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All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Journal of Tourism Destination and Attraction Tourism Reserch Journal jurnal ilmiah hospitality Jurnal Hospitality dan Pariwisata Jurnal Manajemen Pelayanan Hotel Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Inovasi Penelitian Jurnal Ilmiah Wahana Pendidikan Oikonomia: Jurnal Manajemen Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Pengabdian Mandiri Nawasena: Jurnal Ilmiah Pariwisata Media Bina Ilmiah West Science Business and Management West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies Science Information System and Technology Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Nugraha, Rizki Nurul
National University Tourism Study Program
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Resilience of The Cempaka Cilangkap Cipayung Park Tourism Object Through The Completeness and Quality of Tourism Facilities Bagus Syarifuddin Latif; Rizki Nurul Nugraha
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.637

Abstract

This research is entitled "Resilience of the Cempaka Cilangkap Cipayung Park Tourist Object through the Completeness and Quality of Tourist Facilities." The choice of this title was based on the interest in exploring the resilience of the Taman Cempaka tourist attraction, with a special focus on the extent to which the completeness and quality of tourist facilities influence the resilience of the Taman Cempaka Cilangkap Cipayung tourist attraction with the research location located on Jl. Setu Cipayung, Taman Cempaka, Cipayung District, East Jakarta City. The method used is a qualitative descriptive method, with the research objective being to find out how influential the quality and availability of facilities at Taman Cempaka Cilangkap are on visitor satisfaction and the level of sustainability of Taman Cempaka which is expected to provide a basis for improving facilities, more effective destination management, as well as formulating appropriate policies. supports the sustainability of Cempaka Cilangkap Cipayung Park as a strong tourist attractio
Creative Product Development Strategy: Case Study of Acaraki, Kota Tua Vivaldy Ismail; Rizki Nurul Nugraha; Adinda Yuliani
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.808

Abstract

This article discusses creative product development strategies in the Acaraki food and beverage industry, Kota Tua, Jakarta. The research method used is qualitative, with a descriptive qualitative approach and SWOT analysis. The data collection techniques used are direct observation, interviews, and literature studies. The formulation of the problem; what are the creative products offered by Acaraki Kota Tua, what is the current development strategy of Acaraki Kota Tua, and why is a development strategy needed for Acaraki Kota Tua. The research objectives are to find out the creative products offered by Acaraki Kota Tua to consumers, analyze the current development strategy of Acaraki Kota Tua, and provide insight into the importance of development strategies for the creative industry, especially in the field of food and beverages. The research findings show that Acaraki has succeeded in presenting innovation in promoting Indonesia's cultural heritage through its main product, namely herbal drinks. Not only herbal drink products, but Acaraki also sells food products and also produces herbal drinks in packaged form. There are several obstacles faced by Acaraki, such as the lack of attracting the attention of the younger generation, inadequate marketing, and limited products packaged for tourists as souvenirs. To overcome these problems, Acaraki can implement appropriate strategies, such as expanding branches, entering international markets, increasing promotions, collaborating with the government, and optimizing the use of information technology.
7P Marketing Mix Strategy at Batoe 54 Swimming Pool, Jakarta Putri Maulida Fitria; Rizki Nurul Nugraha; Yohana Gaius Bule
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.809

