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The Influence on Impact of Store Atmosphere and Price Discount on Impulsive Buying Through Positive Emotion as a Mediation Variable Cahyani, Regita; Marsudi, Marsudi; Robbie, Iqbal
Business Innovation Management and Entrepreneurship Journal Vol. 4 No. 02 (2025): OCTOBER
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v4i02.42640

Abstract

This study was conducted to test and analyze the effect of store atmosphere on impulsive buying through positive emotion as a mediating variable. This study uses a quantitative method. The data collection technique in this study used a questionnaire. A sample of 246 was conducted using random sampling with the help of the PLS 4.0 tool. The results show that store atmosphere has a positive and significant effect on impulsive buying, price discount has a positive and insignificant effect on impulsive buying, positive emotion has a positive and significant effect on impulsive buying, store atmosphere has a positive and significant effect on positive emotion, price discount has a positive and significant effect on positive emotion, store atmosphere has a positive and significant effect on impulsive buying mediated by positive emotion, price discount has a positive and significant effect on impulsive buying mediated by positive emotion. 
Analisis Perceived Risk, Trust, Price Terhadap Online Purchase Intention dengan Attitude sebagai Variabel Intervening pada Gen Z di Kota Surabaya Thobari, Muhammad Burhanuddin; Cahyani, Regita; Mujanah, Siti; Fianto, Achmad Yanu Alif
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.6438

Abstract

In the development of digitalization, online shopping is the main choice for consumers, especially generation Z in Surabaya City. However, online purchasing decisions are still influenced by several factors such as perceived risk, trust, price, and consumer attitudes. Therefore, it is important to understand the influence of these factors on online purchase intentions in this generation. This study aims to analyze the effect of Perceived Risk, Trust, and Price on Online Purchase Intention with Attitude as an intervening variable in generation Z in Surabaya City. This research uses quantitative methods with purposive random sampling techniques. The sample consisted of 100 Gen Z respondents in Surabaya City. The data was collected using a questionnaire that had been tested for validity and reliability, and analyzed using IBM SPSS STATISTIK 25 path analysis. The results showed that Perceived Risk, Trust, and Price have a significant effect on Online Purchase Intention directly or indirectly through Attitude as an intervening variable. Consumer trust plays an important role in strengthening positive attitudes towards online shopping, while perceived risk has a negative effect on purchase intention. Consumer attitudes play an important role in mediating the influence of Perceived Risk, Trust, and Price on Gen Z online purchase intentions. Increasing trust and decreasing perceived risk can increase Gen Z's intention to make online purchases.
Pengaruh FOMO, Brand Image, dan Price Consciousness Terhadap Repuchase intention dengan Purchase Decisions Sebagai Variabel Intervening Botol Minum Corkcicle pada Gen Z Cahyani, Regita; Thobari, Muhammad Burhanuddin; Mujanah, Siti; Fianto, Achmad Yanu Alif
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.6629

Abstract

Technological advancements and increasing market demands are forcing companies to continuously strive to improve the consumer behavior landscape, especially among generation Z. One of the increasingly prominent phenomena is Fear of Missing Out (FOMO), which is the fear of missing out on pleasant or profitable experiences that others are having. This FOMO, triggered by constant exposure to interesting content on social media, encourages generation Z to make implusive purchases. In addition to FOMO, strong brand image and price consciosness also play an important role in purchasing decisions. The data was collected using a questionnaire that had been tested for validity and reliability, and analyzed using IBM SPSS STATISTIK 25 path analysis
Co-Authors Achmad Romadhon Achmad Yanu Aliffianto Ade Budi Setiawan Analia, Grestin Angelliza Chantica, Jessy Ardila, Maisyah Ardillah Wahyudi, Andi Arief Fazlul Rahman, Arief Fazlul Arifki, Muhammad Andrian Arsi, Fadli Aswad Eka Putera Aulia Rahman A’yun, Nafla Qurrota Baihaqqi, Risayd Bara, Raisa Shabrina Batu Biana Adha Inapty, Biana Adha Budiarto, Mukti Chaerany, Chesia Desrianti, Dewi Immaniar Dewi Agustina Efendi, Firmansyah Koesyono Erwan , Erwan Eti Rahmawati FAITULLAH ., FAITULLAH Haerunnisa Haerunnisa, Haerunnisa Hafizky, Imam Haq, Nabila Jaisya Hariani, Widika Shepia Hasibuan, Abdurrozzaq Hasibuan, Nurfaizah Herlangga, Pandu Husniati, Andi Iin Hendrayani Iin Yulianti, Iin Irawan, Fenny Janna, Raodha Tul Jessy Angelliza Chantica Jumaidi, Lalu Takdir Kaharuddin Kholisah, Tri Ariqoh Khusna, Hikmatul Kuntoro, Ardino Alit Kusumaningrum, Hesti Latifah Mutiah Nurhidayah Lestari, Baiq Anggun Hilendri Madani, Ahmad Mandala, Wilad Surya Marsudi Marsudi Megawati - Muhammad Saleh Musayyadah Tis’in Nafisah, Nisrina Alya Nananda, Nova Dwi Nasution, Keyla Harista Nifriza, Ifna Nofirda, Fitri Ayu Noryani, Noryani Novalina Serdiati Nuraini, Agis Permata, Maulidya Prihartini, Nandwi Suci Putri, Anistasya Elsa Putriani, Silvia R. Iqbal Robbie Rahma, An’nisa Adelia Rahmalia, Indah Raspiyahni, Raspiyahni Rizki, Septien Widyawati Romadhon, Achmad Salman Alfarisi Saputri, Tika Dwi Septian, Desak Putu Jessy Setiana, Hania Sihombing, Dionisius Siti Mujanah Siti Zazak Soraya Sitorus, Samuel Indra Sumaila, Nasywa Safitri Syabandi, Ramandika Syal Sabila S Tanango, Abdul Salam Pasya Thalib, Nailah Rabbania Thobari, Muhammad Burhanuddin Ulya, Ahmad Rosyadi Viana, Zelita Widya Laila Yazid, Muhammad Umai Yuda, Bagus Rahma Zalianti, Ghina