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All Journal Al-Jabar : Jurnal Pendidikan Matematika JURNAL MANAJEMEN MOTIVASI Nurani Hukum : Jurnal Ilmu Hukum Jurnal Abdi Masyarakat Saburai (JAMS) Jurnal Manajemen Mandiri Saburai (JMMS) Journal Corner of Education, Linguistics, and Literature International Journal of Social Service and Research MANAJEMEN International Journal of Economics, Social Science, Entrepreneurship and Technology (IJESET) Empowerment: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora JURNAL ILMU MANAJEMEN SABURAI (JIMS) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Devotion: Journal Corner of Community Service SWARNA EJOIN : Jurnal Pengabdian Masyarakat Journal of Economics, Entrepreneurship, Management Business and Accounting JGEN : Jurnal Pengabdian Kepada Masyarakat SWARNA: Jurnal Pengabdian Kepada Masyarakat
Husna Purnama
UNIVERSITAS SANG BUMI RUWA JURAI
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PENINGKATAN DAYA SAING KELOMPOK WANITA TANI (KWT) ANGGREK BULAN MELALUI PENGUATAN MANAJEMEN USAHA DAN PENGEMBANGAN SARANA PRODUKSI PERTANIAN Husna Purnama; Farida Juwita; Epi Parela; Verawati Verawati
Devotion: Journal Corner of Community Service Vol. 4 No. 4 (2026): May
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/devotion.v4i4.863

Abstract

Women Farmers’ Groups (KWT) play a strategic role in supporting household food security while boosting the local economy. However, in practice, various challenges continue to hinder the development of KWT enterprises, such as limited business management skills, disorganized financial record-keeping, rudimentary marketing strategies, and insufficient agricultural production and crop processing facilities. These conditions prevent the full optimization of the group’s potential resources. This Community Service activity aims to enhance the competitiveness of KWT groups by strengthening business management and developing agricultural production facilities. The implementation methods include the following stages: needs assessment, outreach and coordination, business management training, guidance on administrative and financial management, strengthening marketing strategies, and the development and optimization of agricultural production facilities. The activities were carried out using a participatory approach that actively involved KWT members in every stage. The results of the activities show that KWT members have gained a better understanding of business management, basic financial record-keeping, production planning, and product marketing strategies. In addition, the development of production facilities has helped improve the effectiveness of production processes and the processing of agricultural products. This program is expected to encourage KWT to become more independent, productive, and competitive business groups capable of sustainably developing local agricultural potential.
An Analysis of the Role of Human Resource Training in Improving the Marketing Performance of PT Yuri Indonesia Intan Husnul Khotimah; Fitria Nirwana; Richky Golkas Andrean M; Husna Purnama
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9429

Abstract

This study examines the role of human resource training in supporting marketing performance and formulates a development strategy for PT Yuri Indonesia, Lampung Branch. Using a descriptive qualitative approach, data were collected through interviews, observations, and documentation and analyzed descriptively and through SWOT analysis. Findings reveal strengths in management support, internal resources, working relationships, and strategic location, alongside weaknesses in training continuity, digital competencies, evaluation, and digital marketing utilization. The SWOT analysis identifies the WO strategy as the priority, emphasizing planned, continuous, needs-based training and digital marketing competency development to address internal weaknesses and capitalize on market opportunities. Keywords: Human Resource Training; Marketing Performance; Digital Marketing; SWOT Analysis; Marketing Strategy  
Co-Authors ., Juhainah Abd. Rasyid Syamsuri Abdul Naser Ade Sandra Dewi Adi Pramana Afitra Kuntum Rahma Ari Prawita Ahiruddin Ahiruddin Ahirudin Ahirudin Ahmad Dhea Pratama Ahmaludin, Ahmaludin Aji Kulyubi Ganandy Ani Pujiati Ariandini Ariandini Arini Weronica Astri Ratna Sari Beti Darmaya Putri Bisdari Bisdari Deviana Sari Dewi, Ade Sandra Dita Evlin Ananda Dodi Irawan Dwi Eva Nirmagustina Eddy Rifai Edi Firdaus Siregar Elina, Maria Epi Parela Epi Parela Fahrizi Fahrizi Fajar Sasora Farida Juwita Farida Juwita Faurani I Santi Singagerda Fitria Nirwana Gunawan, Tedi Hadi, Kamarul Henni Kusumastuti Heny Herawati Hesti Widi Astuti Hifni, Iskandar Z. Hudalil, Ahmad Indriyani Indriyani Indriyani Indriyani Intan Husnul Khotimah Iwan Zulfikar Kawulusan, Bovie Khairul Saleh Khairul Saleh Kinanti Nurul Faithya Kurniawan, Luthfan Kuswarak, Kuswarak Ledi Kurniawan Lies Kumara Dewi Lya Septiani Mutia Maria Elina Maria Elina Maria Elina Maristiana Ayu Mira Agustina Mirwansyah, Mirwansyah Neysa Amallia Nila Sari Dewi Nila Sari Dewi Nila Sari Dewi Niwayan Putri Despitasari Novalia Novalia Novalia Novalia Novalia Novalia Noventi Noventi Novita Purnama Sari Nurul Purna Mahardika Nur’aeni Nur’aeni Nur’Aeni, Nur’Aeni Nuzleha, Nuzleha Paramitasari, Niken Patoni Patoni Pujiati, Ani Rahma Fatria Rana Ashillah Ghaliavisa Rauf, Eka Ubaya Taruna Reza Pahlepi Reza Pahlepi, Reza Richky Golkas Andrean M Rinaldy Tri Saputra Rinaldy Tri Saputra Rini Oktvia Rio Hardono Riyaldi, Rafi Rizal Tantowi Safitri, Meilinda Sari, Rizka Novita Sari, Syara Purnama Selamat, Selamat Septa Riadi Septa Riady Sodirin, Sodirin Solo, Gunawan Suwandi Suwandi Syaipuddin Syaipuddin Tia Rama Destiana Trisnowati Josiah Verawati Verawati Wahyu Darmawan Syah Wahyuno . Yuchi Tomas Yudiansyah Yudiansyah Yuliana Yamin Yuni Melyana Z, Bustami Zainudin, Bustami