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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) TELKOMNIKA (Telecommunication Computing Electronics and Control) Jurnal Ilmiah Matrik JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL PENDIDIKAN TAMBUSAI Jurnal Nasional Komputasi dan Teknologi Informasi Jurnal Informatika Global JSAI (Journal Scientific and Applied Informatics) Jurnal Abdimas Mandiri Jurnal Pemerintahan dan Politik Reswara: Jurnal Pengabdian Kepada Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Insyst : Journal of Intelligent System and Computation TIERS Information Technology Journal AKM: Aksi Kepada Masyarakat Jurnal Mandiri IT Indonesian Community Journal Klik - Jurnal Ilmu Komputer Malcom: Indonesian Journal of Machine Learning and Computer Science JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Journal of Information Systems Management and Digital Business Glow: Jurnal Pengabdian Kepada Masyarakat
Terttiaavini, Terttiaavini
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PELATIHAN DIGITAL MARKETING DAN INOVASI PRODUK GUNA MENINGKATKAN DAYA SAING UMKM IKAN PEDO SERBUK Terttiaavini, Terttiaavini; Hertati, Lesi; Yulius, Yosef; Saputra, Tedy Setiawan
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i2.21836

Abstract

Abstrak: Pengabdian Masyarakat ini bertujuan agar tumbuh inovasi di masyarakat guna memberi kemajuan dalam bidang digital marketing laporan keuangan dan inovasi produk. Mitra pada pengabdian ini adalah UMKM Usaha Mandiri yang berlokasi di Kabupaten Musi Rawas Utara. Bidang usaha yang dilakukan adalah pengolahan pedo serbuk sebagai produk bernilai ekonomis tinggi yang berasal dari ikan anak sungai Rupit. Hasil dari pengabdian masyarakat ini meningkatan pada softskill, hardskill inovasi teknologi dan marketing bisnis, serta pencatatan keuangan. Tujuan pelatihan digital marketing agar produk dapat dikenal oleh konsumen secara luas dan dapat melakukan pencatatan laporan keuangan secara akurat dan tepat waktu dari Tim Universitas Indo Global Mandiri. Sistem evaluasi dilaksanakan guna mengetahui peningkatan pemahaman kualitas produk, digital marketing dan cara membuat laporan keuangan, guna peningkatan penjualan produk ikan pedo serbuk. Rata-rata peningkatan keseluruhan mencapai 1.78%, hal ini menunjukkan dampak pelatihan PKM dapat mengatasi permasalahan yang rumit.Abstract: This Community Service aims to grow innovation in society in order to provide progress in the field of digital marketing, financial reports and product innovation. The partners in this service are the Mandiri Business MSMEs located in North Musi Rawas Regency. The line of business carried out is processing pedo powder as a product of high economic value originating from fish tributaries of the Rupit River. The results of this community service increase soft skills, hard skills, technological innovation and business marketing, as well as financial recording. The aim of digital marketing training is so that products can be widely known by consumers and can record financial reports accurately and on time from the Indo Global Mandiri University Team. The evaluation system was implemented to determine increased understanding of product quality, digital marketing and how to make financial reports, in order to increase sales of powdered pedo fish products. The overall average increase reached 1.78%, this shows the impact of PKM training in overcoming complex problems.
Pendampingan mahasiswa magang program MSIB dalam pemberdayaan nasabah PT. BTPN Syariah untuk penguatan ekonomi mikro Terttiaavini Terttiaavini; Tedy Setiawan Saputra; Lesfandra Lesfandra
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27089