Abstract

The study was conducted at Batoe 54 Swimming Pool located in Jl.HM Nalim Jagakarsa, South Jakarta. The formulation of this research problem is what is the tourist attraction in the Batoe 54 swimming pool, how to implement the 7P marketing mix strategy in the Batoe 54 Swimming Pool, and why a marketing mix strategy is needed in these destinations. The purpose of the study was to find out the tourist attraction offered by the Batoe 54 swimming pool, find out more about the 7P marketing mix strategy implemented by the Batoe 54 swimming pool, and provide insight into how artificial tourist destinations can increase their competitiveness in an increasingly competitive tourism market. Data collection was carried out by direct observation and interviews with destination managers and several visitors. The research method uses qualitative, with a qualitative descriptive approach. The results showed that Batoe 54 Swimming Pool is suitable for lower middle class visitors because the prices offered are cheap, the facilities provided are complete, employee service is good, and the location is strategic. Batoe 54 Swimming Pool has shortcomings such as moss in the pool, lack of promotion, and some facilities are still not suitable for use. Strategies to overcome these shortcomings are improving product quality, adjusting prices more competitively, more effective promotions, paying attention to customer service aspects, and the physical environment so that the visitor experience becomes better.
Strategic Management Analysis at McDonald's Fast Food Restaurant, Perdatam Pasar Minggu Rizki Nurul Nugraha; Muhammad Ramli
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.810

Abstract

McDonald's, as one of the franchise companies that has a global reputation and is known almost all over the world, operates its business in the fast food sector. The object of this study is McDonald's located in Perdatam, Pasar Minggu. This research method is qualitative, with a qualitative descriptive analysis approach and SWOC analysis. Data collection was carried out by direct observation and interviews with the relevant resource persons in this study. The results showed that, McDonald's features a food menu that is famous for being delicious and diverse, including packaged menu choices, McDonald's consistently displays food product innovations to attract the attention of its consumers. McDonald's success lies not only in its taste excellence, but also in its ability to constantly adapt to changing consumer trends and tastes. The company continues to carry out various management strategies including vigorous promotions involving various media such as social media, television, radio, newspapers, and banners and McDonald's marketing strategies are designed very practically to stay ahead of its peers in the highly competitive fast food industry. The company's internal factors, especially its strengths, are always able to outperform its weaknesses. McDonald's managed to maintain its position in the market by presenting a combination of menu diversity, quality, and product innovation that became the main attraction for customers. Its ability to continuously compete and remain relevant in the market keeps McDonald's as a leader in the fast food industry, maintaining its edge amid fierce competition and ever-changing business dynamics.
Tourism Destination Development in Kapur Ciampea Mountain, Bogor Rizki Nurul Nugraha; Akbar Tegar Pratama; Muhammad Azfa As-syifa
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.811

Abstract

The research was conducted at Kapur Ciampea Mountain, Bogor on January 1, 2024. The purpose of this research is to find out the application of 3A at Kapur Ciampea Mountain and the development of the tourist destination. The method of analysis in this study is qualitative, with a qualitative descriptive analysis approach and SWOT analysis. The results of the study, the tourist attractions provided are very diverse, the amenity/facilities provided are quite good but there are still some facilities that need to be improved such as parking areas and public toilets, access to transportation is the advantage of this destination, the condition of the road to the destination is quite good, and access to information still needs to be improved, especially in access to digital information. To overcome these problems, the right strategy to develop Kapur Ciampea Mountain is to take advantage of the potential of website development and personal social media, improve inadequate facilities, training to staff and collaboration with influencers or community leaders, build a comprehensive disaster mitigation plan, carry out environmental restoration activities, and focus on improving the quality of services and nature education programs to overcome threats and risks that may occur.
Implementation of 3A in the Development of Kid's Forest Rides in Ragunan Putri Maulida Fitria; Rizki Nurul Nugraha; Suadi Sapta Putra
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.812

Abstract

This study aims to analyze the implementation of 3A (Attraction, Accessibility, Amenities) on the Kid's Forest vehicle in Ragunan. The research method used is qualitative, with a descriptive qualitative approach and SWOT analysis. Data collection through direct observation, interviews, and previous literature studies. The results showed that Kid's Forest rides offer diverse and interesting attractions, accessibility in Ragunan Zoo is very good, and adequate amenity. SWOT analysis shows that the strengths of Kid's Forest rides are attractive concepts, strategic locations, and adequate facilities. The weaknesses are the limited target market and the lack of educational facilities. Opportunities can further develop tourism activities and facilities. The most influential threat is bad weather that cannot be controlled, because the rides are outdoor activities. Strategies that can overcome these problems include developing wider attractions, improving the quality of facilities, more effective promotion, developing educational facilities, and evaluating weather conditions. By implementing these strategies, Kid's Forest at Ragunan Wildlife Park can increase its attractiveness, provide a better experience for visitors, and can contribute to sustainable tourism development in South Jakarta.
Novotel Cikini Resilience as One of The Hotel Businesses in Jakarta Claudia Simponi Nehemia Simorangkir; Rizki Nurul Nugraha
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.751

