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All Journal Jurnal Manajemen dan Bisnis (Performa) Syntax Literate: Jurnal Ilmiah Indonesia Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Jurnal 'Aisyiyah Medika Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Studi Akuntansi, Keuangan, dan Manajemen Jurnal Riset Manajemen dan Bisnis Bandung Conference Series: Business and Management Journal of Scientific Research, Education, and Technology International Journal of Entrepreneurship and Sustainability Studies Mediator: Jurnal Komunikasi International Journal of Management Science and Application MIMBAR : Jurnal Sosial dan Pembangunan Journal of Information System, Technology and Engineering International Journal of Economics, Commerce, and Management Jurnal Manajemen Bisnis dan Kesehatan Amwaluna: Jurnal Ekonomi dan Keuangan Syariah ETHOS: Jurnal Penelitian dan Pengabdian kepada Masyarakat International Journal of Marketing and Digital Creative (IJMADIC) Jurnal manajemen dan bisnis (Performa) IJEMA
Dede R Oktini
Magister Of Management Study Program, Faculty Of Economics And Business, Universitas Islam Bandung
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Transportation Other

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The Key Role of Menu Innovation: Optimizing Digital Marketing Performance in the Culinary Industry of South Tangerang, Banten Province Munarsih, Munarsih; Aspiranti, Tasya; Amaliah, Ima; Nurhayati, Nunung; R. Oktini, Dede
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1399

Abstract

Research Purpose this study seeks to thoroughly examine the implementation strategies behind Menu Innovation, outline approaches for Enhancing Digital Marketing Performance, and identify the essential role Menu Innovation plays in supporting such optimization within the culinary sector of South Tangerang (Tangsel), Banten Province. A Descriptive Qualitative method was applied, focusing on culinary SMEs operating in Tangsel. Data were gathered through in-depth interviews with business owners and marketing personnel, complemented by non-participant observation of digital content. Research Findings the qualitative results indicate that Menu Innovation is a central driver in improving digital performance. Its influence emerges through two primary mechanisms:(1) Menu Innovation is intentionally crafted as a visual asset that encourages the creation of User-Generated Content (UGC). Such content effectively boosts social-media engagement rates and organic visibility.(2) Menu Innovation offers an authentic storyline that strengthens digital storytelling efforts, enabling narrative transportation, which in turn has been shown to increase digital conversion rates (from viewers to online orders).
Do Store Image and Customer Values Influence Purchase Intention of Private Label Products among Generation Z? Nina Maharani; Allya Roosallyn Assyofa; Dede R Oktini; Ririn Sri Kuntorini
International Journal of Marketing and Digital Creative Vol. 4 No. 1 (2026): International Journal of Marketing and Digital Creative
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmadic.v4i1.3925

Abstract

Retailers increasingly rely on private label products to strengthen store differentiation and improve margins. In contemporary retail environments characterized by digital marketing and omnichannel interactions, consumers often evaluate private label products based on their perceptions of the retail store and the value they derive from it. However, limited research has examined how store image shapes customer value and purchase intention among Generation Z, a digitally connected consumer segment. This study investigates the relationship between store image, customer value, and purchase intention for private label products among Generation Z consumers in modern retail settings. Data were collected through a survey of 175 respondents aged 16–27 who had purchased private label products from minimarkets, supermarkets, or hypermarkets in Bandung, Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that store image significantly influences customer value, while its direct effect on purchase intention is not significant. Customer value, however, has a significant positive effect on purchase intention and fully mediates the relationship between store image and purchase intention. These findings highlight the importance of strengthening customer value perceptions through both in-store experiences and digital communication channels, particularly when targeting Generation Z consumers in omnichannel retail environments.
IMPACT OF INDIVIDUAL CHARACTERISTICS AND MOTIVATION ON DOCTOR PERFORMANCE AT RSUD CIDERES Dian Yuka Ananda Noor; Dede R. Oktini; Kania Nurcholisah
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.7886

