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All Journal J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies International Journal of Economics Development Research (IJEDR) Jurnal Tunas Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal IPTEK Bagi Masyarakat Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Journal of Artificial Intelligence and Digital Business Sanskara Manajemen dan Bisnis Priviet Social Sciences Journal Jurnal Pengabdian Pada Masyarakat METHABDI West Science Business and Management West Science Journal Economic and Entrepreneurship Jurnal Ekonomi dan Kewirausahaan West Science IIJSE PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Sinaga, Hommy Dorthy Ellyany
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Effectiveness of Electronic Customer Relationship Management, Electronic Service Quality, and Trust on Customer Loyalty at PT Bilah Baja Makmur Abadi Rezeki, Sri; Nainggolan, Elisabeth; Huang, Kelly; Sinaga, Hommy Dorthy Ellyany; Loo, Petrus
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7065

Abstract

This study aims to examine the effects of electronic customer relationship management (e-CRM), electronic service quality, and trust on customer loyalty at PT Bilah Baja Makmur Abadi. The research employs a quantitative approach using a survey method with 167 customers as respondents. Data was collected through questionnaires and analyzed using multiple regression analysis to test the hypotheses. The findings reveal that e-CRM, electronic service quality, and trust each significantly influence customer loyalty both individually and when considered together. Specifically, e-CRM had the highest contribution to customer loyalty, followed by trust and electronic service quality. The research also found that these three factors, when combined, explain over 50% of the variance in customer loyalty. The study contributes to existing theories by linking traditional customer relationship management to modern digital practices and highlights the critical role of trust and service quality in driving customer loyalty in the digital era. The research provides valuable insights for businesses aiming to enhance customer loyalty through digital platforms and offers recommendations for future studies to explore additional factors such as customer satisfaction and brand image.
Consumer Responses to Sustainable Product Labeling (Eco-label) in Purchasing Decisions Kristian Panjaitan, Feliks Anggia Binsar; Sinaga, Hommy Dorthy Ellyany
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2235

Abstract

This study examines consumer responses to sustainable product labels (eco-labels) and their influence on purchasing decisions in Indonesia. Using a quantitative research design, data were collected from 150 respondents through a structured questionnaire with a 1–5 Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3) to evaluate both the measurement and structural models. Results indicate that eco-label perception has a significant positive effect on consumer trust and purchasing decisions. Furthermore, consumer trust plays a mediating role, strengthening the relationship between eco-label perception and purchase behavior. Environmental awareness also emerged as a strong determinant of purchasing decisions, showing that consumers who are more environmentally conscious are more responsive to eco-labels. The model demonstrated substantial explanatory power (R² = 0.62) for purchasing decisions, confirming the importance of eco-labels, trust, and awareness in shaping sustainable consumer behavior in Indonesia. These findings provide practical implications for businesses and policymakers in promoting eco-labeled products and fostering sustainable consumption.
Pengaruh Kewirausahaan dan Inovasi Bisnis terhadap Penerimaan Pasar pada Industri Makanan dan Minuman di Indonesia Muhajir, Ali; Sinaga, Hommy Dorthy Ellyany; Utami, Eva Yuniarti; Karo-karo, Alex P.; Triadi, Defri
Sanskara Manajemen Dan Bisnis Vol. 2 No. 02 (2024): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v2i02.368

Abstract

Penelitian ini menyelidiki dinamika kewirausahaan dan inovasi bisnis yang rumit dalam konteks industri Makanan dan Minuman (F&B) di Indonesia. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari sampel yang terdiri dari 220 partisipan, termasuk wirausahawan, pemilik bisnis, dan konsumen. Studi ini mengeksplorasi hubungan antara kegiatan kewirausahaan, praktik inovasi bisnis, dan faktor penerimaan pasar, dengan menggunakan kerangka kerja pemodelan persamaan struktural (SEM) yang kuat. Temuan-temuannya menunjukkan kecenderungan kewirausahaan dan strategi inovatif yang tinggi di sektor makanan dan minuman di Indonesia. Efek langsung yang signifikan diamati, menekankan peran berpengaruh dari kewirausahaan dan inovasi bisnis terhadap penerimaan pasar. Studi ini lebih lanjut mengungkap peran mediasi praktik inovasi bisnis dalam hubungan antara kegiatan kewirausahaan dan penerimaan pasar. Analisis kecocokan model dan pemeriksaan ketahanan menegaskan keandalan dan validitas model struktural yang diusulkan. Penelitian ini memberikan kontribusi wawasan yang berharga bagi para pemangku kepentingan industri, pembuat kebijakan, dan peneliti yang ingin menavigasi dan meningkatkan lanskap kewirausahaan dan inovasi di industri mamin Indonesia.
Bijak Menyikapi Aplikasi Pinjaman Tanpa Agunan Bagi Ibu-Ibu Darmawanita Pada Dinas Lingkungan Hidup Kabupaten Asahan Irawati, Novica; Siagian, Yessica; Sinaga, Hommy Dorthy Ellyany; Syah, Arridha Zikra
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 8 No. 1 (2025): Januari 2025
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v8i1.3653

