Claim Missing Document
Check
Articles

Analisis Strategi pada UMKM Samosa  Menggunakan Model  Strategi  Porter’s Five Forces Mora, Linda
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/8j8hsv63

Abstract

This study aims to evaluate the competitive strategy applied by Samosa UMKM in Meulaboh, Aceh, using Porter's Five Forces Model approach. The research was conducted using a qualitative method, namely in-depth interviews to gain a comprehensive understanding of various aspects of the business which include the company's vision and mission, marketing strategy, operational management, product innovation, as well as competition and market dynamics. The results revealed that Samosa UMKM rely on a strong digital marketing strategy through social media platforms and maintain a focus on product quality as a competitive advantage. The main challenges faced by the company are difficulties in recruiting and retaining quality employees as well as economic instability that affects consumer purchasing power. Nonetheless, the company has promising growth prospects through product innovation and market expansion opportunities to other regions. The conclusion of this study shows that an effective digital marketing strategy and consistency in product quality are the main factors that support the competitiveness of Samosa UMKM. However, to face increasingly fierce competition, further efforts are needed in product diversification as well as more targeted market segmentation in order to expand market share and maintain business growth
PENGARUH KEPUASAN KERJA TERHADAP TURNOVER INTENTION YANG DIMEDIASI KOMITMEN ORGANISASI PADA TENAGA KERJA GENERASI Z DI KARAWANG Siti Nur Afipah; Linda Mora; M. Choirul Ibad
PSYCHOPEDIA : Jurnal Psikologi Universitas Buana Perjuangan Karawang Vol 9 No 2 (2024): PSYCHOPEDIA : Jurnal Psikologi Universitas Buana Perjuangan Karawang
Publisher : Fakultas Psikologi Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/psychopedia.v9i2.8311

Abstract

This study aims to determine the mediating role of organizational commitment variables on job satisfaction and turnover intention among Generation Z workers in Karawang. It employs a quantitative method using convenience sampling with a sample size of 349 individuals. Data collection utilized questionnaires distributed directly via Google Forms. Measurement tools included the short-form Minnesota Satisfaction Questionnaire (MSQ), the Organizational Commitment Questionnaire (OCQ), and the Turnover Intention Scale (TIS-6). Data analysis was conducted using JASP version 0.16, employing path analysis. Hypothesis testing results indicated that organizational commitment does not mediate the relationship between job satisfaction and turnover intention (p = 0.561 > 0.05). Job satisfaction significantly influences turnover intention (p = 0.008 < 0.05), and organizational commitment significantly influences turnover intention (p = 0.001 < 0.05). However, job satisfaction does not significantly influence organizational commitment (p = 0.558 > 0.05). Penelitian ini bertujuan untuk mengetahui peran mediasi variabel komitmen organisasi terhadap variabel kepuasan kerja dan turnover intention pada tenaga kerja generasi Z di Karawang. Penelitian ini menggunakan metode kuantitatif dengan menggunakan convenience sampling. Jumlah sampel pada penelitian ini adalah 349 orang. Teknik pengumpulan data menggunakan kuesioner dan disebarkan secara langsung menggunakan google formulir. Alat ukur yang digunakan pada penelitian ini yaitu Minnesota Satisfaction Questionnaire (MSQ) versi short-form, skala Organizational Commitment Questionnaire (OCQ), dan Turnover Intention Scale (TIS-6). Data dianalisis menggunakan JASP versi 0.16. Metode analisis data menggunakan analisis jalur (path analysis). Hasil uji hipotesis menyatakan bahwa komitmen organisasi tidak berperan sebagai mediator pengaruh kepuasan kerja terhadap turnover intention (p = 0,561 > 0,05). Kepuasan kerja berpengaruh signifikan terhadap turnover intention (p = 0,008 < 0,05) dan komitmen organisasi berpengaruh signifikan terhadap turnover intention (p = 0,001 < 0,05). Namun, kepuasan kerja tidak berpengaruh signifikan terhadap komitmen organisasi (p = 0,558 > 0,05).
GENERASI X, Y, Z: SIAPA YANG PALING BAHAGIA DI KARAWANG? Nita Rohayati; Lania Muharsih; Linda Mora
PSYCHOPEDIA : Jurnal Psikologi Universitas Buana Perjuangan Karawang Vol 9 No 2 (2024): PSYCHOPEDIA : Jurnal Psikologi Universitas Buana Perjuangan Karawang
Publisher : Fakultas Psikologi Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/psychopedia.v9i2.8312

