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All Journal At-Tawassuth: Jurnal Ekonomi Islam JURNAL PENDIDIKAN TAMBUSAI Islaminomics: Journal of Islamic Economics, Business and Finance EKONOMIKA SYARIAH : Journal of Economic Studies JURNAL EKONOMI SAKTI (JES) JURNAL EDUCAZIONE : Jurnal Pendidikan, Pembelajaran dan Bimbingan dan konseling JURNAL EKONOMI SYARIAH Bertuah : Jurnal Syariah dan Ekonomi Islam El-kahfi : Journal of Islamic economics AL-FALAH : Journal of Islamic Economics Al-bank: Journal of Islamic Banking and Finance INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS IJOCE: Indonesia Journal of Civic Education el-Amwal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Portofolio: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Journal of Indonesian Sharia Economics EKONOMIKA SYARIAH : Journal of Economic Studies ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar JURNAL AKUNTANSI DAN BISNIS El-Rusyd Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Islamic Tourism Journal of Islamic economics Perspectives (JIEP) Al-bank: Journal of Islamic Banking and Finance PESHUM BAITUL MAAL : Journal of Sharia Economics Uang: Journal of Fiscal and Monetary Studies BORJUIS (JURNAL OF ECONOMY) MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis NETIZEN (JOURNAL OF SOCIETY AND BUSSINESS) Tanmiyah Impact: Islamic Economics & Business Service Journal
Rika Widianita
Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Analisis Strategi Inovasi Produk dalam Meningkatkan Penjualan (Studi Kasus Kipang Pulut Bonjol Ita Kabupaten Pasaman) Sinta Junia; Rika Widianita
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11028

Abstract

Product innovation strategy is an important factor in increasing the competitiveness and sales of micro, small, and medium enterprises (MSMEs). Although product innovation in MSMEs has been widely examined, studies that specifically analyze product innovation strategies in traditional food industries based on local wisdom, particularly Kipang Pulut Bonjol in Pasaman Regency, remain limited. This study aims to analyze the product innovation strategy implemented by the Kipang Pulut Bonjol Ita enterprise in increasing sales. This study used a qualitative approach with a case study design. The informants consisted of the business owner, employees, and consumers selected using purposive sampling. Data were collected through observation, in-depth interviews, and documentation, and were then analyzed using the interactive analysis model of Miles, Huberman, and Saldaña, which includes data reduction, data display, and conclusion drawing and verification. The results show that product innovation strategies are carried out through improving product quality, developing product variations, and updating packaging style and design. These strategies are able to increase product added value, strengthen business competitiveness, and enhance product appeal in the eyes of consumers. However, consumer preferences for the original variant, limited production capacity, and marketing reach indicate that sales improvement has not yet occurred optimally. These findings contribute to the development of studies on product innovation in traditional food MSMEs and expand understanding of the application of innovation strategies in increasing the competitiveness of businesses based on local potential. The conclusion of this study emphasizes the importance of sustainable product innovation as an MSME development strategy. The implications of this study can serve as input for business actors and stakeholders in designing programs to strengthen traditional food product innovation based on local wisdom.
Analisis Pengelolaan Dana Zakat di BAZNAS Kota Bukittinggi Chindy Hidayatullah; Rika Widianita
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11036

Abstract

Zakat fund management is an important instrument in promoting community welfare through the economic empowerment of the ummah. Although zakat governance has been widely studied, research that specifically analyzes the processes of collecting, distributing, and the constraints in managing zakat funds at the National Zakat Agency (BAZNAS) of Bukittinggi City remains limited. This study aims to analyze zakat fund management at BAZNAS of Bukittinggi City and identify the constraints encountered in its implementation. This study employed a qualitative approach with a case study design, involving the leaders and administrators of BAZNAS of Bukittinggi City as well as several beneficiaries or mustahik selected through purposive sampling. Data were collected through in-depth interviews, observation, and documentation, and were then analyzed using the interactive analysis model of Miles, Huberman, and Saldaña, which includes data reduction, data display, and conclusion drawing. The results show that zakat fund management has been implemented through collection and distribution mechanisms that are in accordance with the provisions of Islamic law and the principles of organizational management. However, the optimization of zakat management still faces constraints in the form of low community participation outside the State Civil Apparatus (ASN), the suboptimal use of digital technology, and the dominance of consumptive distribution programs. These findings strengthen the application of George R. Terry’s management theory and the principles of good governance in the management of zakat institutions. The conclusion of this study emphasizes the importance of improving collection strategies, management transparency, service digitalization, and the development of productive zakat programs to increase the effectiveness of zakat management. The implications of the study include theoretical contributions to the development of zakat management studies and practical implications for BAZNAS in strengthening zakat governance that is more transparent, adaptive, and oriented toward the economic empowerment of mustahik.
Co-Authors Abelia Sukma Afriyani, Yuli Aisyah Aisyah Andis Febrian Andis Febrian Anggraini, Dewi Manda Anisah, Ariyun Annisa Hamid Asyari Asyari Asyari, Asyari Beni Saputra Beni Saputra Chindy Hidayatullah Devy, Tartila Difa Audina Efendi, Mesty Asyura Faisal Hidayat Fauzi Fauzi Febiola, Putri Febrian, Andis Febrina, Reni Fitra Ananda, Ilham Gina Havieza Elmizan Habibatur Ridhah Hafizah Hafizah Hafizah Halim Halim, Halim Hidayatullah, Abdul Karim Hikman, Muhammad Husnil Qatimah Husnil Qatimah Iiz Izmuddin Khadijah Nurani Khadijah Nurani Khadijah Nurani Laila, Yulia M. Imamuddin Mega Ilhamiwati Miftahurrahmah Mutia, Intan Nadia Oktaviani Natasya Faradila Nency Ayu Wandira Novera Martilova Nur Azizah Nurani, Khadijah Pasaribu, Riyan Listianto Putri, Riche Hendriko Putri, Videraissya Putri, Zulvaruri Sintia Rabiatul Adawiyah Rahmadani, Novia Rahman, Ali Rahman, Muthia Rahmanda Suci, Nesha Rahmatul Hayana Rahmatul Wahid Revo Fernando Ridhah, Habiba Tur Ridhah, Habibatur Sanya, Sanya Shalihah, Maratus Shelby Yuliarni Putri Simatupang, Yulia Asarah Sindi Saputri Sindi Saputri Sinta Junia Syafitri, Widya Syaiful Rahman Syaiful Rahman Vinora, Atria Wahyuni, Irna Yeni, Putri Halida Yoga Ardiansyah Zuhriya Ulfah Zulhelmi, Zulhelmi Zulmadian, Siska