Abstract

Novotel Cikini is a four-star hotel located in South Jakarta. During the Covid- 19 pandemic, Novotel was one of the hotels affected by covid. Therefore, Novotel must strive to maintain its business in the covid era with a special strategy. The strategy itself is a plan that is prepared with the aim of achieving something that has been determined. One of the existing strategies is marketing strategy. Marketing strategies are usually used by corporate companies with the aim of one of which is to survive in Covid-19. The method used in this research is a research method with a qualitative approach, the analysis method used is the SWOT analysis method. The results of this study indicate that Novotel had a strategy before Covid-19 in the form of implementing targeting, positioning, segmenting strategies. While the strategy during the pandemic is to use a pivoting strategy, positioning strategy, contact experience. For strategies after covid are short-term, medium-term, and long-term strategies.
Identification of Website and Instagram as Digital Marketing Voyaz Rizki Nurul Nugraha; Lisa Sarinah
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.918

Abstract

Digital marketing is one of the strategies that are widely used by companies today. Digital-based marketing helps companies in promoting products or services, building brand image, and helping to interact with consumers. For example, by utilizing websites and social media platforms such as Instagram, Facebook, X / Twitter, and many more. Voyaz is a travel agent that provides travel planning services. The company utilizes the website and Instagram as their marketing media. This type of research is qualitative, with the analysis method used is descriptive qualitative. Data collection is done by observing and taking data from the website and Instagra Voyaz. The purpose of this study is to identify the digital marketing strategy implemented by Voyaz, as well as provide recommendations for further improvement and development. The results showed that digital marketing through Voyaz website and Instagram was quite good. However, there are several obstacles that need to be considered such as some website displays that cannot be accessed information, at least posting promotional photos / videos on Instagram. Voyaz needs to improve the performance of their website and post more promotional photos/videos on Instagram.
Community-Based Tourism in the Development of Curug Leuwi Hejo, Bogor Rizki Nurul Nugraha; Apri Ramdani
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.919

Abstract

Community participation is an important aspect in supporting the development of a tourist destination. Community participation can create sustainable tourism development, improve environmental sustainability, local economic growth, and community welfare. This research aims to understand the role of the community in efforts to develop tourist destinations in Curug Leuwi Hejo. This research uses qualitative methods, with descriptive qualitative analysis and SWOC analysis. Data collection was carried out by direct observation and interviews with managers and local communities. The results showed that community participation in the development of Curug Leuwi Hejo tourism is carried out through various forms of participation such as open meetings, environmental maintenance, training, responsibility, and local businesses. Community empowerment through awareness raising, job opening, and local craft development are also the main objectives in the concept of community-based tourism. Cultural preservation, such as through the maintenance of cultural heritage and the building of local cultural identity, is also an important aspect in the development of such tourist destinations. However, there are weaknesses and challenges that need to be addressed, such as limited community participation, limited nearby economic opportunities, lack of understanding of environmental impacts, lack of integration of local wisdom, and lack of government support for local initiatives. Appropriate strategies to take advantage of opportunities and overcome challenges, such as increasing community awareness, expanding ecotourism programs, strengthening the promotion of local wisdom and culture, strengthening partnerships with the government, and optimizing digital marketing.
Tourism Destination Development Planning at Studio Alam TVRI Depok Mauhammad Rofiq Amirzain; Rizki Nurul Nugraha
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.920