Abstract

This study aims to analyze the level of happiness and well-being among three generations, namely Generation X, Y, and Z, in Karawang Regency. The method used is a quantitative survey with the PERMA Profiler instrument to measure the dimensions of well-being based on five main factors: positive emotions, engagement, relationships, meaning, and achievement. The sample of this study consisted of 300 respondents, with 100 respondents each for Generation X, Y, and Z. The results of statistical analysis using ANOVA showed that there was no statistically significant difference in well-being scores between the three generations (p = 0.45). Although Generation X had the highest well-being score, the difference was not large enough to be considered significant. The discussion shows that although there are differences in the average well-being scores, these three generations generally have relatively good well-being and are in the normal function category. The implication is that even though there are no significant differences, policies are still needed that focus more on improving well-being, especially among the younger generation, in terms of mental health, stress management, and healthier social relationships. Penelitian ini bertujuan untuk menganalisis tingkat kebahagiaan dan kesejahteraan di antara tiga generasi, yaitu Generasi X, Y, dan Z, di Kabupaten Karawang. Metode yang digunakan adalah survei kuantitatif dengan instrumen PERMA Profiler untuk mengukur dimensi kesejahteraan berdasarkan lima faktor utama: emosi positif, keterlibatan, hubungan, makna, dan pencapaian. Sampel penelitian ini terdiri dari 300 responden, dengan 100 responden masing-masing untuk Generasi X, Y, dan Z. Hasil analisis statistik menggunakan ANOVA menunjukkan bahwa tidak ada perbedaan signifikan secara statistik dalam skor kesejahteraan antara ketiga generasi (p = 0,45). Meskipun Generasi X memiliki skor kesejahteraan tertinggi, perbedaan yang ada tidak cukup besar untuk dianggap signifikan. Pembahasan menunjukkan bahwa meskipun terdapat perbedaan rata-rata skor kesejahteraan, ketiga generasi ini secara umum memiliki kesejahteraan yang relatif baik dan berada dalam kategori fungsi normal. Implikasinya, meskipun tidak ada perbedaan signifikan, tetap diperlukan kebijakan yang lebih fokus pada peningkatan kesejahteraan, terutama di kalangan generasi muda, dalam hal kesehatan mental, pengelolaan stres, dan hubungan sosial yang lebih sehat.
PENGARUH STRES KERJA TERHADAP TURNOVER INTENTION YANG DIMEDIASI WORK ENGAGEMENT PADA TENAGA KERJA GENERASI Z DI KARAWANG Bayu Apriliansyah; Linda Mora; M. Choirul Ibad
Empowerment Jurnal Mahasiswa Psikologi Universitas Buana Perjuangan Karawang Vol. 4 No. 3 (2024): Empowerment Jurnal Mahasiswa Psikologi Universitas Buana Perjuangan Karawang
Publisher : Fakultas Psikologi Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/empowerment.v4i3.1242

