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All Journal EKUITAS (Jurnal Ekonomi dan Keuangan) J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Akta Agrosia Jurnal Abdi Masyarakat Indonesia Jurnal Manajemen Agribisnis dan Agroindustri Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Journal Of Humanities Community Empowerment Journal of Business Management Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian
Retno Sari Mahanani
Politeknik Negeri Jember
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Other

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Diseminasi Sistem Informasi Promosi Wisata Terintegrasi Berbasis Internet+ Choirunnisa, Shabrina; Destarianto, Prawidya; Resya, Fachmi; Hartadi, Didit Rahmat; Agustianto, Khafidurrohman; Kurniawan, Bagus Putu Yudhia; Mahanani, Retno Sari; Galushasti, Andarula; Suranto, Dwi Djoko
Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian Vol. 4 No. 2 (2025): OKTOBER
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/agrimas.v4i2.66

Abstract

Sektor wisata memiliki nilai ekonomi yang tinggi, hal ini sejalan dengan arah pengembangan Politeknik Negeri Jember menjadi Badan Layanan Umum (BLU). Sebagai agen pemerintah BLU dituntut untuk melakukan langkah-langkah extraordinary di bidangnya masing-masing, sehingga diharapkan dapat berkontribusi untuk mendorong pertumbuhan ekonomi nasional. Namun sektor wisata termasuk didalamnya wisata edukasi memiliki tantangan yaitu arah pengembangan wisata yang bekerkelanjutan. Pengabdian sebelumnya bertujuan untuk menjawab tantangan tersebut dengan mendesiminasikan aplikasi Sistem Educational Tourism Terintegrasi dengan Adopsi Internet + yang memiliki fitur: promosi, reservasi, dan fitur pendukung lainnya. Sistem Educational Tourism Terintegrasi dengan Adopsi Internet + yang didesiminasikan pada pengabdian ini sesuai dengan RIP Politeknik Negeri Jember 2021-2025, Jurusan Teknologi Informasi, Isu Strategis Informasi. Sistem Educational Tourism Terintegrasi dengan Adopsi Internet + yang didesiminasikan pada pengabdian ini bertujuan untuk membuat portal informasi dan pemesanan Wisata Edukasi dilingkungan Politeknik Negeri Jember, sebagai produk unggul dari TEFA JTI Innovation. Melalui pengabdian ini diharapkan dapat menyelesaikan dua permasalahan: a) meningkatkan kualitas manajemen dan promosi pada wisata edukasi TEFA di lingkungan Politeknik Negeri Jember melalui produk unggulan TEFA JTI Innovation, dan b) implementasi Internet+ dengan pendekatan teknologi informasi untuk peningkatan layanan dan ekonomi sebagai bentuk dukungan sebagai tulang punggung perekomian nasional.
KEUNGGULAN BERSAING BERKELANJUTAN DALAM PENGEMBANGAN MODEL TEORITIK KINERJA BISNIS INDUSTRI BERAS INDONESIA DI JAWA TIMUR Retno Sari Mahanani; Andarula Galushasti; Bagus Putu Yudhia Kurniawan; Taufik Hidayat
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 7 No 2 (2023): June
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2023.v7.i2.5414

Abstract

Seiring perkembangan jaman dan tingkat persaingan usaha yang semakin ketat, memacu perusahaan dan para pelaku bisnis untuk dapat meningkatkan keunggulan bersaingnya agar bisa bertahan dan memenangkan persaingan usaha. Usaha kecil tidak cukup hanya memiliki keungggulan komparatif, namun yang lebih penting adalah memiliki keungggulan bersaing yang berkelanjutan. Penelitian ini dilakukan untuk menganalisis dan menguji pengaruh inovasi dan modal intelektual terhadap keunggulan bersaing berkelanjutan, serta dampaknya terhadap kinerja bisnis. Penelitian ini juga dilakukan untuk mengembangkan model teoritik kinerja bisnis melalui keunggulan bersaing berkelanjutan, serta anteseden inovasi dan modal intelektual. Enam hipotesis dikembangkan dan diuji dalam kerangka sampel 145 industri beras Indonesia di Jawa Timur. Alat analisis yang digunakan adalah pemodelan persamaan struktural dengan perangkat lunak LISREL 8.8. Hasil penelitian ini memperkuat teori dasar sumber daya dan pengetahuan, bahwa inovasi dan modal intelektual sebagai anteseden strategis. Hal tersebut terbukti efektif di dalam menciptakan keunggulan bersaing berkelanjutan dan berimplikasi pada meningkatnya kinerja bisnis, serta inovasi dan modal intelektual berperan penting dan merupakan kunci sukses untuk bertahan dan berkembang di dalam menciptakan keunggulan bersaing berkelanjutan. Temuan penelitian ini menunjukkan kontribusi penting keunggulan bersaing berkelanjutan yang dibuktikan mampu memediasi inovasi dan modal intelektual dalam meningkatkan kinerja bisnis perusahaan.
Empowerment Assistance of Cultural Village Community in Jember Distric Mushthofa Kamal; Bagus P. Yudhia Kurniawan; Retno Sari Mahanani; Taufik Hidayat; Khafidurrohman Agustianto; Ely Mulyadi; Milawaty; Andarula Galushasti
Journal Of Humanities Community Empowerment Vol. 3 No. 4 (2025): Journal of Humanities Community Empowerment
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jhce.v3i4.4803