Abstract

Health is both a right and an investment for all Indonesian citizens. The increasing trend of patients seeking medical treatment abroad reflects a perception of low domestic healthcare quality, particularly concerning physician performance. RSUD Cideres, a type B hospital with full accreditation, reported good physician performance in 2023, yet expectations for healthcare services demand even higher performance. Physician performance is influenced by several factors, including individual characteristics and motivation. This study aims to analyze the influence of individual characteristics and motivation on physician performance at RSUD Cideres while addressing the research gap on how these factors can be strategically managed to enhance healthcare services. A quantitative method with a descriptive-verificative approach was employed. Sampling used purposive sampling, involving 43 physicians who had worked at RSUD Cideres for at least one year. Data were collected through questionnaires and analyzed using IBM SPSS 27. The results show that individual characteristics influence performance by 33%, while motivation contributes 70.1%. Hypothesis testing confirms a significant effect (Sig. <0.005), both partially and simultaneously. These findings highlight the importance of managing individual characteristics and motivation to improve physician performance in regional hospitals.
Brand Engagement as A Key Factor In The Success of MEME Marketing In Generation Z Rodhiah Rodhiah; Derizka Inva Jaswita; Muhardi Muhardi; Dede R Oktini; Tasya Aspiranti
International Journal of Management Science and Application Vol. 5 No. 1 (2026): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v5i1.570

Abstract

The development of digital technology and social media has driven significant changes in marketing strategies, especially in reaching Generation Z who have unique characteristics in consuming content. One of the fastest-growing strategies is meme marketing, which relies on humor, creativity, and cultural relevance. This study aims to analyze the role of brand involvement as a key factor in meme marketing success, as well as test the influence of customer attitudes and media distribution as supporting variables. The study used a quantitative approach with a survey method of 100 Generation Z respondents in Jakarta. The sampling technique used purposive sampling, with the criteria of active respondents using social media. Data were collected through a Likert scale-based questionnaire and analyzed using a multivariate statistical approach. The results showed that brand engagement had a positive and significant effect on the effectiveness of meme marketing, while customer attitudes and media distribution had no significant effect. These findings confirm that the success of meme marketing is determined more by emotional interaction and active consumer involvement than rational factors or distribution channels. This research contributes to the development of digital marketing literature as well as practical implications for companies in designing communication strategies that are more relevant to Generation Z.
Pengaruh Gaji, Promosi Jabatan, Supervisi Dan Rekan Kerja Terhadap Kepuasan Kerja Tenaga Kesehatan Di RSUD Majalaya Kab. Bandung Isdiyanto; Dadang Kusnadi; Dede Oktini
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 1 (2026): IJEMA - Januari 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

Penelitian ini bertujuan menghasilkan temuan eksplanatif yang telah diuji secara empiris mengenai berbagai faktor yang berpengaruh terhadap tingkat kepuasan kerja tenaga kesehatan di RSUD Majalaya, Kabupaten Bandung. Pendekatan penelitian yang diaplikasikan adalah explanatory research, pengumpulan data dilakukan melalui instrumen penelitian yang telah disusun. Teknik analisis data meliputi analisis deskriptif serta analisis verifikatif menggunakan metode regresi linier berganda. Objek penelitian adalah tenaga kesehatan yang bekerja di RSUD Majalaya Kabupaten Bandung, dengan jumlah populasi sebanyak 693 orang dan jumlah sampel minimal sebanyak 87 responden. Hasil penelitian menegaskan bahwa variabel gaji, promosi, supervisi, dan rekan kerja memiliki pengaruh positif dan signifikan terhadap kepuasan kerja tenaga kesehatan, baik secara parsial yang ditunjukkan oleh nilai t-hitung yang lebih besar dari t-tabel, maupun secara simultan dengan nilai F-hitung yang melebihi F-tabel. Secara individual, variabel gaji memberikan kontribusi pengaruh sebesar 26,7%, promosi sebesar 10,0%, supervisi sebesar 18,7%, serta rekan kerja sebesar 19,6%. Secara keseluruhan, kombinasi keempat variabel tersebut secara simultan berkontribusi sebesar 75,0% terhadap kepuasan kerja tenaga kesehatan
Pengaruh Segmentasi Psikografis Dan Perilaku Terhadap Keputusan Penggunaan Jasa Klinis Pada Pasien Poliklinik Di Klinik Utama Bunda Alya Garut Alfaritzi Rusli; Tasya Aspiranti; Dede Oktini
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 4 (2026): IJEMA - April 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