Abstract

Penelitian ini bertujuan untuk mengetahui peran mediasi variabel work engagement terhadap variabel stres kerja dan turnover intention pada tenaga kerja generasi Z di Karawang. Penelitian ini menggunakan metode kuantitatif dengan menggunakan convenience sampling. Jumlah sampel pada penelitian ini adalah 349 orang. Populasi pada penelitian ini adalah tenaga kerja Generasi Z di Karawang. Teknik pengumpulan data menggunakan kuesioner dan disebarkan secara langsung menggunakan google formulir. Alat ukur yang digunakan yaitu Job Stress Scale (JSS), skala Utrecht Work Engagement Scale-9 (UWES-9), dan Turnover Intention Scale (TIS-6). Data dianalisis menggunakan JASP versi 0.16. Metode analisis data menggunakan analisis jalur (path analysis). Hasil uji hipotesis menyatakan bahwa work engagement tidak berperan sebagai mediator pengaruh stres kerja terhadap turnover intention (p = 0,379 > 0,05). Stres kerja berpengaruh signifikan terhadap turnover intention (p = 0,001 < 0,05) dan work engagement berpengaruh signifikan terhadap turnover intention (p = 0,001 < 0,05). Namun, stres kerja tidak berpengaruh signifikan terhadap work engagement (p = 0,356 > 0,05). This study aims to determine the mediating role of the work engagement variable on job stress and turnover intention among Generation Z workers in Karawang. It utilizes a quantitative method employing convenience sampling with a sample size of 349 individuals. The population consists of Generation Z workers in Karawang. Data collection was conducted using questionnaires distributed directly via Google Forms. The measurement tools used include the Job Stress Scale (JSS), the Utrecht Work Engagement Scale-9 (UWES-9), and the Turnover Intention Scale (TIS-6). Data were analyzed using JASP version 0.16, employing path analysis. Hypothesis testing results indicated that work engagement does not mediate the relationship between job stress and turnover intention (p = 0.379 > 0.05). Job stress significantly influences turnover intention (p = 0.001 < 0.05), and work engagement significantly influences turnover intention (p = 0.001 < 0.05). However, job stress does not significantly influence work engagement (p = 0.356 > 0.05).
Intensitas Penggunaan Media Sosial dan Persepsi Konsumen Terhadap Keputusan Pembelian Safira, Agnes Salsha; Mora, Linda; Ibad, M. Choirul
Jurnal Psikologi dan Konseling West Science Vol 3 No 02 (2025): Jurnal Psikologi dan Konseling West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpkws.v3i02.2189

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh intensitas penggunaan media sosial dan persepsi konsumen terhadap keputusan pembelian pada produk yang diboikot di Karawang. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan desain penelitian kausal serta menggunakan teknik convenience sampling. Partisipan dalam penelitian ini sebanyak 138 partisipan. Alat ukur yang digunakan dalam penelitian ini menggunakan tiga jenis skala, diantaranya: skala intensitas penggunaan media sosial, skala persepsi konsumen dan skala keputusan pembelian. Dalam penelitian ini, hasil perhitungan menunjukkan nilai Sig 0.000 yang menunjukkan bahwa intensitas penggunaan media sosial dan persepsi konsumen secara bersama-sama memiliki pengaruh terhadap keputusan pembelian. Nilai koefisien determinasi (R Square) yang menunjukkan hasil sebesar 0,178 bahwa variabel intensitas penggunaan media sosial dan persepsi konsumen memberikan kontribusi sebesar 17,8% terhadap keputusan pembelian. Berdasarkan hasil dari penelitian yang telah dilakukan, diketahui terdapat pengaruh intensitas penggunaan media sosial, persepsi konsumen dan keputusan pembelian diperoleh nilai Sig. 0.000, maka hipotesis diterima dengan kata lain terdapat pengaruh yang signifikan dan positif terhadap keputusan pembelian pada konsumen yang memboikot produk di Karawang.
Epistemic Curiosity as a Predictor of Psychological Well-Being: A Correlational Analysis Ibad, M. Choirul; Mora, Linda; Dimala, Cempaka Putrie
ANFUSINA: Journal of Psychology Vol. 8 No. 1 (2025): ANFUSINA: Journal of Psychology
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ajp.v8i1.26215

