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All Journal Jurnal Mirai Management Hasanuddin Economics and Business Review YUME : Journal of Management JURNAL MANAJEMEN BISNIS JURSIMA (Jurnal Sistem Informasi dan Manajemen) Jurnal Manajemen International Journal Of Science, Technology & Management (IJSTM) Quantitative Economics and Management Studies Movere Journal Panrannuangku Jurnal Pengabdian Masyarakat Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Engagement and Empowerment (IJE2) Patria Artha Journal of Community J-Alif : Jurnal Penelitian Hukum Ekonomi Syariah dan Budaya Islam Golden Ratio of Mapping Idea and Literature Format Jurnal Manajemen Perbankan Keuangan Nitro JUPADAI : Jurnal Pengabdian Kepada Masyarakat Jurnal Masyarakat Madani Indonesia Paradoks : Jurnal Ilmu Ekonomi JURSIMA Jurnal Sistem Informasi dan Manajemen International Conference on Islamic Economic Advances in Management & Financial Reporting Atestasi : Jurnal Ilmiah Akuntansi Khazanah Journal: Economics, Muamalah dan Entrepreneurship
Salam, Karta Negara
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PELATIHAN PENINGKATAN PRODUKTIVITAS UMKM DI ERA REVOLUSI INDUSTRI 4.0 Rosnaini Daga, Rosnaini; Salam, Karta Negara; Muhammad, Natsir; Alwi, Aulia; Rosyadah, Khairina; B, Ceskakusumadewi; Wahyuningsih, Wahyuningsih
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Volume 2 Nomor 2 2023
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v2i2.86

Abstract

The era of the industrial revolution 4.0 gave rise to opportunities and challenges for business actors, especially MSMEs, which have made a major contribution to the Indonesian economy. However, the readiness of MSMEs in responding to the dynamics and developments in the business environment is still lacking. The low mastery of technology for MSMEs makes MSMEs very limited in marketing their products. This community service activity was carried out at the Productivity Improvement Center (BPP Kendari) office and was attended by 75 MSME actors from Kendari City. To provide an understanding of the Industrial Revolution 4.0, the opportunities and challenges that arise, and how to respond to existing phenomena. This activity also aims as a medium for exchanging information and experiences for MSMEs in running their business. Business transformation is an important keyword in responding to the changes that occur. Apart from that, increasing knowledge and skills such as people management, collaboration and negotiation skills, creativity, critical thinking, and emotional intelligence are other solutions that must be owned in order to survive and compete in the existing business environment. In the industrial era 4.0, MSMEs must be able to adapt to technology, because only MSMEs that are able to adapt can survive. In addition, MSMEs must be able to improve their quality, must be more productive in order to survive
Interrelation of Zakat Literacy, Social Behavior and Perceived Value on Intention of paying Zakat Pratiwi Ar, Dhita; Salam, Karta Negara; B, Ceskakusumadewi; Rizal, Muhammad; Panus, Panus
International Conference on Islamic Economic (ICIE) Vol. 3 No. 1 (2024): April
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/icie.v3i1.341

Abstract

: Through data from Puskas Baznas (2022), measurement results in the Sulawesi Region were found in general, the value of the Zakat Literacy Index in 2020 falls into the literacy level category moderate, namely 65.73 where the value of basic understanding gets a score of 71.30 (literacy level moderate) and the value of advanced understanding of zakat is included in the literacy level category the low is 55.40. It can be concluded that in the Sulawesi Region the level pRespondents' understanding of aspects of basic knowledge falls into the sufficient category baik, but the respondents' understanding of the aspects of zakat management in the institution official zakat is still relatively low. The purpose of this research is to find out whether Zakat literacy affects the intention to give zakat, how does social behavior influence the intention of paying zakar, then to find out the perceived value as a mediating variable affect the intention to tithe. This research is an associative quantitative, with non-technical probability sampling. The object of this research is muzakki with different backgrounds in Makassar which is easy to reach. Respondents were rounded up to 100 people collected through a questionnaire, with an ordinal scale, which is distributed to respondents to determine literacy, social behavior, perceived value and intention of muzakki. Data analysis method used in this study moderation uses SmartPLS by entering all data and tested convergent validity, discriminant validity, and significance test.
Islamic Financial Literacy to Support Islamic Banking Human Resources Suwandaru, Rachman; Adnan, Asri; Marsuki, Marsuki; Negara Salam, Karta; Nurdin, Maryam
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i1.645

