanza Nazilah, Ikhlatul Nazilah Novrinando, Heru Nurhasanah Lubis Pahlawan, Alfi Perrodin, David D. Putri, Marliya Eka Putri, Untung Devomila Rahmadan, Syahru Rahmat Gunawan RAHMAT GUNAWAN Rangga Saputra Rany Marantika Ratnawili Reni Indriani Riastami, Indar Rina Anjani Rina Yuniarti, Rina Ririn Harini Ristontowi Robeet Thadi Rola Dwita Fitri Rosalina, Viona Sari, Gilang Ratna Sari, Lia Agustiana Saroni, Saparudin Selvi Juwita Septian Bayu Mantovani Silvi Juwita Sonatasia, Destri Sri Ekowati Sulastri Sulastri Sulistianingsih Sulistianingsih Sumarlan, Ahmad Sumiati, Pipit Susanto, Afensyah Susiyanto Susiyanto Toyib, Rozali Toyib, Rozali Toyib Tri Apriko, Aziz Utama, Yeriza Nur Permata Vahera, Delvi Wahyudi, Irvan Wati, Dahlia Wulandari , Kiki Yulandri Yulandri Yulia Darmi Yulinda , Ade Tiara Yulinda, Ade Tiara Yuniati, Ira