Abstract

The research entitled " Tourism Destination Development Planning at Studio Alam TVRI Depok" aims to identify planning strategies applied at Studio Alam TVRI Depok, find out the development of Studio Alam TVRI Depok destinations, and provide insight into the importance of development planning in tourist destinations. This tourist destination is interesting to study considering its considerable tourism potential but has not been done optimally. This type of research is qualitative, with descriptive qualitative analysis methods. Data collection was carried out by field observation, interviews with several resource persons, and literature studies. The results showed that the implementation of planning and development strategies has not been optimal, the success of the development of this destination depends heavily on the integration of systematic and sustainable measures. A focus on technological innovation, sustainable management, and the development of engaging content are key to enhancing the visitor experience and achieving Studio Alam TVRI Depok's strategic goal of becoming a unique and engaging media destination.
Co-Authors Achmad Salam Adilla, Rosa Adinda Yuliani Aditya Erlangga Ahmad Naisaburi Bintang Dhia Aisyah Zhafirah Ajeng Aspuan Akbar Tegar Pratama Akwila, Tevila Alamsyah, Agung Aldi Alisya Nur Insani Amirzain, Mauhammad Rofiq Ananda Fadila Putri Ananda, Arsya Tri Ananda, Aulia Ananda, Tiara Martha Andini, Davi Ayu Anisa Purwati Anisa Sesar Yuni Purwati Apri Ramdani Ardani, Putri Aulia Ardi Mularsari Ardira, Maya Ayu Ardissa Dwi Eranti Arnold Yudi Nahlony Arsya Ananda Arsya Tri Ananda As-syifa, Muhammad Azfa Asep Kurniawan Aulia, Almaura Nur Auliah Nurlizah Auliah Nurlizah Awaloedin, Dipa Awaloedin, Dipa Teruna Azzahra, Febry Fatimah Bagus Syarifuddin Latif Bani Saad Bule, Yohana Gaius Cahya Gilang Ananda Kresna Putra Cecilia, Vita Choerunisa, Siti Cici Maria Sihombing Claudia Simponi Nehemia Simorangkir Dafrosa Dafrosa Dafrosa, Dafrosa Dela Safitri Delila Rambe Delila Rambe, Delila Dena Fitria Januarty Devitha Sondang Dewi, Dyah Handayani Dhia, Ahmad Naisaburi Bintang Diah Renno Sulistyo P Dina Fitriani Dipa Awaloedin Dipa Teruna Awaloedin Dipa Teruna Awaloedin Dipa Teruna Awaloedin Djandri, Mudhi’ah Zuhdiyyah Donald Benjamin Dwita Chika Wardani Dwita Chika Wardani Dyah Handayani Dyah Handayani Dewi Dyah Handayani, Dyah Eka Syah Putra Eka Syah Putra Erlangga, Aditya Eviana Tarigan Fadillah, Akbar Farrah Puspita F Fatimah, Dinda Putri Fauzi Achmad Riyadi Febry Fatimah Azzahra Fikri Virgiawan Firman Riza Dermawan Fitrani, Dina Fitria, Putri Maulida Fitriani, Dina Franika Br Manjorang Gustian Al Kahfi Gustian Alkahfi Gustian Hardika, Prama Hutahaean, Jhon Irvan F Hutahaean, Jhon Irvan Fadli I Gusti Kade Heryadi Angligan Indriani, Putri Irma Setyawati Irma Setyawati Irsyad, Kevin Muhammad Ismail, Vivaldy