Abstract

Abstrak Program Magang dan Studi Independen Bersertifikat (MSIB) di Bank BTPN Syariah memberikan kesempatan kepada mahasiswa untuk berperan sebagai fasilitator pendamping nasabah. Dalam program ini, mahasiswa menghadapi berbagai tantangan, seperti keterbatasan akses pasar, teknologi, modal, serta minimnya pendidikan kewirausahaan. Tujuan utama program ini adalah memberikan pengalaman praktis bagi mahasiswa dalam meningkatkan keterampilan mereka melalui peran sebagai fasilitator pendamping nasabah. Dosen Pembimbing Lapangan (DPL) dan mentor perusahaan berperan memberikan arahan, membantu menyelesaikan masalah yang dihadapi, serta memastikan koordinasi yang efektif dengan mahasiswa. Para mahasiswa magang menempati posisi seperti Area Daya Specialist, Community Activation, Fasilitator Pendamping, atau Graphic Designer, sambil mengembangkan delapan kompetensi utama. Pelaksanaan program menggunakan pendekatan kualitatif melalui observasi dan bimbingan. Hasil program ini sangat positif, dengan nilai rata-rata keseluruhan sebesar 88,35. Kompetensi Microsoft Office Operating Skill memperoleh nilai tertinggi (94,21), sementara kompetensi Drive for Result memperoleh nilai terendah (81,32). Program ini tidak hanya bermanfaat bagi mahasiswa magang, tetapi juga berkontribusi terhadap peningkatan kesejahteraan masyarakat. Diharapkan program ini dapat terus berkembang dan menjangkau lebih banyak nasabah Bank BTPN Syariah di masa depan Kata kunci: MSIB; mahasiswa magang; DPP; mentor perusahaan Abstract The Certified Internship and Independent Study Program (MSIB) at Bank BTPN Syariah provides opportunities for students to serve as facilitators assisting customers. In this program, students face various challenges, such as limited market access, technology, capital, and lack of entrepreneurial education. The goal of this program is to provide practical experience in improving students' skills through their roles as facilitators for customers. Field Supervisors (DPL) and corporate mentors provide guidance, solutions to challenges encountered, and effective coordination with the interns. The interns hold positions such as Area Daya Specialist, Community Activation, Facilitator, or Graphic Designer, while developing eight core competencies. The program is implemented using a qualitative approach through observation and mentoring. The program results are promising, with an average overall score of 88.35. The highest score was obtained in the Microsoft Office Operating Skill competency (94.21), while the lowest was in Drive for Result (81.32). This program not only benefits the interns but also contributes to the overall improvement of the community’s welfare. It is hoped that the program will continue and expand to reach more Bank BTPN Syariah customers in the future.. Keywords: MSIB; interns; DPP; company mentors
Co-Authors Abdul Kholik Ade Dea Doyosy Agustina Agustina Heryati Agustina Heryati Agustina Heryati Heryati Ahmad Sanmorino Ajeng Oktatriani Akbar, M Dani Alie, Muhammad F. Andiki Sianipar Annisa Kurnia Antoni, Darius Arminarahmah, Nur Asmawati Asmawati Asmawati Asmawati Astuti, Lastri Widya Cahyani, Septa Candra Setiawan Cindy Destyana Putri Darmawan Susilo Derra Legiana Chintiya Dona Marcelina Eliya Berliana Endang Sri Lestari Endang Sri Lestari Ermatita - Evi Purnamasari Fadiya Faradita Fadly, Farid Fakhry Zamzam Fauziah Afriyani Fellyanus Habaora Fidya Nur Syabitha Fitriyana, Ayu fitriyani, Ulfa Habibillah, Amri Harsi Romli Harsih Rianto Hartati, Lesi Heryati, Agustina Indah Permatasari Indah Sukmawati Inessia Inessia Isabella, Isabella Iski Zaliman Iski Zaliman Jefirstson Richset Riwukore Juniarti, Anggi Putri K.Ghazali Kardinata, Silvia Kartina, Riza Lastri Widya Astuti Lesfandra Lesfandra Lesfandra Lesfandra Lesfandra, Lesfandra Lesi Hertati Lesi Hertati, Lesi Lili Syafitri, Lili M Amaruna Sahona M Ravensky Taro Danayaksa Marcelina, Dona Marnisah, Luis Martadinata, A. Taqwa Masroni Dedi Kiswanto Maya Amelia Mody Sertian Amanda Muda, Seftia Putri Muhammad A. A. Hakim Muhammad Ramadhan Mulyati Mulyati Mulyati Mulyati Mustafa Ramadhan Mustika, Suci Permata Nadila Nurhalizah Ningsih Wahyuni Oktariani, Putri Pratama, Alga Wahyu Pratiwi Putri, Indah Purnamasari, Evi Putri Tsabita Putri, Indah Pratiwi Rahayu, Adelia Refki Saputra Rendra Gustriansyah Resti Wulandari Romli, Harsi Roni Sumari Hutabarat Sabrina Salsabila Putri Sahamony, Nur Fitriyani Salbani Salbani Sanawi, Fakhri Saputra, Tedy Setiawan Saputri, Lyra Ananda Seftia Putri Muda Sella Oktania Septa Cahyani Siti Komariah Hildayanti, Siti Komariah Suntana, Muhammad Yunus Tedy Setiawan Saputra Thoiyibah Islamia Tri Septa Yulandari Trisna Hardianto Yeti Friyani Yossy Andri Ani Yulius, Yosef Zaliman, Iski Zanetti Julyah Berliana Perdana