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All Journal EKUITAS (Jurnal Ekonomi dan Keuangan) J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Akta Agrosia Jurnal Abdi Masyarakat Indonesia Jurnal Manajemen Agribisnis dan Agroindustri Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Journal Of Humanities Community Empowerment Journal of Business Management Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian Futures in Agro-Food Economics and Logistics Analytics Journal
Retno Sari Mahanani
Politeknik Negeri Jember
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Public Health Other

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Scaling Up Small-Scale Agro-Industries: Strategic Marketing Priorities for Sustainable Competitive Advantage Bagus Putu Yudhia Kurniawan; Dian Rizky; Datik Lestari; Andarula Galushasti; Retno Sari Mahanani; Ida Adha Anrosana Pongoh
Journal of Business Management Vol. 4 No. 1 (2026): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.142

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the agroindustry sector play a vital role in economic growth in developing countries. Although capable of producing high-quality, preservative-free food commodities, many traditional agroindustries face stagnation in business scaling up due to limited human resource capabilities, particularly in the field of digital marketing. This study aims to formulate the most optimal marketing strategy priorities for a local banana chip agroindustry in East Java, Indonesia. Using a quantitative descriptive approach, this study integrates the Internal Factor Evaluation (IFE) matrix, the External Factor Evaluation (EFE) matrix, the Internal-External (IE) matrix, SWOT analysis, and the Quantitative Strategic Planning Matrix (QSPM). Data collection involved assessments by experts and practitioners, with instrument weighting using the Paired Comparison technique to ensure evaluation precision. The research results validate solid internal strengths with an IFE score of 2.96 and the ability to respond to external conditions with an EFE score of 2.69, positioning the agroindustry in Quadrant V (Hold and Maintain / Grow and Build) on the IE Matrix. The most crucial finding from the QSPM analysis demonstrates that the highest-priority strategy, with a Total Attractiveness Score (TAS) of 7.42, is not the modification of physical products but rather the addition of specialized personnel in the field of marketing. This finding contributes to the literature on SME strategic management by confirming that a shift from conventional operational management toward functional specialization (digital marketing) is an absolute prerequisite for expanding market reach and maintaining a competitive advantage.
Basic Model of Artificial Intelligence Marketing (AIM) for Predictive Market Intelligence: Insights from Teaching Factory Product Planning Retno Sari Mahanani; Taufik Hidayat; Shabrina Choirunnisa; Andarula Galushasti; Bagus Putu Yudhia Kurniawan
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.173

Abstract

This research aims to develop an AI-based marketing Intelligence Model as an effort to support strategic decision-making in the development of Teaching Factory products at the Jember State Polytechnic. The study addresses the challenge of optimizing product planning and market positioning within educational manufacturing environments. An integrated approach combining internal production data from Teaching Factory operations with external market data, including price trends, consumer behavior patterns, and competitor activities, was implemented. The methodology employs K-Means Clustering algorithms for consumer segmentation analysis and advanced forecasting algorithms for demand prediction. The system architecture encompasses comprehensive data collection, preprocessing, modeling, and visualization components delivered through an interactive web-based prototype. Preliminary results demonstrate the model's capability to generate enhanced market segmentation accuracy and reliable demand projections, thereby supporting improved production planning and strategic marketing decisions for Teaching Factory operations. The implementation shows promising potential for educational institutions seeking to optimize their product development and market intelligence capabilities.
Implementasi Strategi Digital Marketing melalui Visual Interactive Arjasa Arts (VIAA) Berbasis Transformasi Digital: Scale-Up Pelestarian dan Inovasi Seni Ta’ Butaan: Implementation of a Digital Marketing Strategy through Visual Interactive Arjasa Arts (VIAA) Based on Digital Transformation: Scaling Up the Preservation and Innovation of Ta’ Butaan Art Bagus Putu Yudhia Kurniawan; Mushthofa Kamal; Khafidurrohman Agustianto; Purnamie Titisari; Retno Sari Mahanani; Ida Adha Anrosana Pongoh; Andarula Galushasti; Luluk Cahyo Wiyono
Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian Vol. 5 No. 1 (2026): APRIL
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/agrimas.v5i1.72

