Article Per Year (5 Year)
p-Index From 2020 - 2025
4.6
P-Index
This Author published in this journals
All Journal Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Ilmiah Pariwisata YUME : Journal of Management JAD: Jurnal Riset Akuntansi & Keuangan Dewantara JURNAL MANAJEMEN Tourism Reserch Journal Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Darma Agung Jurnal Manajemen Perhotelan dan Pariwisata Journal La Bisecoman Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Impresi Indonesia Jurnal Pemberdayaan Pariwisata Journal of Hospitality Accommodation Management International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Jornal Of Tourism Sciences (Toursci) TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Fetty Asmaniati
Sekolah Tinggi Pariwisata Trisakti
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Physics Public Health Social Sciences Transportation Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 31 Documents
Search

 1   2   3   4 
Strategy for The Development of Culinary Sector Entrepreneurs in The Cipondoh Lake Tourism Destination, Tangerang Regency, Banten Province Amrullah, Amrullah; Nurbaeti, Nurbaeti; Ratnaningtyas, Heny; Asmaniati, Fetty; Osman, Ismeth Emier
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.255

Abstract

This study aims to determine the strategy for developing entrepreneurship in the culinary field in the tourist area of ​​Lake Cipondoh. This type of research uses a qualitative description with the SWOT analysis method with observations and interviews with entrepreneurs in the culinary field at Lake Cipondoh. The results showed that the primary strategy produced was the SO strategy, with the highest score of 3.44 in quadrant I. The culinary entrepreneur development strategy at Lake Cipondoh can be implemented with the SO strategy program, namely: (1) a varied food menu; (2) Doing promotions on social media; (3) Increasing the number of employees on weekends; (4) Providing promotions or discounts. It is hoped that food stalls in Lake Cipondoh will continue to innovate in improving the quality of their products and promoting them on social media. The Tangerang City Government is expected to train managers and entrepreneurs on the quality of human resources for creating websites and social media promotions and organizing certain events at Lake Cipondoh. Keywords: SWOT analysis, entrepreneurs, culinary sector
Co-Authors Adam Rachmatullah Adhi Trirachmadi Mumin Agus Riyadi Agustinus Sri Wahyudi Alexander Fiandre Readi Amrulah, Amrulah Amrullah Amrullah Amrullah Amrullahi Anak Agung Gde Agung Anita Swantari, Anita Audini, Florensia Siske Cahyani, Rizki Candra Hidayat Devita Gantina Doni Muhardiansyah Emier Osman, Ismeth Eriyan, Muhamad Adri Febi Marice Erni Utan Freddy Triono Haryo Wicaksono Haryo Wicaksono, Haryo Heny Ratnaningtyas Heny, henyratnaningtyas Ian Nurpatria Suryawan Ian Nurpatria Suryawan Ira Mayasari Ismeth Emier Osman Jessica Christina Juwita, Rekke Kusdian, Eri Zam Zam Linda Desafitri RB Linda Desafitri RB Michael Khrisna Aditya Mira Maharani Morena, Mochammad Rian Ahdian Myrza Rahmanita Nadine Azzahra Syah Nakpathom, Parinya Novita Widyastuti Sugeng Novita Widyastuti, Novita Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurmalinda, Elda Osman, Ismeth Emier Pelliyezer Karo Karo Pitchayadejanant, Krittipat Rahmat Ingkadijaya Rianto Rianto Rina Suprina Sherina Tanuputri Sri Mariati Triana Rosalina Dewi Valencia Andrea Atmadja Viet, Minh Nhat Vivatvani, Vorrapob Yohana F. Cahya Palupi Meilani