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Jurnal Abdimas Bina Bangsa
Published by Universitas Bina Bangsa
ISSN : 2722936X     EISSN : 27229394     DOI : https://doi.org/10.46306/jabb
Core Subject : Education, Social,
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other
Jurnal Abdimas Bina Bangsa (JABB) teregistrasi dengan nomor p-ISSN: 2722-936X dan e-ISSN: 2722-9394. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang Pengabdian kepada Masyarakat yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) Universitas Bina Bangsa sejak 22 Juli 2020. Saat ini telah terbit berkala dengan jangka waktu penerbitan 2 kali dalam satu tahun.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 718 Documents
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SOSIALISASI STRATEGI PEMASARAN DALAM MENGEMBANGKAN PRODUK KEWIRAUSAHAAN DENGAN IMPLEMENTASI WORD OF MOUTH DI RW 08 SUNTER AGUNG Achmad Fauzi; Koerniawan Hidajat
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.948

Abstract

Word of Mouth (WoM) marketing has become a significant strategy for Micro, Small and Medium Enterprises (MSMEs) in increasing brand awareness, building trust and driving sales. In the context of MSMEs in the RW 08 Sunter Agung area, socialization is an effective method for implementing WoM marketing. This research aims to evaluate the impact of socialization on the understanding and implementation of WoM marketing strategies by MSME mothers in the region. Through a participatory and interactive approach, empathy, and exchange of ideas, socialization was held to provide an in-depth understanding of the concept, implementation, and evaluation of WoM marketing. The research results showed that the outreach activities were successful in increasing MSME mothers' understanding of WoM marketing strategies, with 70% of participants stating they were ready to implement these strategies in their businesses. The enthusiasm and active involvement of MSME mothers in socialization also contributed to the success of the program. Thus, participation in outreach activities is an important key in ensuring a good understanding and effective implementation of WoM marketing strategies. This research provides valuable insight into the importance of socialization in the context of WoM marketing for MSMEs, with practical implications for local business development
PELATIHAN FOTO PRODUK SEBAGAI UPAYA PENINGKATAN PROMOSI UMKM ANUGRAH JAYA IBU SHINTA MALANG Ni Putu Elvian Andreani; Lutfi Tri Atmaji; Hindam Basith Rafiqi; Wahyu Kurnia Dewi
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.949

Abstract

This community service reviews the problems faced by Mrs Shinta's Anugrah Jaya MSME located in Malang. This MSME produces tempeh, cassava, banana and taro chips which are handmade and manual equipment. The lack of long-term knowledge makes it difficult for Anugrah Jaya Ibu Shinta to compete. From the observation, it was found that there was no maximum utilisation of social media. The business owner has only received messages through the whatshapp platform. Not only that, but product shots are also disproportionate and many parts are cut or not visible due to camera angle errors. This article aims to share the experience of Community Service in the form of product photo training conducted through observation and training methods. The training was conducted through 2 stages, namely the socialisation and practice stages. This photo training aims to enable Mrs Shinta's Anugrah Jaya MSME to package her kripik products in photos that look visually appealing so that they can support product sales
WORKSHOP PENYUSUNAN RPP DIFERENSIASI DAN MODUL PROJEK PENGUATAN PROFIL PELAJAR PANCASILA (P5) DI SDN SELAKOPI KAB.BANDUNG BARAT Agus Mulyanto; Rinrin Siti Maemunah; Uus Sopandi
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.950

