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Indriyani, Azizah
Prodi Manajemen Universitas Muhadi Setiabudi
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Pengaruh Content Marketing dan E-WOM Terhadap Keputusan Pembelian pada C offee Shop Galdina Kopi dengan Brand Awareness sebagai Variabel Intervening Gisela Maslakhatul Umah; Syariefful Ikhwan; Azizah Indriyani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4426

Abstract

This study aims to find out how content marketing and E-WOM affect the Purchase Decision of Galdina Kopi Coffee Shop with Brand Awareness and Buying Interest as Intervening Variables. This study uses a type of quantitative descriptive research using AMOS 22 Structural Equation Modelling (SEM) analysis. The population used in this study is catering customers with a total of 220 respondents. The results of the study show that content marketing has a positive effect on brand awareness with a CR value of 9,372 (CR ≥ 1.96) and a probability value of 0.000 (p ≤ 0.05). Content marketing has no positive effect on purchase decisions with a CR value of 0.438 (CR ≥ 1.96) and a probability value of 0.661 (p ≤ 0.05). Electronic word of mouth (E-WOM) has a positive effect on buying miat with a CR value of 8,150 (CR ≥ 1.96) and a probability value of 0.000 (p ≤ 0.05). Electronic word of mouth (E-WOM) has a positive effect on buying miat with a CR value of 8,150 (CR ≥ 1.96) and a probability value of 0.000 (p ≤ 0.05). Electronic word of mouth (E-WOM) has no positive effect on purchase decisions with a CR value of 0.840 (CR ≥ 1.96) and a probability value of 0.401 (p ≤ 0.05). Brand awareness has a positive effect on purchase decisions with a CR value of 3,666 (CR ≥ 1.96) and a probability value of 0.000 (p ≤ 0.05). Buying interest had no positive effect on the purchase decision with a CR value of 1.186 (CR ≥ 1.96) and a probability value of 0.236 (p ≤ 0.05).
Pengaruh Komitmen Organisasi, Disiplin Kerja dan Beban Kerja terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Intervening: (Studi Kasus pada UD Udang Muncul Jaya Kabupaten Brebes) Septa Wigo Lisnandiyanto; Slamet Bambang Riono; Hendri Sucipto; Azizah Indriyani
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 1 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i1.2341

Abstract

This study aims to examine the effects of organizational commitment, work discipline, and workload on employee performance and job satisfaction at UD Udang Muncul Jaya in Brebes Regency. It also investigates the role of job satisfaction as an intervening variable between these factors and employee performance. Using a quantitative approach with Structural Equation Modeling Partial Least Squares (SEM-PLS), the study surveyed all 75 employees as the sample through a saturated sampling technique. Primary data was collected via questionnaires. The results indicate that work discipline and workload have a positive and significant effect on employee performance, while organizational commitment does not have a significant impact. Work discipline negatively and significantly affects job satisfaction, whereas organizational commitment and workload have no significant effect. Job satisfaction also negatively and significantly influences employee performance. Furthermore, job satisfaction does not mediate the relationship between organizational commitment, work discipline, workload, and employee performance. These findings provide important insights for management to improve employee performance by managing work discipline and workload, while also considering job satisfaction factors.
Pengaruh Kualitas Pelayanan, Fasilitas dan Ketersediaan Produk terhadap Kepuasan Pelanggan pada Perumda Air Minum Tirta Bahari Kota Tegal Irfan Budi Prakoso; Hendri Sucipto; Azizah Indriyani; Syarieful Ikhwan
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2855

Abstract

This study aims to analyze the influence of Service Quality, Facilities, and Product Availability on customer satisfaction at Perumda Air Minum Tirta Bahari, Tegal City. Using a quantitative approach, the study involved 100 respondents from a population of 38,277. The results show that Service Quality (X1) significantly affects Customer Satisfaction (Y), with a t-count of 4.032 > t-table of 1.971 and a significance value of 0.034 < 0.05. This indicates a positive and significant relationship. Meanwhile, Facilities (X2) have no significant effect on Customer Satisfaction, as shown by a t-count of 0.418 < 1.971 and a significance value of 0.677 > 0.05. Product Availability (X3), however, significantly influences Customer Satisfaction, with a t-count of 4.597 > 1.971 and a significance value of 0.000 < 0.05. Furthermore, the simultaneous test (F-test) shows that all three variables—Service Quality, Facilities, and Product Availability—have a positive and significant effect on Customer Satisfaction, with an F-value of 9.415 > F-table of 2.649 and a significance value of 0.000 < 0.05. The coefficient of determination (Adjusted R Square) is 0.612, indicating that 61.2% of the variation in customer satisfaction is explained by the three independent variables, while the remaining 38.8% is influenced by other factors not included in the model. Overall, Service Quality and Product Availability are key factors in enhancing customer satisfaction at the organization.
Pengaruh Kualitas Produk, Kepercayaan Konsumen, Dan Sertifikasi Halal Terhadap Keputusan Pembelian Kerupuk Telur Asin Pada UMKM Mitra Mandiri Brebes Fatmawati, Nindya Anju; Wahana, Akbar NPD; Mulyani, Indah Dewi; Indriyani, Azizah; Zaman, Mohamad Badrun
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 2 (2025): July 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i2.6751

