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All Journal J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies International Journal of Economics Development Research (IJEDR) Jurnal Tunas Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal IPTEK Bagi Masyarakat Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Journal of Artificial Intelligence and Digital Business Sanskara Manajemen dan Bisnis Priviet Social Sciences Journal Jurnal Pengabdian Pada Masyarakat METHABDI West Science Business and Management West Science Journal Economic and Entrepreneurship Jurnal Ekonomi dan Kewirausahaan West Science IIJSE PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Sinaga, Hommy Dorthy Ellyany
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Belajar Membuat Grafik Linier Sederhana Bagi Siswa SMA Panti Budaya Kisaran Sinaga, Hommy Dorthy Ellyany; Piliang, Rizaldi; Anggraeni, Dewi
Jurnal IPTEK Bagi Masyarakat Vol 1 No 3 (2022)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/jibm.v1i3.163

Abstract

Peningkatan kemampuan hardskill siswa SMA Panti Budaya Kisaran, salah satunya dapat diperoleh melalui bidang teknologi lewat mata pelajaran Teknologi Informasi dan Komunikasi. Software Excel menjadi media belajar bagi siswa untuk dapat membuat grafik linier bagi kebutuhan penyajian data pada saat menulis karya ilmiah di sekolah. Kegiatan pengabdian kepada masyarakat yang dilakukan tim dosen STMIK Royal Kisaran pada tanggal 13 – 14 Januari 2022, di SMA Panti Budaya Kisaran. Peserta kegiatan berjumlah 30 orang siswa SMA. Kepada siswa diberikan pelatihan cara membuat grafik linier dengan praktek langsung di komputer menggunakan excel. Hasil dari pelatihan menunjukkan antusiasme siswa dan mereka menunjukkan keberhasilan dalam membuat grafik.
PENGARUH KERAGAMAN, KELENGKAPAN PRODUK TERHADAP MINAT BELI ULANG MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Sinaga, Hommy Dorthy Ellyany; Lazuardi, Dedy; Wangsa, Fendy
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 7, No 4 (2024): November 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v7i4.2293

Abstract

Penelitian ini bertujuan untuk mengetahui apakah Keragaman dan Kelengkapan Produk berpengaruh terhadap Kepuasan Pelanggan, untuk mengetahui apakah Kepuasan Pelanggan berpengaruh terhadap Minat Beli Ulang dan untuk mengetahui apakah Keragaman dan Kelengkapan Produk berpengaruh terhadap Minat Beli Ulang melalui Kepuasan Pelanggan sebagai variabel intervening. Penelitian ini menggunakan jenis data kuantitatif dan sumber data merupakan data primer dan data sekunder. Populasi pada penelitian ini adalah pelanggan yang melakukan pembelian ulang sparepart di PT Mega Anugrah Mandiri pada tahun 2022 sebanyak 133 pelanggan. Jumlah sampel adalah 100 pelanggan dengan rumus slovin. Teknik pengambilan sampel dengan nonprobability sampling menggunakan Random Sampling. Data dianalisis dengan metode analisis jalur. Hasil penelitian menunjukkan variabel Keragaman berpengaruh signifikan terhadap Kepuasan Pelanggan. Variabel Kelengkapan Produk berpengaruh signifikan terhadap Kepuasan Pelanggan. Kepuasan Pelanggan berpengaruh signifikan terhadap Minat Beli Ulang. Berdasarkan hasil pengujian hipotesis secara simultan diketahui bahwa hasil uji – F menunjukkan variabel Keragaman dan Kelengkapan Produk berpengaruh signifikan terhadap Kepuasan Pelanggan. Hasil uji sobel menunjukkan bahwa variabel Keragaman dan Kelengkapan Produk berpengaruh signifikan terhadap Minat Beli Ulang melalui Kepuasan Pelanggan sebagai variabel intervening.
The Influence of Word of Mouth, Product Completeness and Product Attractiveness on Fertilizer Purchase Decisions at Growmart (Cab. Usaha Tani) Sinaga, Hommy Dorthy Ellyany; Setyorini, Dian; Januari, Amanda Putri
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4578

