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HENGKI TAMANDO SIHOTANG
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Journal Of Management Science (JMAS)
Published by Institute of Computer Science
ISSN : -     EISSN : 26849747     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ilmu Manajemen (JMAS) menawarkan analisis yang luas dan luas dari semua permukaan manajemen dan sains. Diterbitkan empat kali per tahun, ini memberikan penekanan pada kemahiran universal dalam metode vital, teknik, dan bidang penelitian. menyajikan kesempatan bagi pembaca untuk berbagi saling pengertian di seluruh jajaran bisnis dan manajemen keterampilan dan ilmu yang digunakan; mencakup semua bidang ilmu manajemen dari sistem ke aspek prakti. studi kasus dan meliput isu-isu penting terbaru. Jurnal Ilmu Manajemen (JMAS) meliputi bidang: Akuntansi, Pengantar keuangan, Operasi dan manajemen Informasi, manajemen sumber daya manusia, Pengantar pemasaran, Ekonomi Mikro, Perilaku Organisasi, Hukum Bisnis, Manajemen Strategis, Ekonomi Manajerial, Strategi dan Manajemen Bank, Kewirausahaan , Pengantar Bisnis Internasional, Kepemimpinan, Manajemen Kualitas, Pemasaran, Manajemen Rantai Pasokan, Perbankan, Keuangan dan Akuntansi, Sumber Daya Manusia.
Arjuna Subject : -
Articles 405 Documents
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The influence of brand ambassador, country of origin, and brand credibility on purchase intention of Some By Mi products in Indonesia moderated by consumer ethnocentrism Rozania, Via; Afifah, Nur; Listiana, Erna; Shalahuddin, Ahmad; Hasanudin, Hasanudin
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.381

Abstract

The entertainment industry is prevalent worldwide, one of which is Indonesia. This represents the existence of a wave of Korean culture or what is usually called the Korean Wave. Products from South Korea have become one of the attractions for fans of Korean culture in Indonesia in recent years due to the increasing popularity of the Korean Wave. One example is beauty products or cosmetics from South Korea. This research aims to determine the influence of brand ambassador, country of origin, and brand credibility on purchase intention for Some By Mi products in Indonesia moderated by consumer ethnocentrism. This research is a type of quantitative research. Data collection was carried out by distributing questionnaires to 210 respondents. The sampling technique in this research used nonprobability sampling with purposive sampling type. The analysis technique used in this research is structural equation modeling (SEM) using the AMOS 24 statistical tool. The research results show that brand ambassador, country of origin, and brand credibility positively and significantly affect purchase intention. Meanwhile, consumer ethnocentrism as a moderator negatively and significantly influences purchase intention. This research can contribute to business people responding to consumer preferences with diverse ethnocentric backgrounds.
The influence of cafe atmosphere, food quality and product variety on revisit intention with customer satisfaction as a mediation variable in CW Coffee West Kalimantan Alessandro, Muhammad Jerry; Syahbandi, Syahbandi; Listiana, Erna; Barkah, Barkah; Rosnani, Titik
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.382

Abstract

This research examines the influence of cafe atmosphere, food quality, and product variety on revisit intention, with customer satisfaction as a mediating variable at CW Coffee West Kalimantan. Coffee is a drink that is highly sought after and consumed throughout the world. In 2020, total coffee consumption throughout the world is estimated to reach around 167 million kg. In Indonesia, data shows an increasing trend in coffee consumption, with significant growth over the last seven years, having an impact on the growth of the coffee industry in this country. One of the striking coffee shops in West Kalimantan is CW Coffee. The popularity graph shows that CW Coffee dominates compared to other competitors. CW Coffee is a local brand that started in Pontianak City, and has developed in the West Kalimantan area. In the face of increasingly fierce competition in this industry, this research aims to understand the factors that influence revisit intention at CW Coffee. Several factors that can influence revisit intention include cafe atmosphere, food quality, product variety, and customer satisfaction. In this case, customer satisfaction is considered as a mediating factor that connects these factors with revisit intention. This research uses quantitative methods and focuses on cause-and-effect relationships between variables. Data was collected through a questionnaire with a 5 point likert scale, and the research sample consisted of 220 respondents who were CW Coffee consumers. Data analysis uses Structural Equation Modeling (SEM) with AMOS 24 statistical tools. The results of this research are expected to provide deeper insight into the factors that influence consumers repurchase intentions at CW Coffee, which in turn can help companies improve their marketing strategies and service to customers.
Do discounts livestream and bundle offers triggers TikTok user unplanned purchases? Gita, Leiya; Fauzan, Rizky; Pebrianti, Wenny; Juniwati, Juniwati; Jaya, Arman
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.383

