cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Hamid Mukhlis
Contact Email
utankayu.publishing@gmail.com
Phone
-
Journal Mail Official
utankayu.publishing@gmail.com
Editorial Address
Utan Kayu Publishing Lucky Arya Residence 2 No. 18 Jalan HOS. Cokroaminoto Kab. Pringsewu Lampung - Indonesia, Postal code 35373
Location
Kab. pringsewu,
Lampung
INDONESIA
Journal of Research in Social Science and Humanities
Published by UK Institute
ISSN : 28093356     EISSN : 28073916     DOI : http://doi.org/10.47679/jrssh.v1i2.12
Core Subject : Religion, Economy, Humanities, Science, Education, Art, Social,
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other
Journal Research of social science and Humanities is a peer-reviewed, international, and intercultural journal. It promotes interdisciplinary research with a primary focus on original research or reviews in humanities and social sciences. Articles are welcome in the following seven sections: Education and Assessment, English Language & Literature, Media & Journalism, Politics & Governance, Psychology, Sociology, and Economics & Commerce. Journal audiences are learned readers, researchers, policymakers, administrators, and educational organizations.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 260 Documents
 9   10   11   12   13 
Effects Of Lean Manufacturing Practices On Operational Performance Suroso, Edy; Santosa, Allicia Deana
Journal of Research in Social Science and Humanities Vol 4, No 1 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i1.121

Abstract

Lean manufacturing is a concept of process improvement in production management which focuses on waste elimination. This paper explores relationships between lean manufacturing practices and operational performance. Using data collected from 55 manufacturing companies in Tasikmalaya city. Lean manufacturing were measured by five dimensions: production flow management, customer focus, process management, workforce management, and supplier management. Operational performance comprises four dimensions: cost, quality, lead-time, and flexibility. The findings are that all dimensions of lean manufacturing are significantly related to on operational performance. Production flow management has a higher level of significance in large enterprises compared with SMEs, whereas for customer focus there is a higher level of significance in SMEs compared with large enterprises. Process management, supplier management and workforce management have much lower level of significance for both SMEs and large enterprises.
The Influence Of Compensation, Leadership, And Work Environment On Employee Job Satisfaction At PT. Bank Rakyat Indonesia KC Unit Padang Jati Bengkulu Ramadan, Irman Deska; Fauzan, Fauzan; Armi, M. Noor
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.148

Abstract

To learn how PT's situation, pay, and work environment affect representatives' levels of job satisfaction. The Padang Jati Bengkulu Unit of Bank BRI KC used surveys to gather data for this survey, and the Purposive Testing method was used to test the results. This study employs an explicative research strategy. Compensation has an effect on job satisfaction (Y) at PT. BRI KC. Unit Padang Jati Bengkulu perceives Ha but pardons Ho with tcountttable and a sig value of 0.000 0.05. Work fulfillment at PT is impacted by drive (Y). BRI KC. Ho's apology is accepted by Unit Padang Jati Bengkulu, and Ha receives a sig with the values 0.005 0.05 and tcountttable. Workplace factors (X3) influence employee satisfaction (Y) at PT. BRI KC. Unit Padang Jati Bengkulu dismisses Ho and acknowledges Ha with tcountttable, with a sig value of 0.004 0.05. Leadership, compensation, and the work environment all have an impact on job satisfaction when Fsig is greater than 0.000 and Fcount is greater than 9.323.
The Influence Of Motive, Personality And Self-Efficacy On Interest In Entrepreneurship Among Smes In Bengkulu City Herlina, Yeni; Soleh, Ahmad; Febliansa, Muhammad Rahman
Journal of Research in Social Science and Humanities Vol 4, No 1 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i1.114

Abstract

This research aims to determine the influence of: 1) Motives on interest in entrepreneurship. 2) Personality towards Entrepreneurial Interest. 3) Self-efficacy towards Entrepreneurial Interest. 4) Motives, Personality and Self-Efficacy together on Entrepreneurial Interest. The population in this research is MSME business actors in Bengkulu City. The sample for this research is 100. The questionnaire was tested for validity and reliability before collecting research data. The hypothesis was tested using Multiple Linear regression analysis. This research uses quantitative methods. The data collection tool used a questionnaire which was distributed to the 100 respondents studied, namely MSMEs in the city of Bengkulu. The sampling method in this research, namely non-probability sampling, that will be used is purposive sampling, where sampling in this case is limited to certain types of people who can provide the desired information. The analytical method used in this research is multiple linear regression analysis with data processing using SPSS 23 for Windows. The results of the analysis show that the variables studied have a significant and positive influence. The motive variable has a significant and negative effect on the interest in entrepreneurship of MSME actors in the city of Bengkulu, the personality variable has a significant and positive effect on the interest in entrepreneurship of MSMEs in the city of Bengkulu, the self-efficacy variable has a significant and positive effect on the interest in entrepreneurship of MSME actors in the city of Bengkulu, the variable motive, personality and efficacy Together, they have a significant and positive influence on the entrepreneurial interest of MSME actors in the city of Bengkulu. Interest in entrepreneurship can be explained by the variables motive, personality and self-efficacy by 61% and the remaining 39% is explained by variables outside the model.
THE INFLUENCE OF PRODUCT QUALITY, SERVICE QUALITY AND TRUST ON CUSTOMER SATISFACTION AT BANK BENGKULU TAIS BRANCH Asmawi, Dodi; Anggriani, Ida; Indriasari, Nia
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.137