Abstract

The advancement of knowledge and the abundance of information can trigger confusion, information fatigue, and uncertainty that have an impact on an individual's psychological well-being. This study has three hypotheses, with one main hypothesis being to test the relationship between epistemic curiosity and psychological well-being. There are two remaining hypotheses testing the dimensions of epistemic curiosity on psychological well-being. This study uses a quantitative correlational approach with two instruments: epistemic curiosity and psychological well-being. The participants obtained were 376 students who were taken using convenience sampling and snowball sampling techniques. The results of this study did not find a significant relationship between epistemic curiosity and psychological well-being. However, Deprivation-Type Curiosity as a dimension of psychological well-being was not proven to be substantial for psychological well-being. In other words, a high level of curiosity can have positive or negative impacts, depending on the various factors that influence it. Therefore, it is important to investigate mediating or moderating variables in subsequent studies.Keywords: epistemic curiosity, psychological well-being, correlational study, mental health
Examining Impact of Internal Problems on Academic Procrastination in Adolescents: Emotion Regulation as Mediator Aisha, Dinda; Dimala, Cempaka Putrie; Rahman, Puspa Rahayu Utami; Mora, Linda; Hakim, Arif Rahman
Islamic Guidance and Counseling Journal Vol. 8 No. 2 (2025): Islamic Guidance and Counseling Journal
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung in collaboration with Asosiasi Bimbingan dan Konseling Indonesia (ABKIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/0020258651400

Abstract

In current society, academic procrastination has emerged as one of factors contributing to academic failure among youth. They often prioritize leisure activities over fulfilling academic responsibilities. The objective of this study is to examine the role of emotion regulation as a mediator in the relationship between internal problems, including non-suicidal self-injury (NSSI), paternal involvement, and dependent decision-making, on academic procrastination in adolescents in Karawang, West Java, Indonesia. This study used quantitative survey research design involving 148 adolescents who lived in Karawang as participants. The data collection technique was using 4 scales, there are The Self Harm Screening Inventory (SHSI), Brief Version Difficulties in Emotion Regulation Scale (DERS-18), Perception of Father Involvement Scale and General Decision-Making Style Questionnaire (GDMS). Research data analyzes by using JASP 0.19.1, an open-source program for statistical analysis. The results demonstrate that the relationship between NSSI and academic procrastination, father engagement and academic procrastination, and dependent decision making and academic procrastination may all be mediated by emotion regulation. Research finding indicates the potential of emotion regulation to function as a mediator in the relationship between variables and academic procrastination. Specifically, NSSI affects academic procrastination through emotion regulation as a mediator. Similarly, father involvement influences academic procrastination when emotion regulation is considered as a mediator. Lastly, dependent decision-making impacts academic procrastination if emotion regulation serves as a mediator. In conclusion, this research contributed to showed the importance of emotion regulation in explaining the reason behind academic procrastination. Especially for vulnerable youth who have less father involvement or have performed NSSI. They may not perform academic procrastination if they have high emotion regulation.
PENGARUH HUSTLE CULTURE DAN STRES KERJA TERHADAP WORK- LIFE BALANCE PADA KARYAWAN GEN-Z DI KABUPATEN KARAWANG Cahyani, Annisa Permata; Linda Mora; Haryanti Mustika
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 12 No. 3 (2025): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v12i3.1859

Abstract

This study aims to assess the impact of hustle culture and work pressure on the work-life balance of Gen-Z employees in Karawang Regency. The approach used in this study is quantitative, through a non-probability sampling technique with accidental sampling. The study population includes 587,125 individuals from Generation Z in the region. Based on Isaac and Michael's formula, the sample size was 349 respondents. Data analysis procedures include item analysis, reliability, classical assumption checking, hypothesis, categorization test along with the difference test. The study results indicate that hustle culture and work stress have a significant impact on work-life balance, both partially and simultaneously. Hustle culture displays a negative impact on work-life balance, meaning that the higher the level of hustle culture faced by individuals, the lower the perceived work-life balance. Conversely, job stress shows a positive correlation to work-life balance, meaning that an increase in job stress can go hand in hand with an increase in work-life balance.
Adversity Quotient: The Role of Social Support and Optimism as Mediator Variables in Working Students Safitri, Novia Rahmani; Mora, Linda; Mustika, Haryanti
Psikoborneo: Jurnal Ilmiah Psikologi Vol 13, No 3 (2025): Volume 13, Issue 3, September 2025
Publisher : Program Studi Psikologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psikoborneo.v13i3.19626