Abstract

This community service activity aims to increase the capacity of indigenous village communities in Jember Regency in managing tourism potential through the Business Model Canvas (BMC) approach, developing tourism packages, and strengthening tourism awareness movements. The main problems faced by indigenous village communities are suboptimal management of culture-based tourism potential, a lack of tourism product innovation, and weak digital marketing capabilities. This activity was implemented through a participatory approach involving traditional leaders, tourism actors, village officials, and youth groups. The results of the mentoring showed an increase in community knowledge about tourism business models, the creation of local culture-based tourism packages, and increased awareness of the importance of tourism services and environmental preservation. Thus, this activity contributes to strengthening the community economy and preserving local wisdom values ​​in Jember Regency
Evaluation of Yield and Competition Indices in Sweet Corn (Zea mays saccharata L.)-Soybean (Glycine max) Intercropping System Canggih Nailil Maghfiroh; Datik Lestari; Retno Sari Mahanani; Sumarlina; Tia Sofiani Napitupulu
Akta Agrosia Vol 29 No 1 (2026)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Fakultas Pertanian, Universitas Bengkkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/aa.29.1.9-17

Abstract

Intercropping is a cultivation strategy that can enhance land use efficiency and crop productivity compared to monoculture. This study aimed to evaluate the advantages of sweet corn–soybean intercropping systems over monoculture through crop competition analysis. The experiment was conducted at the Innovation Farm of Politeknik Negeri Jember using two treatments, namely monoculture and intercropping, each with three replications. Observed parameters included sweet corn yield components (number of cobs, cob weight, diameter, and length) as well as the calculation of Land Equivalent Ratio (LER), Area Time Equivalent Ratio (ATER), aggressivity, Competitive Ratio (CR), and Actual Yield Loss (AYL). Sweet corn yield data were analyzed using a t-test to determine significant differences between treatments. The results showed that intercropping provided higher efficiency with LER of 1.32 and ATER of 1.25, indicating an increase in land efficiency by 32.3% and time efficiency by 24.6% compared to monoculture. Sweet corn was the dominant crop with aggressivity of 1.42, CR of 3.31, and positive AYL of 1.03, while soybean was suppressed with aggressivity of –1.42, CR of 0.30, and negative AYL of –0.39. The t-test indicated no significant differences in sweet corn yield between monoculture and intercropping (p > 0.05). Thus, the sweet corn–soybean intercropping system is proven to be more efficient and has the potential to be adopted as a sustainable cultivation strategy under limited land conditions.  
Scaling Up Small-Scale Agro-Industries: Strategic Marketing Priorities for Sustainable Competitive Advantage Bagus Putu Yudhia Kurniawan; Dian Rizky; Datik Lestari; Andarula Galushasti; Retno Sari Mahanani; Ida Adha Anrosana Pongoh
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.142

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the agroindustry sector play a vital role in economic growth in developing countries. Although capable of producing high-quality, preservative-free food commodities, many traditional agroindustries face stagnation in business scaling up due to limited human resource capabilities, particularly in the field of digital marketing. This study aims to formulate the most optimal marketing strategy priorities for a local banana chip agroindustry in East Java, Indonesia. Using a quantitative descriptive approach, this study integrates the Internal Factor Evaluation (IFE) matrix, the External Factor Evaluation (EFE) matrix, the Internal-External (IE) matrix, SWOT analysis, and the Quantitative Strategic Planning Matrix (QSPM). Data collection involved assessments by experts and practitioners, with instrument weighting using the Paired Comparison technique to ensure evaluation precision. The research results validate solid internal strengths with an IFE score of 2.96 and the ability to respond to external conditions with an EFE score of 2.69, positioning the agroindustry in Quadrant V (Hold and Maintain / Grow and Build) on the IE Matrix. The most crucial finding from the QSPM analysis demonstrates that the highest-priority strategy, with a Total Attractiveness Score (TAS) of 7.42, is not the modification of physical products but rather the addition of specialized personnel in the field of marketing. This finding contributes to the literature on SME strategic management by confirming that a shift from conventional operational management toward functional specialization (digital marketing) is an absolute prerequisite for expanding market reach and maintaining a competitive advantage.
Basic Model of Artificial Intelligence Marketing (AIM) for Predictive Market Intelligence: Insights from Teaching Factory Product Planning Retno Sari Mahanani; Taufik Hidayat; Shabrina Choirunnisa; Andarula Galushasti; Bagus Putu Yudhia Kurniawan
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.173

