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Jurnal Abdi Insani
Published by Universitas Mataram
ISSN : 28284321     EISSN : 28283155     DOI : https://doi.org/10.29303/abdiinsani.v7i1
Core Subject : Economy, Health, Science, Education, Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics
Jurnal Abdi Insani adalah jurnal ilmiah yang berisi hasil pelaksanaan kegiatan pengabdian kepada masyarakat. Jurnal ini diharapkan berfungsi sebagai alat komunikasi ilmiah sehingga dapat menginspirasi pelaksanaan kegiatan pengabdian kepada masyarakat yang lebih baik.
Arjuna Subject : Umum - Umum
Articles 1,963 Documents
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EDUKASI PENGGUNAAN CAREER DEVELOPMENT THEORIES DALAM MEMBANTU SISWA MENETAPKAN PILIHAN JURUSAN ILMU EKONOMI DI PERGURUAN TINGGI Samsuddin, M. Afdal; Fitriyanti, Eka; Putra, Agung Rizki
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2122

Abstract

Vocational High Schools (SMK) have a very important role in the Indonesian education system. SMKs are essential for equipping students with the knowledge and practical skills needed to enter the world of work, such as provision of employability skills, providing educational alternatives, increasing employment opportunities, collaboration with industry, encouraging entrepreneurship, and educational inclusion. SMK Negeri 1 Sungailiat is a leading vocational school dedicated to providing quality education in various fields, such as economics. The choice of major is an important first step for SMK students in building their careers. However, deciding on a major that matches interests, talents, and career goals can be difficult, especially for students who do not yet understand careers in economics. Career Development Theories is a conceptual framework that describes how individuals make career choices, develop themselves, and move forward in their careers throughout life. These theories help us understand the factors that influence career decision-making, the process of career identity formation, and one's professional development from childhood to retirement. The purpose of this activity is to apply CDT to SMK Negeri 1 Sungailiat students to help them choose a major in economics, as well as see how students' perceptions of the economist profession are influenced by self-efficacy beliefs, expected outcomes, and personal goals. The results achieved through community service activities are documented in a report on the implementation phase which includes the initial visit, preparation, and education. For future development plans, educating students in determining their choice of economics major is very important to implement Career Development Theories.
PELATIHAN PERBANKAN TERKINI UNTUK GURU – GURU MGMP AKUNTANSI DAN PERBANKAN Rokhmania, Nur Aini; Sistiyarini, Evi; Kristijadi, Emanuel
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2124

Abstract

The Subject Teacher Discussion Group (MGMP) for Accounting and Banking in Surabaya City serves as a professional platform for Accounting and Banking teachers. In recent years, the banking industry has undergone rapid changes related to regulations and digitalization. The issue is that teachers' understanding of regulatory changes, digitalization developments, and fintech in banking is still low. This community service utilizes a Participatory Action Research (PAR) approach with four stages of activity: problem identification, planning, implementation, and training activity analysis. The training session featured three speakers covering topics on Banking Development, Lab Bank Applications, and Digital Accounting and Services. Analysis of the pre-test results showed an average score of correct answers at 51%, while the post-test reached 72%, indicating an improvement in teachers' understanding of regulatory changes, digitalization developments, and fintech in the banking sector.
PENINGKATAN KAPASISTAS GURU DALAM MENGIMPLEMENTASIKAN SOAL SKOLASTIK UTBK KEDALAM SOAL MATA PELAJARAN DI SMA NEGERI 1 BELINYU Prayanti, Baiq Desy Aniska; Kustiawan, Elyas; Sulistiana, Ineu; Dalimunthe, Desy Yuliana; Fahria, Izma; Amelia, Ririn; Humairah, Reni; Afrizal, Aidil Adrianda
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2125

Abstract

Since 2019, the Computer-Based Written Test (UTBK) has been used as a system for university entrance exams. The TPS (scholastic potential test) and Literacy Test are two slightly different test forms that have been utilized in UTBK from 2023. The sole public senior high school in the Belinyu subdistrict is SMA Negeri 1 Belinyu. Less than 30% of pupils get admitted to state colleges, according to data from 2023. Therefore, the purpose of this service is to tell the teachers of SMA Negeri 1 Belinyu about UTBK and to train them in creating subject questions for the Scholastic test at UTBK. The method of activity carried out in the form of a preparatory stage in the form of observation, theme determination, and partner preparation followed by the implementation stage in the form of preparation of UTBK material and scholastic tests, exposure and evaluation. According to the service's results, 95% of participants believe that their comprehension of UTBK scholastic questions is improving, and they are hopeful that students will find it simpler to handle UTBK questions if scholastic questions are applied to the subject matter. The purpose of this service project is to help the teachers at SMA Negeri 1 Belinyu better comprehend the UTBK academic questions that incoming college students would encounter.
PELATIHAN FOTO PRODUK KREATIF UNTUK MENINGKATKAN PROMOSI DIGITAL USAHA MIKRO DAN KECIL (UMK) DI KABUPATEN BEKASI Permatasari, Anggraeni; Witono, A.B.M.; Retnowati, Retnowati
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2126

