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All Journal GANEC SWARA SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Madaniya Journal of Innovation Research and Knowledge Jurnal Bisnis dan Kewirausahaan Media Bina Ilmiah Jurnal Ekbis (Ekonomi & Bisnis) Journal of Education, Social & Communication Studies Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan Jurnal Akademisi Vokasi Jurnal Penelitian Terapan Mahasiswa
Putra Yudistira, Cokorda Gede
Politeknik Negeri Bali
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Journal : GANEC SWARA

 1 
IMPLIKASI PENERAPAN CUSTOMER RELATIONSHIP MARKETING DAN DIGITAL MARKETING TERHADAP KEPUASAN KONSUMEN PADA PT GAPURA ANGKASA JOUMPA DENPASAR NI PUTU MIRA DWI ASTUTI; I KOMANG MAHAYANA PUTRA; KASIANI KASIANI; COKORDA GEDE PUTRA A YUDISTIRA; I MADE WIDIANTARA
GANEC SWARA Vol 14, No 1 (2020): Maret 2020
Publisher : Universitas Mahasaraswati Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v14i1.127

Abstract

This study aims to determine the implications of Customer Relationship Marketing and Digital Marketing for consumer satisfaction at PT Gapura Angkasa JOUMPA Denpasar. The number of samples used was 68 people. The data used are primary data and secondary data with data collection techniques using a questionnaire. Data were analyzed descriptively quantitatively with SPSS 23.0 The results showed that partially 45.1% Customer Relationship Marketing (X1) had positive and significant implications for Consumer Satisfaction (Y) and 14% Digital Marketing (X2) had positive and significant implications for Consumer Satisfaction (Y). Simultaneously Customer Relationship Marketing (X1) and Digital Marketing (X2) have 59.1% implications for Consumer Satisfaction (Y) and 40.9% due to other factors outside the research model.
ANALISIS PENGARUH REKRUTMEN DAN SELEKSI TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN UMUM JAMINAN KREDIT INDONESIA NI PUTU RISHNA KUMALA SAPUTRI; KASIANI KASIANI; COKORDA GEDE PUTRA YUDISTIRA; I MADE WIDIANTARA
GANEC SWARA Vol 15, No 2 (2021): September 2021
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v15i2.225

Abstract

This study aims to determine whether the recruitment and selection effect on employee performance both in partially and simultaneously at the Indonesian Credit Guarantee Company Denpasar Branch Office. This research was conducted for 6 months, starting from July to December 2019. The data were collected through a questionnaire method. The number of respondents in this study were 30 employees. The research method that used is quantitative descriptive, while the research tool used descriptive analysis and multiple regression analysis with the help of the IBM SPSS 21 program. The study results showed that the recruitment variable (X1) did not have a significant effect on employee performance because the sig value> 0.05 which is 0.450. Selection (X2) has a significant effect on employee performance where the value of sig <0.05 which is 0.41. The partial test results showed that the selection variable has the highest beta coefficient of 0.513, so it can be concluded that the selection variable has a dominant influence on employee performance. Simultaneously, the recruitment and selection variables have a positive and significant effect on the performance of employees at the Indonesian General Credit Guarantee Company Denpasar Branch Office with the acquisition of a coefficient of determination in 45% and a difference in 55% which is influenced by factors or other variables that are not present in this study.
PENGARUH EXPERIENTIAL MAREKTING DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN PADA TIJILI HOTEL SEMINYAK NI PUTU ASTARI KIRANA; IDA BAGUS SANJAYA; KASIANI KASIANI; COKORDA GEDE PUTRA YUDISTIRA
GANEC SWARA Vol 15, No 1 (2021): Maret 2021
Publisher : Universitas Mahasaraswati Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v15i1.197