Abstract

Penelitian ini bertujuan untuk menganalisis sejauh mana kualitas produk, kepercayaan konsumen, dan sertifikasi halal memengaruhi keputusan pembelian kerupuk telur asin pada UMKM Mitra Mandiri Brebes. UMKM tersebut merupakan salah satu produsen makanan khas daerah Brebes yang mengkhususkan diri dalam pengolahan kerupuk berbahan dasar telur asin. Pendekatan penelitian yang digunakan adalah metode kuantitatif dengan teknik survei. Data diperoleh melalui penyebaran kuesioner kepada 100 konsumen UMKM Mitra Mandiri dan dianalisis menggunakan metode regresi linier berganda. Hasil analisis menunjukkan bahwa baik secara individu maupun bersama-sama, ketiga variabel tersebut berpengaruh signifikan terhadap keputusan pembelian. Dari ketiganya, kepercayaan konsumen terbukti memberikan pengaruh paling besar. Temuan ini menekankan pentingnya peningkatan mutu produk, serta keterbukaan dan kepercayaan dalam membina loyalitas pelanggan, terutama dalam industri pangan yang memerlukan jaminan kehalalan..
Pengaruh Gaji, Kepemimpinan, dan Motivasi terhadap Kinerja Karyawan SPPBE PT Mitha Jaya Kusuma Siasem, Wanasari - Brebes Amey, Vivian Pushein Margaretha; Afridah, Nur; Indriyani, Azizah; Riono, Slamet Bambang; Harini, Dwi
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1581

Abstract

This study investigates the impact of salary, leadership, and motivation on employee performance at SPPBE PT Mitha Jaya Kusuma Siasem, Wanasari, Brebes. The company, despite a stable workforce of 45 employees, has experienced challenges such as low employee retention, dissatisfaction with compensation, and inconsistent leadership effectiveness. Addressing these issues, the research aims to analyze how the three variables affect performance both individually and simultaneously. A quantitative method was employed using a survey distributed via Google Forms, with data analyzed through multiple linear regression using SPSS. Validity and reliability tests confirmed the quality of the instrument, while classical assumption tests indicated normality, no multicollinearity, and homoscedasticity. The findings reveal that salary does not significantly influence employee performance when tested independently. However, leadership and motivation show a significant and positive effect. Furthermore, when tested simultaneously, salary, leadership, and motivation together have a significant influence, accounting for 82% of the variation in performance. Among the three, motivation is identified as the most dominant factor. The study suggests that while financial compensation alone may not improve outcomes, leadership quality and intrinsic motivation play a more substantial role in boosting performance. Therefore, companies should focus on leadership development and motivation enhancement alongside fair compensation to optimize employee productivity.
Pengaruh Stres Kerja Dan Gaya Kepemimpinan Terhadap Kinerja Karyawan Melalui Motivasi Sebagai Variabel Intervening (Studi Kasus Swalayan Sari Mulya Pusat Limbangan, Brebes) Tenaya Tenaya; Azizah Indriyani; Khalid Iskandar
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1871

