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All Journal AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Research and Technology al-Uqud : Journal of Islamic Economics SENTRALISASI Referensi : Jurnal Ilmu Manajemen dan Akuntansi JURNAL LENTERA BISNIS JURNAL EKOBIS DEWANTARA Performance : Jurnal Bisnis dan Akuntansi Jurnal Manajemen Bisnis dan Kewirausahaan Management Studies and Entrepreneurship Journal (MSEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Darma Agung Jurnal Ecogen Airlangga Journal of Innovation Management International Journal on Social Science, Economics and Art GREENOMIKA Golden Ratio of Marketing and Applied Psychology of Business Wiga : Jurnal Penelitian Ilmu Ekonomi EKONOMIKA45 Journal of Comprehensive Science Abdi Jurnal Publikasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pemberdayaan Ekonomi Journal of Creative Student Research Journal of Student Research Paradoks : Jurnal Ilmu Ekonomi Journal of Educational Management Research JAMAS: Jurnal Abdi Masyarakat Nusantara Community Empowerment Review Riwayat: Educational Journal of History and Humanities Islamic Business and Management Journal (IBMJ) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Science and Social Development Tali Jagad Jurnal Ilmiah Manajemen Jurnal Kompetensi Ilmu Sosial Journal of Ekonomics, Finance, and Management Studies Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Laily Muzdalifah
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Pengaruh Ease Of Use dan E-Trust Terhadap Keputusan Pembelian Pada Pengguna Dompet Digital Dana Di Sidoarjo Miranda Adityawati; Laily Muzdalifah; Ayu Lucy Larassaty; M. Mustaqim
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 2 (2022): Juli 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i2.1841

Abstract

This research aims to 10 knowing the effect of ease of use on the purchasing decisions for Dana e-wallet users in Sidoarjo, 2) knowing the effect of e-trust on purchasing decisions for Dana e-wallet users in Sidoarjo. The research method used is a quantitative method using SPSS analysis tool to measure the result of the effect of ease of use and e-trust on purchasing decisions for Dana e-wallet users in Sidoarjo. The sample of this study amounted to 68 respondents. The place of this research was carried out in Sidoarjo Regency, especially in the Balongbendo area using the cluster sampling method. The data analys technique used is path analysis with the help of SPSS 24. Based on the result of research from the ease of use variable partially positive and significant effect on purchasing decisions. While the result variable partially has a positive and significant effect on purchasing decisions.
THE ROLE OF GREEN PRODUCTS AND GREEN PACKAGING IN PURCHASE DECISIONS Siti Mardiyah; Siska Vivi Anggraeni; Laily Muzdalifah
GREENOMIKA Vol. 4 No. 2 (2022): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.04.2.5

Abstract

The contribution of this research is 1) to find out the role of Green Products related to Purchase decisions, 2) to know the role of Green Packaging related to Purchase decisions, and 3) to know the role of Green Products and Green Packaging to Purchase decisions. The form of research used is a quantitative research using a descriptive approach. This study used a purposive sampling technique using a questionnaire to collect primary data. The population in this study were residents of Prasung Village, Buduran District, Sidoarjo Regency. The total population of Prasung village is 5,589 people, with a research sample of 98 respondents. Based on the research results, the Green Product variable has no significant effect on Purchase Decisions, while the Green Packaging variable significantly affects Purchase Decisions. Together, green products and green packaging have a significant impact on purchase decisions.
Digital marketing in Islamic perspective: A literature review Wahyu Eko Pujianto; Laily Muzdalifah
al-Uqud : Journal of Islamic Economics Vol. 6 No. 2 (2022): July
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.08 KB) | DOI: 10.26740/aluqud.v6n2.p247-258

Abstract

Business and trade become an inseparable part of Islamic life. The rapidly growing market in cyberspace is a challenge for business players in the form of goods and services to expand and develop their business strategies, namely in terms of marketing. The purpose of the research in this article is to find out digital marketing from an Islamic perspective. The method used is a literature review, which is a literature search both internationally and nationally conducted using the Google Scholar database, ScienceDirect, ProQuest, JIM (Journal for Islamic Marketing), which is about 40 journal articles and 10 books of full quality and medium that is considered relevant is used in this study. The results show that sharia digital marketing activities must be based on Islamic principles. The implementation of digital marketing in sharia is almost the same as the digital marketing principle, yet the difference is the application of the character of business actors accompanied by sharia marketing ethics following the principles as described in the previous discussion. The steps of sharia digital marketing taken are as follows: Creating a Website and Social Media Account, Branding, Social Media Marketing, Content Marketing, Email Marketing, Video Production, and Segmentation.
Pemberdayaan Pelaku UMKM Menuju UMKM Unggul Melalui Penguatan Pajak : Pemberdayaan Pelaku UMKM Menuju UMKM Unggul Melalui Penguatan Pajak Laily Muzdalifah; Ayu Lucy Larassaty; M. Mustaqim; Edita Rachma Kamila
Abdi Jurnal Publikasi Vol. 1 No. 2 (2022): November
Publisher : Abdi Jurnal Publikasi

