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All Journal Jurnal Mirai Management Hasanuddin Economics and Business Review YUME : Journal of Management JURNAL MANAJEMEN BISNIS JURSIMA (Jurnal Sistem Informasi dan Manajemen) Jurnal Manajemen International Journal Of Science, Technology & Management (IJSTM) Quantitative Economics and Management Studies Movere Journal Panrannuangku Jurnal Pengabdian Masyarakat Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Patria Artha Journal of Community J-Alif : Jurnal Penelitian Hukum Ekonomi Syariah dan Budaya Islam Golden Ratio of Mapping Idea and Literature Format Jurnal Manajemen Perbankan Keuangan Nitro JUPADAI : Jurnal Pengabdian Kepada Masyarakat Jurnal Masyarakat Madani Indonesia Paradoks : Jurnal Ilmu Ekonomi JURSIMA Jurnal Sistem Informasi dan Manajemen Advances in Management & Financial Reporting Atestasi : Jurnal Ilmiah Akuntansi Khazanah Journal: Economics, Muamalah dan Entrepreneurship
Salam, Karta Negara
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Pengaruh Social Media Marketing Dan Kualitas Produk Terhadap Loyalitas Pelanggan Pada PT. Bank Perkreditan Rakyat Hasamitra: indonesia Verawaty, Verawaty; Muchsiddin, Murdin; Ceskakusumadewi, Ceskakusumadewi; Salam, Karta Negara; Azis, Murwinda
Movere Journal Vol. 5 No. 02 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v5i02.354

Abstract

In social media marketing, product quality is needed to increase loyalty, product quality is the ability of goods and services to meet customer needs (Jay and Barry, 2014: 244). Quality can be fulfilled when the company can provide products in accordance with what customers expect, product quality is the overall characteristic of a product that can meet customer needs according to what customers absorb. Consumers will feel satisfied because of the experience in purchasing a product used. Product quality has an important role in meeting customer satisfaction in shaping customers to be worthy of the products offered by the company. The customer's decision is described after comparing what is expected with what the company offers. The purpose of this study is to determine the influence of social media marketing and product quality on the loyalty of PT. Bank Perkreditan Rakyat Hasamitra. The analysis method used is quantitative and qualitative descriptive analysis methods, namely by multiple linear regression analysis, data processing using SPSS. Based on the results of regression testing that has been carried out shows that simultaneously and continuously between social media marketing variables have a positive and significant effect on product quality, product quality variables have a positive and significant effect on customer loyalty. While social media marketing variables affect product quality variables and customer loyalty positively and significantly
DEFINING THE ROOT CAUSE OF JAKARTA MBA STUDENTS’ COMPLAINT USING 5-C TQM MODEL OF ACADEMIC EXCELLENCE Salam, Karta Negara; Salam, Sri Wijaya
Hasanuddin Economics and Business Review VOLUME 3 NUMBER 2, 2019
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v3i2.2009

Abstract

In the competitive world of education, there are many universities competing to improve the quality of education services, employee performance, and produce graduates with integrity and professional skills. One of them is SBM ITB Jakarta which is the location for the research. The purpose of this study was to determine the root causes of the quality of MBA ITB Jakarta services by using a qualitative approach and “5C TQM of academic excellence” model as a guideline to improve the quality of education services. While for the technique of collecting data and analyzing qualitative data using interviews with respondents, the respondents in the study were university staff, lecturers, SBM ITB Jakarta management, and students. The results of the study concluded that there absence of such clear role from every unit involved (in this case SBM ITB Jakarta staff, lecturers, and management) as the root cause of student complaints related to the service quality of SBM ITB Jakarta. Miscommunication and misperception cannot be avoided because every unit has different perceptions and expectations toward each other.
The Effect of Perceived Enjoyment on the Decision of Digital Payment Utilization in Millennial Generation Salam, Karta Negara; Taufik, Muhammad Imam
Hasanuddin Economics and Business Review VOLUME 4 NUMBER 2, 2020
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v4i2.2442

Abstract

Digital payment is a payment method using electronic media. Someone can make payment transactions with a short message service (SMS), internet banking, mobile banking, or electronic wallet. This study aimed to analyze the effect of perceived enjoyment on the decision to use digital payments on the millennial generation in Makassar city. Respondents in this study were citizens of Makassar who use digital payment. The analysis technique used was descriptive analysis and simple linear regression. The results showed that perceived enjoyment had a positive and significant effect on the Millennials’ decision to use digital payment. It implies that the higher perceived enjoyment felt by Millennials in Makassar City, the higher the chance of their decision to utilize digital payment in transactions.
Pengaruh Motif Rasional dan Motif Emosional Terhadap Keputusan Nasabah Memiliki Dua Rekening Tabungan Pada PT. BNI Syariah (Persero) Tbk. Kantor Cabang Utama Makassar Nurqalbi, Nurqalbi; Rini, Rini; Salam, Karta Negara; Sujatmiko, Sujatmiko; Fauziah, Fauziah
Khazanah Journal: Economics, Muamalah & Entrepreneurship Vol. 1 No. 3 (2024)
Publisher : LPPM STIE Tri Dharma Nusantara - Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/kh.v1i2.520

