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THE EFFECT OF PRICE DISCOUNT, BONUS PACK, AND IN-STORE DISPLAY ON IMPULSE BUYING DECISIONS Sumardin; Rini Elfina; Rahmad Budi Harto; Nurmayunita
Postgraduate Management Journal Vol 2 No 1 (2022): Postgraduate Management Journal
Publisher : LPPM Universitas Ibnu Sina

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Abstract

The behavior of a person when buying can be said to be unique and different. The purpose of this study was to obtain a name, advertisement and country of origin based on customer opinion. The population in this study was 966 customers of Carrefour Riau Islands Batam. The sample consisted of 91 respondents, who were randomly assigned to sample. Data analysis uses multiple regression tests and imagination and uses the SPSS 23 model. Brand, promotion and country of origin variables then simultaneously have a significant effect on consumer attitudes
Pengabdian Pendampingan UMKM dalam Membangun Branding Berbasis Pelestarian Lingkungan Rizka Amelia; Ady Putra Musati; Rizki Amelia; Akmal Addaafi; Raja Ardhio Ramadhan; Marnida Delova; Siti Humayrah; Rini Elfina; Muhammad Yusuf
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 3 (2026): Agustus: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i3.10048

Abstract

The Community Service College Program (KPM) is a form of student service aimed at making a real contribution to solving problems in the community. One of the issues found at the KPM site is the community's low awareness of keeping the environment clean due to limited trash disposal facilities. This activity aims to raise community awareness about the importance of maintaining environmental cleanliness through the distribution of trash bins. The method used is descriptive with a participatory approach, which includes observation, problem identification program implementation, and evaluation of the activity results. The results show that providing trash bins makes it easier for the community to dispose of garbage properly and encourages greater awareness of keeping the environment clean. This program has also received positive responses from the community because it is considered capable of supporting the creation of a cleaner, healthier, and more comfortable environment. In addition, this activity is expected to foster the habit of disposing of trash properly, increase community participation in maintaining public facilities, and create a culture of sustainable environmental care for all residents. Therefore, distributing trash bins is a simple yet effective effort to boost community participation in maintaining environmental cleanliness sustainably.