Abstract

This study aims to analyze the influence of word of mouth, product completeness, and product appeal on fertilizer purchasing decisions at Growmart (Agricultural Business Branch) located on Jl. Jenderal Sudirman, Bagan Batu, South Labuhanbatu, Riau. The background of this study is based on the tight business competition in the agricultural sector and the low volume of fertilizer sales at Growmart, which is suspected to be influenced by the less than optimal marketing strategy and the mismatch of stock with consumer needs. This study uses a quantitative approach with a survey method through a questionnaire distributed to 292 respondents, determined by the Slovin formula from a population of 1,076 people. The sampling technique uses the random sampling method. Data analysis was carried out through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficients of determination (Adjusted R²). The results of the study showed that partially and simultaneously, the variables word of mouth, product completeness, and product appeal have a significant effect on fertilizer purchasing decisions at Growmart. Word of mouth has a positive influence because it provides information that is trusted by consumers. Completeness of the product encourages consumers to buy in one place practically. While the appeal of the product increases interest through attractive visuals, packaging, and presentation
The influence of healthy lifestyle and price perception on purchase Warung Ahin Vegetarian Medan Sinaga, Hommy Dorthy Ellyany; Manik, Desma Erica Maryati; Waty, Venny
Priviet Social Sciences Journal Vol. 5 No. 3 (2025): March 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i3.409

Abstract

This study investigates the influence of a healthy lifestyle and price perception on purchase intention at Ahin Vegetarian in Medan. Employing a quantitative research design with primary data sources, the research targets prospective consumers who intend to make purchases at Ahin Vegetarian during the 2024 period, although the exact population size remains unknown. A total of 110 respondents were selected using incidental sampling techniques. The results of the partial t-test indicate that a healthy lifestyle does not have a statistically significant effect on purchase intention. Conversely, price perception shows a significant and positive impact on consumers’ intention to buy. The findings from the simultaneous test demonstrate that both variables, healthy lifestyle and price perception, jointly exert a significant influence on purchase intention. Furthermore, the coefficient of determination (R²) reveals that a portion of the variation in purchase intention can be explained by these two independent variables. These results suggest that while health-oriented behaviors may shape general consumer attitudes, price perception is a more decisive factor in influencing specific purchasing decisions within the vegetarian food market. This study provides practical implications for business owners and marketers in the vegetarian food industry, highlighting the importance of perceived price value in stimulating consumer interest and enhancing sales performance.
Driving Sales in the Platform Economy: The Role of Taste and Promotion in Chaipao Asiok Purchases through GrabFood Wijaya, Michael Kurniawan; Sinaga, Hommy Dorthy Ellyany; Nasution, Lisa Elianti
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 3 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i3.8073

Abstract

This study aims to examine the economic influence of taste and promotional strategies on consumer purchase decisions for Chaipao Asiok through the GrabFood application. As food delivery platforms become increasingly dominant in the digital economy, understanding key consumer drivers such as sensory experience (taste) and marketing efforts (promotion) is critical for business sustainability. The study population comprises all Chaipao Asiok consumers who ordered via the GrabFood application from 2020 to 2024. A total of 130 respondents were selected using purposive sampling. Data were collected through questionnaires, interviews, and documentation. The analytical method employed was multiple linear regression. The findings reveal that both taste and promotion have a positive and statistically significant impact on consumer purchase decisions. These results highlight the economic value of strategic flavor development and promotional engagement in enhancing consumer behavior within the food delivery ecosystem.
The Influence of Sales Promotion and Customer Relationship Management on Customer Purchase Decisions for Products of PT. Auto Star Mandiri Teknotama Medan Sinaga, Hommy Dorthy Ellyany; Situmorang, Irvan Rolyesh; Tantra, Zavier
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.7063

