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Agusta Dian Ellina
IIK STRADA Indonesia
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Journal : Jurnal Syntax Transformation

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Strategi Manajemen Pelayanan Klinik Imam Bonjol dalam Menghadapi Persaingan Antar FKTP Trianike Nor Aini; Agusta Dian Ellina
Jurnal Syntax Transformation Vol 2 No 10 (2021): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v2i10.437

Abstract

Indonesian citizens are obligated by law to participate in the JKN program via BPJS. The issue that develops is the intense competition for capitations among FKTPs, particularly private clinics. Imam Bonjol Clinic is one of Kediri City's private FKTP clinics. The threats and challenges include an unstable number of capitations, the emergence of new clinics, an often changing BPJS system, a budget that is increasingly in deficit, and frequent delays in the disbursement of capitation and non-capitation funds for BPJS. Carry out appropriate and effective clinical service management measures in response to these problems and threats. This method of research employed a qualitative descriptive approach to reflect a picture of a situation at a certain point in time. Purposive Sampling data collection methods included observation, document review, in-depth interviews with 17 respondents using semi-structured questions, and triangulation technically, time, and sources (3 sources included the Chairman of the Foundation, the Responsible Clinic, and BPJS employees). The results showed that the Internal Environment (Clinical Policy, Clinical Marketing Factors, Clinical Production Factors, Human Resources, Clinical Financial Factors, Service Management, Facilities and Infrastructure) and the External Environment influenced the implementation of Imam Bonjol’s clinical service management strategy in facing competition between FKTPs (Clinics, BPJS, Patients, Competitors, Nearby Communities). The most appropriate service management strategy for Imam Bonjol Clinic is the SO (Strength – Opportunities) strategy, which is a growth-oriented strategy that leverages the company’s existing opportunities and internal strengths via the Delphi method. Several marketing program recommendations for Imam Bonjol Clinic are expected to result from this strategy can improve health services in order to compete with FKTPs in the JKN era
Co-Authors Aat Agustini Adhyaksa Indrajid Putra Adhyaksa Indrajid Putra Ady Purwoto Agustin Widyowati Ahmad Kholid Fauzi Ahmad Syauqi Mubarok Alfian Fawzi Alfian Fawzi Angga Dian Vito Aprin Rusmawati Artha Budi Susila Duarsa Asri asri Asruria Sani Fajria Baersady, Miriam Batewa, Erny Bayu Nirwana Citrawatik Dwi Skripsia Devy Putri Nursanti Dewi Nurandika, Yunda Dewi, Prima Dini Martanti Dinik Martiani Dinik Martiani Eliyawati Eliyawati Endra Widiyanto Ervidiana, Luly Evi Kurniawati Fajriah, Asruria Sani Fajriah, Asuria Sani Fajriyah, Asruria Sani Faku, Noventji Abriance Gunawan Gunawan Gunawan Gusti Muhamad Syariyansyah Handayani, Rina Tri Heny Pramuta Sari Hermanto Hijriani, Hera Hilda Anggraeni Laluyan Husnul Fatima Ibnu Sina, Ibnu Sina Ika Retnani Indah Winarni Indasah Indasah istiqomah istiqomah Joko Prasetyo Joko Sutrisno Joko Sutrisno Joko Sutrisno Joko Tri Atmojo Joko Tri Atmojo K, Beko Kamaru lImron Musa Katmini Kholis, Anja Hesnia Krisnanda Aditya Pradana Krisnanda Aditya Pradana Krisnanda Aditya Pradana Kristina, Yuyun kurnia, kurnia eka permana Lasaka, Hendratmo Lazarus Salyabo Limara Sartika Marunduh, Dian M. Asad Effendy M. Asad Effendy Made Mahaguna Putra Melany Pilatusalim Meylany Rosa Puspita Miftakhur Rohmah Miftakhur Rohmah Muhammad Ida Nashrun S Musdalifah, Illailatul Nanda Rahmad Natalina Soares Almeida Neni Nuraeni Ni Luh Putu Ayu Wardhani Nia Sari Nita Dwi Astikasari Novian Mahayu Adiutama Nur Hasanah Fatimah Nurdina Nurdina Nurizzi Rifqi Ferdian NURUL HIDAYAH Nurwijayanti Nurwijayanti Kusumaningrum P H Livana Panggalih, Dangan Priyanti, Ratna Puji Purwanti, Tentry Fuji Ratna Wardani Ratna Wardani Reni Yuli Astutik Retnaningtyas, Erma Retno Palupi Yonni Siwi Revani, Hilda Dea Rewa, Yeni Rambu S, Eko Dian Saly, Salami Santy Irene Putri Sari, Nia Sentot Imam Suprapto Sentot Imam Suprapto Setyo Budi Susanto Sismulyanto SITI ROHMAWATI Sri Wulandari, Meidya Sudewa, I Gusti Ngurah Wisnu Sulistiono, Priyo Sultan Suwarno Suwarno Syamsu Rahmadi Trianike Nor Aini Vito, Angga Dian Wahyu Purnomo Jati Wahyuni, Eni Wardah Fauziah Wasita, Rangga Widiyanto, Aris Widiyanto, Endra Winarti Winarti WULANDARI Wulandari Wulandari wuryani, Ary Dwi Yaya Mulyana Yeni Rambu Rewa Yenny Puspitasari Yetri Mastri Yani Seo Yetri Mastri Yani Seo Yohana Teodosia Setu Yuda Dwi Prasetyo Yuli Peristiowati, Yuli Yuly Peristiowati Yuly Peristiowati Yuly Peristiowati Yunda Dewi Nurandika Yunie Ernawati Yunita, Emi Yuwono, Trisno Zuhrotul Aini, Zuhrotul