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All Journal Jurnal Bisnis dan Manajemen SPEKTRUM INDUSTRI JISI UMJ (Jurnal Integrasi Sistem Industri UMJ) Jurnal Teknologi Informasi dan Ilmu Komputer OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Sistemasi: Jurnal Sistem Informasi Sinkron : Jurnal dan Penelitian Teknik Informatika Journal of Industrial Engineering Management JURNAL REKAYASA SISTEM INDUSTRI Jurnal Teknologi Sistem Informasi dan Aplikasi JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT TRANSFORMASI: Jurnal Manajemen Pemerintahan Abdimasku : Jurnal Pengabdian Masyarakat Journal of Digital Marketing and Halal Industry Journal of Advanced in Information and Industrial Technology (JAIIT) JMK Jurnal Manajemen dan Kewirausahaan JENIUS: Jurnal Terapan Teknik Industri Indonesian Journal of Industrial Engineering & Management BEMAS: Jurnal Bermasyarakat Jurnal Ilmiah Wahana Pendidikan Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Management and Digital Business JURNAL TEKNIK INDUSTRI BULLET : Jurnal Multidisiplin Ilmu RESLAJ: Religion Education Social Laa Roiba Journal Engagement: Jurnal Pengabdian Kepada Masyarakat INOVTEK Polbeng - Seri Informatika
Zunaidi, Rizqa Amelia
Universitas Telkom
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Social Sciences Transportation Other

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Proposed Dashboard Concept for TUS MART: Enhancing Aquaponic and Hydroponic Sales Management Using the Innovation Canvas Method Perdana Suteja Putra; Rizqa Amelia Zunaidi; Sri Hidayati; Hawwin Mardhiana; Huki Chandra; Norma Novika
Sistemasi: Jurnal Sistem Informasi Vol 13, No 5 (2024): Sistemasi: Jurnal Sistem Informasi
Publisher : Program Studi Sistem Informasi Fakultas Teknik dan Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v13i5.4556

Abstract

The rapid evolution of e-commerce has transformed agricultural operations, prompting Telkom University Surabaya to develop TUS MART, an e-commerce platform designed for managing and selling aquaponic and hydroponic products cultivated by the university. However, TUS MART faces challenges such as inadequate data management, limited user interface intuitiveness, and inefficiencies in sales tracking and customer relationship management. This research proposes a comprehensive dashboard for TUS MART, developed using the Innovation Canvas Method, which aligns with both user needs and business objectives. The methodology involved phases like "Explore," "Ideate," "Market," "Design," and "Value Proposition," ensuring that the dashboard meets essential performance standards while addressing critical risks. The resulting dashboard enhances real-time inventory tracking, sales analytics, and customer management, contributing to TUS MART’s operational efficiency, sustainability, and educational objectives. This study highlights the successful application of innovative design frameworks in developing user-centered e-commerce solutions that integrate technological and agricultural advancements.
TUS MART Web Commerce Design As A Digital Marketing Effort For Urban Farming Products Using Kansei Engineering Zunaidi, Rizqa Amelia; Hamidah, Dwi Nur Azizah; Putra, Perdana Suteja; Hidayati, Sri; Chandra, Huki; Mardhiana, Hawwin; Wulandari, Eka Devi
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.23212