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Abstract

The purpose of this activity is to empower MSME’s actors in the Sidoarjo PC Fatayat NU Association in socializing and making NPWPs for MSME’s actors. The activities carried out are training in nature. The number of participants who attended the activity was 47 participants. The speakers invited to the event were from DJP East Java 2. The results of this activity were in the form of an understanding of MSME’s actors in the PC Fatayat NU Sidoarjo Association regarding the importance of taxes and NPWP creation for MSME’s actors. The results of the participant satisfaction survey with these activities indicated that the participants were very satisfied with these activities. Satisfaction is measured both in terms of the readiness of the committee, the readiness of resource persons and materials as well as the readiness of the activity location.
PENGARUH STORE ATMOSPHERE TERHADAP NIAT BELI KONSUMENMELALUI POSITIVE EMOSION SEBAGAI VARIABEL MEDIASI DI CAFEMERCI SIDOARJO Okta Millenia Putri; Ulul Azmiyah; Laily Muzdalifah
Journal of Student Research Vol 1 No 1 (2023): Januari: Journal of Student Research
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i1.1037

Abstract

Café Merci merupakan café baru yang sangat familiar dikalangan remaja , café ini memiliki store atmosphere yang sangat bagus sehingga menimbulkan niat beli kepada konsumen melalui positive emosion, oleh karena itu penelitian ini bertujuan untuk mengetahui peran store atmosphere dan niat beli melalui positive emosion dari konsumen café merci. Hipotetis dalam penelitian ini ada tiga. Hipotesis pertama store atmosphere berpengaruh positif signifikan terhadap positive emosion, hipotesis dua store atmosphere berpengaruh positif signifikan terhadap niat beli, hipotesis tiga positive emosion berpengaruh signifikan terhadap niat beli. Penelitian ini termasuk ke dalam penelitian kuantatif dengan menggunakan metode Partial Least Square (PLS). populasi dalam penelitian ini adalah konsumen yang mengunjungi café merci Sidoarjo. Sampel dalam penelitian ini menggunakan purposive sampling dengan memilih 100 orang pengunjung café mweci sebagai sampel. Teknik analisi data dalam penelitian ini yaitu deskriptif dan analisis statistik inferensial dengan metode Partial Least Square (PLS). Hasil penelitian menjelaskan bahwa store atmosphere berpengaruh positif signifikan terhadap positive emosion,selanjtunya store atmosphere berpengaruh positif signifikan terhadap niat beli, dan positive emosion berpengaruh signifikan terhadap niat beli
PENGEMBANGAN UMKM SIDOARJO SUFYAH CRAFT AKSESORIS MELALUI E-COMMERCE Fredi Aldi Pratama; Lailatul Ramadhani Lestari Dewi; Laily Muzdalifah
Abdi Jurnal Publikasi Vol. 1 No. 5 (2023): Mei
Publisher : Abdi Jurnal Publikasi