Abstract

This Community Service activity is a collaborative activity of three educational institutions, namely Universitas Islam Nusantara, SMKN 1 Cihampelas and SMPN 4 Cisompet.The purpose of this community service is to increase knowledge and skills and facilitate teachers in compiling Differentiated RPP and Pancasila Student Profile Strengthening Project modules. So as to minimize misconceptions related to differentiated learning and the Pancasila Student Profile Strengthening Project. This service was carried out at SDN Selakopi, West Bandung regency with the participants of one principal, eight teachers and one school operator. Service is carried out with four stages, namely preparation, implementation, evaluation and reflection. The implementation is carried out in the form of workshops and assistance in compiling differentiated RPP and modules of the Pancasila Student Profile Strengthening Project. Furthermore, the RRP that has been prepared is implemented in the classroom and class observations are carried out to determine the compatibility between the RPP made and the implementation in class. The results of this dedication show that the activity has been carried out and runs smoothly. The activity succeeded in correcting misconceptions related to differentiated learning and the Strengthening Pancasila Student Profile Project.  With this activity, all participants can understand differentiated learning and  the Pancasil Student Profile Strengthening Project. Furthermore, the teacher succeeded in compiling a differentiated lesson plan according to the subjects taught and the facilitator team of the Pancasila Student Profile Strengthening Project succeeded in compiling the Pancasila Student Profile Strengthening Project module. This activity not only focuses on workshop products but also on participants' understanding of differentiated learning and  the Pancasila Student Profile Strengthening Project
UMAT YANG SADAR DAN AKTIF DALAM LITURGI Paskalis Edwin I Nyoman Paska; Jhon Daeng Maeja
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.951

Abstract

Before the Second Vatican Council, the Church did not involve the faithful in liturgical celebrations. The liturgy is dominated by the clergy. The Second Vatican Council renewed the liturgy. People must take an active part in the liturgy. This change has always been encouraged by the church to this day. The reality of that change has not been felt by all people. The parish of Mary Queen of Peace also still suffers from problems about the effectiveness of the faithful in the liturgy. The purpose of this activity is to realize the important role of the people in the liturgy. The methods used are guidance, socialization, direct practice and evaluation. The result of the activity was that the assistant priests received books and knowledge about the worship of the word. The youth and the whole congregation are led to be conscious and active in the liturgy
EDUKASI PAJAK KENDARAAN: INVESTASI LOKAL MELALUI PEMAHAMAN DAN KEPATUHAN PAJAK Sudianto Sudianto; Mulyadi Mulyadi; Andi Hidayatul Fadlilah; Andi Auliya Ramadhany
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.952

Abstract

In accordance with Law Number 25 of 1999, the Dispenda of Kepri Province was established to carry out regional tax and levy organizations. Through this service, consumers will be able to view vehicle taxes less as a mandate and more as an active way to establish and improve government programs that benefit the community. Action Research with Participation (PAR) As a consequence of the research process, which starts with planning, carrying out actions, and assessing the outcomes of activities, PAR is an action research activity. According to Bapenda of Kepri Province, in order to surpass the target's present level of achievement—despite the fact that it has been reached—it is preferable to get recommendations and input from the outcomes of education and interviews. Online applications must be utilized for tax payment and collection. Because the Digital Age is already here
PERAN BAHASA DALAM KESEHATAN MENTAL DI LINGKUNGAN KERJA Deden Novan Setiawan Nugraha; Puspita Sari; Susiyanti Susiyanti; Hero Gunawan; Dianita Dianita; Ervina CM Simatupang
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.954

Abstract

This Community Service (PKM) activity was carried out to provide understanding and knowledge to the staff of Courtyard by Marriott Bandung Dago Hotel about the Role of Language in maintaining Mental Health in the Work Environment. The methods used in PKM are lectures, discussions, and exercises.  The results of the activity showed that, of the 23 participants who were staff of Courtyard by Marriott Bandung Dago Hotel, 14 (61%) people were experiencing  low burn out, 7 people (31%) were experiencing  moderate burn out, and 2 people (9%) were experiencing  high burn out. As for after receiving the material presentation, as many as 83% of participants stated that they had understood the material presented. In addition, participants also assessed that they had gained additional insights and new information about the role of language in maintaining mental health in the work environment
PENDAMPINGAN TATA KELOLA ADMINISTRASI UNTUK RUMAH SINGGAH PEDULI (CABANG BANDUNG, JAWA BARAT) Andina Nur Fathonah; Rachmat Hidayat; Dudi Abdul Hadi; Lilis Maryanti; Nadila Andriana
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.960

