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All Journal Jurnal Mirai Management Hasanuddin Economics and Business Review YUME : Journal of Management JURNAL MANAJEMEN BISNIS JURSIMA (Jurnal Sistem Informasi dan Manajemen) Jurnal Manajemen International Journal Of Science, Technology & Management (IJSTM) Quantitative Economics and Management Studies Movere Journal Panrannuangku Jurnal Pengabdian Masyarakat Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Patria Artha Journal of Community J-Alif : Jurnal Penelitian Hukum Ekonomi Syariah dan Budaya Islam Golden Ratio of Mapping Idea and Literature Format Jurnal Manajemen Perbankan Keuangan Nitro JUPADAI : Jurnal Pengabdian Kepada Masyarakat Jurnal Masyarakat Madani Indonesia Paradoks : Jurnal Ilmu Ekonomi JURSIMA Jurnal Sistem Informasi dan Manajemen Advances in Management & Financial Reporting Atestasi : Jurnal Ilmiah Akuntansi Khazanah Journal: Economics, Muamalah dan Entrepreneurship
Salam, Karta Negara
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The Effect of Perceived Enjoyment on the Decision of Digital Payment Utilization in Millennial Generation Salam, Karta Negara; Taufik, Muhammad Imam
Hasanuddin Economics and Business Review VOLUME 4 NUMBER 2, 2020
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v4i2.2442

Abstract

Digital payment is a payment method using electronic media. Someone can make payment transactions with a short message service (SMS), internet banking, mobile banking, or electronic wallet. This study aimed to analyze the effect of perceived enjoyment on the decision to use digital payments on the millennial generation in Makassar city. Respondents in this study were citizens of Makassar who use digital payment. The analysis technique used was descriptive analysis and simple linear regression. The results showed that perceived enjoyment had a positive and significant effect on the Millennials’ decision to use digital payment. It implies that the higher perceived enjoyment felt by Millennials in Makassar City, the higher the chance of their decision to utilize digital payment in transactions.
Analysis of Effective Marketing Strategies in Facing Tight Competition in the Marketplace Global Salam, Karta Negara; Aslim, Sandi; Palinggi, Prudence Patricia Hieroploise; Marsela, Ibrahim; Megawaty, Megawaty
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1154

Abstract

This study aims to analyze the effectiveness of marketing strategies in addressing intense global competition, focusing on digital transformation, differentiation, and adaptive strategies. It examines how artificial intelligence (AI), big data analytics, and omnichannel marketing enhance customer engagement and competitive advantage. Additionally, it explores challenges small and medium enterprises (SMEs) face in global markets and evaluates key performance indicators (KPIs) for marketing effectiveness. This study adopts a systematic literature review (SLR) approach, synthesizing findings from existing academic research on global marketing strategies. The research integrates theoretical frameworks such as Porter’s Competitive Advantage theory and digital transformation models to assess how businesses leverage AI, data analytics, and innovative marketing techniques. Relevant literature from credible sources, including Emerald, Elsevier, Wiley, and Springer, is analyzed to identify trends and practical insights. The findings highlight that AI-driven marketing and data analytics enhance precision in market segmentation, real-time engagement, and personalization. Differentiation through innovation, branding, and omnichannel marketing is critical for maintaining competitive positioning. While SMEs face resource constraints, digital strategies like SEO and social media marketing offer cost-effective, competitive tools. However, barriers such as high technology adoption costs and resistance to change must be addressed for successful digital transformation. This study provides practical insights for businesses to adopt data-driven marketing strategies, enhance brand positioning, and optimize marketing investments. It offers recommendations for policymakers and industry leaders on fostering digital adoption and innovation to sustain competitiveness.
Examining the Factors Affecting Accounting Prudence Mukhammad Idrus; Siti Fatimah; Afiah Mukhtar; Karta Negara Salam
Atestasi : Jurnal Ilmiah Akuntansi Vol. 5 No. 1 (2022): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v5i1.23