Abstract

TikTok is a medium of information, entertainment, and communication. TikTok's new feature is TikTok shop. Live streaming is here for consumers who like direct interaction with sellers via real-time video. The objective of this study is to examine the impact of discounts on livestream selling and bundle offers on unplanned purchases TikTok users through positive emotion. This research method uses causality. Data was distributed via questionnaire to 205 people who shopped online on selected TikTok livestream using a purposive sampling method. The research results based on SEM AMOS 22 calculations show that the value of discounts on livestream selling has a positive and significant impact on unplanned purchases. TikTok livestream, bundle offers have a positive and significant impact on unplanned purchases, TikTok livestream, positive emotion can mediate the relationship between discounts on livestream selling on unplanned purchases, positive emotion can mediate the relationship between bundle offers on unplanned purchases and positive emotion has a positive impact when making unplanned purchases on TikTok livestream consumers. It is hoped that the results of this research will provide a valuable contribution to online business players in their efforts to increase marketing effectiveness in the developing livestream-selling sector, which is currently experiencing fast growth.
The influence of reward, work-life balance on employee retention: The mediating effect of Job satisfaction Generation Z employees in West Kalimantan Syal, Adrian; Rosnani, Titik; Daud, Ilzar; Kalis, Maria Christiana Iman; Hendri, M. Irfani
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.384

Abstract

Generation Z is a generation that is dominating the working world at this time, Generation Z is known as a generation that shows low loyalty and retention. Some studies prove that Gen Z tends to leave the company because they feel dissatisfied with the job and want to explore their career. This study examines and analyzes the relationship and influence between rewards and work-life balance on employee retention with job satisfaction as a mediating relationship. The type of research is explanatory quantitative research, this research was developed using structural equation modeling (SEM) and its implementation using AMOS 24. The population in this study were generation Z employees in private trade organizations in West Kalimantan. A total of 219 people were sampled by the purposive sampling method with the following criteria: Employees working in private organisations in the field of trade in West Kalimantan, minimum age criteria of 18-26 years with a working period of more than 6 months in West Kalimantan. The results of the study supported the hypothesis that was constructed by stating that there is an influence between the independent variable, mediating variable and the dependent variable. This study found that rewards and work-life balance have a positive and significant effect on employee retention and job satisfaction of the employees. The research also shows that job satisfaction is able to significantly mediate between either rewards or work-life balance on employee retention.
Exploring turnover intentions in Indonesian generation z: Emotional exhaustion, employee engagement, and job satisfaction Adelia, Alfina; Daud, Ilzar; Azazi, Anwar; Iman Kalis, Maria Christiana; Hendri, Muhammad Irfani
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.385

Abstract

This study investigates individuals from Generation Z working in the banking sector in Indonesia, observing the factors influencing Turnover Intention. The study incorporates Emotional Exhaustion, Employee Engagement, Turnover Intention, and Job Satisfaction as mediating variables. The main objective is identifying the determinants of turnover intention among Generation Z employees in Indonesia. 257 participants were involved in this study through purposive sampling techniques, including Generation Z workers from the banking sector—the data obtained from the surveyed participants utilizing the AMOS 24 software. This research proves that Emotional Exhaustion significantly negatively influences job satisfaction. On the other hand, Employee Engagement significantly positively affects job satisfaction. Additionally, the level of employee engagement, job satisfaction, and status of emotional exhaustion positively impact employees' desire to switch jobs.
Customer experience and brand image on loyalty through customer satisfaction of Erigo consumers Firdaus, Angelika; Rosnani, Titik; Listiana, Erna; Setiawan, Harry; Fitriana, Ana
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.386

Abstract

The increasing number of competitors emerging in the market compete to create various product variants and increasingly unique marketing strategies to be liked by consumers, especially in the fashion industry. This research will examine the extent of the influence of customer experience and brand image on customer loyalty through customer satisfaction among Erigo consumers in Indonesia. This type of research is quantitative research with the population in this study being the entire population of Indonesia who use Erigo-branded clothing. The sample in this study is Erigo branded-clothing consumers who have purchased Erigo-branded clothing at least two times and are aged over 18 years. The sampling technique used in this study is nonprobability sampling of 234 respondents. In this study, customer experience and brand image are the independent variables. The intervening variable is customer satisfaction, which is connected to the primary independent variable towards the dependent variable, customer loyalty. The results reveal that customer experience and brand image positively impact on customer loyalty though only the former has significant impact. Besides, both customer experience and brand image have positive and significant influence on customer satisfaction while customer satisfaction is positively and significantly corelated with customer loyalty. The existance of customer satisfaction as the mediating variable even strengthen this impact. Overall, the more experience customers get from purchasing Erigo’s products and the higher brand image Erigo build, the more satisfied and loyal the customers will be.
The influence of live streaming shopping tiktok and product quality on purchase decisions with e-trust as mediataion (study on skintific moisturizer products) Deva, salsabilla; Azazi, Anwar; Pebrianti, Wenny; I. K, Maria Christiana; Fahruna, Yulyanti
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.387