Abstract

This study focused on agricultural products, utilizing the Kansei Engineering methodology to enhance user experience and align with digital marketing strategies. Kansei Engineering is applied to transform users' emotional needs into concrete design elements, creating a website interface that meets both functional and emotional requirements. By emphasizing attributes like engagement, transparency, interactivity, and ease of use, the website aims to provide a personalized, intuitive, and satisfying experience, fostering user connection and loyalty. The results demonstrate that Kansei Engineering significantly enhances emotional satisfaction and functional effectiveness, positively impacting customer engagement and retention—key elements in digital marketing. In this study, the "Refreshing" concept is tested by considering elements such as engagement, dynamism, transparency, interactivity, and ease of use to ensure that the designed interface provides an intuitive, adaptive, and enjoyable user experience. The testing process involves analysis using the Semantic Differential method as well as validity and reliability tests to ensure the accuracy and representativeness of the data obtained. The results show that the application of Kansei Engineering significantly enhances the quality of the e-commerce interface, both in terms of emotional satisfaction and functional effectiveness, resulting in a more holistic user experience. This study offers valuable insights for future e-commerce interface design, suggesting that integrating emotionally responsive design elements can boost the success of digital marketing efforts, especially in the competitive agriculture e-commerce sector.
The proposed quality improvement of tofu production at UD. XYZ using DMAIC method Purbantari, Adek Dhea Resmi; Zunaidi, Rizqa Amelia
Operations Excellence: Journal of Applied Industrial Engineering Vol. 16, No. 3 (2024): OE November 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/oe.2024.v16.i3.124

Abstract

Tofu is known as people's food because the price is cheap and easily accessible by all levels of society. Tofu is in great demand. Besides its affordable price, this food is also healthy and can be processed into various dishes. Quality control is essential for a company to minimize the costs caused by product defects. It can help the company if there are irregularities in the production process. With a large number of irregularities in production, the company will experience losses in quality, cost and quantity. This research was conducted to control and improve the quality of tofu at UD. XYZ uses the Six Sigma method through the Define, Measure, Analyze, Improve, and Control stages. Based on the analysis results, the sigma value is 3.4, and the DPMO value is 29,189, indicating that improvement is still needed to reduce defects that arise so that the sigma value can be increased. Based on this research, it is suggested to improve the sigma quality by investing time and money to train new company employees and improve the equipment used in the tofu production process. It is purchasing automated equipment to support better production processes. Research on enhancing the quality of tofu production should be carried out periodically at UD. XYZ, as part of the company's continuous improvement. 
The Influence of Public Service Advertisements on the Intentions to Eat Fish in Toddlers in Indonesia Muhammad, Fasya Mazaya Sidqi; Zunaidi, Rizqa Amelia
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 24.2 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Public Service Announcements (PSAs) are one of the most widely used forms of promotion by the government to encourage the public to change their habits. The Ministry of Maritime Affairs and Fisheries has a program to raise public awareness about the importance of fish consumption for nutrition. This study examines the influence of the Gemarikan public service announcement on the intention to eat fish for stunting prevention. The focus of this research is to investigate the role of individual attention, information surveillance, elaboration, precautionary behavior towards stunting, and demographic features (such as occupation and age group). The method used in this study is Structural Equation Modeling (SEM), a multivariate analysis technique that aims to test the relationships between variables within a model. The findings indicate that attention, information surveillance, and elaboration are related to PSAs. Additionally, attention and information surveillance don't have a significant impact on precautionary behavior towards stunting, whereas elaboration is related to precautionary behavior towards stunting.
USULAN RANCANGAN PORTABLE LACTATION ROOM DENGAN PENDEKATAN DESIGN THINKING DAN HOUSE OF QUALITY Syahada, Amelia; Putra, Perdana Suteja; Zunaidi, Rizqa Amelia
JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Vol 10, No 2 (2025)
Publisher : STKIP PGRI Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/jipi.v10i2.6179