Abstract

This study examines the effect of managerial ownership, firm size, leverage, and growth opportunities on accounting prudence. This type of research includes causal research using quantitative methods. The population in this study were all mining companies listed on the BEI, as many as 28 companies. The sample in this study was determined by purposive sampling, so the full selection was 50 data from 10 financial statements of mining companies for five years. Secondary data was collected through the Indonesia Stock Exchange website and analyzed using Multiple Regression Analysis with the Ordinary Least Square model using the Eviews Version 12 software. The results found that managerial ownership positively and significantly affected accounting prudence. Meanwhile, firm size and leverage have no significant positive effect on accounting prudence. Meanwhile, the growth opportunities variable has a negative and significant impact on accounting prudence. The suggestions given by the author for further research are expected to consider other factors outside of this research that can affect accounting prudence such as litigation risk, taxes, and public ownership and can expand objects to other sectors and extend the research period to provide better results and more accurate.
Islamic Financial Literacy to Support Islamic Banking Human Resources Rachman Suwandaru; Asri Adnan; Marsuki Marsuki; Karta Negara Salam; Maryam Nurdin
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i1.645

Abstract

This study aims to determine and analyze the knowledge, beliefs, and skills of Islamic banking human resources in Makassar city at the Well Literate, Sufficient Literate, Less Literate, and Not Literate levels. The research approach uses quantitative research with the data source used is primary data. The research population was Islamic bank employees in Makassar city with a sample of 71 employees. The method used is the structural equation method and measurement model. The analysis methods used are validity and reliability tests, data analysis, descriptive analysis with knowledge (X1), beliefs (X2), and skills (X3) variables. The analytical tool used in this research is Confirmatory Factor Analysis (CFA) used in analyzing indicators that have been grouped based on their latent variables (constructs) with the variables of knowledge (X1), beliefs (X2), and skills (X3) the data is processed using the Amos 20 program. The conclusion that the level of Islamic financial literacy of Islamic bank HR in Makassar city is obtained on the knowledge variable with an average value of 75% at a moderate level or at the Sufficient Literate level. The belief variable from the analysis results shows that the average value of 82% indicates that Islamic banking human resources have a high level of Islamic financial literacy or at the Well Literate level. The skill variable from the analysis results shows that the average value is 80%, this variable also shows a high level of Islamic financial literacy or at the Well Literate level.
IMPLEMENTASI KOMPETENSI INTI SEBAGAI PEMBENTUK SEKOLAH BERDAYA SAING DALAM MENANGANI KENAKALAN REMAJA PADA SEKOLAH MENENGAH DESA KASSI LOE DI KABUPATEN PANGKEP Suwandaru, Rachman; Salam, Karta Negara; Daga, Rosnaeni; Hamdat, Aminuddin; Rizal, Muhammad; Dewi B, Ceskakusuma; Lawalata, Izaac L D; Fauziah, Fauziah
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 1 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i1.199

Abstract

This activity aims to build core competencies to address juvenile delinquency in schools through a strategic management approach. The method used was a material presentation combined with interactive discussions involving the village head, religious leaders, community elders, housewives, and youth figures. Internal school environment analysis was conducted to identify tangible assets, intangible assets, and organizational capabilities supporting delinquency prevention. Demographic data revealed that the 10–24 age group holds the highest potential for juvenile delinquency in Kassiloe Village. Addressing this issue requires synergy between family, community, and school environments. Schools must develop core competencies by enhancing infrastructure, building a good reputation, and strengthening management capabilities. The program was held on November 6, 2024, with active participation and discussions. The parent-student-teacher interaction model was also emphasized to strengthen collaboration in fostering youth character development.
PENGABDIAN KEPADA MASYARAKAT DENGAN MEMBAGIKAN HANDSANITISER KEPADA PENGGUNA JALAN DAN JAMAAH MASJID PADA MASA COVID 19 Daga, Rosnaeni; Salam, Karta Negara; Suwandaru, Rachman; Pratiwi Ar, Dhita; Sasmita, Halida; Panus, Panus; Ramlah, Ramlah; Fatwa, Nur
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 1 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i1.200

Abstract

Covid-19 is a disease caused by a new type of corona virus, namely SARS-CoV-2. Covid-19 was first discovered in Wuhan City, China in December 2019 and was declared a pandemic by the World Health Organization (WHO) in March 2020. Covid Virus-19 can be spread by touching contaminated surfaces. One of the recommended preventive measures is adopting a clean lifestyle. The clean lifestyle that is applied is discipline in using hand sanitizer. One form of community service carried out by the Nitro Makassar Institute of Business and Finance Team is by distributing hand sanitizer to road users and mosque congregations. The distribution of hand sanitizers is a concrete form of preventing and breaking the chain of spread of Covid-19, especially in Makassar City. The hand sanitizer was obtained from the self-help of the service team. Hand sanitizer distribution is accompanied by education about the benefits and use of hand sanitizer. The activities carried out received a positive response from the community, especially road users and mosque congregations, they were very enthusiastic when hand sanitizer was distributed.
Analysis of the Challenges of Sustainable Organizational Development in a Changing Business Environment Wijayanto, Ahmad; Panus, Panus; Hamdat, Aminuddin; Rizal, Muhammad; Salam, Karta Negara
Advances in Management & Financial Reporting Vol. 3 No. 3 (2025): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v3i3.587