Abstract

      The development of knowledge and communication technology, as well as increased competitiveness, make the concept of experiential marketing offered as a strategy in marketing. This concept supports strategically to increase customers and maintain customer loyalty. One way that can be done to increase customer loyalty is to give satisfaction to the customers. Customer satisfaction is the key to the success of a business. The purpose of this study is to determine and analyze the influence of experiential marketing and customer satisfaction on customer loyalty at Tijili Hotel Seminyak. Data was collected through questionnaire method. The sampling technique is the purposive sampling technique with the number of samples is 118 respondents who have stayed at least 2 times at Tijili Hotel Seminyak. This study uses multiple linear regression analysis technique. The results showed the experiential marketing variable has a positive and significant effect on customer loyalty with a significance of 0,000 and a regression coefficient of 0.278. Customer satisfaction also has a positive and significant effect on customer loyalty with a significance of 0,000 and a regression coefficient value of 0.494. Simultaneously, experiential marketing and satisfaction variables have a positive and significant effect on customer loyalty of Tijili Hotel Seminyak with the acquisition of a coefficient of determination of 78.1%, while the remaining 21.9% is influenced by other factors not examined.
PENGARUH PERPUTARAN PIUTANG DAN KAS TERHADAP LIKUIDITAS PADA HILTON GARDEN INN BALI RESTU DWI ROSALINA; COKORDA GEDE PUTRA YUDISTIRA; KADEK ENI MARHAENI; KASIANI KASIANI
GANEC SWARA Vol 16, No 2 (2022): September 2022
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v16i2.337

Abstract

Liquidity is an important factor for a company, especially in its long-term business. Healthy and ideal accounts receivable turnover and cash turnover are expected to help the company to achieve a good level of liquidity. This study aims to determine the effect of accounts receivable turnover and cash turnover on liquidity at the Hilton Garden Inn Bali, both partially and simultaneously. The data used in this study are secondary data, by collecting Hilton Garden Inn Bali's monthly financial statements consisting of balance sheet and income statements from January 2017 to December 2019. The amount of data used is 36 data. Data analysis techniques used in this study are calculating the value of each variable, the classic assumption test, multiple linear regression analysis, hypothesis testing, correlation analysis, and the coefficient of determination. The data analysis technique used SPSS version 24. The statistical test results showed that accounts receivable turnover had a significant positive effect on liquidity (current ratio), whereas cash turnover did not have a significant positive effect on liquidity (current ratio). Simultaneous accounts receivable turnover and cash turnover are not significant to liquidity (current ratio). Accounts receivable turnover and cash turnover affect liquidity by 15% while the remaining 85% is influenced by other variables not included in this study
PENINGKATAN PENJUALAN MAIN COURSE MENU PADA PREGO RESTAURANT THE WESTIN RESORT NUSA DUA – BALI (PENDEKATAN MENU ENGINEERING) KADEK MARTINADEVIE KUSUMA WARDANI; COKORDA GEDE PUTRA YUDISTIRA; NI KETUT SUCIANI; KASIANI KASIANI
GANEC SWARA Vol 17, No 1 (2023): Maret 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i1.406

Abstract

Along with the development of the number of tourist visits, also grows various stars hotels in Bali which causes room revenue is no longer the only large income for the hotel so that there is a need for additional sources of income for the hotel, which is restaurants. This research aims to determine the menu mix and contribution margin, and to find out the menu classification also the efforts made to increase sales volume. This research used analysis method with menu engineering approach. This analysis approach used to assess the popularity and profit of a menu item. The results of this research show 32% of the menu included in the “stars” category, 36% of the menu included in the “plowhorses” category, 4% of the menu included in the “puzzles” category, and 28% of the menu included in the “dogs” category. So, the efforts that should be made such as: maintaining the quality, reducing the portion of the menu, menu placement, up to the menu name change.
ANALISIS KNOWLEDGE MANAGEMENT DAN TALENT MANAGEMENT TERHADAP EMPLOYEE ENGAGEMENT KATARINA PINGKAN; COKORDA GEDE PUTRA YUDISTIRA; UPAYANA WIGUNA EKA SAPUTRA
GANEC SWARA Vol 17, No 3 (2023): September 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i3.533

