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I GST AYU EKA DAMAYANTHI
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eebunud@unud.ac.id
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Jl. P.B. Sudirman, Dangin Puri Klod, Kec. Denpasar Tim., Kota Denpasar, Bali 80112
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INDONESIA
E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Published by Universitas Udayana
ISSN : -     EISSN : 23373067     DOI : https://doi.org/10.24843/EEB.2024.v14.i04
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
E-Jurnal Ekonomi dan Bisnis Universitas Udayana (EEB) is an electronic scientific journal that publishes the results of economic and business studies. EEB is published periodically every month with an online format. EEB Editor receives written results of studies in the fields of economics, management, and accounting, both empirical and theoretical studies which are analyzed qualitatively and quantitatively and have never and will not be published in other media. The incoming script will be evaluated and edited for uniformity of formats, terms and other procedures according to the style of the environment that applies to the E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 20 Documents
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Search results for , issue "VOLUME.12.NO.04.TAHUN.2023" : 20 Documents clear
PREDIKSI INDIKATOR MAKRO EKONOMI INDONESIA PASCA PANDEMI COVID-19 MENGGUNAKAN ANALISIS INTERVENSI Hasna Nabilah; Nury Effendi; Anhar Fauzan Priyono
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.04.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i04.p06

Abstract

The existence of trends, seasonality, and intervention patterns from the Covid-19 pandemic make data patterns change to new average levels, causing forecasting results to be less accurate. The purpose of this study was to obtain models and to project results of economic growth, inflation, rupiah exchange rate, and open unemployment rate after the Covid-19 pandemic in Indonesia using Intervention Time Series Analysis. Intervention analysis is a time series method that can be used to model and forecast the data containing the intervention. With intervention analysis, information about when the impact is felt after the intervention event, how long the impact lasts and the magnitude of the impact can be known. The development of the Intervention-ARCH/GARCH model was also carried out when the intervention model had a heteroscedasticity problem. The intervention Model used is a pulse function model with a temporary abrupt response pattern, where the impact of the Covid-19 pandemic intervention occurs directly and temporarily. Evaluation of the projected results using the intervention analysis method shows that the formed model is good enough to predict macroeconomic indicators. The projected results of this macroeconomic indicator can be used as a basis for decision-making or policy for the government and other stakeholders.
PERAN BRAND IMAGE SEBAGAI PEMEDIASI PENGARUH KUALITAS LAYANAN TERHADAP CUSTOMER LOYALTY PELANGGAN INDIHOME KOTA DENPASAR Ida Ayu Mirah Sekarwangi; Komang Agus Satria Pramudana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.04.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i04.p20

Abstract

The development of existing technology is very rapid, especially in the field of information and communication. The internet is a basic need for this modern society. IndiHome or Indonesia Digital Home is a communication and data service packages such as landlines, internet, and interactive television services. The purpose of this study was to examine and explain the role of brand image as a mediator of the influence of service quality on customer loyalty of IndiHome customers in Denpasar City. The number of samples determined was 120 respondents in Denpasar City using a questionnaire. The sample was determined using a non-probability sampling with a purposive sampling technique. The data analysis technique used is PLS-based SEM, namely Smart Pls. The results showed that service quality had a significant positive effect on customer loyalty of IndiHome customers in Denpasar City. Service quality has a significant positive effect on the brand image of IndiHome customers in Denpasar City. Brand image has a positive and significant effect on customer loyalty of IndiHome customers in Denpasar City. Brand image plays a role as a mediator of the influence of service quality on customer loyalty of IndiHome customers in Denpasar City.
PENGARUH FAKTOR EKONOMI SOSIAL TERHADAP USIA SAAT MENIKAH PELAKU PERNIKAHAN USIA DINI PADA PEREMPUAN DI KABUPATEN GIANYAR Putu Ayu Risma Aristyana; A.A. Bagus Putu Widanta
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.04.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i04.p11