Abstract

This research was conducted to find out whether sales via Live Streaming TikTok Shop, as well as the product quality of Skintific moisturizer products, are able to increase consumer e-trust in purchasing decisions for Skintific moisturizer products. This research is quantitative research, with data obtained from 215 respondents in Indonesia who were selected using purposive sampling techniques. The sample respondents in this study were people aged at least 17 years who used the TikTok application, had watched TikTok Live Shopping conducted by Skintific, and had purchased Skintific moisturizer products in the last six months. The data processing tool that will be used is the AMOS version 24 application with data analysis using Structural Equation Modeling. From the research that has been carried out, it was found that Live Streaming Shopping and Product quality have a positive and significant effect on e-Trust. The indirect relationship between Live Streaming Shopping on TikTok and e-trust is effective in increasing purchasing decisions. Likewise, the indirect relationship between product quality and e-trust is also effective in improving purchasing decisions. These findings contribute to the literature by showing that Live Streaming Shopping and Product quality have a positive influence on Indonesian people's purchasing decisions regarding Skintific moisturizer products. Apart from that, there is a significant influence of e-trust on purchasing decisions, which illustrates how consumer trust in Skintific moisturizer products is able to encourage consumers to buy these moisturizer products.
Influence of user experience, product innovation, and customer relationship management on word of mouth with the customer satisfaction as a mediating role in by.U digital provider Nazhifa, Nisya; Malini, Helma; Afifah, Nur; Ramadania, Ramadania; Karsim, Karsim
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.389

Abstract

In an era of rapidly evolving technology, telecommunications companies must compete quickly to create product innovations that suit the ever-changing preferences of Generation Z. Telkomsel, introduced by.U., which a digital provider that prioritizes exceptional User Experience. A good User Experience has the potential to generate long-term benefits by increasing Product Innovation and establishing efficient Customer Relationship Management to develop Customer Satisfaction. Customer Satisfaction generates positive Word of Mouth recommendations. This study explored the influence of User Experience, Product Innovation, and Customer Relationship Management on Word of Mouth through Customer Satisfaction among 227 respondents from Indonesia. Data was collected through online questionnaires and analyzed using Structural Equation Model (SEM) AMOS 24. Results indicate that User Experience, Product Innovation, and Customer Relationship Management have significant impacts on Customer Satisfaction and Word of Mouth. Additionally, Customer Satisfaction mediates the relationship between User Experience and Product Innovation on Word of Mouth. An intriguing discovery was found that Customer Satisfaction does not significantly mediate the link between Customer Relationship Management and Word of Mouth. This study aims to offer valuable insights and practical recommendations for companies and marketing practitioners, aiding in the development of adaptive strategies to stay competitive in the digital era.
Analysis of related rates of increase in PT. Singa Asia Perkasa Utama Putri, Syaprina Mega; Sari, Purwita
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.390

Abstract

The aim of this study is to see and understand how PT. Singa Asia Perkasa Utama report Value Added Tax, to look at and understand the problems faced by PT. Singa Asia Perkasa Utama, and to learn about the efforts made by PT. Singa Asia Perkasa Utama to report Value Added Tax. This study found that Value Added Tax report PT. Singa Asia Perkasa Utama in accordance with taxation laws. This research was conducted because this company has never been researched before on taxation issues, especially value added tax. Researchers want to know whether the reporting and collection of value added tax is done correctly and in accordance with the law. This study using methods such as interviews, observations, or observations and documentation. The Nvivo application, which is used in this study, is the NVivo 12 Plus. The company uses the VAT rate in accordance with the provisions already set out in the Act.
The influence of fear of missing out (FoMO) and hedonism on online impulse buying in Generation Z Shopee users with subjective norm and attitude as mediation variables Deliana, Salwa Rana; Afifah, Nur; Listiana, Erna; Shalahuddin, Ahmad; Hasanudin, Hasanudin
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.392

Abstract

Technological advances and the development of digitalization have changed marketing activities by making it easier for consumers to make purchases via e-commerce. The presence of e-commerce makes it easier for Generation Z to make purchases and ends up making online impulse buying. This research aims to determine the influence of fear of missing out (FoMO) and hedonism on online impulse buying of Generation Z consumers using Shopee, mediated by subjective norms and attitude. This research involved 205 people from various regions in Indonesia who were collected online using a purposive sampling technique with a questionnaire. Data were analyzed using Structural Equation Modeling (SEM) AMOS 22. This research shows that FoMO and hedonism positively and significantly effect online impulse buying Generation Z Shopee users. Meanwhile, subjective norms and attitudes mediate the influence of FoMO and hedonism on online impulse buying. This research can contribute to the theory of online impulse buying in consumers in the digital era and for businesses in the digital era to be a reference in knowing how consumer purchasing behavior patterns are on online shopping platforms, especially in e-commerce.

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