Segmentasi pasar merupakan dasar penting dalam merancang strategi layanan kesehatan karena membantu klinik memahami karakteristik pasien dan faktor yang mendorong keputusan penggunaan jasa.. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian deskriptif–verifikatif melalui metode studi kasus. Populasi penelitian mengacu pada rata-rata kunjungan pasien tahun 2024, dengan jumlah sampel 250 responden yang ditentukan menggunakan rumus Slovin dan diambil melalui probability sampling. Hasil analisis deskriptif menunjukkan segmentasi psikografis berada pada kategori baik, segmentasi perilaku juga baik, dan keputusan penggunaan jasa klinis berada pada kategori baik. Secara simultan, segmentasi psikografis dan perilaku berpengaruh signifikan terhadap keputusan penggunaan. Secara parsial, segmentasi perilaku berpengaruh signifikan, sedangkan segmentasi psikografis tidak signifikan. Model memiliki daya jelas yang kuat dengan R=0,718 dan R²=0,631, yang berarti 63,1% variasi keputusan penggunaan dapat dijelaskan oleh kedua variabel independen. Temuan ini mengindikasikan bahwa aspek perilaku pasien (manfaat yang dicari, frekuensi kunjungan, dan status pengguna) lebih dominan dalam mendorong keputusan penggunaan jasa klinis dibandingkan aspek psikografis.
Work Life Quality, Employee Engagement, and Productivity Among Nurses: Insights From A Public Healthcare Organization Panca Bagja Mohamad; Muhardi; Dede R. Oktini
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 2 (2026): Vol. 5 No. 2 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i2.1159

Abstract

Hospitals face increasing pressure to deliver high-quality, safe, and timely healthcare services while managing workforce challenges, including heavy nursing workloads and growing organizational demands. As frontline healthcare providers, nurses play a critical role in ensuring service quality and organizational performance. This study examined the effects of Quality of Work Life (QWL) and employee engagement on nursing productivity at Welas Asih Regional General Hospital, West Java Province, Indonesia. A quantitative cross-sectional survey was conducted among nursing personnel. Data were analyzed using multiple linear regression to assess the partial and simultaneous effects of QWL and employee engagement on productivity. The results showed that both QWL and employee engagement had positive and significant effects on nursing productivity, both individually and jointly. The regression model explained 73.3% of the variance in productivity, indicating a substantial contribution of the two variables. QWL emerged as the more dominant predictor of productivity, suggesting that improvements in working conditions may yield greater productivity gains. Although nurses reported favorable levels of QWL and employee engagement, challenges remained in workload management, work–life balance, and career development. Nursing productivity was generally high, with performance strengths concentrated in service quality rather than work quantity and timeliness. These findings highlight the importance of creating supportive work environments and fostering employee engagement to enhance nursing productivity. Hospital managers should prioritize workforce policies that improve working conditions, strengthen employee involvement, and address workload-related challenges to sustain high-quality healthcare delivery.
Pengaruh Kualitas Layanan Dan Promosi Terhadap Keputusan Pasien Berkhitan (Survey Pada Klinik Khitan Pratama Seno Medika Bandung) Ummi Yusuf; Ratih Tresnati; Dede Oktini
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 7 (2026): IJEMA - Juli 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

Perkembangan klinik khitan di Indonesia menuntut peningkatan kualitas layanan dan strategi promosi yang efektif untuk menarik pasien. Penelitian ini bertujuan menganalisis pengaruh kualitas layanan dan promosi terhadap keputusan pasien berkhitan di Klinik Khitan Pratama Seno Medika Bandung. Penelitian menggunakan metode kuantitatif dengan analisis regresi linier berganda. Sampel penelitian terdiri atas 152 orang tua pasien yang bersedia menjadi responden. Data dikumpulkan menggunakan kuesioner mengenai kualitas layanan, promosi, dan keputusan pasien berkhitan. Hasil penelitian menunjukkan bahwa kualitas layanan berpengaruh positif terhadap keputusan pasien berkhitan, demikian pula promosi yang berpengaruh positif terhadap keputusan tersebut. Secara simultan, kualitas layanan dan promosi terbukti berpengaruh signifikan terhadap keputusan pasien berkhitan di Klinik Khitan Pratama Seno Medika Bandung. Temuan ini menunjukkan bahwa peningkatan mutu layanan dan optimalisasi kegiatan promosi dapat menjadi strategi penting dalam meningkatkan keputusan masyarakat untuk memilih layanan khitan
PENGARUH GAYA KEPEMIMPINAN TERHADAP KINERJA PERAWAT DI RS KOTA BANDAR LAMPUNG Lintang Brillianningtyas; Dede R Oktini; Nurdin Nurdin
Jurnal 'Aisyiyah Medika Vol 10, No 2: Agustus 2025 Jurnal 'Aisyiyah Medika
Publisher : stikes 'aisyiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36729/jam.v10i2.1446