Abstract

This study aims to determine and analyze the knowledge, beliefs, and skills of Islamic banking human resources in Makassar city at the Well Literate, Sufficient Literate, Less Literate, and Not Literate levels. The research approach uses quantitative research with the data source used is primary data. The research population was Islamic bank employees in Makassar city with a sample of 71 employees. The method used is the structural equation method and measurement model. The analysis methods used are validity and reliability tests, data analysis, descriptive analysis with knowledge (X1), beliefs (X2), and skills (X3) variables. The analytical tool used in this research is Confirmatory Factor Analysis (CFA) used in analyzing indicators that have been grouped based on their latent variables (constructs) with the variables of knowledge (X1), beliefs (X2), and skills (X3) the data is processed using the Amos 20 program. The conclusion that the level of Islamic financial literacy of Islamic bank HR in Makassar city is obtained on the knowledge variable with an average value of 75% at a moderate level or at the Sufficient Literate level. The belief variable from the analysis results shows that the average value of 82% indicates that Islamic banking human resources have a high level of Islamic financial literacy or at the Well Literate level. The skill variable from the analysis results shows that the average value is 80%, this variable also shows a high level of Islamic financial literacy or at the Well Literate level.
Gen-Z Marketing Strategies: Understanding Consumer Preferences and Building Sustainable Relationships Salam, Karta Negara; Singkeruang, A. We Tenri Fatimah; Husni, M. Fahrul; Baharuddin, B.; A.R, Dhita Pratiwi
Golden Ratio of Mapping Idea and Literature Format Vol. 4 No. 1 (2024): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v4i1.351

Abstract

In the contemporary digital landscape, marketing strategies have become increasingly intricate due to the influence of Generation Z, a significant consumer group born between the mid-1990s and the early 2010s. This generation, labeled as "digital natives," presents unique challenges and opportunities for marketers, given their adeptness with technology and distinct shopping behaviors. To address these challenges, this research aims to conduct a thorough analysis of Generation Z's consumer preferences and effective marketing strategies for building sustainable relationships with them. Drawing from a multitude of qualitative studies spanning from 2010 to 2024, this study employs a systematic review approach to extract insights into Generation Z's preferences and behaviors. By synthesizing qualitative data and employing thematic analysis, the research uncovers recurring patterns, emerging trends, and socio-cultural influences shaping Generation Z's consumer behavior. Furthermore, the study explores the shift in preferences from physical products to experiences and the added value provided by brands. Key findings highlight Generation Z's inclination towards brands prioritizing social values, environmental concerns, and sustainability, as well as their reliance on social media influencers and preference for personalized experiences. The insights gleaned from this research are expected to provide valuable guidance for companies seeking to tailor their marketing strategies to effectively engage and resonate with Generation Z, thereby remaining competitive in the dynamic consumer market.
Implementasi Design Thinking dalam Pengembangan Aplikasi DIGITS di Telkom Schools: Studi Kasus Transformasi Digital Pendidikan Salam, Karta Negara; Hardy, Hardy; Maslim, Maslim; Marsela, Ibrahim; Megawaty, Megawaty
Advances in Management & Financial Reporting Vol. 3 No. 3 (2025): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v3i3.627

Abstract

Tujuan: Transformasi digital di sektor pendidikan Indonesia menjadi kebutuhan mendesak seiring meningkatnya penetrasi internet dan kebijakan digitalisasi nasional. Penelitian ini bertujuan untuk mengeksplorasi proses pengembangan dan implementasi aplikasi DIGITS (Digital Telkom School) sebagai solusi teknologi pendidikan berbasis pendekatan Design Thinking di lingkungan Telkom Schools. Metode Penelitian: Penelitian ini menggunakan pendekatan studi kasus dengan metode design thinking yang terdiri dari lima tahapan: empathize, define, ideate, prototype, dan implement. Data diperoleh melalui wawancara mendalam, observasi partisipatif, dan survei yang melibatkan guru, siswa, orang tua, dan staf administrasi di Telkom Schools. Hasil dan Pembahasan: Hasil penelitian menunjukkan bahwa DIGITS berhasil mengintegrasikan layanan pembelajaran, administrasi, dan komunikasi dalam satu platform digital. Fitur utama seperti pembayaran daring, akses informasi akademik real-time, komunikasi langsung, dan repositori sumber belajar terbukti efektif mengatasi fragmentasi sistem dan keterlambatan informasi. Tantangan seperti keterbatasan koneksi dan adaptasi pengguna dapat dimitigasi melalui pelatihan intensif dan pengembangan aplikasi versi ringan. Implikasi: Penelitian ini memberikan kontribusi teoritis terhadap pemanfaatan design thinking dalam pengembangan teknologi pendidikan dan implikasi praktis bagi institusi pendidikan dalam merancang solusi digital yang relevan, berkelanjutan, dan berorientasi pada kebutuhan pengguna.
PEMBERDAYAAN MASYARAKAT MELALUI WORKSHOP IDE BISNIS DAN MANAJEMEN KEUANGAN SEDERHANA Daga, Rosnaini; Salam, Karta Negara; Mujahid, Mujahid; Verawaty, Verawaty; Pratiwi Ar, Dhita; Hamdat, Aminuddin; Rizal, Muhammad; Baharuddin, Ceskakusumadewi; Musdalifah, Musdalifah
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 3 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i3.236