Abstract

Pemberian ASI eksklusif selama enam bulan pertama kehidupan merupakan hal yang sangat penting untuk memastikan bayi mendapatkan nutrisi yang optimal dan perlindungan terhadap berbagai penyakit. Namun, banyak ibu yang terpaksa menghentikan pemberian ASI eksklusif karena tuntutan pekerjaan dan kurangnya fasilitas ruang menyusui di tempat kerja. Penelitian ini bertujuan untuk mengembangkan solusi portable lactation room sebagai upaya mendukung kelanjutan pemberian ASI eksklusif dan meningkatkan kesejahteraan ibu menyusui di lingkungan kerja. Penelitian ini menggunakan kerangka kerja design thinking dan metode House of Quality (HOQ) untuk mengidentifikasi atribut yang diinginkan oleh pengguna. Data dikumpulkan melalui survei dan wawancara dengan ibu menyusui, kemudian dianalisis untuk mengidentifikasi masalah utama dan kebutuhan pengguna. Prototipe portable lactation room dikembangkan dengan mempertimbangkan aspek kenyamanan, keamanan, dan portabilitas. Prototipe ini diuji dengan menggunakan metode usability testing dengan pendekatan user-based testing, dimana pengguna akhir diundang untuk mencoba dan memberikan umpan balik terhadap produk. Hasil uji menunjukkan bahwa portable lactation room yang disesuaikan dengan antropometri pengguna dapat memberikan kenyamanan dan memenuhi kebutuhan ibu menyusui. Umpan balik dari pengguna akan digunakan untuk melakukan perbaikan dan penyempurnaan desain sebelum produk diluncurkan ke pasar. Portable lactation room diharapkan dapat menjadi solusi untuk mendukung keberlanjutan pemberian ASI eksklusif dan memberikan dampak positif bagi kesehatan bayi dan kesejahteraan ibu. Solusi ini juga dapat membantu perusahaan menunjukkan komitmen mereka terhadap kesejahteraan karyawan dan tanggung jawab sosial.
Analisis Faktor-Faktor yang Berpengaruh Terhadap Intensi Membeli Melalui Live Shopping pada Generasi Z Indah, Putri Dwi; Zunaidi, Rizqa Amelia; Putra, Perdana Suteja
JISI: Jurnal Integrasi Sistem Industri Vol. 12 No. 1 (2025): JISI UMJ
Publisher : Fakultas teknik Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jisi.12.1.13-22

Abstract

Live Shopping adalah konsep yang menggabungkan fitur streaming langsung dengan transaksi pembelian secara real-time. live shopping lebih interaktif karena pelaku bisnis dapat memberikan keterangan secara detail mengenai sebuah produk. Penelitian ini bertujuan untuk mengetahui faktor apa saja yang mempengaruhi intensi dan perilaku generasi Z dalam berbelanja melalui live shopping. Penelitian ini dilakukan menggunakan metode Structural Equation Modelling (SEM) untuk menguji hubungan korelasi antar variabel. Teknik pengambilan sampel yang digunakan adalah purposive samping dengan jumlah sampel sebanyak 200 responden. Teknik pengumpulan data dilakukan dengan penyebaran kuesioner secara online kepada pengguna live shopping. Dalam penelitian ini menggunakan variabel trust, online live shopping experience, attitude, subjective norm, perceived behavior control, intention to live shopping, dan online live shopping behavior. Hasil penelitian ini menunjukkan bahwa trust memiliki pengaruh terhadap attitude, attitude dan subjective norm memiliki pengaruh terhadap intention to live shopping, intention to live shopping memiliki pengaruh terhadap online live shopping behavior. Namun, online live shopping experience tidak memiliki pengaruh terhadap attitude, dan perceived behavior control juga tidak memiliki pengaruh terhadap intention to live shopping. Kata kunci: Live shopping, intention to live shopping, theory of planned behavior
The Proposed Quality Improvement of Incense Products Using the Six Sigma Method at UD. Dupa Karya Mandiri Fearnanda, Yuanita Lucky; Zunaidi, Rizqa Amelia
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 3: October 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i3.24274