Abstract

This research aims to develop an AI-based marketing Intelligence Model as an effort to support strategic decision-making in the development of Teaching Factory products at the Jember State Polytechnic. The study addresses the challenge of optimizing product planning and market positioning within educational manufacturing environments. An integrated approach combining internal production data from Teaching Factory operations with external market data, including price trends, consumer behavior patterns, and competitor activities, was implemented. The methodology employs K-Means Clustering algorithms for consumer segmentation analysis and advanced forecasting algorithms for demand prediction. The system architecture encompasses comprehensive data collection, preprocessing, modeling, and visualization components delivered through an interactive web-based prototype. Preliminary results demonstrate the model's capability to generate enhanced market segmentation accuracy and reliable demand projections, thereby supporting improved production planning and strategic marketing decisions for Teaching Factory operations. The implementation shows promising potential for educational institutions seeking to optimize their product development and market intelligence capabilities.
Implementasi Strategi Digital Marketing melalui Visual Interactive Arjasa Arts (VIAA) Berbasis Transformasi Digital: Scale-Up Pelestarian dan Inovasi Seni Ta’ Butaan: Implementation of a Digital Marketing Strategy through Visual Interactive Arjasa Arts (VIAA) Based on Digital Transformation: Scaling Up the Preservation and Innovation of Ta’ Butaan Art Bagus Putu Yudhia Kurniawan; Mushthofa Kamal; Khafidurrohman Agustianto; Purnamie Titisari; Retno Sari Mahanani; Ida Adha Anrosana Pongoh; Andarula Galushasti; Luluk Cahyo Wiyono
Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian Vol. 5 No. 1 (2026): APRIL
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/agrimas.v5i1.72

Abstract

Kesenian Ta' Butaan di Desa Adat Arjasa rentan mengalami krisis regenerasi akibat terputusnya transmisi budaya antargenerasi dan rendahnya literasi digital pemangku adat. Program pengabdian ini bertujuan menjembatani kesenjangan tersebut melalui pemberdayaan pemuda desa sebagai motor penggerak transformasi digital pelestarian seni. Metode pelaksanaan menggunakan pendekatan participatory empowerment yang meliputi tahap sosialisasi, pelatihan digital storynomics, kurasi konten, dan implementasi teknologi. Intervensi utama dilakukan melalui penerapan Visual Interactive Arjasa Arts (VIAA) sebagai sistem manajemen destinasi budaya kolaboratif. Hasil program menunjukkan tingkat ketercapaian lebih dari 85%, ditandai peningkatan kapasitas SDM yang melibatkan 20 pemuda lokal. Secara praktis, program berhasil memproduksi 22 arsip konten digital serta mengaktifkan fitur e-ticketing, pertunjukan virtual, dan visitor counter pada platform VIAA. Integrasi teknologi berbasis komunitas ini sukses mendekatkan kembali generasi muda pada akar budayanya sekaligus membuka peluang ekonomi kreatif baru.
Co-Authors Agustianto, Khafidurrohman Andarula Galushasti Bagus P. Yudhia Kurniawan Bagus Putu Yudhia Kurniawan Bagus Putu Yudhia Kurniawan Canggih Nailil Maghfiroh Choirunnisa, Shabrina CNAWP, Rizal Perlambang Datik Lestari Datik Lestari Descha Giatri Cahyaningrum Dhamayanthi, Wenny Dian Rizky Ely Mulyadi Hari Prasetyo Hartadi, Didit Rahmat Ida Adha Anrosana Pongoh Julias, Prihastina Inung Khafidurrohman Agustianto Kusuma, Ahmad Ahsin Luluk Cahyo Wiyono Marseva, Amalia Dwi Mayasari, Financia Milawaty Mushthofa Kamal Napitupulu, Tia Sofiani Pongoh, Ida Adha Anrosana Prawidya Destarianto Purnamie Titisari Resya, Fachmi Subagiyo, Amar SUMARLINA Sumarlina Sumarlina Sumarlina Sundari, Sri Suranto, Dwi Djoko Taufik Hidayat Taufik Hidayat Taufiq Rizaldi Tia Sofiani Napitupulu Wenny Dhamayanthi Wiyono, Luluk Cahyo