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh motif rasional dan motif emosional terhadap keputusan nasabah untuk memiliki dua rekening tabungan. Metode yang digunakan adalah metode analisis regresi linier berganda untuk menggambarkan keadaan sebenarnya dari objek penelitian guna mengetahui pengaruh motif rasional dan motif emosional terhadap keputusan nasabah untuk memiliki dua rekening tabungan melalui penyampaian pernyataan dalam kuesioner kepada nasabah. Hasil penelitian ini menunjukkan bahwa motif rasional berpengaruh positif signifikan terhadap keputusan nasabah dalam memiliki dua rekening tabungan. Sementara itu, motif emosional berpengaruh positif dan tidak signifikan terhadap keputusan nasabah dalam memiliki dua rekening tabungan.
PELATIHAN PENINGKATAN PRODUKTIVITAS UMKM DI ERA REVOLUSI INDUSTRI 4.0 Rosnaini Daga, Rosnaini; Salam, Karta Negara; Muhammad, Natsir; Alwi, Aulia; Rosyadah, Khairina; B, Ceskakusumadewi; Wahyuningsih, Wahyuningsih
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Volume 2 Nomor 2 2023
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v2i2.86

Abstract

The era of the industrial revolution 4.0 gave rise to opportunities and challenges for business actors, especially MSMEs, which have made a major contribution to the Indonesian economy. However, the readiness of MSMEs in responding to the dynamics and developments in the business environment is still lacking. The low mastery of technology for MSMEs makes MSMEs very limited in marketing their products. This community service activity was carried out at the Productivity Improvement Center (BPP Kendari) office and was attended by 75 MSME actors from Kendari City. To provide an understanding of the Industrial Revolution 4.0, the opportunities and challenges that arise, and how to respond to existing phenomena. This activity also aims as a medium for exchanging information and experiences for MSMEs in running their business. Business transformation is an important keyword in responding to the changes that occur. Apart from that, increasing knowledge and skills such as people management, collaboration and negotiation skills, creativity, critical thinking, and emotional intelligence are other solutions that must be owned in order to survive and compete in the existing business environment. In the industrial era 4.0, MSMEs must be able to adapt to technology, because only MSMEs that are able to adapt can survive. In addition, MSMEs must be able to improve their quality, must be more productive in order to survive
Co-Authors A. We Tenri Fatimah Singkeruang A.R, Dhita Pratiwi Afiah Mukhtar Alwi, Aulia Aminuddin Hamdat Ar, Dhita Pratiwi Aslim, Sandi Asmawiyah Asmawiyah Asri Adnan Azis, Murwinda B, Ceskakusumadewi Baharuddin, B. Baharuddin, Megawaty Ceskakusumadewi Baottong, Mozes Haryanto Ceskakusumadewi, Ceskakusumadewi Cindy Yoel Tanesia Dewi B, Ceskakusuma Dhita Pratiwi Erwin Erwin Fauziah Fauziah Hamdat, Aminuddin Ismawati Ismawati Lawalata, Izaac L D Layli, Nuril Listiawati Lutfi, Anugrah M. Fahrul Husni Madrianah Marsela, Ibrahim Marsuki Marsuki Maryam Nurdin Megawaty, Megawaty Muchsiddin, Murdin Muhammad Akbar Muhammad Ikhwan Burhan MUHAMMAD RIZAL Muhammad, Natsir Mukhammad Idrus Mukhtar, Afiah Nawir, Fadliyani Novita Rosanti Nur Alam Nur Fatwa, Nur Nurqalbi, Nurqalbi Orfyanny S. Themba Palinggi, Prudence Patricia Hieroploise Panus Panus Panus, Panus Pramudi Harsono Pratiwi AR, Dhita Rachman Suwandaru Ramlah Ramlah Rhima Narulita Ikhwanah Amin RINI RINI Rosanti, Novita Rosnaini Daga Rosyadah, Khairina Salam, Sri Wijaya Sari M, Fitri Indah Sasmita, Halida Siti Fatimah Siti Fatimah Siti Fatimah Sujatmiko Sujatmiko Sujatmiko, S Suwandaru, Rachman TATI NURHAYATI Taufik, Muhammad Imam Verawaty Verawaty Wahyuningsih Wahyuningsih Wijayanto, Ahmad Yuyun Karystin Meilisa Suade