Abstract

This PkM activity is carried out in the short, medium and long term. RSP management must be able to run operational administration properly. Although there are many types of shelters in Bandung, this PkM is specialized in the Bandung Branch of RSP, West Java. Administrative management for Rumah Singgah Peduli is introduced, discussed and applied how the proper techniques in this PkM. A MS.Excel helps in the process of running the administration until a simple financial report of RSP is expected to be able to classify receipts and expenses for each transaction that occurs. The intended object for this PkM is assumed to have less administrative knowledge. This service activity provides guidance and assistance for RSP in improving the information presented in the Non-Profit financial statements. This PkM program is focused on RSP and provides understanding so that it is able to make good records. It is hoped that the management and administration of RSP will have new knowledge related to administration in running their operations and be able to improve the quality of information presented and be professional
PENINGKATAN PEMAHAMAN HUKUM TENTANG KEKERASAN SEKSUAL PADA SISWA SMA DI KECAMATAN KONDA KABUPATEN KONAWE SELATAN La Ode Muhamad Sulihin; Guasman Tatawu; Lade Sirjon; Jabalnur Jabalnur; Ali Rizky
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.963

Abstract

The high cases of sexual violence against children in South Konawe Regency have become a concern for various parties. Although physical sexual violence appears on the surface, non-physical sexual violence is still rife, especially in the school environment. The students were unaware that they were either perpetrators or victims of non-physical sexual violence. In the view of the students, non-physical sexual violence behavior is only a joke, but in the perspective of criminal law, the behavior is a criminal offense. Therefore, it is necessary to increase legal understanding to students related to sexual violence. This legal counseling is carried out at MAN 1 Konsel and SMAN 8 Konsel with direct legal counseling methods in the form of lectures and discussions. Through this service activity, the students learned about the criminal law regulations related to sexual violence. With that understanding, students understand that non-physical sexual violence is prohibited in criminal law and is threatened with criminal sanctions. The results of this legal counseling illustrate the leap in knowledge gained by students. With an understanding of criminal law regulations this will help in creating thoughts, behaviors based on legal norms
INTERNSHIP MAHASISWA PRODI TADRIS BAHASA INGGRIS DI SEKOLAH SUKMA BANGSA LHOKSEUMAWE MELALUI PROGRAM "SEA" Nurul Fadhillah; Fadhlur Rahman; Salmina Elvia Amanda; Siti Hajar
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.964

Abstract

Students' English Activity (SEA), a collaboration between the Department of English and Sekolah Sukma Bangsa (SSB) Lhokseumawe, supports numerous studies showing internship programs' benefits. To achieve positive change, all SEA program participants must actively participate in this service activity, so the Participatory Action Learning System (PALS) was employed. The main purpose of community service program is intended to help English department students advance their careers by guiding them down a successful professional path. English students actively participate in various critical stages of the SEA program, contributing directly to core activities and addressing specific challenges faced by Sekolah Sukma Bangsa students. Their participation extends beyond simple planning, demonstrating a commitment to creating meaningful and impactful learning experiences. This active participation marks a watershed moment in the students' lives, transforming them from passive students to proactive contributors. The program's vision relies on this collaborative approach to align with Sekolah Sukma Bangsa goals and encourage co-creation of educational projects. This nuanced and contextually feasible execution is facilitated by the collaborative foundation between English education students and school stakeholders, emphasizing the importance of a cooperative and mutually beneficial partnership
PELATIHAN PENULISAN KARYA TULIS ILMIAH BAGI MAHASISWA PRODI ADMINISTRASI PUBLIK Rijal Rijal; Nasrullah Nasrullah; Abdul Latief Arda; Jusman Jusman; Hermawati Mappiwali; Abdul Rahman; Sitti Sahara Syamel
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.970

Abstract

Changes in students' mindsets and lifestyles can influence a decrease in interest in writing scientific papers. With advances in technology and the popularity of social media, students tend to be more interested in things that are instant and consumer, thus ignoring the importance of self-development through activities such as writing scientific papers. Writing scientific papers is an important activity in building academic and professional capacity for students in the Public Administration study program. This writing training aims to develop analytical skills, improve communication skills, deepen understanding of public administration, encourage the development of creativity and innovation, and prepare students for careers in this field. By focusing on current and complex issues in public administration, this training provides students with the opportunity to explore and analyze relevant problems, as well as find innovative solutions. Through a structured approach and comprehensive guidance, students are encouraged to write clearly, persuasively and organizedly, so that they are able to convey policy analysis or recommendations accurately and effectively. Thus, training in writing scientific papers becomes a strong foundation for developing the intellectual and professional capacity of Public Administration students, as well as solid preparation to face future challenges in the work environment in the public sector

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