Abstract

This study aims to determine the effect of product quality, service quality and trust on customer satisfaction at Bengkulu Bank Tais Branch both partially and simultaneously. The analysis method used is validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test. The data collection method uses a questionnaire. The sample in this study amounted to 80 customers of Bank Bengkulu Tais Branch. Based on the results of research and discussion, it is found that product quality partially has a significant effect on customer satisfaction at Bengkulu Bank Tais Branch because the significant value is 0.000 0.05. Service quality partially has a significant effect on customer satisfaction at Bengkulu Bank Tais Branch because the significant value is 0.028 0.05. Trust partially has a significant effect on customer satisfaction at Bengkulu Bank Tais Branch because the significant value is 0.001 0.05. Product quality, service quality and trust simultaneously have a significant effect on customer satisfaction at Bengkulu Bank Tais Branch because the significant value is 0.000 0.05. Given that product quality, service quality and trust have a significant effect both partially and simultaneously on customer satisfaction at Bank Bengkulu Tais Branch, it is hoped that Bank Bengkulu Tais Branch will continue to improve the quality of its products and services and continue to strive to foster customer trust in Bank Bengkulu Tais Branch, this is so that customer satisfaction can continue to increase so that customers will remain loyal / loyal because they are satisfied with the performance of Bank Bengkulu Tais Branch.
Village Marketing Digitalization Model: Based on Behavior and Community Readiness Fikri, Miftah El; Nasir, Muhammad; Poluan, Nadia Amelia; Ahmad, Rizal; Pane, Dewi Nurmasari; Rahmadani, Rahmadani
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.183

Abstract

Digitalization is a big question about how to accept and adapt to it. People's behavior and culture are also affected by the development of the internet, especially in tourist areas, which has the potential to use it to meet their needs, shop online, sell to visitors and get important information that can increase the scale of their small business. But of course, this does not happen in Pamah Similir Hamlet–Telagah Village where the community still has limited access to digitalization. Telagah Village is ready to face digitalization, but with several improvements in factors that affect the digitalization of village marketing, namely irritation, credibility, interactivity, accessibility, and transformative, this research was carried out on the application of digitalization. The purpose of this study is to analyze how much the influence factor of Village Marketing Digitalization and how the community is ready to deal with it. The results of this study show that all factors influencing Village Marketing Digitalization have a positive and significant effect on the variables of Village Marketing Digitalization. The influencing factors are Irritation, Credibility, Accesibility, Transformative, and Interactivity Variables. From the model test, the largest direct influence is the transformative variable on the credibility variable with a Tstatistic of 22.259 and a P value of 0.000, while the largest indirect influence is the accesibility variable on the credibility variable through the transformative variable with a Tstatistic of 18.755 and a P value of 0.000. The conclusion of this study shows that the Telagah Village community is ready to accept the digitalization of their village marketing, although there are several priority obstacles in terms of signal reception and the amount of signal obtained, road infrastructure and network stability in the village.
The Role of the Spotify Wrapped Digital Campaign on Spotify Brand Advocacy on Social Media Instagram, Twitter (X), and Tiktok Wulandari, Ismi Alivia; Putriana, Muria; Sari, Wina Puspita; Soegiarto, Asep; Rizki, Menati Fajar
Journal of Research in Social Science and Humanities Vol 4, No 1 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i1.96

Abstract

This research aims to determine the contribution of the Spotify Wrapped digital campaign to Spotify brand advocacy on social media (Instagram, Twitter (X), and Tiktok) and determine the participation of Spotify users in become an active brand advocates through the Spotify Wrapped digital campaign. The hypothesis of this research is that there is a positive and significant relationship between user participation in the Spotify Wrapped digital campaign and the level of Spotify brand advocacy on social media (Instagram, Twitter (X), and Tiktok). This research method is descriptive quantitative. The population is 574 million and the sample is 100 which is calculated using the Slovin formula. The sampling technique in this research used a simple random sampling technique. The results of this study show that the Pearson correlation test value is 0.822 with a significance of 0.00. This value can be interpreted that the Spotify Wrapped digital campaign has a positive relationship with Spotify's brand advocacy on social media (Instagram, Twitter (X), and Tiktok). From the simple linear regression analysis, a value of 0.00 is obtained, H1 is accepted, namely that there is a positive and significant relationship between user participation in the Spotify Wrapped digital campaign and the level of Spotify brand advocacy on social media (Instagram, Twitter (X), and Tiktok). Based on these results, the more users are involved in the Spotify Wrapped digital campaign, the higher the level of support and promotion of the Spotify brand on social media platforms (Instagram, X, TikTok), and the greater the possibility of them becoming active brand advocates for Spotify.Keywords: Digital Campaign, Brand Advocacy, Spotify Wrapped, Social Media
The Influence Of The Management Control System On The Performance Of Class IIB Bengkulu Private Employees Putra, Kevin Arigi; Susanti, Neri; Astuty, Kamelia
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.138