Abstract

Sari Mulya Supermarket is one of the supermarkets that provides various kinds of basic household needs and a place to shop that can shop wholesale and retail. This type of research uses quantitative. The population of this study with a sample of 60 employees as respondents. Data collection techniques by distributing questionnaires to respondents online using the Google form. The results of this study are that work stress has no partial and negative effect on employee performance. This is supported by the calculated t value for Job Stress (X1) on Employee Performance (Y), the calculated t value is -1.676 < t table 1.673 and the t test sig value for Job Stress (X1) on Employee Performance (Y) is 0.099 > 0, 05. Leadership style partially and positively influences employee performance. This is supported by the calculated t value for Leadership Style (X2) on Employee Performance (Y), the calculated t value is 5.081 > t table 1.673 and the t test sig value for Leadership Style (X2) on Employee Performance (Y) is 0.000 < 0.05 . Simultaneously Work Stress (X1) and Leadership Style (X2) are significant and positive on Motivation (Z). It is known that the significant value of Work Stress (X1) and Leadership Style (X2) simultaneously on Motivation (Z) is 0.000 < 0.05 and the calculated F value is 13.733 > F table 4.010. Simultaneously Work Stress (X1) and Leadership Style (X2) have a significant and positive effect on Employee Performance through Motivation (Z). It is known that the significant value of Job Stress (X1) and Leadership Style (X2) simultaneously on Employee Performance (Y) through Motivation (Z) is 0.000 < 0.05 and the calculated F value is 23.375 > F table 4.010.
PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN PASIEN DI UPTD PUSKEMAS CIBEUREUM Martha, Titania; Indriyani, Azizah; Khojin, Nur
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 12 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan fasilitas terhadap kepuasan pasien di UPTD Puskesmas Cibeureum. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei. Penelitian ini dilakukan di wilayah UPTD Puskesmas Cibeureum. Populasi pada penelitian ini sebanyak 20.693 orang/responden, sedangkan sampel pada penelitian ini sebanyak 100 responden. Pengumpulan data dilakukan melalui kuesioner yang dibagikan kepada pasien yang telah menerima pelayanan di UPTD Puskesmas Cibeureum. Hasil penelitian menunjukkan bahwa kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap kepuasan pasien, dengan nilai t hitung sebesar 7,538 yang lebih besar dari t tabel 1,661 dan nilai signifikansi 0,000 yang lebih kecil dari 0,05. Fasilitas juga memiliki pengaruh positif dan signifikan terhadap kepuasan pasien, dengan nilai t hitung sebesar 2,456 yang lebih besar dari t tabel 1,661 dan nilai signifikansi yang juga lebih kecil dari 0,05. Secara simultan, kualitas pelayanan dan fasilitas memberikan pengaruh positif dan signifikan terhadap kepuasan pasien. Hal ini dibuktikan dengan nilai signifikansi sebesar 0,000 yang lebih kecil dari 0,05 dan nilai F hitung sebesar 394,195 yang lebih besar dari F tabel sebesar 3,938. Hasil penelitian ini mengindikasikan bahwa baik kualitas pelayanan maupun fasilitas secara bersama-sama memberikan pengaruh yang signifikan terhadap kepuasan pasien di UPTD Puskesmas Cibeureum.
ANALISIS PELAYANAN, KEPUASAN PASIEN DAN KINERJA KARYAWAN TERHADAP LOYALITAS PASIEN KLINIK PRATAMA RAWAT INAP ADIBAH Putri, Putri; Indriyani, Azizah; Syaifulloh, Muhammad
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 1 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Loyalitas pasien merupakan salah satu indikator penting dalam keberhasilan sebuah klinik, karena pasien yang loyal cenderung kembali untuk menerima perawatan dan merekomendasikan layanan kepada orang lain. Klinik Pratama Rawat Inap Adibah, meskipun kualitas pelayanan dianggap baik, belum mampu meningkatkan loyalitas pasien secara signifikan. Penelitian ini bertujuan untuk menganalisis pengaruh pelayanan, kepuasan pasien, dan kinerja karyawan terhadap loyalitas pasien di Klinik Pratama Rawat Inap Adibah. Latar belakang permasalahan ini menunjukkan bahwa upaya peningkatan loyalitas pasien tidak hanya bergantung pada kualitas pelayanan saja, melainkan juga memerlukan pendekatan lain seperti program loyalitas pelanggan dan peningkatan komunikasi dengan pasien. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian cross-sectional. Data dikumpulkan melalui kuesioner yang disebarkan kepada pasien yang telah menggunakan layanan klinik, serta dari evaluasi kinerja karyawan yang dilakukan secara internal. Populasi penelitian sejumlah 11,303 Pasien, dengan sampel acak sebanyak 99 responden. Metode analisis data menggunakan perangkat lunak statistik SPSS 26, dengan analisis regresi untuk menguji pengaruh variabel independen (pelayanan, kepuasan pasien, dan kinerja karyawan) terhadap variabel dependen (loyalitas pasien). Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan dari kepuasan pasien dan kinerja karyawan terhadap loyalitas pasien, sementara pengaruh pelayanan tidak signifikan secara individu. Namun, secara simultan, pelayanan, kepuasan pasien, dan kinerja karyawan memiliki pengaruh signifikan terhadap loyalitas pasien.
Analisis Kualitas Kemasan, Persepsi Harga Dan Citra Merek Terhadap Loyalitas Konsumen Pada Biskuit Oreo : Studi Kasus Di Toko Sarimulya Limbangan Wetan Hanifah Mahry; Yuniarti Ma’nawiyah; Andi Yulianto; Ari Kristiana; Azizah Indriyani
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.1046