Abstract

This community service activity aims to increase the community's capacity and economic independence through training in identifying and formulating potential business ideas, along with a basic understanding of simple financial management. This activity is conducted as an interactive workshop involving participants from productive community groups in the target area. The implementation method includes socialization, training, mentoring, and evaluation of the activity's results. Through this activity, participants are guided to explore local potential for business opportunities and develop simple, realistic and sustainable business plans. In addition, participants receive training in business financial management, including recording income and expenses, budget planning, and the importance of separating personal and business finances. The results of the activity indicate an increase in participants' knowledge and skills in formulating business ideas and their ability to manage budgets more effectively. This activity is expected to foster an entrepreneurial spirit, increase community economic independence, and serve as the first step towards establishing micro-enterprises based on local potential.
EFFORTS TO ARRANGE TRADERS BASED ON ECONOMIC ZONES TO IMPROVE CONSUMER ACCESSIBILITY AND COMFORT IN GOWA REGENCY Rifai, Mesrawati; Hasnawati, Hasnawati; Riswan, Riswan; B, Jalil; R, Musdalipa; Makduani, Rivai; Hiljati, Hiljati; Salam, Karta Negara
International Journal of Engagement and Empowerment (IJE2) Vol. 5 No. 3 (2025): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v5i3.256

Abstract

This community service activity aims to support efforts to organize traders based on economic zones in order to improve accessibility and consumer comfort in Gowa Regency. The background of the activity is based on the problem of suboptimal trader arrangement, characterized by low spatial order, obstacles to pedestrian access, and decreased consumer comfort in traditional trading areas. The method used is a participatory and collaborative approach through the stages of problem identification, economic zoning design, mentoring and educating traders, and monitoring and evaluation. The results of the activity indicate that the implementation of economic zoning can improve stall order, improve area accessibility, and create a cleaner and more comfortable trading environment. In addition, active participation of traders in the arrangement process increases a sense of ownership and compliance with the zoning agreement. From the consumer perspective, this arrangement has a positive impact on ease of access and shopping comfort. This activity is based on an adaptive and contextual economic zone-based trader arrangement model, and has the potential to be replicated in other regions. Overall, this service contributes to strengthening the local economy, improving the quality of public spaces, and the sustainability of trader businesses in Gowa Regency.
Member Card and Social Media Promotion Strategies on Customer Loyalty Salam, Karta Negara; Pratiwi Ar, Dhita; Rifai, Mesrawati
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/k1yx8j77

Abstract

This study aimed to analyze the influence of the Member Card Promotion strategy and social media on Customer Loyalty at the Kaku Food Sudiang Branch in Makassar. A quantitative research design was employed, utilizing a survey method with a sample of 90 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) to evaluate the structural relationships between the variables. The results revealed that while MCP had a significant positive effect on customer loyalty, the impact of SOM was statistically insignificant. The model demonstrated a moderate explanatory power, indicating that the combined strategy effectively explained a substantial portion of the variance in loyalty. These findings suggest that membership-based incentives are the primary drivers of customer retention in this context, whereas social media serves as a secondary engagement tool. The study highlights the need for Kaku Food to prioritize enhancing its membership program benefits while refining its social media content to bridge the gap between digital engagement and actual customer loyalty.
Marketing and Business Strategies Based on the Creative Economy in Efforts to Improve the Competitiveness of MSME Players Syam, Shofiana; Daga, Rosnaini; Susanto, Setya Ega; Salam, Karta Negara
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/fxtbg662

Abstract

This study aimed to analyze the impact of strategic management, specifically marketing and creative-economy-based development strategies, on the competitiveness of culinary enterprises in Makassar. A quantitative research design was employed, using a survey to collect primary data from a representative sample selected through purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling to evaluate structural relationships and test the research hypotheses. The results indicated that creative economy-based marketing strategies had a significant positive effect on competitiveness. Furthermore, development strategies based on the creative economy were found to contribute even more significantly to enterprises' ability to strengthen their competitive position in the local market. These findings emphasize the necessity of adopting innovative and adaptive business models to thrive amid market dynamics. This study provides a solid foundation for enterprise actors and policymakers to enhance creative promotion and strategic development, ensuring long-term business sustainability and competitive advantage.
Optimalisasi Metode Akad Jual Beli Tanah Kavling Dengan Pendekatan Shariah Enterprise Theory (SET) Dhita Pratiwi Ar; Aminuddin Hamdat; Ramlah Ramlah; Madrianah Madrianah; Karta Negara Salam
J-Alif : Jurnal Penelitian Hukum Ekonomi Syariah dan Budaya Islam Vol 8, No 2 (2023): J-Alif, Volume 8, Nomor 2, November 2023
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/jalif.v8i2.4048

