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All Journal Habitat Jurnal Agroindustri Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Socioeconomics and Development Jurnal Agrotek UMMat Jurnal Pertanian Agros Agroindustrial Technology Journal Jurnal Agribest AGROMIX Adimas : Jurnal Pengabdian Kepada Masyarakat Kajian Bisnis STIE Widya Wiwaha Jurnal Pengabdian Masyarakat IPTEKS Jurnal Bisnis Tani Jurnal Ilmiah Agribios Journal of Community Development Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal Penelitian Ilmu Sosial dan Eksakta Jurnal Mahasiswa Entrepreneur National Multidisciplinary Sciences International Applied Science Agri Analytics Journal Journal of Community Empowerment Jurnal Agribest SEJAGAT : Jurnal Pengabdian Masyarakat
Anisa Nurina Aulia
Universitas Muhammadiyah Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Jurnal Agrotek UMMat

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Analysis of consumer behavior factors on willingness to buy chicken meat with halal labels at traditional markets in Jember area Rizkina, Fitriana Dina; Aulia, Anisa Nurina; Muliasari, Risa Martha; Takenouchi, Naruhito
Jurnal Agrotek Ummat Vol 9, No 3 (2022): July
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jau.v9i3.8774

Abstract

Chicken meat is one of the most popular staple foods, but the halal aspect is the main requirement. In traditional markets, chicken is sold without a halal label. This research aimed to analyze the consumer behavior factors on willingness to buy halal chicken meat at traditional markets in Jember Region. This study hypothesizes that consumer behavior factors affect the behavior of willingness to buy chicken meat with a halal label in traditional markets. This study uses survey data from distributing questionnaires to 110 respondents. Multivariate statistical methods do the hypothesis testing technique with SEM Model. The data processing results show that behavioral control and religious commitment variables significantly influence behavior toward buying chicken meat with the halal label. Suggestions based on research results: first, raising awareness about consuming halal-labeled chicken meat is necessary to increase a person's knowledge. Second, it is required to increase the role of the community and the government, both internally and externally, in educating a person's behavior toward consuming chicken meat labeled halal.
Co-Authors Afan Bagus Mananda Afifutoyyiba, Muhhammad Agung Sebastian Sinaga Agus Subhan Prasetyo Ahib Asadam Aida, Siti Nur Aisyah Yuristianti Anggi Rahmadhanisa, Novita Aprilia, Sugesti Dwi Ara Nugrahayu Nalawati Arum, Laras Sekar Asrori, Muchammad Imam Ayu Lestari, Shafira Ayuningtias, Nyken Dwi Bagus Mananda, Afan Brahmantiyo, Ibrahim Nadhif Dwi Anggraeni, Diana Dwi Anggraini Dwiki Kurnia, Putera Famidayana, Lilis Firmansyah, Brian Arel Fitriana Dina Rizkina Hadi , Syamsul Henik Prayuginingsih Henik Prayuginingsih Henik Prayuningsih Ilmi, Maftuh Bahrul Imer Rita, Asih Indah Ibanah Julia, Mega Saniya Juvitasari Kurniasari, Dwiyana Anela Laras Sekar Arum Mafrohan , Fina Maulana, Dikdo Ainun Mediana Muchtar, Anggi Mega Saniya Julia Muchta, Anggi Mediana Muliasari, Risa Martha Muliasari, Risa Martha Nadiroh, Siti Nafisa, Farah Zahra Nasya, Imelita Nur Chasanah Nur Chasanah Nurdiana, Fefi Nurul Balqis Qurratu Aini Oktarina Oktarina Oktarina Pamadi, Fajar Pamungkas, Teguh Putra Prakoso, Gray Aji Pramesti, Shafa Jane Prasetyo, Agus Subhan Priyandana, Dhiaz Ari Putra, Rino Dwi Falestiya Rahmah, Jemima Almira Ramadhani, Achmad Risa Martha Muliasari Riskiyono, Syahroni Rismawati, Rizki Rizki Rismawati Rosa, Firlana S, Sutimawati Salsabila, Aisyah Saputra, Andrean Setiadi Plaikol, Ryan Setiawan, Andika Putra Shaffani, Yuninda Salva Sinada, Fenty Rosa Sinadha, Fenty Rosa Siska Aulia Siska Juwita Wulandari Sugesti Dwi Aprilia Suroso, Bejo Sutimawati S Syafia, Fina Syamsul Hadi Takenouchi, Naruhito Wardatus Sholihah Wardhana, Danu Indra Wata Alim Ronita, Alda Wengki Ariando Widjayanti , Fefi Nurdiana Widjayanti, Fefi Nurdiana Wijaya, Insan Zaha Rini , Alvi