Abstract

Purpose: This study examines the challenges organizations face in implementing sustainable development strategies within a rapidly evolving business environment. It examines key barriers, including regulatory constraints, financial limitations, technological adoption difficulties, and organizational resistance, while assessing the roles of leadership, governance, and innovation in fostering sustainability. Research Method: This study adopts a Systematic Literature Review (SLR) approach, synthesizing existing research from peer-reviewed academic sources to analyze sustainability challenges and strategic responses. The review integrates perspectives from Institutional Theory to understand how external pressures influence corporate sustainability practices. The study also considers empirical findings from recent literature to provide a structured evaluation of the factors affecting sustainability integration. Results and Discussion: The findings highlight that regulatory frameworks and market expectations are the primary drivers of sustainability adoption. However, many organizations struggle to balance short-term financial performance with long-term sustainability investments. The study identifies technological innovation as a key enabler of sustainable practices, but notes significant barriers, including high investment costs and skill gaps. Furthermore, effective leadership and corporate governance are critical in shaping organizational sustainability cultures. Implications: This study provides practical insights for businesses, policymakers, and researchers, highlighting the importance of integrated sustainability strategies that extend beyond mere compliance. It calls for enhanced regulatory alignment, cross-sector collaborations, and investment in digital sustainability solutions to drive long-term resilience. Future research should explore sector-specific sustainability challenges and the effectiveness of leadership models in driving sustainability transformation.
Leveraging Big Data for Competitive Advantage: A Review in Business Analytics Baottong, Mozes Haryanto; Baharuddin, Ceskakusumadewi; Sari M, Fitri Indah; Sasmita, Halida; Salam, Karta Negara
Advances in Management & Financial Reporting Vol. 3 No. 3 (2025): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v3i3.604

Abstract

Purpose: This study examines the strategic integration of big data analytics for achieving competitive advantage in business analytics. Research Method: This study employs a mixed-methods approach, integrating a comprehensive literature review with empirical investigation. Quantitative data was collected via surveys from 200 senior executives, data scientists, and IT managers across various industries. Qualitative data were gathered through semi-structured interviews with 30 participants, providing in-depth insights into the strategic, organizational, and cultural factors influencing the implementation of big data. Results and Discussion: The findings reveal that strategic alignment is crucial for the successful implementation of significant data initiatives—companies with clear strategic alignment report higher returns on investment. Big data significantly enhances customer segmentation, targeting, and personalization in marketing, while also improving supply chain visibility and resilience. However, challenges such as the skills gap, data quality issues, and security concerns impede effective utilization. The study emphasizes the importance of fostering a data-driven culture and implementing robust data governance frameworks. The discussion links these findings with theoretical concepts, supporting hypotheses, and prior research, highlighting the need for integrated frameworks that align significant data initiatives with business strategies. Implications: The study provides practical guidelines for organizations to enhance their competitive advantage by leveraging big data. Recommendations include developing integrated strategies, investing in training programs, promoting data literacy, and ensuring high data quality and security. Addressing these challenges enables organizations to leverage big data analytics for a sustained competitive advantage fully.
User-Generated Content (UGC) and Its Impact on Tourism Marketing: A Systematic Literature Review Sujatmiko, S; Ar, Dhita Pratiwi; Hamdat, Aminuddin; Salam, Karta Negara
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1491