Januarty, Dena Fitria Jerubun, Emanuel Jhanufa, Adam Bina Isyba Joko Edwin Saputra Joko Edwin Saputra Joy Hendrick Wittsdy As Kahla, Hanifa Fahri Fadhilla Kevin Muhammad Irsyad Kevin Muhammad Irsyad Khaeriyah Khaeriyah, Khaeriyah Kresna Putra, Cahya Gilang Ananda Latif, Bagus Syarifuddin Liliana Dewi Liliana Dewi Liliana Dewi Lisa Sarinah Lisa Sarinah M. Liga Suryadana M. Surya Saleh M. Surya Saleh Madeline Ivanka Magdalena Leda Mawo Marina Erviani Mauhammad Rofiq Amirzain Maya Amelia Maya Ayu Ardira Methania, Ribka Muhammad Azfa As-syifa Muhammad Ramli Muhammad Ramli Muhammad Sholah Yazid Muhammad Surya Saleh Muhammad Surya Saleh Mularsari, Ardi Mulya, Muhammad Hafiz Nada Widya Candra Nurani Nehemia, Claudia Simponi Nurlizah, Auliah Nurmanto, Vanny Chang Nursalam, Cikal Nurul Hidayah NURUL HIDAYAH Olivia Yolanda Padri Achyarsyah Padri Achyarsyah Padri Achyarsyah Padri Achyarsyah Padri Achyarsyah Parera Yumnarizq Susilo Prama Hardika Prama Hardika Suyono Pratama, Akbar Tegar Pratiwi, Rahmadiani Prili Diana Rosa Prili Diana Rosa Putra, Eka Syah Putra, Suadi Sapta Putri Adinda Trisia Putri Indriani Putri Maulida Fitria Putri, Naifa Ananda R, Amanda M F Rachmad Rizky Trianto Raden Ajeng Dhea Ayu Salsabila Raden Ajeng Dhea Ayu Salsabila Raditia, Widha Ragil Ryadi Rahmadiani Pratiwi Rai Riya Rai Riya Ramadhani, Fahira Ramadhannu, Syaldisa Ramadhanti, Suci Ramdani, Apri Ramli, Nasrullah Reza Ardian Putra Rifky Setiawan Rigy Dyantika Rivaldo Lucas Waworundeng Rivaldo Lucas Waworundeng Riya, Rai Riyadi, Fauzi Achmad Rizal, Arsyeaf Rosa Adilla Ryadi, Ragil Saad, Bani Safira V, Anisa Yuni Safitri, Dela Sahrian Samsi Saleh, M. Surya Saleh, Muhammad Surya Salim Zuhdi, Muhammad Salsabila Shafa Salsabila, Raden Ajeng Dhea Ayu Sannindra, Akristi Eni Saputra, Vironika Agustin Saraswati, Fannisa Rahayu Sari Butar-butar Sari Meilina Butar-Butar SARINAH, LISA Selvy Remilenita Sesar Yuni Purwati, Anisa Setiawan, Rifky Shafa, Salsabila Shendy, Muhammad Ilham Sheva Aulia Sidik Ihsannudin Sifa Sukowati Simorangkir, Claudia Simponi Nehemia Siti Choerunisa Soraya, Zahra Suadi Sapta Putra Subur Karyatun Suci Ramadhanti Sukesi, Ajeng Aspuan Sukma, Nilam Sukowati, Sifa Suryadana, M. Liga Susilo, Parera Yumnarizq Suyono, Prama Hardika Syah Putra, Eka Talitha Daffa Azzahra Tarabunga Angelyca Tarigan, Eviana Tevila Akwila Tevila Akwila Tiara Martha Ananda Tine Yuliantini Titi Kusmayanti Tomas Jorgi Tria Husnul Chotimah Trisia, Putri Adinda Ulfi Maranisya Utami, Dinda Novanda Vanny Chang Nurmanto Vanny Chang Nurmanto Venda Irlani Vickrham Achmad Vickrham ShahJehan Achmad Vironika Agustin Saputra Vita Cecilia Vivaldy Ismail Wikey Damai Yanti Wittsdy AS, Joy H endrikh Wulan, Wulan Yohana Gaius Bule Yohana Yohana Yohana Yohana Yolanda, Olivia Yudian, Rais A Yuliani, Adinda Yuni Purwati, Anisa Sesar Yuni Trisnawati Zahra Soraya Zaqi, Muhammad Zumratul Meini Zumratul Meini