Abstract

Latar Belakang: Berdasarkan hasil pra survei diketahui bahwa penetapan kepala ruangan belum melalui serangkaian tes atau penyampaian visi dan misi sehingga peneliti tidak mengetahui gaya kepemimpinan yang diterapkan dalam memimpin perawat. Tujuan: untuk mengetahui gambaran tentang gaya kepemimpinan kepala ruangan, kinerja perawat dan analisis pengaruh gaya kepemimpinan kepala ruangan terhadap kinerja perawat. Metode: Penelitian deskripsi dan verifikatif melalui pengumpulan dan analisis data melalui uji validitas, uji reliabilitas, uji normalitas, uji regresi sederhana, uji T dan uji F. Hasil: Gaya kepemimpinan kepala ruangan di RS Tipe C Kota Bandar Lampung menunjukkan ciri gaya kepemimpinan gaya otoriter. Kinerja perawat di ruang rawat pada indikator intervensi berkategori baik dengan skor rata-rata 3,43 kemudian pada indikator pengajian sebesar 3,40 indikator diagnosa 3,40 implementasi sebesar 3,39 indikator evaluasi sebesar 3,33 dengan kategori cukup. Terdapat pengaruh antara gaya kepemimpinan kepala ruangan terhadap kinerja perawat pelaksana. Saran: Peneliti memberikan beberapa saran: (a) Bagi Institusi Pendidikan yaitu sebagai masukan dalam proses pembelajaran tentang gaya kepemimpinan kepala ruangan terdapat kinerja perawat. (b) Bagi Instasi Rumah Sakit diharapkan menjadi masukan agar lebih memperhatikan faktor lain seperti halnya sikap, motivasi, kepribadian dll. (c) Bagi peneliti selanjutnya diharapkan melakukan penelitian lanjut dengan menggunakan metode berbeda. Kata kunci : Gaya Kepemimpinan, Kinerja Perawat
Tawhid-Based Philosophy of Management Science: Integrating Value Co-Creation and Digital Marketing Strategy in an Extended Technology Acceptance Model for Secondary Education Agung Wijoyo; Harits Nu&#039;man; Tasya Aspiranti; Sri Suwarsi; Nunung Nurhayati; Ima Amaliah; Muhardi; Rini Lestari; Dede R Oktini
Jurnal Manajemen Bisnis dan Kesehatan Vol. 2 No. 3 (2026): Vol.2 No.3 2026 January-March
Publisher : Edu Berjaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70817/jmbk.v2i3.61