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Abstract

Untuk mengembangkan usaha dan meningkatkan branding di mata konsumen maka sistem pemasaran pada usaha ini perlu ditambah antara lain dengan menggunakan tambahan E-Commerce seperti di shopee dan mendistribusikan produk ke beberapa toko di daerah Sidoarjo serta membuka reseller sebanyak-banyaknya. anggota sebanyak mungkin agar produk Sufyah Craft Accessories mudah dikenal oleh masyarakat luas. Memposting beberapa produk baru yang ada di katalog shopee dengan tujuan untuk memperkenalkan kerajinan tangan dari Sufyah Craft Accessories Business dan menggunakan fitur promosi yang disediakan. Hasil pengolahan akun shopee produk Sufyah Craft lebih dikenal oleh masyarakat karena jangkauan penjualan yang sangat luas di seluruh Indonesia dan pelanggan dapat lebih mudah membeli produk dengan praktis tanpa harus keluar rumah dan datang langsung ke tempat produksi, dengan adanya fitur promosi pada akun shopee yang telah dibuat dapat menambah daya tarik pembeli dan meningkatkan penjualan. Aksesoris kerajinan Sufyah merupakan salah satu usaha yang ada di Sidoarjo. Sufyah Craft Accessories memiliki beberapa produk yang ditawarkan dan Berdasarkan hasil penjualan dapat disimpulkan bahwa kepuasan pelanggan Sufyah Craft Accessories dapat dikatakan sangat puas dengan kualitas yang diberikan, harga dan kesesuaian produk, dan kontak yang baik antara pembeli dan penjual.
STRATEGI BRANDING PADA UMKM PIZZA FAMS HOMEMADE MELALUI AKUN BISNIS INSTAGRAM: Branding Strategic in Fams Homemade MSMEs Through on Instagram Business Account Alfidhotul Zainiyah; Nur Afiqfah; Laily Muzdalifah
JAMAS : Jurnal Abdi Masyarakat Vol. 1 No. 2 (2023)
Publisher : Forind Press

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Abstract

Adanya pandemi Covid-19 mengakibatkan banyak kegiatan dilakukan secara online, salah satunya adalah strategi branding usaha dan promosi produk dengan memanfaatkan fitur pada akun bisnis di instagram. Akan tetapi, masih banyak pelaku UMKM yang belum mengetahui fitur tersebut sehingga mengalami kesulitan dalam mengembangkan usahanya. Inilah yang menjadi latar belakang kami dalam melakukan pelatihan pengelolaan akun bisnis instagram pada UMKM Pizza Fams Homemade dengan tujuan untuk membantu UMKM dalam mengembangkan branding produk dengan memanfaatkan fitur pada akun bisnis instagram. Metode pelaksanaan dilakukan melalui tahap observasi, diskusi, dan pelatihan pengelolaan akun bisnis instagram di tempat produksi UMKM Fams Homemade. Hasil dari kegiatan ini berupa penguasaan fitur bisnis instagram dalam mengembangkan branding UMKM Fams Homemade sehingga lebih memudahkan pelaku usaha dalam menjalankan usahanya.
Peran Percaya Pada Teknologi Digital Dalam Memediasi Antara Kreativitas Dan Perilaku Inovatif Terhadap Keunggulan Bersaing Di Wilayah Pesisir Kecamatan Sedati Siska Vivi Anggraeni; Laily Muzdalifah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.2231

Abstract

Wirausaha wanita atau yang biasa disebut UMKM perempuan harus mampu meningkatkan Creativity, Innovative behavior dan Trust In Digital Technology untuk memiliki Competitive  Advantage dalam berwirausaha untuk membantu meningkatkan pendapatan keluarga. Tujuan penelitian ini adalah untuk mengkaji dan menganalisis peran Trust In Digital Technology dalam memediasai antara Creativity dan Innovative Behavior terhadap Competitive Advantage. Populasi dalam penelitian ini adalah pelaku UMKM perempuan. Teknik pengambilan sampel adalah non probability sampling dengan Teknik penentuan sampel menggunakan purposive sampling, Jumlah sampel sebanyak 104 pelaku UMKM perempuan dengan kriteria tertentu. Penelitian ini menggunakan data-data berupa angka yang selanjutnya dianalisis dengan alat bantu SEM (Structural Equation Model) PLS3.0. hasil dalam penelitian ini menunjukkan bahwa Innovative Behavior terhadap Competitive Advantage ditolak, namun hasil penelitian menunjukkan bahwa Creativity terhadap Trust In Digital Technology berpengaruh. Innovative Behavior berpengaruh terhadap Trust In Digital Technology, Trust In Digital Technology mempengaruhi Competitive Advantage. Yang terakhir Creativity mempengaruhi Competitive Advantage.
Pendampingan Peningkatan Brand Image Produk UMKM Takoyaki di Sidoarjo Imamatuz Zakiyah; Farichatul Khafidah; Laily Muzdalifah
Jurnal Pemberdayaan Ekonomi Vol. 2 No. 2 (2023): Agustus
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jpe.v2i2.2266