Abstract

Sharia Enterprise Theory (SET) hadir dalam memberikan pertanggungjawaban, utamanya kepada Allah SWT. (akuntabilitas horizontal) kemudian dijabarkan dalam bentuk pertanggungjawaban kepada manusia dan lingkungan alam (akuntabilitas vertikal). Shariah Enterprise Theory mengajarkan bahwa hakikat kepemilikan utama berada pada kekuasaan Allah, sementara manusia hanya diberi hak untuk mengelola (khalifah fil ardhi). Kavling syariah memiliki beberapa kelebihan diantaranya harga yang ditawarkan lebih murah dari properti lain. Tujuan dari penelitian ini adalah untuk menganalisis optimalisasi metode akad jual beli tanah kavling pada perusahaan properti syariah dengan pendekatan Shariah Enterprise Theory. Penelitian dilaksanakan pada CV. Pelangi Jingga Mandiri di Kota Makassar dengan metode wawancara langsung, observasi lapangan, serta menguraikan beberapa materi yang terkait sebagai analisis terhadap proses pembelian tanah kavling perusahaan properti syariah. Penelitian ini menerapkan deskriptif analitis yaitu penelitian berusaha menunjukkan perusahaan tanah kavling menerapkan sistem akad jual beli dengan pendekatan syariah enterprise. Hasil temuan menunjukkan bahwa Prinsip SET sangat dipegang teguh oleh CV. Pelangi Jingga Mandiri. Di mana user melakukan down payment dan cicilan yang cukup terjangkau dibayar oleh user sampai lunas. Setelah dinyatakan lunas oleh developer baru dilakukan penyerahan unit kavling kepada user. Dengan demikian, user terhindar dari adanya wanprestasi dan penyitaan barang jika user lalai atau tidak taat terhadap akad jual beli yang telah disepakati bersama.
Co-Authors A. We Tenri Fatimah Singkeruang A.R, Dhita Pratiwi Adnan, Asri Afiah Mukhtar Ahmad Wijayanto Alwi, Aulia Aminuddin Hamdat Aminuddin Hamdat Aslim, Sandi Asmawiyah Asmawiyah Asri Adnan Azis, Murwinda B, Ceskakusumadewi B, Jalil Baharuddin, B. Baharuddin, Megawaty Ceskakusumadewi Baottong, Mozes Haryanto Ceskakusumadewi, Ceskakusumadewi Cindy Yoel Tanesia Dewi B, Ceskakusuma Dhita Pratiwi AR Erwin Parega Fauziah Fauziah Fildzah Multarahmi Hamdat, Aminuddin Hardy Hardy Hasnawati Hasnawati Hiljati, Hiljati Ismawati Lawalata, Izaac L D Layli, Nuril Listiawati Lutfi, Anugrah M. Fahrul Husni Madrianah Makduani, Rivai Marsela, Ibrahim Marsuki Marsuki Marsuki Marsuki, Marsuki Maryam Nurdin Maryam Nurdin, Maryam Maslim Maslim, Maslim Megawaty, Megawaty Muchsiddin, Murdin Muhammad Akbar Muhammad Ikhwan Burhan Muhammad Imam Taufik MUHAMMAD RIZAL Muhammad, Natsir Mujahid Mujahid, Mujahid Mukhammad Idrus Mukhtar, Afiah Musdalifah Musdalifah Nawir, Fadliyani Novita Rosanti Nur Alam Nur Fatwa, Nur Nurqalbi, Nurqalbi Orfyanny S. Themba Palinggi, Prudence Patricia Hieroploise Panus Panus Panus, Panus Pramudi Harsono Pratiwi AR, Dhita R, Musdalipa Rachman Suwandaru Ramlah Ramlah Ramlah Ramlah Rhima Narulita Ikhwanah Amin Rifai, Mesrawati RINI RINI Rosanti, Novita Rosnaini Daga Rosyadah, Khairina Salam, Sri Wijaya Sari M, Fitri Indah Sasmita, Halida Siswahyudianto Siti Fatimah Siti Fatimah Siti Fatimah Sri Wijaya Salam Sujatmiko Sujatmiko Sujatmiko, S Susanto, Setya Ega Suwandaru, Rachman Syam, Shofiana TATI NURHAYATI Taufik, Muhammad Imam Verawaty Verawaty Wahyuningsih Wahyuningsih Yuyun Karystin Meilisa Suade