Abstract

Kesenian Ta' Butaan di Desa Adat Arjasa rentan mengalami krisis regenerasi akibat terputusnya transmisi budaya antargenerasi dan rendahnya literasi digital pemangku adat. Program pengabdian ini bertujuan menjembatani kesenjangan tersebut melalui pemberdayaan pemuda desa sebagai motor penggerak transformasi digital pelestarian seni. Metode pelaksanaan menggunakan pendekatan participatory empowerment yang meliputi tahap sosialisasi, pelatihan digital storynomics, kurasi konten, dan implementasi teknologi. Intervensi utama dilakukan melalui penerapan Visual Interactive Arjasa Arts (VIAA) sebagai sistem manajemen destinasi budaya kolaboratif. Hasil program menunjukkan tingkat ketercapaian lebih dari 85%, ditandai peningkatan kapasitas SDM yang melibatkan 20 pemuda lokal. Secara praktis, program berhasil memproduksi 22 arsip konten digital serta mengaktifkan fitur e-ticketing, pertunjukan virtual, dan visitor counter pada platform VIAA. Integrasi teknologi berbasis komunitas ini sukses mendekatkan kembali generasi muda pada akar budayanya sekaligus membuka peluang ekonomi kreatif baru.
Diagnostics of Quality Innovation in the Production Process to Improve the Sustainability of the Smart Green House Teaching Factory of the Politeknik Negeri Jember Ridwan Iskandar; Luluk Cahyo Wiyono; Retno Sari Mahanani; Uyun Erma Malika
Futures in Agro-Food Economics and Logistics Analytics Journal Vol. 1 No. 1 (2024): December
Publisher : PT Litera Integra Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67580/fafela.v1i1.3

Abstract

The Teaching Factory "Smart Green House" of the Politeknik Negeri Jember (Tefa SGH) has the challenge of improving quality. If this is not handled immediately, it will threaten the level of implementation of quality system clauses. Efforts to overcome the above challenges must be carried out holistically by analyzing the implementation of quality system clauses in the production process. The problem in this study is what quality system clauses have been implemented, what improvement efforts need to be made and what clauses are the top priorities. The purpose of this research is to produce innovations in quality system clauses. The research method used to analyze the level of application is Johnson's method. The results of the study show that Tefa SGH has 2 out of 7 clauses in the strong category, namely the Planning and Improvement clauses. Tefa SGH's readiness level in the implementation of the ISO 9001:2015 is included in the Fair category, this means that some of the clauses of the TEFA system are by following the ISO 9000 standard. The Performance Evaluation Clause is a clause that does not follow the standard. The main priority of the clause that needs to be implemented first is the Improvement clause.
Pengaruh Keterikatan Kecerdasan Kompetitif dalam Organisasi: Pengembangan Kerangka Konseptual Andarula Galushasti; Bagus Putu Yudhia Kurniawan; Retno Sari Mahanani
Journal of Business Management Vol. 1 No. 1 (2023): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v1i1.3

Abstract

Competitive Intelligence membantu organisasi mencapai keunggulan kompetitif ketika ada komitmen dari seluruh organisasi dan jaringan pasokannya untuk mengembangkan wawasan yang dapat ditindaklanjuti untuk mencapai kinerja yang unggul. Namun, tanpa model terintegrasi yang menilai lingkungan internal dan eksternal, sulit bagi organisasi untuk mengantisipasi perubahan di pasar untuk bersaing dan bertahan. Penelitian ini bertujuan untuk meninjau literatur saat ini, menganalisis, dan akhirnya mengusulkan model terintegrasi. Penelitian ini bersifat kualitatif, dan metode penelitian perpustakaan digunakan untuk mengidentifikasi artikel jurnal akademik peer-review dan memastikan keandalan. Metode grounded theory digunakan untuk melakukan analisis model. Temuan menunjukkan bahwa sebagian besar model tidak mengeksploitasi driver dan hasil. Sebagian besar model menunjukkan bahwa sistem dikembangkan untuk menganalisis, mengumpulkan, menangkap, menyimpan, dan menyebarkan informasi tanpa memasukkan faktor organisasi dan pasar yang memengaruhi kualitas dan penggunaan informasi.
Rancangan Strategi dan Management Control System pada Perusahaan Manufaktur di Indonesia Taufik Hidayat; Financia Mayasari; Amar Subagiyo; Descha Giatri Cahyaningrum; Retno Sari Mahanani; Luluk Cahyo Wiyono
Journal of Business Management Vol. 1 No. 3 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v1i3.14