Abstract

Changes in consumer behavior in the digital era require Micro and Small Enterprises (MSMEs) to adapt and change various aspects of their business. One of them is digital marketing. An effective marketing strategy today is through social media. MSMEs must display attractive and informative business or product advertisements to attract consumers online. Therefore, the Business Administration Study Program at President University needs training to improve photography skills so that MSMEs can promote products through websites, e-commerce, social media, and other digital platforms. This activity collaborates with the West Java Province Cooperatives, Micro, Small, and Medium Enterprises Service (DINKOP-UMKM). The activity was held on July 22, 2024, at the Computer Lab, President University, Cikarang-Jababeka, Bekasi Regency. This training lasted one full day, with fun classes and adequate facilities. The material provided consists of photography theory and practice, such as photography knowledge, lighting techniques, color theory, and design techniques to enhance the product's appearance. Based on the evaluation results through the questionnaire, it can be concluded that the creative product photography training that was carried out was easy to follow, and participants gained more confidence to photograph and design product advertisements independently. Participants also learned the entire creative process behind product photography, choosing properties, and how to arrange products to get attractive images. At the end of the activity, participants took home the product photography results to be used directly for online business promotions on social media, websites, or other digital platforms.
PENINGKATAN WAWASAN PEMASARAN DIGITAL KELOMPOK USAHA ECOPRINT DI KALIDAMI SURABAYA Andajani, Erna; Soesanti, Arum; Tjiptawan, Ardeliah; Simangunsong, Tuani Lidiawati; Nugroho, Graviella Angelique Aretha; Paulus, Ivan Jonston; Yohanes, Marco Antonio Jose; Kurniawan, Albert Ray; Wijaya, Vegasanti
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2127

Abstract

Ecoprint is a form of skill that prioritizes environmentally friendly products. The basic fabric materials used contain natural fibers and natural materials such as leaves, twigs and flowers to provide motifs and coloring. The Kalidami business group in Surabaya has the skills to produce ecoprints and make these ecoprint products to improve family welfare. So far, ecoprint product marketing has been carried out traditionally (offline) such as through exhibitions and bazaars, while digital marketing is still poorly understood by the Kalidami ecoprint business group. The purpose of this research related to Community Service activities is to provide knowledge and skills to the ecoprint business group in Kalidami about the use of digital marketing. Digital marketing supports traditional marketing that is already running. The method of this community service activity is carried out by presenting digital marketing materials and practices. This training activity is carried out offline. This activity is carried out in 2 meetings on different days. The participants of the activity are an ecoprint business group consisting of 5 people with the profession of housewives. The stages of implementing this activity consist of preparation, implementation and evaluation. The results of this community service activity show that the knowledge of the ecoprint business group in using digital media has increased. This can be seen from the average pre-test and post-test scores which increased by 50%. The ecoprint business group was provided with digital marketing concepts and practices. Practical activities or digital marketing skills include creating Instagram and Shopee accounts, creating content on social media with short videos or photos. Ecoprint business groups learn to edit, create video captions and upload videos or photos on social media. Ecoprint business groups provide input to the community service team as a form of evaluation and learning for the next program. The conclusion shows that the ecoprint business group has gained insight into knowledge and direct practice about online marketing. It is hoped that this activity can optimize the sale of ecoprint products in the online market.
PENYULUHAN PEMASARAN PRODUK BIJI KAKAO UNGGUL DAN PENGELOLAAN KEUANGAN SEDERHANA PADA KELOMPOK TANI PEMUDA ARIBANG DESA PASIANG Basir, Indra; Adha, Wahyu Maulid; Yamin, Mujirin M
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2128

Abstract

Aribang Village, located in Polewali Mandar Regency, holds significant potential for developing premium cocoa products. However, the Aribang Youth Farmer Group faces challenges in product marketing, financial management, and maintaining the enthusiasm of young farmers to sustain agricultural activities. This community service program aims to enhance the capacity of the farmer group in marketing premium cocoa products, managing business finances efficiently, and maintaining the commitment of young farmers to continue contributing to the agricultural sector. The method employed in this activity is a participatory approach, which involves identifying needs through discussions and observations, preparing educational materials, delivering practical training through lectures, simulations, case studies, and post-activity mentoring. The materials provided cover the criteria for premium cocoa products, cocoa product market networks, and basic financial management. The results indicate that this program has been highly beneficial, with a significant increase in participants' knowledge of marketing and financial management. Participants have begun implementing digital marketing strategies and simple business financial records, which are expected to improve the competitiveness of premium cocoa products in the market. This program successfully achieved its objectives by improving the farmer group’s skills in marketing and financial management. However, further mentoring is needed to ensure the sustainability of the implementation.
PELATIHAN PENYUSUNAN STRATEGI BISNIS BERBASIS BUSINESS MODEL CANVAS PADA INDUSTRI GULA AREN DI NAGARI TALANG ANAU, SUMATERA BARAT Wisnubroto, Muhammad Parikesit; Lubis, Muhammad Iqbal Abdi; Yulianto, Kiki; Anwar, Aswaldi; Havifi, Ilham; Sari, Lusi Puspika; Hasibuan, Halimatus Syahdia; Ramadhani, Lembayung Maghfira; Silvadriyanto, Reihan; Adhevin, Shadiq Octaryan; Rivandi, Oktavia; Adib, Muhammad
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2129