Abstract

This study aims to systematically examine the impact of user-generated content (UGC) on tourism marketing by synthesizing empirical evidence from scholarly publications over the last decade. Grounded in a descriptive quantitative approach, the research employs a systematic literature review methodology to identify, evaluate, and integrate findings from 30 peer-reviewed journal articles published between 2010 and 2025. The review categorizes the influence of UGC across four core dimensions: destination image formation, tourist decision-making processes, emotional engagement, and strategic marketing implications. The results indicate that UGC significantly shapes both the cognitive and affective components of destination image, influences tourists’ behavioral intentions through emotional resonance, and acts as a trusted informational and social source during the travel planning cycle. Furthermore, UGC enhances marketing effectiveness when integrated responsibly into official campaigns, yet raises ethical concerns related to consent, representation, and content authenticity. The study also identifies critical gaps in current literature, including limited inclusivity in UGC representation and the risks associated with algorithmically amplified or manipulated content. The findings underscore the necessity for tourism marketers and destination management organizations to not only leverage UGC as a strategic asset but also to adopt ethical and inclusive frameworks for its governance. Ultimately, this study contributes to a more comprehensive understanding of UGC as both a communicative phenomenon and a transformative tool in the evolving landscape of digital tourism marketing.
Pengaruh Biaya Promosi Terhadap Peningkatan Volume Penjualan Produk Wika Aircon Weater Heater (AWH) Pada PT. Surya Puzulindo Makassar Negara Salam, Karta
Movere Journal Vol. 1 No. 1 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v1i1.29

Abstract

Penelitian ini bertujuan untuk mengukur pengaruh biaya promosi terhadap peningkatan volume penjualan produk Wika Aircon Weater Heater (AWH) pada PT Surya Puzulindo Makassar. Adapun variabel bebas dalam penelitian ini adalah biaya Promosi dan variabel terikat adalah Volume Penjualan.Merupakan penelitian kuantitatif dengan menggunakan metode analisis deskriptif dan analisis regresi sederhana. Jenis data terdiri dari data kualitatif dan data kuantitatif, dimana metode pengumpulan data terdiri dari observasi, wawancara, dan dokumentasi.Hasil penelitian ini menunjukkan bahwa biaya promosi berpengaruh positif dan signifikan terhadap peningkatan volume penjualan produk Wika Aircon Weater Heater (AWH) pada PT Surya Puzulindo Makassar.Dari penelitian ini terbukti bahwa dengan memperhatikan biaya promosi yang ditawarkan dan dibarengi dengan kualitas produk dan pelayanan yang baik maka dapat meningkatkan minat pelanggan terhadap produk yang dipasarkan. Besarnya kontribusi dari biaya promosi terhadap peningkatan volume penjualan produk Wika Aircon Weater Heater (AWH) adalah 99,4%.
Co-Authors A. We Tenri Fatimah Singkeruang A.R, Dhita Pratiwi Afiah Mukhtar Alwi, Aulia Aminuddin Hamdat Ar, Dhita Pratiwi Aslim, Sandi Asmawiyah Asmawiyah Asri Adnan Azis, Murwinda B, Ceskakusumadewi Baharuddin, B. Baharuddin, Megawaty Ceskakusumadewi Baottong, Mozes Haryanto Ceskakusumadewi, Ceskakusumadewi Cindy Yoel Tanesia Dewi B, Ceskakusuma Dhita Pratiwi Erwin Erwin Fauziah Fauziah Hamdat, Aminuddin Ismawati Ismawati Lawalata, Izaac L D Layli, Nuril Listiawati Lutfi, Anugrah M. Fahrul Husni Madrianah Marsela, Ibrahim Marsuki Marsuki Maryam Nurdin Megawaty, Megawaty Muchsiddin, Murdin Muhammad Akbar Muhammad Ikhwan Burhan MUHAMMAD RIZAL Muhammad, Natsir Mukhammad Idrus Mukhtar, Afiah Nawir, Fadliyani Novita Rosanti Nur Alam Nur Fatwa, Nur Nurqalbi, Nurqalbi Orfyanny S. Themba Palinggi, Prudence Patricia Hieroploise Panus Panus Panus, Panus Pramudi Harsono Pratiwi AR, Dhita Rachman Suwandaru Ramlah Ramlah Rhima Narulita Ikhwanah Amin RINI RINI Rosanti, Novita Rosnaini Daga Rosyadah, Khairina Salam, Sri Wijaya Sari M, Fitri Indah Sasmita, Halida Siti Fatimah Siti Fatimah Siti Fatimah Sujatmiko Sujatmiko Sujatmiko, S Suwandaru, Rachman TATI NURHAYATI Taufik, Muhammad Imam Verawaty Verawaty Wahyuningsih Wahyuningsih Wijayanto, Ahmad Yuyun Karystin Meilisa Suade