Abstract

Autostar Mandiri Teknotama (AMT), a car spare parts distributor established in 1999, has experienced a decline in purchases due to ineffective sales promotions and weak implementation of Customer Relationship Management (CRM), making it difficult to maintain customer loyalty amid increasing competition in similar products. The purpose of this study is to determine the effect of sales promotion and customer relationship management on purchasing decisions. The research uses a quantitative method to investigate the stated problems. The population in this study consists of all customers who made purchases from the company during the 2024 period, totaling 153 stores that have been subscribed for more than one year. Given that the population consists of 153 stores, the sampling technique used is a saturated sample, in which the entire population is taken as the sample. The results show that both partially and simultaneously, sales promotion and customer relationship management significantly influence purchasing decisions.
PELATIHAN LITERASI KEUANGAN: PERENCANAAN KEUANGAN UNTUK SISWA SMA DHARMA BAKTI LUBUK PAKAM Afrizal, Afrizal; Herlambang, Albert; Rezeki, Sri; Sinaga, Hommy Dorthy Ellyany; Loo, Petrus; Tiofanny, Claudie
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 1 (2025): April 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i1.3090

Abstract

Abstract: In today's digital era, financial literacy has become a crucial skill for the younger generation, especially high school students, to manage their finances effectively and responsibly. This enables them to handle their finances wisely and avoid harmful financial risks. This article discusses the implementation of a financial literacy training held at SMA Dharma Bakti Lubuk Pakam on March 8, 2025, attended by 59 selected students, the results obtained, and recommendations for sustainable financial literacy development within the school environment. The training focused on two main topics: financial planning and understanding online loans. The training aimed to enhance students' knowledge and skills in managing personal finances as well as recognizing the risks and mechanisms of online loans, which are prevalent among teenagers. The training methods included interactive lectures and individual case studies. Keywords: Financial Literacy; Online Loans; Financial Planning; Financial Education; Digital Finance. Abstrak: Di era digital saat ini, literasi keuangan telah menjadi keterampilan yang sangat penting bagi generasi muda khususnya siswa Sekolah Menengah Atas (SMA) untuk mengelola keuangan mereka secara efektif dan bertanggung jawab agar mampu mengelola keuangan secara bijak dan terhindar dari risiko finansial yang merugikan. Artikel ini membahas pelaksanaan pelatihan literasi keuangan yang diadakan di SMA Dharma Bakti Lubuk Pakam pada tanggal 08 Maret 2025, yang diikuti oleh 59 siswa terpilih hasil yang diperoleh, serta rekomendasi untuk pengembangan literasi keuangan yang berkelanjutan di lingkungan sekolah. Pelatihan ini menitikberatkan pada dua topik utama, yaitu perencanaan keuangan dan pemahaman pinjaman online. Pelatihan ini bertujuan untuk meningkatkan pengetahuan dan keterampilan siswa dalam mengelola keuangan pribadi serta mengenali risiko dan mekanisme pinjaman online yang marak di kalangan remaja. Metode pelatihan meliputi ceramah interaktif, dan studi kasus individu. Kata Kunci: Literasi Keuangan; Pinjaman Online; Perencanaan Keuangan; Edukasi Keuangan; Keuangan Digital.
Influence of Mobile Marketing on Customer Purchase Intentions in Emerging Market Arifin, Andi Harmoko; Khotimah, Khusnul; Supriyadi, Asep; Fauzi, Rizal Ula Ananta; Sinaga, Hommy Dorthy Ellyany
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.12303

Abstract

This study aims to analyze the influence of mobile marketing on consumer purchase intent in emerging markets through a meta-analysis approach. As mobile technology penetrates and the use of the internet on mobile devices, mobile-based marketing strategies are becoming increasingly important, especially in developing countries. The study synthesizes 10 empirical research results published between 2022 and 2025 that meet inclusion criteria, such as topic relevance, completeness of statistical data, and focus on emerging market contexts. The analysis was conducted using a random effects model, which showed that mobile marketing had a significant positive influence on consumer purchase intent (Hedges' g = 1.029; p 0.001), with a moderate effect size. The moderator's analysis showed that factors such as ad personalization, interactivity, and digital literacy levels were variables that strengthened the relationship. The results of this study provide evidence that contextually designed mobile marketing strategies can increase marketing effectiveness in emerging markets, as well as be an important contribution to the digital marketing literature in the digital economy era.
The Impact of Financial Technology on Consumer Behavior and Banking Service Yatimin, Yatimin; Harahap, Subur; Redjeki, Finny; Suprayitno, Degdo; Sinaga, Hommy Dorthy Ellyany; Nainggolan, Elisabeth; Batjo, Sitti Nurjana
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.11857