Abstract

Nagari Talang Anau Tourism Village is one of the palm sugar producing areas that has been known for a long time by the community. In this area, there are many sugar palm trees and several small industries engaged in processing sap into palm sugar. However, the industry has not developed optimally and still uses conventional methods for its business management strategy. Therefore, we carried out training activities to prepare a business strategy based on the business model canvas (BMC) to the people of Nagari Talang Anau. The training was conducted using the lecture method by the speaker about BMC and continued with direct practice of BMC preparation. Some of the facilities and infrastructure supporting this service activity include stationery, BMC material, loudspeakers, laptops, and projectors. During the presentation, participants seemed enthusiastic to the material presented. The discussion went in two directions which was marked by the emergence of various questions related to BMC. The BMC consists of 9 elements including target market, consumer value proposition, channels, consumer relationships, revenue sources, main activities, human resources, cooperation, and cost structure. Through this preparation, it is expected to be able to identify the strengths and weaknesses of the business that has been carried out and help the palm sugar industry to focus and be rational in determining business development targets.
PENDAMPINGAN BUDIDAYA AYAM KUB PADA KELOMPOK WANITA TANI (KWT) NISKALA BANTUL DAERAH ISTIMEWA YOGYAKARTA Irawati, Hani; Okimustava, Okimustava; Arief Ghozali, Fanani
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2131

Abstract

Community service is one part of the tridharma of higher education that must be carried out by lecturers. Community service provides space for lecturers to apply their knowledge in the community. One of the community service activities carried out by Ahmad Dahlan University lecturers is by holding training and mentoring KUB chicken cultivation at the Niskala Bantul DIY Farmer Women Group (KWT). The purpose of this service activity is to provide knowledge and assistance to KWT Niskala about KUB chicken cultivation. The initial knowledge of the trainees was measured using pretest questions and after the training activities, a test post was carried out to determine the improvement of the trainees' understanding. Based on the results of the postes, it is known that there is an increase in knowledge related to KUB chicken cultivation, in addition to that based on the assistance carried out, a good increase in the weight of KUB chickens is obtained.
MANAJEMEN USAHA OLAHAN KELAPA “BATTE ANJORO” PADA KELOMPOK USAHA RUMAHAN LINGKUNGAN GALUNG BARAT KABUPATEN MAJENE Muthmainnah, Arlistria; Erwin, Erwin; Anwar, Nursyam
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2134

Abstract

Business management assistance to home-based business groups is one of the important efforts to increase the capacity and economic independence of the community. This activity aims to improve the management skills of the processed coconut business “Batte Anjoro” in home-based business groups in the West Galung Neighborhood, Majene Regency. The methods used in mentoring include improving the quality of processed coconut-based products, branding and packaging training, and digital-based marketing strategies. The results of the mentoring showed an increase in the knowledge and skills of group members in managing businesses, expanding marketing networks, and increasing sales turnover. In addition, the quality of processed coconut products has also improved, making them more competitive in local and regional markets. With this assistance, home-based business groups are expected to be able to operate more effectively and independently, and contribute to regional economic growth. Keywords: Business management, Processed coconut, Home-based business groups, Majene Regency.
PENGENALAN BRANDING DAN DIGITAL MARKETING PRODUK OLAHAN IKAN PUPU’ PADA INDUSTRI RUMAH TANGGA DI LINGKUNGAN PARAPPE KECAMATAN BANGGAE TIMUR KABUPATEN MAJENE Madjid, Irma Yulia; Fitriah, Reski; Salsabila, Chairunnisa; Aswad, Muhammad
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2135

Abstract

Micro, Small and Medium Enterprises (MSMEs) are currently increasing in number in Indonesia. MSMEs are often found in the fisheries and marine products industry. As technology develops, MSMEs are also required to be able to use and utilize existing technology, especially in terms of marketing. Branding and digital marketing are new things for small businesses. The Pupu' fish processing business which is quite well known in Majene Regency is one of the household scale processing industry businesses. Production and marketing which are still carried out traditionally make this business unable to compete with MSMEs with the same type of fishery product processing business which utilizes digital technology in terms of marketing. The aim of this community service activity is so that the Pupu' fish processing business group is able to produce processed fish products that are hygienic and competitive with other products, as well as being able to market them digitally. This activity is carried out by providing material related to branding and digital marketing directly to industry players and their workers, providing ways to market products through digital marketing by changing mindsets and knowledge related to digital marketing communications, improving skills in communicating brands and products through media. digital, and carry out training on labeling packaging for household industrial products. From this court activity, the result was that business actors already had social media accounts which would become a forum for carrying out promotions through social media. Products that were initially only marketed by consumers going directly to the location where the pupu' product was made are now being marketed via social media by creating attractive packaging and labeling it with the name of the production. This is expected to increase the income of business actors and reach further markets.  The most important thing about this service activity is changing a new mindset to become an entrepreneur by having progressive changes based on digital technology.

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