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PENGARUH CITRA MEREK DAN NILAI HEDONIS TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Mahasiswa Ilmu Administrasi Bisnis Fakultas Ilmu Sosial Universitas Negeri Makassar Yang Menggunakan iPhone) Tappy, Selviana; Aslinda, Andi; Baharuddin, Aris; Nur, Andi Cudai; Jamaluddin, Jamaluddin
Humano: Jurnal Penelitian Vol 14, No 2 (2023): PERIODE NOVEMBER
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/humano.v14i2.6109

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan nilai hedonis terhadap keputusan pembelian pada mahasiswa ilmu administrasi bisnis univeritas negeri makassar. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik pengumpulan data melalui observasi, kuisioner, wawancara dan dokumentasi. Jumlah sampel yang digunakan dalam penelitian ini adalah mahasiswa ilmu administrasi bisnis angkatan 2017-2020 yang menggunakan iPhone. Hasil dari penelitian ini menggunakan analisis data yang tediri dari teknik analisis data deskriptif dan analisis statistik inferensial dengan menggunakan aplikasi SPSS 25. Hasil penelitian menunjukkan bahwa tidak terdapat pengaruh citra merek secara signifikan dan parsial terhadap keputusan pembelian, kemudian terdapat pengaruh nilai hedonis secara signifikan dan parsial terhadap keputusan pembelian dan terdapat pengaruh citra merek dan nilai hedonis secara signifikan dan simultan terhadap keputusan pembelian. Berdasarkan uji korelasi hubungan antar variabel berada pada kategori sangat kuat. Sehingga dapat disimpulkan bahwa terdapat pengaruh yang signifikan dan simultan terhadap keputusan pembelian iPhone pada mahasiswa Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Hukum Univeritas Negeri Makassar.
THE ROLE OF THE GOVERNMENT IN WASTE MANAGEMENT IN TOMPO BALANG VILLAGE, MAKASSAR CITY Pratiwi, Suci; Sakawati, Herlina; Nur, Andi Cudai; Purna, Zarni Adia
Jurnal Aktor Vol 5, No 1 (2025): October
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/aktor.v5i1.78066

Abstract

This research aims to determine the role of the government in waste management in Tompo Balang Village, Makassar City. This research uses the theory of Arif and Bintoro Tjokroamidjojo with the indicators of regulator, motivator, dynamist, facilitator and mobilizer. This type of research is descriptive with a qualitative approach. Data collection techniques use observation, interviews and documentation. Data analysis techniques use data reduction, data presentation and drawing conclusions. The results of this research show that the Tompo Balang sub-district, Makassar City, has carried out its role as a regulator, motivator, dynamist, facilitator and mobilizer. However, the facilitator and mobilizer indicators have not been implemented optimally because the facilities provided have not been implemented evenly and there has been no follow-up to the stalled waste management program. The supporting factor for the government's role in waste management in Tompo Balang sub-district, Makassar City is that waste is the main program of the Makassar City government and sub-district areas that have waste sources. Factors inhibiting the government's role in waste management in Tompo Balang sub-district, Makassar City are the lack of waste management facilities and infrastructure as well as the low level of public awareness of waste management
INSTITUTIONAL MANAGEMENT OF VILLAGE-OWNED ENTERPRISES (BUMDes) ADVANCES TOGETHER IN EMPOWERING THE ECONOMY OF THE PEOPLE OF WANIO VILLAGE, PANCA LAUTANG DISTRICT, SIDRAP REGENCY Hidayanti, Niniek; Nur, Andi Cudai; Sulmiah, Sulmiah
Jurnal Aktor Vol 5, No 1 (2025): October
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/aktor.v5i1.78062

Abstract

Thisresearchaimstodeterminethemanagementofvillage-ownedenterprises(BUMDes) moving forward together and empowering theeconomy ofthecommunityinWanioVillage,PancaLautangDistrict,SidrapRegency.Thisresearchisaqualitative descriptive research. Data collection was carried out using observation,interviews and documentation techniques. The results of this researchshow that 1)The achievement of the management of Village-Owned Enterprises (BUMDes) MovingForwardTogetherinEmpoweringtheEconomyoftheWanioVillageCommunity,PancaLautangDistrict,SidrapRegencyhasbeeneffective.2)IntegrationofManagement of Village-Owned Enterprises (BUMDes) Moving Forward Together inEmpowering the Economy of the Wanio Village Community, Panca Lautang District,Sidrap Regency is still not effective, due to the deliberation process being carried out atonlyonepoint.3)AdaptationoftheManagementofVillage-OwnedEnterprises(BUMDes)MovingForwardTogetherinEmpoweringtheEconomyoftheWanioVillageCommunity,PancaLautangDistrict,SidrapRegency.It'sbeengoingwell
STRATEGY FOR DEVELOPING THE DATO BEACH TOURIST ATTRACTION IN INCREASING LOCAL REVENUE IN MAJENE REGENCY WEST SULAWESI Afdaliyah, Nur; Rukmana, Novayanti Sopia; Nur, Andi Cudai
Jurnal Aktor Vol 5, No 1 (2025): October
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/aktor.v5i1.78069

