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All Journal Jurnal Bisnis dan Manajemen JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial JOIV : International Journal on Informatics Visualization Jurnal Manajemen Indonesia COMPTON: Jurnal Ilmiah Pendidikan Fisika Al-Hikmah: Jurnal Agama dan Ilmu Pengetahuan Jurnal Ilmiah Edunomika (JIE) Journal of Applied Data Sciences International Journal of Education, Social Studies, And Management (IJESSM) TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Jurnal Didactical Mathematics Annals of Human Resource Management Research Polinomial : Jurnal Pendidikan Matematika Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Pengabdian Masyarakat Bangsa Journal International Dakwah and Communication Jurnal Teologi Pambelum Jurnal Rekayasa Sistem Informasi dan Teknologi Journal of Information Systems Management and Digital Business Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Informatika: Jurnal Pengembangan IT Jurnal Kesehatan Bakti Tunas Husada SANISKALA: Jurnal Pengabdian Masyarakat Jurnal Mediasas : Media Ilmu Syari'ah dan Ahwal Al-Syakhsiyyah Jurnal Pengabdian Masyarakat Ilmu Komputer Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Jurnal Ekonomi, Bisnis dan Manajemen Ijarme
Sudianto, Sudianto
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Journal : Jurnal Ekonomi, Bisnis dan Manajemen

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Pengaruh Kualitas Produk dan Personal Selling Terhadap Pertumbuhan Jumlah Rekening Tabungan di BPRS Bhakti Sumenkar KCP Ganding Insiyah, Cici'; Wulandari, Dewi Eka; Sudianto, Sudianto; Supriyadi, Supriyadi
Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen Vol 5, No 2 (2024): Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : Institut Dirosat Islamiyah Al-Amien Prenduan Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/masyrif.v5i2.1930

Abstract

BPRS Bhakti Sumekar KCP Ganding, a regional Islamic bank owned by the Sumenep Regency Government, faces numerous challenges to maintain competitiveness and market share. To address this, the bank focuses on meeting customer needs and providing superior services. One strategy employed is offering high-quality products and optimal services, enabling Tabungan Barokah to grow and compete in the market. This study aims to investigate the impact of product quality and personal selling on the growth of Tabungan Barokah accounts at BPRS Bhakti Sumekar KCP Ganding. Using a quantitative descriptive approach, this research sampled 100 respondents from a population of 1,030 Tabungan Barokah customers in 2022, determined using Slovin's formula. Data collection techniques included questionnaires, observation, and documentation, analyzed through validity, reliability, classical assumption, T-test, and F-test. Results indicate that product quality and personal selling significantly influence the growth of Tabungan Barokah accounts, both partially and simultaneously. Personal selling emerged as the dominant variable, with a coefficient of 0.396, surpassing product quality's coefficient of 0.277.
Co-Authors Abdul Hamid ABDUL HAMID Adriansyah, Hikari Afandi, Widi Agus Rofi’i Akhmad, Fajar Kamaludin Alfani, Mufti Hasan Anang Martoyo Andi Amang Andika Prasetya Nugraha Angela, Maria Apriana Audina, Silfi Baharudin, Muhammad Yusuf Saaih Budhi, Widodo Dede Salim Nahdi Dedy Agung Prabowo Dewi Permata Sari Dewi, Susantriana Djunaedi Djunaedi Dyah Kurniawati, Ajeng Erlangga, Muhammad Fadlililah, Andi Hidayatul Fauziah, Inayah Firdaus Firdaus Hamzah, Zulfadli Hendayana, Alya Fatihah Humaira, Novida Iik Nurhikmayati, Iik Insiyah, Cici' Irwan Irwan Ismayanti , Syifa Jamahsyari, Yolan Faiz Jatisunda, Moh Gilar Julia, Rida Kafabi, Muhammad Hilmi Kartiwa, Cece Enjang Kusumah, Firdan Gusmara Kusumaningrum, Andini Mulia Laelasari Laelasari, Laelasari LILIK BUDIPRASETYO Listyani , Elfa Maesaroh , Nita Mahmudin, Dede Maleh, D.Th, Kinurung Maleh, Kinurung Maria, Hana Diana Marsally, Silvia Van Martiyaningsih, Dwi Puspa Martoyo, Anang Muhamad Azrino Gustalika Muhammad Arif Mulyadi Mulyadi Muna, Bunga Laelatul Ni’amah, Khoirun Nugraha, Jeffy Nuraini, Putri Nurfaeda , Sofia Muawalina Pamungkas, Adie Pebrianti, Yesi Utami Rachman, Ari Rakhma, Nazwa Aulia Ramdiani , Rani Ripaldi Rohaeti, Titi Rohimatunisa, Dela Sabri Sabri Santoso, Erik Saputro, Satria Nur Soemedhy, Chandra Ayunda Apta Sri Mulyani Nurfazriyah Sudi, Mohamad Suhada, Karya Sulastri, Desi sumardin, sumardin Supriyadi Supriyadi Suriadi Suriadi Sutopo Sutopo Trivetisia, Nora Usman, Muhammad Lulu Latif Utami, Tri Wulandari Vici Suciawati Wibowo, Rohim Isnain Septian Wicaksono, Apri Pandu Winanti, Nawang Anggita Wulandari, Dewi Eka Yaqin, Silpi Syamrotul Zulkifli Zulkifli