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JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 24605891     EISSN : 25795635     DOI : https://doi.org/10.35870/jemsi
Core Subject : Economy,
Economics, Econometrics & Finance
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) is an electronic independent international scientific and academic journal that aims to publish scholars’ original and high-quality manuscripts and reports in all fields of business. JEMSI adheres to an open access policy to accelerate the barrier-free dissemination of scientific knowledge which can result in higher visibility and increased citation for authors works. Manuscripts in the forms of Research, Literature review, Case study, Conceptual, Viewpoint, General review, Book review are welcomed. Research with an interdisciplinary approach is highly preferred in this journal.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,494 Documents
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Analisis Pengaruh Simultan dan Parsial Lingkungan Kerja, Disiplin Kerja, Dan Kerjasama Tim Terhadap Kinerja Karyawan Di PT. Ghita Avia Trans Eva Meilia; Supardi Supardi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6395

Abstract

This scientific research aims to examine the impact of work environment, work discipline, and team collaboration on employee performance at PT. Ghita Avia Trans, both in aggregate and in isolation. The methodological framework used in this study is a quantitative approach, utilizing multiple linear regression analysis facilitated by SmartPLS 3 analytical software. The population for this study consisted of 90 employees, from whom a complete enumeration was conducted through a saturated sampling technique. Data acquisition was conducted through a questionnaire administered through Google Forms, using a five-point Likert scale for measurement. The findings indicate that individually, work environment, work discipline, and team collaboration have a positive and statistically significant influence on employee performance. Collectively, these three variables also show a substantial effect on improving employee performance at PT. Ghita Avia Trans. These results underscore the importance of fostering a supportive work environment, enhancing discipline, and strengthening team collaboration to facilitate optimal performance within an organization.
What Booster Customer Advocacy?: The Mediating Role Of Customer Satisfaction In Fore Coffee Indonesia Doflin Sen; Juniwati Juniwati; Bintoro Bagus Purmono; Nur Afifah; Harry Setiawan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6397

Abstract

Intensifying competition in the coffee shop industry requires companies not only to focus on product innovation but also on creating experiences and café atmospheres that can stimulate customer advocacy behavior. Unlike previous studies that generally position product innovation, café atmosphere, and customer experience as direct predictors of loyalty, this study emphasizes customer advocacy as an advanced form of customer behavior and examines customer satisfaction as the main mediating factor. This study aims to analyze the effects of product innovation, café atmosphere, and customer experience on customer advocacy, with customer satisfaction as a mediating variable. A quantitative approach was employed, involving 220 Fore Coffee customers and analyzed using SEM AMOS version 29. The results indicate that all three independent variables significantly affect customer satisfaction. Café atmosphere and customer experience significantly influence customer advocacy, while product innovation does not. However, customer satisfaction significantly mediates all relationships. These findings highlight the central role of customer satisfaction as a psychological mechanism that bridges company stimuli and customer advocacy behavior. Product innovation, café atmosphere, and customer experience may not directly encourage customers to become brand advocates unless they successfully generate strong satisfaction.
Loyalitas Pelanggan Ditinjau dari Kualitas Produk dan Persepsi Harga Pada Produk Somethinc di Surakarta Nurul Dwi Aprilia; Istiqomah Istiqomah; Siti Maryam
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6398

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan persepsi harga terhadap loyalitas pelanggan produk Somethinc di Surakarta. Populasi dalam penelitian ini adalah pengguna produk somethinc di Surakarta. Jumlah populasi tak terhingga. Sampel yang diambil dalam penelitian ini 100 responden dengan menggunakan teknik purposive sampling dengan rumus Cochran. Hasil penelitian ni menunjukkan bahwa variabel kualitas produk berpengaruh signifikan terhadap loyalitas pelanggan. Sedangkan variabel persepsi harga berpengaruh signifikan terhadap loyalitas pelanggan pada produk somethinc di Surakarta. Berdasarkan hasil uji koefisien determinasi (R²), variabel kualitas produk dan persepsi harga mempengaruhi loyalitas pelanggan di Surakarta sebesar 72% sedangkan sisanya sebesar 28% dipengaruhi oleh variabel lain yang tidak dimasukkan dalam penelitian ini.
Pengaruh Consumer Animosity dan Negative E-Wom Terhadap Purchase Intention: Peran Mediasi Brand Image Pada KFC Indonesia Angwen Constantine; Barkah Barkah; Ahmadi Ahmadi; Heriyadi Heriyadi; Wenny Pebrianti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6399