Abstract

In 2023, Indonesia's Hindu population accounted for approximately 1.7% of the total population, equating to roughly four million individuals within a populace of 250 million. UD. Dupa Karya Mandiri being a prominent producer of incense products in high demand. However, during the 2023 Chinese New Year (Imlek) and Nyepi celebrations, expected to spur increased demand, the market witnessed a downturn due to a surge in defective product rejection. This study aims to describe the factors that cause product defects, measure the level of sigma level in incense production, then proceed with efforts to improve product quality. Six Sigma methodology is used to handle this problem, this study employs the Six Sigma methodology. The analysis yielded a sigma value of 2.1 and a DPMO (Defects Per Million Opportunities) value of 289,228.10, signifying the necessity of further enhancement in quality to reduce the number of defective products and elevate the sigma value. Therefore, this research gives recommendations for improvement to UD. Dupa Karya Mandiri includes SOPs for Drying, Understanding the Production Process, Machine Maintenance, Bamboo Encek Replacement and Monthly Production Reports.
Strategic marketing analysis for enhancing competitiveness and customer satisfaction: a case study of Indihome TV in Pasuruan City Hilmi, Muhammad Hafidh Syauqil; Zunaidi, Rizqa Amelia; Wulandari, Eka Devi
Operations Excellence: Journal of Applied Industrial Engineering Vol. 17 No. 1 March 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/oe.2025.v17.i1.130

Abstract

This study aims to develop effective marketing strategies for Indihome TV to enhance its competitiveness and customer satisfaction in Pasuruan City. Utilizing a comprehensive approach, the research integrates tools such as the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, SWOT analysis, Boston Consulting Group (BCG) Matrix, and Quantitative Strategic Planning Matrix (QSPM). Eleven alternative strategies were identified, of which five were prioritized: conducting targeted marketing campaigns emphasizing ease of access to entertainment, increasing the frequency of discounts, offering economical subscription packages, providing flexible channel selection options, and rewarding loyal customers.The results highlight the significance of addressing customer concerns, particularly pricing and convenience, to improve brand recognition and attract a wider audience. Key strategies such as promoting tailored packages and enhancing customer loyalty through discounts and bonuses are designed to align Indihome TV’s offerings with customer needs. The Pareto Chart analysis confirmed that these top five strategies account for over 50% of the company’s potential improvement in marketing outcomes.These findings provide a strategic roadmap for Indihome TV to strengthen its market position, improve customer retention, and achieve sustainable growth. This research emphasizes the importance of aligning marketing strategies with internal strengths and external opportunities to address competitive pressures effectively.
Usability Testing of the TUS MART Website by Measuring the Customer Satisfaction Index using the WebQual Model Norma Septin Nurlaela; Rizqa Amelia Zunaidi; Huki Chandra; Perdana Suteja Putra; Hawwin Mardhiana; Sri Hidayati
INOVTEK Polbeng - Seri Informatika Vol. 9 No. 2 (2024): November
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/587tg046

Abstract

Perkembangan pesat teknologi informasi telah mempermudah berbagai tugas bagi pengguna, khususnya melalui akses internet yang lebih mudah via telepon seluler. Lonjakan pengguna internet mobile sebagian besar dipicu oleh popularitas platform media sosial yang berfungsi sebagai aplikasi pertemanan virtual. Selain itu, media sosial juga berfungsi sebagai alat promosi, termasuk untuk mempromosikan aplikasi belanja daring, yang turut berkontribusi pada peningkatan transaksi e-commerce di Indonesia. Aktivitas hidroponik dan akuaponik di Telkom University Surabaya juga telah berkembang dan memasuki tahap panen produk, sehingga diperlukan sebuah platform untuk menjual produk-produk tersebut. Sebuah platform belanja daring dipilih untuk memasarkan produk-produk Telkom University Surabaya, memungkinkan konsumen untuk berbelanja kapan saja dan di mana saja. Platform ini, yang dikembangkan oleh Telkom University Surabaya, disebut TUS MART. Saat ini, TUS MART masih berada pada tahap pengembangan prototipe dan memerlukan uji usabilitas menggunakan Konsep WebQual. Temuan dari penelitian ini menunjukkan bahwa nilai Customer Satisfaction Index (CSI) untuk layanan TUS MART adalah 85,99%, yang mengindikasikan tingkat kepuasan yang tinggi di antara penggunanya.
User Interface and User Experience Design for TUS Mart Sales Report Dashboard Using Design Thinking Method Norma Novika; Perdana Suteja Putra; Rizqa Amelia Zunaidi; Sri Hidayati; Hawwin Mardhiana; Huki Chandra; Ali Akbar Nafis
INOVTEK Polbeng - Seri Informatika Vol. 9 No. 2 (2024): November
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/dc6gwz52