Abstract

This writing aims to find out the strategy for developing the Dato beach tourist attraction in increasing PAD.  The type of research used is descri     ptive qualitative, while the data sources used in this research are primary data sources and secondary data sources with a total of nine informants. Data collection techniques use observation, interviews and documentation methods.  The data analysis techniques used in this research are data reduction, data presentation, and drawing conclusions.  Validation of the data used is source triangulation. Based on the results of the research that has been carried out, it shows that there are several strategies for developing the Dato beach tourist attraction, for example strategies for carrying out promotions on various social media, where this strategy is quite good for the development of the Dato beach tourist attraction, seen from the increase in tourist visits. The Majene Regency tourism awareness group (Pokdarwis) also has several strategies for developing Dato beach tourist attractions, for example making tracking or bridges over the water, making viewing towers, and also adding several facilities, for example lodging for tourists who want to enjoy Dato beach for longer. Food stalls are also available so you don't need to worry about food because the food stalls here provide a variety of foods. Based on the results of this research, it is recommended that the government pay more attention to the development of tourist attractions in Majene district, including Dato beach, because this beach has quite good potential for development, this could be in the form of updating facilities such as adding sales of typical Mandar souvenirs which can be used as souvenirs for visitors. those from outside the area. Apart from that, human resource training still needs to be improved because community participation and public awareness in maintaining tourist attractions is still lacking
IMPLEMENTATION OF THE TNI MANUNGGAL TO BUILD VILLAGES (TMMD) PROGRAM IN PAREPARE CITY Ramadhani, Delia; Sakawati, Herlina; Nur, Andi Cudai
Jurnal Aktor Vol 5, No 1 (2025): October
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/aktor.v5i1.78064

Abstract

This study aims to find out the Implementation of the TNI Manunggal Village Building Program (TMMD) in Parepare City. This type of research is qualitative with data collection techniques carried out by observation, interviews, and documentation. The data analysis techniques used consist of data reduction, data presentation and conclusion drawn. The results of the research show that the TNI Manunggal Pembangunan Desa (TMMD) Program in Parepare City from the results of interviews shows that the implementation of the TNI Manunggal Pembangunan Desa (TMMD) program by involving the local government in Parepare City helps the community to be empowered, thereby improving the welfare of the community through physical and non-physical development. In this study, Edwards III theory is used by considering four factors in the implementation of public policy, namely Communication, Resources, Disposition, and Bureaucratic Structure. There are indicators that are not good, namely Resources, so it is considered an  inhibiting factor in the implementation of the TNI Manunggal Pembangunan Desa (TMMD) program. Meanwhile,  other indicators such as Communication, Disposition, and Bureaucratic Structure are considered to be quite good. The need to increase resources in the TNI Manunggal Pembangunan Desa (TMMD) program budget to continue the program
EFEKTIVITAS PROGRAM DANA BANTUAN OPERASIONAL SEKOLAH (BOS) PADA SMP SARI BUANA MAKASSAR Harun Sally, Jihan Safira Rospitasari; Nur, Andi Cudai; Niswaty, Risma
Patria Artha Journal of Accounting dan Financial Reporting Vol 9, No 2 (2025): Patria Artha Journal of Accounting& Financial Reporting
Publisher : Universitas Patria Artha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33857/jafr.v9i2.970

Abstract

This study aims to evaluate the effectiveness of the School Operational Assistance (BOS) Fund Program at SMP Sari Buana Makassar by referring to five effectiveness indicators proposed by Campbell J.P. and by assessing its implementation in accordance with the BOS guideline regulations. The research employs a qualitative method with data collected through observations, in-depth interviews, and documentation. The findings reveal that the BOS Fund Program at SMP Sari Buana Makassar is generally effective in several aspects, particularly in fund allocation, performance measurement, quality of education, and participation of the school committee. However, certain areas still require improvement in fund utilization and monitoring mechanisms. Overall, the study provides a comprehensive overview of how effectively the BOS Fund Program supports school operational activities based on Campbell J.P.’s concept and the official BOS guidelines.