Abstract

A major challenge for working students is balancing the demands of study and work simultaneously. The ability to face challenges and overcome obstacles, known as adversity quotient, is very important for working students. The purpose of this study is to analyze how social support affects the adversity quotient of working students, with optimism having a role in the mediator variable. This study adopted a quantitative approach by involving 225 students from UBP Karawang Psychology Department as participants. The sampling technique applied was non-probability sampling using purposive sampling approach. Data collection was conducted through three instruments, namely the Adversity Response Profile (ARP), Life Orientation Test - Revised (LOT-R), and the Multidimensional Scale of Perceived Social Support (MSPSS). Data were analyzed by testing the assumptions of normality and linearity, followed by path analysis. The results indicated that social support and adversity quotient did not show a significant influence (p > 0.067). However, there was a significant influence between social support and optimism (p < 0.001). In addition, optimism also showed a significant influence on adversity quotient (p < 0.001). Significantly (p < 0.001) revealed optimism plays a role as a full mediator of social support on adversity quotient.Tantangan besar bagi mahasiswa bekerja merupakan menyeimbangkan tuntutan perkuliahan dan pekerjaan secara bersamaan. Kemampuan untuk menghadapi tantangan dan mengatasi hambatan, yang dikenal sebagai adversity quotient, sangat penting bagi mahasiswa bekerja. Tujuan penelitian ini untuk menganalisis bagaimana dukungan sosial mempengaruhi adversity quotient mahasiswa bekerja, dengan optimisme yang memiliki peran dalam variabel mediator. Penelitian ini mengadopsi pendekatan kuantitatif dengan melibatkan 225 mahasiswa dari Jurusan Psikologi UBP Karawang sebagai partisipan. Teknik pengambilan sampel yang diterapkan adalah non-probability sampling menggunakan pendekatan purposive sampling. Pengumpulan data dilakukan melalui tiga instrumen, yakni Adversity Response Profile (ARP), Life Orientation Test – Revised (LOT-R), serta Multidimensional Scale of Perceived Social Support (MSPSS). Data dianalisis dengan menguji asumsi normalitas dan linearitas, dilanjutkan dengan analisis jalur (path analysis). Hasil penelitian mengindikasikan bahwa dukungan sosial dan adversity quotient tidak menunjukkan pengaruh yang signifikan (p > 0.067). Namun demikian, ditemukan adanya pengaruh yang signifikan antara dukungan sosial dan optimisme (p < 0.001). Selain itu, optimisme juga menunjukkan pengaruh signifikan terhadap adversity quotient (p < 0.001). Secara signifikansi (p < 0.001) mengungkapkan optimisme berperan sebagai mediator penuh dukungan sosial terhadap adversity quotient.
Is Curiosity a Problem? Mediasi Academic Burnout pada Epistemic Curiosity dan Psychological Well-Being M. Choirul Ibad; Cempaka Putrie Dimala; Linda Mora; Fauzul Adim Ubaidillah
Jurnal Penelitian Psikologi Vol. 16 No. 1 (2025): Jurnal Penelitian Psikologi
Publisher : Program Studi Psikologi Fakultas Psikologi dan Kesehatan Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29080/jpp.v16i1.1456

Abstract

Rasa ingin tahu yang mendalam dapat membuat psikologis individu merasa tidak tenang. Penelitian ini bertujuan untuk melihat pengaruh epistemic curiosity terhadap psychological well-being dengan tambahan academic burnout sebagai variabel mediator. Menggunakan design kuantitatif, penelitian ni melibatkan responden sebanyak 534 mahasiswa dari universitas negeri dan swasta. Data diambil dengan tehnik convenience & snowaball sampling melalui google-form secara online. Hasil analisis menunjukkan epistemic curiosity tidak berpengaruh secara langsung terhadap psychological well-being. Namun academic burnout berhasil menjadi mediator pada pengaruh epistemic curiosity terhadap psychological well-being. Dengan kata lain, mahasiswa yang mengalami ketidaksejahteraan psikologis tidak semata-mata karena rasa keingintahuan yang mendalam, akan tetapi secara bersamaan individu juga mengalami kelelahan dalam menghadapi serta menjalani tugas dan tanggung jawabnya sebagai mahasiswa.