Abstract

Digital technology is now increasingly developing in the sales sector, facilitating various activities, including buying and selling transactions. One important technology is the dashboard, which is used by buyers to place orders and by sellers to manage transactions and products. Telkom University Surabaya has developed an online shopping platform, TUS Mart, to market hydroponic and aquaponic products that are ready for harvest. In addition to functioning as a sales tool, TUS Mart also needs a dashboard to monitor and manage product stocks more efficiently. This dashboard development research involves several stages, such as understanding user needs through interviews and System Usability Scale (SUS), defining problems, generating solution ideas, and developing prototypes. Testing the prototype with SUS showed an average score of 53.125, indicating marginal performance with an “OK” rating. The findings highlight the need for improvements to the dashboard design to increase user satisfaction. This research also emphasizes the importance of the Design Thinking approach in creating design solutions centered on user needs and improving user experience in online sales systems.
Co-Authors Abduh Sayid Albana Achmad, Fariz Adek Dhea Resmi Purbantari Adhitya Rinda Wahyu Purnama Adi Candra Agi Lobita Japtara Martadinata Ahmad Ihsan Fuady Ahmad Nur Rosyid Alfansuri, Habib Mirza Alfany, Mochammad Zulfikar Ali Akbar Nafis Annisa Rizkyta Nabilah Junaidi Arda Erico Yuda Ardiansyah Al Farouq Arliyanti Nurdin Arman Hakim Nasution Aufar Fikri Dimyati Aulia Annisa Aulia Rahma Annisa Ayu Endah Wahyuni Ayu Prema Laksmi Benazir Imam Arif Muttaqin Cahyani, Nabilla Adinna Diba, Elsa Rachma Farah Dimas Dandy Pradana Septiawan Dio Ifan Auliya Dominggo Bayu Baskara Dwi Nur Azizah Hamidah Elsa Diaz Yamila Farah Annisa Yasmine Fearnanda, Yuanita Lucky Fidelia Adinda Syafani Firli Tajtibra Hamidah, Dwi Nur Azizah Hawwin Mardhiana Hendrawan Widianto Hendrawan Widianto Hendrawan Widianto Hernadimas Alfattah Hesti Dita Pramesti Hilmi, Muhammad Hafidh Syauqil Huki Chandra Ika Yulianita Ika Yulianita Indah, Putri Dwi Julia, Sefira Rachma Khodijah Amiroh Kurniasari, Yosiana Eka Putri Lora Amifia Lora Khaula Amifia Muhammad Ardiansyah Al Faiz Muhammad Arkan Fauzan Wicaksono Muhammad, Fasya Mazaya Sidqi Nabilla Adinna Cahyani Nafie, Harun Stephen Nanda Mesa Nur Aryabawa Nilna Agnia Nisrina Salsabilah Norma Novika Norma Novika Norma Septin Nurlaela Paramaditya Arismawati Perdana Suteja Putra Pratama, Annisa Putri Purba, Yesika Purbantari, Adek Dhea Resmi Purnama, Adhitya Rinda Wahyu Rafif Muhammad Rasyad Rahaditya Dimas Prihadianto Rahaditya Dimas Prihardianto Rahmalia Nurhalissa Raynor Cavan Suharto Rizha Nurmila Hilda Rizky Dwi Budi Anugrah Wibowo Rossy, Daseiya Auriello Rosyid, Ahmad Nur Samuel Haorista Oikan Eka Cipta Sasotya Rigan Rafsanjana Silvi Istiqomah Sinta Dewi Sri Hidayati Sri Hidayati Sri Hidayati Syahada, Amelia Tineke Sandra Wisesha Wahyu Andy Prastyabudi Wulandari, Eka Devi Yashmine Mela Ardianto Zenkey Soma Mahendra