Abstract

Employees who feel engaged to the company will work optimally and are committed. Therefore, the company must optimize the available human resources. The purpose of this research is to analyze and explain the partial and simultaneous effect of knowledge management and talent management on employee engagement at the Holiday Inn Resort Bali Nusa Dua and to find out the efforts to increase employee engagement. The population of this study is 115 employees (contract and permanent). The sample used is 90 people using the Isaac and Michael formula. This study used a quantitative approach with multiple linear regression analysis methods. The results of this study indicate that knowledge management and talent management, has a significant positive effect on employee engagement at the Holiday Inn Resort Bali Nusa Dua. Knowledge management and talent management simultaneously have a significant positive effect on employee engagement at the Holiday Inn Resort Bali Nusa Dua. Knowledge management has a dominant influence on employee engagement. Knowledge management contributes 32.6% to employee engagement while talent management contributes 19.8% to employee engagement. Employee engagement can be explained by 38.8% knowledge management and talent management variables, the rest is explained by other factors or variables outside of this research
EVALUASI KUALITAS PELAYANAN PRIMA CARGO HANDLING TERHADAP KEPUASAN PELANGGAN PADA PT. GAPURA ANGKASA CABANG DENPASAR RACHMA, SHANIA AULIA; KASIANI, KASIANI; KENCANAWATI, AA. AYU MIRAH; YUDISTIRA, COKORDA GEDE PUTRA; MARHENI, LILY; SARJANA, I MADE
GANEC SWARA Vol 17, No 4 (2023): Desember 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i4.616

Abstract

This study aims to determine the quality of excellent service to cargo handling service officers at PT. Gapura Angkasa Denpasar Branch to find out the service attributes that require top priority in improvement in order to formulate a strategy for improvement. The population in this study was customer cargo of 2911 people, determining the sample size using the Slovin formula and obtained a sample of 96.7 rounded up to 97 people. The data analysis method used is descriptive statistics, Importance Performance Analysis (IPA), and Customer SatisfAction Index (CSI) with quantitative data types. The results of this study indicate that the quality of service is not entirely satisfactory with the value of the level of conformity 84%, the average value of performance and expectations of 3.92 and 4.67 then the value of the gap is -0.75 and the level of customer satisfAction with the services provided is 78.63% meaning quite satisfied. Service attributes that need improvement are the dimensions of Attitude (Attitude), Attention (Attention) and Appearance (Appearance). The formulated strategy includes, conducting training programs in accordance with standard operating procedures (SOP), implementing 3S procedures (Greetings, Smiles, and Greetings), a new service procedure was made in accordance with the company's standard operating procedures (SOP) and the company held training programs on excellent service quality in proper communication techniques. And provide socialization or counseling, especially about physical and non-physical Appearance, such as dressing, how to convey information in good words, and not offensive
ANALISIS HUBUNGAN MARKETING MIX TERHADAP LOYALITAS KONSUMEN PADA KOFFIELOTS COFFEE & EATERY AGNES MONICA BR SEMBIRING; COKORDA GEDE PUTRA YUDISTIRA; LILY MARHENI
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.1012

Abstract

Marketing mix is one of the marketing strategies to convey information widely, introduce a product of goods and services, stimulate consumers to give and even create personal preferences for the image of a product. It can be seen that Koffielots Coffee & Eatery experienced a significant decline in sales from January to December. In January, sales were recorded at Rp 17,134,500 with a sales percentage reaching 12%. However, in December, sales dropped drastically to Rp 7,814,500 with a sales percentage of only 5%. The type of research data uses a quantitative approach. The data analysis method uses multiple linear regression. The study shows that the variables Product (X1), Price (X2), Promotion (X3), and Location (X4) have a significant positive effect on Consumer Loyalty (Y). This is evidenced by the positive and significant regression coefficient, as well as the high Adjusted R Square value (80.9%). The high correlation value (ranging from 0.804 to 0.868) indicates that an increase in each variable will tend to increase consumer loyalty in one direction
ANALISIS DAMPAK HARGA DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN BENGKEL TOYOTA AUTO2000 SANUR NI PUTU SYAHDA ADENIA; I WAYAN SUKARTA; COKORDA GEDE PUTRA YUDISTIRA
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.928