Abstract

Penelitian ini mengkaji hubungan antara strategi dan penggunaan Management Control System (MCS). Karya ini menggunakan Structural Equation Modeling (SEM) sebagai alat analisis multivariat. Aplikasi AMOS Software 16 digunakan sebagai alat tambahan untuk menyelesaikan masalah dalam pemodelan SEM. Sampel untuk penelitian ini adalah manajemen menengah ke atas dari organisasi manufaktur. Temuan penelitian menunjukkan bahwa ada hubungan yang menguntungkan antara pendekatan yang diinginkan dan sistem kontrol interaktif. Ada hubungan yang menguntungkan antara strategi yang ditargetkan dan sistem kontrol diagnostik. Strategi yang muncul dan memiliki asosiasi yang baik. Strategi yang muncul dan sistem kontrol diagnostik menunjukkan bahwa tidak ada dampak. Temuan ini kompatibel dengan teori kontingensi. MCS dipengaruhi oleh pengaturan di mana MCS berfungsi, dan perlu diubah dengan tuntutan dan kondisi organisasi.
Langkah Terdepan untuk Keberlangsungan Hidup: Studi tentang Keberlanjutan Pengusaha Usaha Mikro, Kecil dan Menengah Sri Sundari; Ahmad Ahsin Kusuma; Rizal Perlambang CNAWP; Bagus Putu Yudhia Kurniawan; Retno Sari Mahanani; Datik Lestari
Journal of Business Management Vol. 2 No. 1 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i1.21

Abstract

Keberhasilan suatu negara bergantung pada pengusaha yang memproduksi barang dan memberikan lebih banyak kesempatan kerja bagi para pengangguran. Oleh karena itu, kelangsungan hidup wirausaha penting bagi kelangsungan hidup bangsa. Saat ini, usaha mikro, kecil dan menengah (UMKM) menempati posisi penting dalam pembangunan ekonomi. Oleh karena itu, penelitian ini berupaya mengidentifikasi karakteristik yang dibutuhkan UMKM untuk keberlanjutan. Hasil penelitian menunjukkan bahwa inovasi dan pengambilan risiko, pengenalan peluang, toleransi, pengelolaan keuangan, dan efikasi diri manajerial merupakan karakteristik penting untuk kelangsungan hidup.
Innovation Ecosystems for Teaching Factory Agribusiness: A Strategic Framework Retno Sari Mahanani; Hari Prasetyo; Bagus Putu Yudhia Kurniawan; Dwi Djoko Suranto
Journal of Business Management Vol. 2 No. 1 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i1.26

Abstract

This study investigates innovation ecosystems within Teaching Factory Agribusiness, addressing the critical gap in the literature regarding the absence of a strategic framework to enhance innovation and sustainability in agribusiness education. Using a grounded theory methodology, we conducted in-depth interviews with 20–30 participants, including educators, industry stakeholders, and policymakers, to gain insights into collaboration, resource sharing, and continuous learning dynamics. The results clarify four thematic areas; (1) Collaboration and Partnerships, (2) Resource Mobilization and Sharing, (3) Policy and Institutional Support, and (4) Continuous Learning and Adaptation. The above threads weave together into a framework to make agribusiness education explicit in the functioning of innovation ecosystems. The findings have significance for policy-makers, educationists, and industry personnel involved in improving the quality of agribusiness innovation. Future research directions can be a framework, especially regarding the benefits of innovation, and collaboration through technological facilities.
Co-Authors Agustianto, Khafidurrohman Ahmad Ahsin Kusuma Amar Subagiyo Andarula Galushasti Bagus P. Yudhia Kurniawan Bagus Putu Yudhia Kurniawan Bagus Putu Yudhia Kurniawan Canggih Nailil Maghfiroh Choirunnisa, Shabrina CNAWP, Rizal Perlambang Datik Lestari Descha Giatri Cahyaningrum Dhamayanthi, Wenny Dian Rizky Dwi Djoko Suranto Ely Mulyadi Financia Mayasari Hari Prasetyo Hartadi, Didit Rahmat Ida Adha Anrosana Pongoh Julias, Prihastina Inung Khafidurrohman Agustianto Luluk Cahyo Wiyono malika, uyun erma Marseva, Amalia Dwi Milawaty Mushthofa Kamal Napitupulu, Tia Sofiani Pongoh, Ida Adha Anrosana Prawidya Destarianto Purnamie Titisari Resya, Fachmi Ridwan Iskandar SUMARLINA Sumarlina Sumarlina Sumarlina Sundari, Sri Suranto, Dwi Djoko Taufik Hidayat Taufik Hidayat Taufiq Rizaldi Tia Sofiani Napitupulu Wenny Dhamayanthi