Abstract

The purpose of this study was to analyze the simultaneous effect of the respondent's education level, parental education level, premarital pregnancy and parental income on the age at marriage of female early marriage offenders in Gianyar Regency and to analyze the partial effect of respondents' education level, parental education level, premarital pregnancy and parental income on age at marriage for women in Gianyar Regency. The number of samples taken was 100 EFA wives. The data analysis technique used was multiple linear regression analysis. The results showed that 1) Simultaneously the respondent's education level, parental education level, premarital pregnancy and parental income had a significant effect on the age at marriage for women in Gianyar Regency. 2) Partially, the respondent's education level has a positive and significant effect on the age at marriage for women in Gianyar Regency. 3) Partially the level of parental education and parental income has no effect on the age at marriage for women in Gianyar Regency. 4) Female respondents who married for reasons of pre-marital pregnancy were lower than those who married not for reasons of pre-marital pregnancy and the difference was significant.
PENGARUH PENGALAMAN AUDITOR DAN AUDIT CAPACITY STRESS PADA KUALITAS AUDIT DENGAN KOMPETENSI SEBAGAI VARIABEL MEDIASI Ghema Purnama Sari; Ni Ketut Rasmini
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.04.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i04.p02

Abstract

Audit quality is the final result of the audit process in accordance with the audit and reporting standards as well as quality control that has been established, the implementation of auditing practices that can be accounted for by the auditor as a form of professional ethics. This research was conducted at the Public Accounting Firm in Bali Province. The method of determining the research sample is based on the non-probability sampling method with purposive sampling technique. The criteria for selecting the sample are auditors who work in a Public Accounting Firm for at least 1 year, so that 52 auditors are obtained as research respondents. Data were collected through the distribution of questionnaires. The data analysis technique used is path analysis technique. The results of this study conclude that partially the experience of auditor’s audit capacity stress, and competence affect the quality of audits carried out by auditors working at Public Accounting Firms in Bali Province. The results of the study also prove that competence is able to mediate the effect of auditor experience and audit capacity stress on the quality of audits carried out by auditors working at Public Accounting Firms in Bali Province
REAKSI PASAR MODAL INDONESIA SEBELUM DAN SESUDAH RESHUFFLE KABINET JILID III TAHUN 2022 I Made Wahyu Mahayoga; Luh Gede Sri Artini
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.04.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i04.p16

Abstract

The Volume III 2022 cabinet Reshuffle is one of the non-financial events that will affect the Indonesian capital market. Therefore, the aim of this research is to test whether there are differences in average abnormal returns and business activity during the 2022 Volume III restructuring. The reaction of the Indonesian capital market during the observation period was studied through case studies. Method. The observation period was carried out three days before the announcement of the change in government Part III and three days after the announcement of the change in government Part III in 2022. The sample for this study was stocks listed on the LQ-45 Index. Secondary Data This study uses daily stock closing data, daily JCI and daily trading. There is a significant difference in the average abnormal rate of return before and after the Band III reform in 2022. There is no difference in the average trading volume before and after the 2022 volume III cabinet Reshuffle. Companies listed on the LQ-45 Index are encouraged to consider changes Volume III 2022 when considering the policy of national events to ensure that the public receives accurate and timely information about submitted index properties.
PERAN COMPETITIVE ADVANTAGE MEMEDIASI PENGARUH DIGITAL MARKETING TERHADAP MARKETING PERFORMANCE PADA UMKM COFFEE SHOP I Gede Adi Sucitha; I Gst. Ayu Kt. Giantari; I Gst. Ngurah Jaya Agung Widagda K.; I Made Dana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.04.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i04.p07

Abstract

The development of MSMEs in Indonesia is currently increasing, one of which is in the culinary field, namely coffee shops. This can be seen from the number of coffee shops or coffee shops that have sprung up in various cities in Indonesia, one of which is Denpasar City, which is located in the Province of Bali. A coffee shop is a place that is loved by many people from all walks of life, who puts various processed types of coffee as the main menu. This study aims to explain the role of competitive advantage in mediating the influence of digital marketing on marketing performance at MSME Coffee shops in Denpasar City. The population in this study are all MSME Coffee shops in Denpasar City whose numbers cannot be known. This research was conducted in Denpasar City with the number of samples taken as many as 60 business actors or respondents. The sample was determined using a non-probability sampling model, with a purposive sampling technique. The data analysis technique used is path analysis and Sobel test with SPSS for windows program. The results show that digital marketing has a positive and significant effect on marketing performance, digital marketing has a positive and significant effect on competitive advantage, competitive advantage has a positive and significant impact on marketing performance, competitive advantage is able to significantly mediate the influence of digital marketing on marketing performance.
PENGARUH KUALITAS LAYANAN, WORD OF MOUTH, DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS : INSTITUT BISNIS DAN TEKNOLOGI INDONESIA) I Dewa Putu Gede Wiyata Putra; Ayu Gede Willdahlia; Made Dona Wahyu Aristana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.04.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i04.p12

