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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Pengabdian Masyarakat Bumi Raflesia Creative Research Management Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Abdimas Serawai Journal of Indonesian Management MASTER: Jurnal Manajemen Strategik Kewirausahaan JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Journal of Management and Business JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Jurnal Solusi Masyarakat (JSM) International Journal Business, Management and Innovation Review Jurnal Akuntansi, Manajemen, Ekonomi Islam
Yulinda, Ade Tiara
Universitas Muhammadiyah Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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PENGARUH INFLUENCER MARKETING RATING DAN KEMUDAHAN TRANSAKSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE WARDAH Peptiana, Peptiana; Yulinda, Ade Tiara
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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This study aims to analyze the influence of influencer marketing, product ratings, and transaction convenience on purchasing decisions for Wardah skincare products in Bengkulu City. With the rise of digital marketing, influencer-based promotions have become increasingly popular, while product ratings and transaction convenience also play a role in shaping consumer behavior in online shopping. This research employs a quantitative approach using a survey method, with data collected through questionnaires from 105 respondents who are Wardah consumers. Data analysis was conducted using multiple linear regression to examine the relationship between independent and dependent variables. The findings reveal that influencer marketing and transaction convenience significantly influence purchasing decisions, whereas product ratings do not have a significant effect. Partially, influencer marketing has the most dominant impact on consumer purchasing decisions, followed by transaction convenience. These findings highlight that marketing strategies involving credible influencers and seamless transaction processes can enhance consumer trust and purchasing decisions, even though product ratings are not a primary factor in consumer choices. Therefore, this study recommends that companies optimize their digital marketing strategies to increase product appeal and competitiveness in the market. Keywords: Influencer Marketing, Product Ratings, Transaction Convenience, Purchasing Decisions, Wardah Skincare.
PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING PADA KONSUMEN GALERY RJ BENGKULU Yeliza, Siska; Yulinda, Ade Tiara
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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This study aims to analyze the influence of shopping lifestyle and fashion involvement on impulse buying among consumers at Galery RJ Store in Bengkulu. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 100 respondents who are active customers of the store. The data were analyzed using multiple linear regression. The results show that both shopping lifestyle and fashion involvement have a positive and significant effect on impulse buying. These findings indicate that the higher the shopping lifestyle and fashion involvement, the more likely consumers are to engage in impulse buying. This study provides important implications for fashion business actors in designing more effective marketing strategies. Keywords: Shopping Lifestyle, Fashion Involvement, Impulse Buying
PENGARUH DISIPLIN KERJA DAN LINGKUNGAN TERHADAP KINERJA KARYAWAN Nofrianto, Syaifudin; Yulinda, Ade Tiara
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

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This study aims to determine the influence of work discipline and the work environment on employee performance at the Bengkulu City Fire and Rescue Service. The independent variables in this study are work discipline (X₁) and work environment (X₂), while the dependent variable is employee performance (Y). This study used a quantitative approach with multiple linear regression. Data were collected through questionnaires distributed to 96 respondents who were active employees of the Bengkulu City Fire and Rescue Service. Data analysis was performed using SPSS. The analysis techniques used included validity and reliability tests, classical assumption tests, multiple linear regression, partial t-tests, simultaneous F-tests, and coefficients of determination (R²). The results of the study indicate that work discipline and the work environment have a positive and significant influence on employee performance. The multiple linear regression analysis yielded the equation Y = 9.204 + 0.421(X₁) + 0.583(X₂), with a coefficient of determination (R²) of 0.593, meaning that 59.3% of the variation in employee performance can be explained by these two variables. The F-test showed that the calculated F-value (67.690) was greater than the F-table (3.09) and a significance level of 0.000 < 0.05, indicating that simultaneously, work discipline and the work environment significantly influence employee performance. Keywords: work discipline, work environment, employee performance
Co-Authors Adi Sismanto Andi Azhar Anggi Josetio Prayoga Arianto, Tezar Asep Indra Gunawan Bahrun, Khairul Chandra Aditya Dayang Dea Dwi Sari Dea Ananda Regita Diah Purnamasari Ekowati, Sri Endah Metia Sari Erdi Satria Novrata Eti Ariani Eti Arini Febrian Iskandar Febriansyah, Erwin Fenti Sukma Riani Hafi Ihza Mahendra Hana Syafira Hasim Asari Heldi Sahputra Herfianti, Meiffa hidayah, agung kharisma I Gede Sena Winaya Indah Tri Rahayu Indriani, Reni Islamuddin Islamuddin Islamuddin Islamuddin Islamuddin, Islamuddin Kusuma, Merta Lina Rosalinda Mabrur Rahman Malindra, Afif Dwi Cahya Marlia Prameswari Marthasari, Garnis Megawati - Meilaty Finthariasari Melda Melda Merta Kusuma Monica Gustia Muhammad Rizki Minandar Nara Tri Rahma Nengsih, Mimi Kurnia Nensi Yuniarti Nofrianto, Syaifudin Nurul Trisnawati Onsardi, Onsardi Pefriyadi Pefriyadi Pefriyadi, Pefriyadi Peptiana, Peptiana Purnamasari, Diah Qinasih Wahyono Putri Ranidiah, Furqonti Ratnawili Ratnawili Refiyahya, Afifah Huda Reni Indriani Rike Rahmawati Rina Yuniarti, Rina Ririn Armelinda Rizki, Ardita Oktaviana Saroni, Saparudin Sonitra Sonitra Sri Ekowati Sukardi Putra Sumarni, Yenti Surya Ade Saputera Tegar Dewantara Yanwar Tongam Sihol Nababan Trio Budi Setyawan Vista Marsella Wahyu Rizqiya Ratna Jauhari Wicaksana, Fadli Wira Winda Susanti Yeliza, Siska Yenti Sumarni Yeti Pristidayanti yonda Ahmeiza Putry Yosha Nanda Eka Putri