Abstract

Purpose: MSME Mr. Takoyaki is to encourage business actors to reveal their potential so that they are able to create and develop their business which is located at Jalan Kemantren Tulangan Sidoarjo. Methodology: This research uses qualitative methods, which focus more on conducting in-depth understanding by examining problems specifically The MSMEs that we assist are MSME Result: Mr. Takoyaki which is located at Jalan Kemantren Reinforcement, Sidoarjo. The results of Mr. Takoyaki's MSME assistance are improvements to product packaging, product labels, payment systems, and marketing. Efforts to develop MSMEs in Indonesia are one aspect that is of concern to the government in economic development. MSME mentoring by students is one of the community service activities, based on a survey conducted there are several problems that must be developed so that MSMEs can develop gradually, therefore MSME owners need to be equipped with knowledge and socialization about good digital marketing service activities. community service is part of the Tri Dharma of Higher Education, therefore it must be carried out both for each student and for the Implementation Team to carry out this service consisting of Management students at the Faculty of Economics, Nahdatul Ulama University. Conclusions: The goals to be achieved in this activity are: Improving MSMEs Mr. Takoyaki Mr.s. Eni Rahmawati so that the payment system for Mr. Takoyaki is more updated, determining Google Maps so that consumers can find out where Mr. Takoyaki is, and is better known by consumers with a wider range.
Indications of Predatory Pricing on Tiktok Shop and Its Impact on MSME Actors Afifatus Sholikhah; Edita Rachma Kamila; Laily Muzdalifah
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 13 No. 2 (2023)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/sng.v13i2.7243

Abstract

There are indications of predatory pricing carried out by tiktok shop as an e-commerce. The action is practiced through flash sales, live streaming and discounts that continue to be carried out at any time. This study aims to analyse the indications of predatory pricing on tiktok shop and its impact on MSME players in Sidoardo Regency. The method used in this research is qualitative by conducting literature studies and interviews. The results showed that tiktok shop had a negative impact on MSMEs in Sidoarjo Regency.
Co-Authors A.A. Ketut Agung Cahyawan W Abdur Rosid Achmad Zaki Adeta fajar mulya Afia, Nur Afifatus Sholikhah Alfidhotul Zainiyah Aprilia Susanti, Aprilia Aprilia, Arinda Ayu Lucy Larassaty Cynthia Eka Violita Cynthia Eka Violita Deny Ardiansyah, Deny Ardiansyah Dini Safia, Alin Riqqoh Edita Rachma Kamila Edita Rachma Kamila Esti Purwaningtyas Fadiyah, Farah Farichatul Khafidah Faustina, Thalita Al Ferdian, Muhammad Festi Syahputri L. Firdausi, Nuzula Fredi Aldi Pratama Hilmiatul Ilmiah Iik Claudia Firmandah Ilhama Qurratu’aini, Nafia Imamatuz Zakiyah Intan Novitasari Sah Irawan, Muhammad Deny Irsyadia, Latifah Istiqomah, Titis Kamila, Edita Rachma Khafidah, Farichatul Kristina, Doa Gadis Laila, Rohmatul Lailatul Hidayati Lailatul Ramadhani Lestari Dewi Larassaty, Ayu Lily Oktavia Luqman Hakim Luqman Hakim M. Mustaqim M. Mustaqim Miranda Adityawati Moh Argy Hariran H Moh Argy Hariran H Muhafidhah Novie Muhammad Rizky Maulana Mulya, Adeta Fajar Nafia Ilhama Qurratu’aini Nanda Rizki Maulidia Ningsih, Tutut Putria Novita Ayu Anggraini Nur Afiqfah Nuriya Sinta Dewi Okta Millenia Putri Okta Millenia Putri Putri Farikh Rizka Qurratu'aini, Nafia Ilhama Qurrota A'yun Qurrota A'yun Ragil Satria Riris Maghfirotul Fitriyah Riris Maghfirotul Fitriyah Robbani, Mochammad Burhanuddin Rochmah, Nazila Wiji Rodiyah, Muhimmatur Rosid, Abdur Serli Ria Amelia Sholichah, Ummi Lathifatus Sholichah, Umniyah Mar’atun Sholikhah, Afifatus Silvia, Bella Siska Vivi Anggraeni Siska Vivi Anggraeni Siti Mardiyah Siti Maulidia Ainun Nisya’ Syehfuddin, Moch. Fahmi Taqwanur Titis Istiqomah Ulul Azmiyah Ulul Azmiyah Umniyah Mar’atun Sholichah Violita, Cynthia Wahyu Eko Pujianto Wicaksono, Muhammad Arif Wigati, Tiya Zainiyah, Alfidhotul Zakiyah, Imamatuz