Abstract

Personal finance skills are one of the important competencies that young people need to have in facing future economic challenges, given the increasingly complex global financial dynamics and the need to be able to manage resources effectively in order to survive and thrive amid economic uncertainty. However, the level of financial literacy among vocational high school (SMK) students is still relatively low, as reflected in the results of the National Survey on Financial Literacy and Inclusion by OJK (2019) which shows that only 38.03% of Indonesians have adequate financial literacy, including among students. Of the 30 samples used by using the method of sharing, discussion, and case studies on each student, many were still found to be unable to manage their finances. This financial training has succeeded in providing a basic understanding of good financial management to students of SMK Negeri 1 Kisaran. Through the material presented, students can apply the knowledge gained in their daily lives, from managing expenses, saving, to planning for the future.Keywords: financial literacy; financial skills; training vocational high school students Abstrak: Keterampilan keuangan pribadi merupakan salah satu kompetensi penting yang perlu dimiliki oleh generasi muda dalam menghadapi tantangan ekonomi di masa depan, mengingat semakin kompleksnya dinamika keuangan global dan kebutuhan untuk dapat mengelola sumberdaya secara efektif agar dapat bertahan dan berkembangan di tengah ketidakpastian ekonomi. Namun, tingkat literasi keuangan di kalangan siswa sekolah menengah kejuruan (SMK) masih tergolong rendah, sebagaimana tercermin dalam hasil Survei Nasional Literasi dan Inklusi Keuangan oleh OJK (2019) yang menunjukkan bahwa hanya 38,03% masyarakat Indonesia yang memiliki literasi keuangan yang memadai, termasuk di kalangan pelajar. Kegiatan ini dilakukan oleh team dosen universitas royal dimana sampelnya sebanyak 30 orang yang merupakan siswa Sekolah Menengah Kejurusan Negeri 1 Kisaran dalam penyampaian materi digunakan dengan menggunakan metode sharing, diskusi, dan studi kasus pada masing-masing siswa.  Pelatihan keuangan memberikan pemahaman dasar tentang pengelolaan keuangan yang baik kepada siswa SMK Negeri 1 Kisaran. Melalui materi yang disampaikan, siswa dapat menerapkan ilmu yang diperoleh dalam kehidupan sehari-hari, mulai dari mengatur pengeluaran, menabung, hingga merencanakan masa depan.Kata Kunci: Keterampilan keuangan; literasi keuangan; pelatihan siswa SMK, pengelolaan keuangan pribadi 
Analysis of the Impact of Technological Change on Marketing Practices Setiawan, Zunan; Sinaga, Hommy Dorthy Ellyany; A., Chevy Herli Sumerli; Judijanto, Loso
West Science Journal Economic and Entrepreneurship Vol. 1 No. 10 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i10.268

Abstract

This research investigates the impact of technological change on the marketing practices of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia through a comprehensive quantitative analysis. Surveys were conducted among a diverse sample of 500 MSMEs, spanning various sectors. The findings reveal a landscape of varied technological adoption, with financial constraints and a digital skills gap emerging as predominant challenges. Nevertheless, the study highlights the transformative potential of technology, showcasing improved customer engagement, expanded market reach, and enhanced performance metrics. The synthesis of results informs practical strategies for MSMEs, policy recommendations for stakeholders, and avenues for future research. This research contributes valuable insights into the nuanced relationship between technology and MSMEs, offering a foundation for informed decision-making in the rapidly evolving digital landscape.
Analysis of the Effect of Social Media Usage, Search Engine Optimization, and Content Strategy on Business Growth in the E-Commerce Industry in Indonesia Sinaga, Hommy Dorthy Ellyany; Syamsulbahri, Syamsulbahri; Muhajir, Ali; Darmayanti, Novi
West Science Journal Economic and Entrepreneurship Vol. 2 No. 01 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i01.647

Abstract

This research investigates the influence of digital marketing practices on business growth in the e-commerce industry in Indonesia, focusing on Social Media Usage, Search Engine Optimization (SEO), and Content Strategy. A sample of 150 e-commerce businesses was analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results reveal significant positive relationships between Social Media Usage, SEO, and Content Strategy with Business Growth. Additionally, mediation and moderation effects are explored, suggesting a significant mediating role of customer engagement in the relationship between social media usage and business growth. The findings provide practical implications for businesses and policymakers in enhancing digital marketing strategies for sustainable growth in the dynamic Indonesian e-commerce landscape.
Strategi Diferensiasi Produk Mie Gacoan dalam Meningkatkan Keunggulan Kompetitif Prananingrum, Dwi Kartika; Asniar, Nunut; Ridhayantho, Muhamad; Sinaga, Hommy Dorthy Ellyany
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 03 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i03.1428