Abstract

Introduction: Urban secondary teachers in Muslim-majority contexts face 28% intention-behavior gaps in technology adoption despite digital infrastructure. Western models like TAM and VCC show limited efficacy where Islamic management philosophy remains underexplored. Methods: Qualitative conceptual study synthesizing tauhid-based grand theory, Value Co-Creation middle-range constructs, and Extended TAM applications through systematic literature review and thematic analysis of peer-reviewed publications (2020-2025). Results: Tauhid managerial integration dominates (68% literature), amanah-shura moderated VCC yields 35% higher Islamic compatibility, TAMISE achieves R²=0.67 actual use. DARTA framework (Dialogue, Access, Risk, Transparency, Amanah) bridges philosophical-empirical domains. Discussion/Conclusion: Tauhid-VCC-TAM continuum resolves epistemological fragmentation. Managerial implications advocate shura councils for platform co-design; policy recommends Islamic compatibility metrics in digital literacy programs. PLS-SEM validation needed across Muslim contexts.
Co-Authors Ade Santika Adhi Dwinata Adwiyah, Rabiatul Agita Rifdah NabilahJaya Agung Wijoyo Alena Aenusiffa Salsabil Alfaritzi Rusli Alfurqaan Annamusul Akbar Allya Roosallyn Assyofa Allya Roosalyn Alya Fathia Ikhwani Amalia, Ima Amelia Khoerunnisa Andi Mulyawan Annisa Rian Octa Arasyd Agus Nurhadi Arief Fadhilah Arifah Sahla Zafira Arini Dwi Azhari Arlinda, Riza Arvi Iskandar Asri Destriani Asy Syifa Az Zahra Awal Desta Fariza Benhard Budianto, Wely Dadang Kusnadi Dani Ihsandin Daris Prawira Dedy Ansari Harahap Derizka Inva Jaswita Desvia Syahra Dewi Rahmi Dhiya Husna Dian Yuka Ananda Noor Dwi Rama Oktafian Elin Nurfitriani Esti Fitriana Esvandiari, Megia Fadhil Ukhrowi Nurhono Faisal Ariz Rizqullah Fajri, Farhan Nurul Farhan Ahmad Hanief Farhan Shofi Atha Faturrahman Panji Perman Firman Alamsyah Firman Budyanto Firsty Raissa Azzahra Taufiq Fitriyanti, Andina Adma Fujhita, Bella Ghani Nugraha Soemantri Gina Destiviani Gisyel Gabriena Putri Hardy Hutahaean Harits Nu&#039;man Hendrati Dwi Mulyaningsih Ilham Mardani Ilham Sujana Ima Amaliah Isdiyanto Izni Nur Indrawati Maulani Kania Nurcholisah Khalid Fadhil Yahdiyan Lintang Brillianningtyas M. Malik Akbar R Maramis Mochamad Geraldy Marcellia Susan Maya Apriani Moch. Malik Akbar Rohandi Moch. Malik Akbar Rohandi Moch. Malik Akbar Rohandi Mochamad Malik A R Mochamad Malik Akbar R Mochamad Malik Akbar Rohadi Mochamad Malik Akbar Rohandi Mochamad Raffy Dwi Septiyana Mohamad Musa Abdullah Muhamad Wahid Ramadhani Muhammad Aufa Muhammad Risyda Asyafar Muhardi Muhardi Muhardi Muhardi Muhardi Muhardi Muhardi Muhardi Muhardi Mulyaningsih, Hendrati Dwi Munarsih, Munarsih Mutiara Qalbiyah Kamaliyah Nabila Ayu Khairunnisa Nadila Ruhiana Nadira Ramadhani Juhana Nikita Lutfhi Annisa Faratika Nina Maharani Nindya Saraswati Nindya Saraswati Nunung Nurhayati Nunung Nurhayati Nunung Nurhayati Nurdin Nurdin Nurdin Nurdin Nurdin Nurul Hasanah Panca Bagja Mohamad Permana, Rezi Muhamad Taufik R Dachlan Muchlis Rabiatul Adawiyah Rabiatul Adwiyah Rafli Adhi Pramana Rahmat Effendi Ratih Tresnati Ratih Tresnati Reza Rizqi Novitasari Rini Lestari Ririn Sri Kuntorini Rissa Arvianti Rodhiah Rodhiah Roosalyn, Allya Salma Athifah Azhar Salsa Agnia Salsa Agnia Sani Santika Septiana Ayu Estri Septiana Ayu Estri Mahani Septiana Ayu Estri Mahani Septiana Ayu Estri Mahani, S.E., M.M. Septiana Ayu Mahani Shinta Ajeng Pratiwi Sri Suwarsi Syafik Fauzi Indra Nurjaman Tantri Tasya Aspiranti Tiara Kusumawiyanti Tiara Ramadhan Nabiila Al-Faatihah Tiara Setiawati Titik Respati Ummi Yusuf Vivi Diah Permatasari Widiyanti, Maria Wulan Rivanda Early Yuda Prasetya Palupi Yudha Dwi Nughara Yudha Dwi Nugraha Yudha Permana Zaky Zardani Askarulloh