Abstract

The aim of this research is to find out "The Influence of the Management Control System on the Performance of Class Iib Bengkulu Detention Center Employees" so that this research is more focused and does not get away from the problem discussed, namely: "Management Control System on the Performance of Bengkulu Class Iib Detention Center Employees". Employee performance can be objectively and accurately evaluated through performance level benchmarks. This measurement means giving employees the opportunity to know their performance level. Makes it easier to review employee performance, This research uses quantitative research methods. The sample in this study amounted to 69 respondents. The regression equation obtained is as follows: Y = 38,914+1,174 38,914. The Management Control System (X) regression coefficient of 1.174 states that every one unit increase in the value of the Management Control System variable can increase the value of the Employee Performance variable (Y) by 1.174, assuming that the Management Control System variable (X) remains or = 0. The Management Control System influences employee performance with a coefficient value of ? 1.174 and a significance of 0.034 0.05, which means that the higher the Management Control System, the higher the performance of the Bengkulu Class IIB Detention Center. In other words, every time the Management Control System is improved, employee performance will increase, meaning that the Management Control System (X1) and Employee Performance (Y) have a positive and significant relationship.
THE EFFECT OF ENVIRONMENTAL PERFORMANCE ON FIRM VALUE WITH CORPORATE SOCIAL RESPONSIBILITY AS A MODERATING VARIABLE IN MANUFACTURING COMPANIES LISTED ON THE INDONESIAN STOCK EXCHANGE FOR THE PERIOD 2016-2020 Agata, Renaldi; Rosman, Firdaus; Nugraha, Rama Bayu; Sanusi, Anuar; Yusuf, Suhendro
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.75

Abstract

Looking at environmental performance and business value through the prism of corporate social responsibility (CSR) is the focus of this study. Quantitative in nature, this research is association-based. This study will concentrate on manufacturing companies that have conducted initial public offerings on the Indonesia Stock Exchange for the past five years, from 2016 to 2020. Manufacturing companies that have participated in PROPER for the past five years will be sampled for our study. The information collected for this study comes from secondary sources. The data was examined using moderated regression analysis (MRA). This study shows that corporate social responsibility (CSR) initiatives will not be able to reduce the negative impact of environmental performance on firm value.
The Influence of Influencer Marketing and Brand Awareness on Purchase Decisions of Chatime in Bengkulu City Wahyuni, Aisyah Arista; Hidayati, Arifah; Syofian, Syofian
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.127

Abstract

This study aims to analyze the influence of influencer marketing on purchase decisions, the influence of brand awareness on purchase decisions, and the influence of both influencer marketing and brand awareness on purchase decisions. The population of this study is Generation Z who purchase Chatime in Bengkulu City. The sample consists of 100 respondents, selected through purposive sampling and non-probability sampling using the Cochran formula. Data analysis was performed using multiple regression and hypothesis testing, employing SPSS version 25. The results of this study conclude that (1) influencer marketing has a positive influence on purchase decisions with a significance of 0.018 0.05, (2) brand awareness has a positive influence on purchase decisions with a significance of 0.000 0.05, and (3) influencer marketing and brand awareness simultaneously have a positive influence with a significance of 0.000 0.05.
THE INFLUENCE OF PRODUCT DESIGN AND PRICE ON THE DECISION TO PURCHASE ADIDAS SHOES (Case Study in Bengkulu City Community) Prayoga, Anggi Josetio; Efindi, Alek Sulaiman; Heriyanto, Emy; Nespia, Rian
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.164

Abstract

This research aims to determine the influence of product design and Price on purchasing decisions for Adidas shoes (case study in the people of Bengkulu City). This research uses a quantitative approach. This research was conducted on the people of the city of Bengkulu. The population used in this research was all the people of Bengkulu who knew and were familiar with Adidas brand shoe products. The sample in this study consisted of 75 respondents using the accidental sampling method. Data collection techniques in this research used observation, interviews, and questionnaires. The data analysis technique in this research uses Multiple Linear Regression Analysis, Classical Assumption Test, t-test and F Test. The results of this research show that the Product Design variable partially has a significant influence on the decision to purchase Adidas shoes with a significance value of 0.005 0.05; the price variable partially has a considerable influence on the decision to purchase Adidas shoes with a significance value of 0.016 0.05, then the product design and price variables simultaneously have a significant influence on the decision to purchase Adidas shoes with a significance value of 0.000 0.05.

Page 11 of 26 | Total Record : 260

 9   10   11   12   13 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol 5, No 3 (2025) Vol 5, No 2 (2025) Vol 5, No 1 (2025) Vol 4, No 2 (2024) Vol 4, No 1 (2024) Vol 3, No 2 (2023) Vol 3, No 1 (2023) Vol 2, No 2 (2022) Vol 2, No 1 (2022) Vol 1, No 2 (2021) Vol 1, No 1 (2021) More Issue