Abstract

The global fast-food industry continues to experience significant growth, with Indonesia emerging as a strategic market. However, KFC faces serious challenges due to boycott calls related to global geopolitical issues. This study aims to analyze the effects of consumer animosity and negative electronic word of mouth (negative e-WOM) on purchase intention, with brand image as a mediating variable in the context of KFC Indonesia. A quantitative approach was employed using an online survey of 200 Indonesian respondents who were aware of the boycott issue involving KFC. Data were analyzed using SmartPLS version 4.0 with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results indicate that consumer animosity and negative e-WOM have significant negative effects on brand image. Negative e-WOM significantly influences purchase intention, while consumer animosity does not have a significant direct effect. Nevertheless, brand image plays a significant mediating role in the relationships among the variables. These findings highlight the critical role of brand image in shaping consumer perceptions and behavioral intentions. Strategically, KFC Indonesia needs to strengthen brand image, enhance reputation recovery efforts, and manage public perceptions more effectively to reduce the negative impact of adverse information and consumer sentiment.
Eksplorasi Turnover Intention Pada Generasi Z di Pontianak: Pengaruh Toxic Leadership dan Beban Kerja Melalui Stres Kerja Riska Audina; Giriati Giriati; Pramana Saputra; Ilzar Daud; Hasanudin Hasanudin
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6400

Abstract

Generation Z dominates the workforce in the food and beverage (F&B) sector in Pontianak City, which is known to have a high level of Turnover Intention, particularly in coffee shops and traditional cafés. This study aims to analyze the effect of Toxic Leadership and workload on Turnover Intention, with job stress as a mediating variable. A quantitative approach was employed using purposive sampling involving 150 Generation Z employees. Data were collected through questionnaires and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with SmartPLS 4.0 software. The results indicate that Toxic Leadership and workload have a positive and significant effect on job stress. Workload and job stress significantly affect Turnover Intention, while Toxic Leadership has no direct effect. Job stress is proven to significantly mediate the relationship between Toxic Leadership and workload on Turnover Intention. This study concludes that job stress plays a key role in explaining Turnover Intention among Generation Z employees. Therefore, effective workload management and the implementation of healthy leadership practices are essential to improving employee retention among Generation Z.
Purchase Intention Of Glowsophy Moisturizer on Tiktok: Influencer Reputation As Moderator And Kols Customer Perception Esa Agata; Wenny Pebrianti; Bintoro Bagus Purmono; Heriyadi Heriyadi; Harry Setiawan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6401

Abstract

TikTok is a rapidly growing social media platform in Indonesia and plays a crucial role in digital marketing, particularly in the skincare industry. Intense competition and negative issues such as black campaigns require companies to adopt effective and credible marketing communication strategies. This study aims to empirically examine the effects of social media marketing activities, perceived quality of information, and KOLs customer perception on purchase intention, as well as the moderating role of influencer reputation for Glowsophy Moisturizer on TikTok. This study employs a quantitative approach using a survey of 200 TikTok users in Indonesia. Data were collected through online questionnaires and analyzed using PLS-SEM with SmartPLS 4.0. The findings indicate that all independent variables have positive and significant effects on purchase intention. Furthermore, influencer reputation significantly strengthens the relationships between the independent variables and purchase intention. The study highlights the importance of social media marketing activities, information quality, and influencer reputation in enhancing consumers’ purchase intention, particularly when brands encounter negative issues.
Influencer Review, Price Perception, and Brand Image on Purchase Intention of Somethinc Skincare on TikTok: The Moderating Role of Trust Lola Kalista; Juniwati Juniwati; Bintoro Bagus Purmono; Ramadania Ramadania; Barkah Barkah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6402