Abstract

Development of automotive industry in Indonesian market opens up opportunities for automotive companies to enter it. This phenomenon has caused intense competition in the automotive sector, including in the workshop industry. To build a sustainable business, it is crucial for workshop industry to develop a long term relationships with customers to enhance their customer loyalty and competitive advantage. Therefore, study was conducted regarding the impact of price and service quality to customer loyalty. Population of this research is customers who use car maintenance services at the Auto2000 Sanur workshop in 2023. Sampling was conducted using purposive sampling method, concentrating on customers who do not use certain service packages. Primary data was gathered by giving questionnaires to 389 participants via social media. The data collected was studied with multiple regression using SPSS software. Findings of the research indicate that both price and service quality have a positive and significant influence to customer loyalty, both partially and simultaneously with a large influence of 86.7%, where the rest is affected by other factors that are not addressed in this study.
Co-Authors A. A. Istri Yunita Pramesti Dewi AA Ayu Mirah Kencanawati Acharya, Chet Narayan Adisanti Bhaskara Agastya, I Kadek Widhi AGNES MONICA BR SEMBIRING Della Ayuni Fransiska Palma Desak Made Dian Nisa Paramesti Dessy Hariyanti, NK Dewa Ayu Putu Dea Novelia Drs. I Wayan Mudana,M.Si. . Gede Sedana Wibawa Yasa I Gede Iwan Suryadi I Ketut Pasek I Ketut Pasek I Ketut Santra I KOMANG MAHAYANA PUTRA I Made Sarjana I Made Sarjana I Made Widiantara I MADE WIDIANTARA I Nyoman Kanca I Nyoman Meirejeki I Nyoman Sukayasa I Putu Budiarta I Putu Okta Priyana I Wayan Basi Arjana, I Wayan Basi I Wayan Sukarta Ibrahim, Auwal Ahmed Ida Ayu Putu Sri Widnyani IDA BAGUS SANJAYA Ini Wayan Sumetri KADEK ENI MARHAENI KADEK MARTINADEVIE KUSUMA WARDANI Kasiani Kasiani KASIANI KASIANI KASIANI KASIANI KASIANI KASIANI Kasiani Kasiani KASIANI KASIANI Kasiani, Kasiani KATARINA PINGKAN KENCANAWATI, AA. AYU MIRAH Kencanawati, Anak Agung Ayu Mirah Ketut Vini Elfarosa Lily Marheni Maheswari, Made Triana Marheni, Lily Maulida, Ikrima Mazher, Muhammad Ahmad Moh Agus Sutiarso Muh. Nasihin NI KETUT SUCIANI Ni Ketut Vini Elfarosa NI PUTU ASTARI KIRANA NI PUTU MIRA DWI ASTUTI NI PUTU RISHNA KUMALA SAPUTRI Ni Putu Rita Sintadevi NI PUTU SYAHDA ADENIA Ni Wayan Sumetri Nyoman Indah Kusuma Dewi Nyoman Omy Trisna Dewi RACHMA, SHANIA AULIA RESTU DWI ROSALINA Rumini , Ni Luh Putu Inten Sagung Mas Suryaniadi Saputra, I Wayan Andika Saputra, Upayana Wiguna Eka Sari, Rahma B Sharmin, Fatema Silma, Nazula Tjokorda Rania Pratami Waelan Waelan, Waelan