Abstract

This study aims to evaluate the impact of financial technology (fintech) on consumer behavior and banking services through a meta-analysis approach. Along with the rapid development of digital technology, fintech has changed the way consumers access, use, and respond to financial services. This study analyzes and synthesizes the results of a number of relevant empirical studies to identify the patterns, trends, and strength of fintech's influence on consumer behavior and adaptation of banking services. The results of the meta-analysis show that fintech significantly influences consumer preferences and loyalty, especially in terms of ease of access, time efficiency, and convenience of use ( r = 0.765 ; t = 8.427) medium effect size category. On the other hand, the banking sector showed a diverse response, ranging from strategic collaboration to internal digital transformation. These findings provide important implications for policymakers, financial industry players, and banking institutions in designing adaptive strategies in the digital era.
The Role of Employee Engagement in Increasing Millennial and Gen Z Employee Retention Wibaselppa, Anggawidia; Santosa, Tomi Apra; Batjo, Siti Nurjana; Fauzi, Rizal Ula Ananta; Nugraha, Aat Ruchiat; Sinaga, Hommy Dorthy Ellyany; Wulandari, Andi Sri Rezky
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.450

Abstract

This study aims to examine the role of employee engagement in increasing employee retention of Millennials and Gen Z in modern organizations. The research background is based on the high challenges in retaining a young workforce that is dynamic and easily switchable. The research method uses a quantitative approach with a survey of 30 respondents of Millennial and Gen Z employees from various industry sectors. Data were analyzed using multiple linear regression to test the influence of the employee engagement dimension—including emotional engagement, cognitive commitment, and social attachment—on employee retention intention. The results showed that all dimensions of employee engagement had a positive and significant influence on employee retention, with emotional engagement as the most dominant factor (β = 0.68; p < 0.01). The practical implications of this study emphasize the importance of developing holistic engagement programs, such as personalization training and interactive internal communication platforms, to increase employee loyalty of Millennials and Gen Z. The theoretical contributions of the research include an in-depth understanding of engagement mechanisms in the demographic context of the younger generation and Human Resources policy recommendations to strengthen retention strategies in the digital age.
Co-Authors - Afrizal . Syamsulbahri A., Chevy Herli Sumerli Aat Ruchiat Nugraha Ali muhajir, Ali Andi Harmoko Arifin andriyani, suci Arridha Zikra Syah Asep Supriyadi Asniar, Nunut Batjo, Siti Nurjana Batjo, Sitti Nurjana Degdo Suprayitno Dewi ANGGRAENI Edi Kurniawan Fauzi, Rizal Ula Ananta Gultom, Pesta Harahap, Subur Hendrian Hendrian, Hendrian Herlambang, Albert Huang, Kelly Irawati, Novica Januari, Amanda Putri Judijanto, Loso Karo-karo, Alex P. khusnul khotimah Kristian Panjaitan, Feliks Anggia Binsar Lazuardi, Dedy Loo, Petrus M, Desma Erica Maryati Manik, Desma Erica Maryati Muhamad Ridhayantho, Muhamad Nainggolan, Elisabeth Nasution, Lisa Elianti Novi Darmayanti Piliang, Rizaldi Prananingrum, Dwi Kartika Redjeki, Finny Santosa, Tomi Apra Setiawan, Zunan Setyorini, Dian Siagian, Yessica Situmorang, Irvan Rolyesh Sri Rezeki Tantra, Zavier Tiofanny, Claudie Triadi, Defri Utami, Eva Yuniarti Wangsa, Fendy Waty, Venny Wibaselppa, Anggawidia Widalicin Januarty Wijaya, Michael Kurniawan Wulandari, Andi Sri Rezky Yatimin Yatimin