Abstract

Indonesia is the country with the largest number of TikTok users in the world, making the platform widely used as a digital marketing medium, including in the skincare industry. This study aims to analyze the influence of influencer reviews, price perception, and brand image on purchase intention, with trust as a moderating variable in the relationship between influencer reviews and purchase intention for Somethinc skincare products on TikTok. The study employs a quantitative approach using a survey method involving 200 TikTok users in Indonesia as respondents. Data were collected through an online questionnaire and analyzed using PLS-SEM with SmartPLS 4. The results indicate that influencer reviews, price perception, and brand image have a positive and significant effect on purchase intention. Furthermore, trust is proven to strengthen the influence of influencer reviews on purchase intention. This study provides practical contributions for skincare companies in designing more effective digital marketing strategies through TikTok, particularly in building consumer trust in information sources, managing price perceptions, and strengthening brand image to enhance purchase intention. In addition, the findings are expected to serve as an empirical reference for the development of digital marketing and consumer behavior studies in the skincare industry in Indonesia.
Peran Inclusive Leadership Dalam Meningkatkan Team Performance Melalui Caring Ethical Climate dan Sense Of Belonging di Era Vuca Ririn Nur Riastifa; Ikram Yakin; Hasanudin Hasanudin; Pramana Saputra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6406

Abstract

Inclusive leadership represents an emerging leadership style increasingly advocated by scholars and practitioners in the VUCA era. Whether this leadership style can better integrate employees and organizations, as well as adapt to complex management in Indonesia’s multicultural state-owned energy enterprises, is the central question addressed in this study. Specifically, this research examines the impact of inclusive leadership on team performance through the mediating roles of caring ethical climate (organizational level) and sense of belonging (individual level). The model was evaluated using cross-sectional data from 280 employees across various regions (Kalimantan 46.1%, Java 22.1%), selected via purposive sampling (minimum six months’ tenure and direct supervision by a supervisor). The results indicate that inclusive leadership has a positive and significant effect on caring ethical climate (β=0.306, p<0.001) and sense of belonging (β=0.598, p<0.001); both variables mediate the relationship with team performance (CEC β=0.167, p<0.001; SB β=0.090, p=0.046). The direct effect was not significant (β=0.072, p=0.306), confirming a full multilevel mediation (R²=0.417). These findings reveal the cross-level mechanisms of inclusive leadership in the diverse SOE context, contributing to the advancement of HRM theory and inclusive leadership practice.
Strategi Meningkatkan Kepuasan Karyawan AirNav Indonesia Cabang Semarang melalui Pengelolaan Digital Overload dan Komitmen Organisasi Sebagai Mediasi Afrillya Margaretha Mangkawa; Awanis Linati Haziroh; Aris Puji Purwatiningsih; Tito Aditya Perdana
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6412

Abstract

This study aims to investigate how digital overload affects employee job satisfaction at AirNav Indonesia Semarang Branch, with organizational commitment as a mediating factor and organizational culture as a reinforcing element. The approach used was quantitative with a causal design. The study involved 62 employees through a saturated sampling technique, and data were collected through a questionnaire with a five-level Likert scale. Analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) via SmartPLS 4. The main findings indicate that digital overload has an insignificant negative impact on job satisfaction. However, digital overload significantly affects organizational commitment in a negative direction. On the other hand, organizational commitment is proven to have a significant positive influence on job satisfaction. Further analysis revealed that organizational commitment significantly mediates the relationship between digital overload and job satisfaction. Organizational culture, on the other hand, does not show a significant influence on job satisfaction, nor does it function as a mediator or moderator. Overall, these results emphasize that the effect of digital overload on job satisfaction is stronger through changes in employee work attitudes, especially in terms of organizational commitment.
Pengaruh Inovasi Produk dan Green Marketing Terhadap Minat Beli Konsumen (Studi Kasus Eiger Ecosaivior 45 WS Carrier) Mochammad Ichsan Ginanjar; Muhammad Syahrul Solehudin; Ferdy Juniarsyah; Lena Susi Susanti; Girvin Fauzan Andriawan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6419

Abstract

This research is motivated by increasing competition in the outdoor product industry which encourages companies to innovate products and implement green marketing strategies to increase consumer buying interest. This research aims to analyze the influence of product innovation and green marketing on consumer buying interest in the EIGER ECOSAVIOR 45 WS Carrier product. The research method used was a quantitative approach with a purposive sampling technique of 100 respondents in Garut Regency. Data analysis was carried out using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The research results show that product innovation has a positive and significant effect on consumer buying interest. Green marketing also has a positive and significant effect on purchasing interest. Simultaneously, product innovation and green marketing contribute to increasing consumer buying interest. These findings confirm that sustainable product innovation and the application of environmentally friendly concepts are important to increase product attractiveness and company competitive advantage in the current competitive outdoor industry.  

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