Abstract

This study aims to examine the influence of digital marketing, word of mouth, and service quality on purchasing decisions at the Indonesian Business and Technology Institute (INSTIKI) as an effort to increase student enrollment amid the Covid-19 pandemic. The study was conducted using multiple linear regression methods involving 100 first-semester student respondents. The results of the study indicate that digital marketing, word of mouth, and service quality have a significant positive effect on purchasing decisions. The R² value shows that the influence of these three variables can only explain about 44.8 percent of the variation in purchasing decisions, while 55.2 percent are attributed to other factors. The results of this study are expected to assist the marketing team at INSTIKI in determining strategies to increase new student enrollment
DETERMINAN ONLINE REPURCHASE INTENTION PRODUK EMAS ANTAM MELALUI WEBSITE WWW.LOGAMMULIA.COM (STUDI PADA GENERASI MILLENIAL DI BALI) I Gusti Ayu Tirtayani; Ketut Tanti Kustina
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.04.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i04.p03

Abstract

Investment in gold is a form of investment that is in great demand by investors from all walks of life, especially the millennial generation. The purpose of this study is to analyze the determinants of online repurchase intention of Antam's gold products through the website www.logammulia.com. The population in this study is infinite, so the number of samples used is 10 x 10 indicators = 100 samples. The sampling method used in this study is non-probability sampling. the study was tested using SEM-PLS analysis using the Warp-PLS version 3.0 program. Perceived Website Quality (pwq) and E-Trust (etrust) are the two main factors influencing consumer decisions in repurchasing Antam's gold products online. Perceived Website Quality (pwq) has a significant influence on E-Trust (etrust) and Online Repurchase Intention (ori). E-Trust (etrust) also has a significant influence on Online Repurchase Intention (ori).
MEMBANGUN MINAT BEKOPERASI BAGI KAUM MILENIAL MELALUI DIGITAL MARKETING I Dewa Gede Kresna Wirawan; Putu Siti Firmani
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.04.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i04.p17

Abstract

The problem in this study is that cooperatives are increasingly facing difficulties along with their development in the era of globalization. Due to very rapid advances in information technology, robotics, artificial intelligence, transportation, and communication, the lifestyle of the millennial generation is changing in a disruptive way. This study uses library research techniques (library research). The secondary data currently being evaluated comes from a variety of sources, including books and journal papers. And so far cooperatives have received official support, based on their place in the Indonesian economic system. The findings of this study indicate that advances in technology, information and culture as well as shifts in people's attitudes and behavior should not be a threat to cooperatives but instead present opportunities. For this reason, cooperatives must take advantage of these advances, especially through the use of digital marketing, because this will increase their ability to contribute to the nation's economic growth in the industrial revolution.
PENGARUH PENGANGGARAN PARTISIPATIF, JOB RELEVANT INFORMATION DAN ASIMETRI INFORMASI PADA BUDGETARY SLACK DIMODERASI KARAKTER PERSONAL Putu Nadya Pradnyani Dewi; Made Yenni Latrini
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.04.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i04.p08

Abstract

Budgets are often the only measure of an organization's compliance with applicable regulations. Not infrequently, many deviations are found just by looking at the difference between the realization and the budget that has been set. The government's performance appraisal is based on whether or not the budget target has been achieved. This will encourage subordinates to create budget slack or slack. Agents create slack by estimating lower revenues and overestimating costs, or by overestimating the inputs required to obtain a unit of output. This study aims to examine the effect of participatory budgeting, job relevant information, and information asymmetry on budgetary slack with personal character as moderating variable. The population and sample in this study were 69 members of the OPD Karangasem Regency. The results of this study indicate that participatory budgeting, job relevant information, and information asymmetry have a significant effect on budgetary slack. However, this study also found that personal character failed to moderate the effect of each hypothesis. This research has implications for the authorities as determinants of further steps and policies related to budget planning.

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