Abstract

A business actor to maintain its extension in order to enter and attract customers by creating good relationships with customers. Creating a good relationship is the goal of business actors to have loyal customers. The purpose of this study is to examine the effect of packaging quality, price perception and brand image on consumer loyalty of Oreo biscuits. This research includes quantitative research. The population of this study is visitors from May 2023 as many as 564 buyers. The sampling technique used in this study was the Slovin formula with a margin of error of 10% obtained by 85 respondents. The data analysis techniques used are instrument tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of this study show that packaging quality has a positive and significant effect on consumer loyalty, price perception has a positive and significant effect on consumer loyalty, brand image has a positive and significant effect on consumer loyalty. Packaging quality, price perception, and brand image simultaneously have a positive and significant effect on consumer loyalty of Oreo products at the Sarimulya Limbangan store.
Pengaruh Self Efficacy dan Etos Kerja terhadap Kepuasan Kerja pada Guru SD di Kecamatan Ketanggungan Kabupaten Brebes Alif Nurfitrah; Azizah Indriyani; Dwi Harini; Indah Dewi Mulyani; Gian Fitrialisma
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5310

Abstract

This study aims to analyze the influence of self efficacy and work ethic on the job satisfaction of elementary school teachers in Ketanggungan District, Brebes Regency. Teacher job satisfaction is an important aspect in creating a productive and sustainable educational environment. The approach used in this study is a quantitative approach with an associative type of research. The research population was 418 elementary school teachers, and as many as 204 teachers were selected as samples through probability sampling techniques using the simple random sampling method. Data collection was carried out using standardized questionnaires, and data analysis was carried out using multiple linear regression with the help of SPSS software. The results of the study show that self-efficacy has a positive and significant effect on teacher job satisfaction. Teachers who have high confidence in their abilities tend to be more satisfied in carrying out their duties and responsibilities. In addition, work ethic has also been proven to have a positive and significant effect on job satisfaction. Teachers with a high work ethic show dedication, responsibility, and work ethic that have an impact on increasing job satisfaction. Simultaneously, these two variables make a significant contribution to the level of teacher job satisfaction. These findings indicate that strengthening self-efficacy and instilling a good work ethic is an important strategy in increasing the job satisfaction of educators. The practical implications of this research can be a reference for education policy makers in designing teacher professional development programs.
Co-Authors Abdul Jamil Afridah, Nur Afti Sulastri Ainul Tria Lestari Akhmad Saripin Alif Nurfitrah Amelia Sholeha Amey, Vivian Pushein Margaretha Andi Yulianto Andi Yulianto Anggi Ayu Saputra Anis Rakhmawati Anisa Sains Kharisma Ari Kristiana Aris, Muhammad Adam Chaerul Anam D, YanYan El Rizal Unzilatirrizqi D Darmawan, Bagus Dewi Ningsih Diah Ratnasari Dinda Putri Novianti Dumadi Dumadi DWI HARINI Dwi Harini Dwi Yoga Ely Supratin Erika Oktavia Fatmawati, Nindya Anju Febriani Febrianti, Hilda Amalia Gian Fitralisma Gian Fitrialisma Gisela Maslakhatul Umah Hajar, Neli Hanifah Mahry Hargisati Gendis Budihani Hendri Sucipto Hilda Kumala wulandari Ikhwan, Syariefful Imam Syafii Indah Dewi Mulyani Indah Dewi Mulyani Indah Dewi Mulyani Irfan Budi Prakoso Jayawarsa, A.A. Ketut Khalid Iskandar Khalid Iskandar Khojin, Nur Kristiana, Ari Laela Maftukah Laeli, Siti Nur Lilis Setiyani Luth Luth Maftukhin Maftukhin Martha, Titania Mila Febriani Dzun Nur Ain Muhammad Saefulloh Muhammad Syaifulloh MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Muhammad Syaifulloh Mukson Mukson Mulyani, Indah Dewi Nasiruddin, Nasiruddin Neli Hajar Nur Afridah NUR AISYAH Nur Khoeriyah Nur Khojin Nur Khojin Nur Kojin Putri Putri, Putri Rahmawati, Titi Resti Afrianti Rifatul Masrikhiyah Rinaldi Imani Riono, Slamet Bambang Ririn Marshelina Riyadi Riyadi Roby Setiadi Roby Setiadi Roni Roni Salsabila Ramadhani Septa Wigo Lisnandiyanto Setiadi, Roby Setiawati Siti Fatimatuz Zahro Siti Marselia Siti Musdalifah Solly Aryza Suci Nur Utami Sulistia Ameliyanti Syarieful Ikhwan Tahta Alfina Tedy Saputra Tenaya Tenaya TITI RAHMAWATI Triputra, Dedi Romli Wahana, Akbar NPD Wahyu Wibowo Wulandari, Hilda Kumala Yenny Ernitawati Yuniarti Ma’nawiyah Zaman, Mohamad Badrun