Abstract

Penelitian ini menguji dampak dari strategi diferensiasi produk, khususnya inovasi, kualitas, branding, dan harga, terhadap keunggulan kompetitif Mie Gacoan. Dengan menggunakan desain penelitian kuantitatif, data dikumpulkan dari 200 responden dengan menggunakan kuesioner terstruktur dengan skala Likert mulai dari 1 sampai 5. Data dianalisis dengan menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). Hasil penelitian menunjukkan bahwa keempat dimensi diferensiasi produk - inovasi, kualitas, merek, dan harga - secara positif dan signifikan meningkatkan keunggulan kompetitif Mie Gacoan. Temuan ini menggarisbawahi pentingnya diferensiasi strategis dalam membangun posisi pasar yang kuat dan mencapai keunggulan kompetitif yang berkelanjutan dalam industri mie yang sangat kompetitif. Studi ini memberikan wawasan yang berharga bagi bisnis yang bertujuan untuk meningkatkan posisi pasar mereka melalui strategi diferensiasi yang efektif.
How Sustainability Awareness Shapes Consumer Purchase Intentions through Attitudes and Perceived Value in the Thrift Market in Indonesia Sinaga, Hommy Dorthy Ellyany; Hendrian, Hendrian
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.405

Abstract

The fashion industry is a rapidly growing economic sector, but it has a significant impact on the environment. The trend of thrift fashion or buying secondhand clothes has emerged as an alternative form of sustainable consumption that supports the circular economy. This study aims to examine the relationship between sustainability awareness, attitude toward thrift products, perceived value, and consumer purchase intentions in the context of fashion reuse in Indonesia. This study uses a conceptual literature review approach by synthesizing previous research results in the field of sustainable fashion and consumer behavior. The conceptual model is built based on Theory of Planned Behavior (Ajzen, 1991) and Value–Attitude–Behavior Framework (Homer & Kahle, 1988). The synthesis results show that sustainability awareness does not directly influence purchase intention, but rather through two main mediating pathways: (1) positive attitude toward thrift products as an affective pathway, and (2) perceived value towards the functional, emotional, and social benefits of the product as a cognitive pathway. These two mediators explain how environmental awareness shapes behavioral tendencies without the need to involve external variables such as social norms. Theoretically, this study reinforces our understanding of sustainable consumer behavior. In practical terms, the results provide guidance for thrift fashion MSMEs to emphasize sustainability, quality, and ethical image in their marketing strategies in order to encourage more environmentally friendly consumption behavior.
Pelatihan Strategi Pemasaran Berbasis E-Commerce dalam Menumbuhkan Jiwa Wirausaha pada Generasi Muda Gultom, Pesta; Sinaga, Hommy Dorthy Ellyany; Januarty, Widalicin
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 1 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the objectives of the Pancasila Student Profile Strengthening Project (P5) of the independent curriculum is to provide students with additional knowledge and skills from their surrounding environment. Community service was carried out for 70 10th grade students of SMA WR Supratman 1 Medan. The purpose of the Community Service activity is to provide training in making ecoprint tote bags as an implementation of the P5 independence curriculum, and to provide training in e-commerce-based marketing strategies. The benefits of this Community Service activity are that students as the younger generation have the creativity to be able to create their own work independently, namely making ecoprint tote bags that have a selling value that can be used as an entrepreneurial opportunity, and students learn more about the benefits of e-commerce as one of the digital marketing strategies.
Co-Authors - Afrizal . Syamsulbahri A., Chevy Herli Sumerli Aat Ruchiat Nugraha Ali muhajir, Ali Andi Harmoko Arifin andriyani, suci Arridha Zikra Syah Asep Supriyadi Asniar, Nunut Batjo, Siti Nurjana Batjo, Sitti Nurjana Degdo Suprayitno Dewi ANGGRAENI Edi Kurniawan Fauzi, Rizal Ula Ananta Gultom, Pesta Harahap, Subur Hendrian Hendrian, Hendrian Herlambang, Albert Huang, Kelly Irawati, Novica Januari, Amanda Putri Judijanto, Loso Karo-karo, Alex P. khusnul khotimah Kristian Panjaitan, Feliks Anggia Binsar Lazuardi, Dedy Loo, Petrus M, Desma Erica Maryati Manik, Desma Erica Maryati Muhamad Ridhayantho, Muhamad Nainggolan, Elisabeth Nasution, Lisa Elianti Novi Darmayanti Piliang, Rizaldi Prananingrum, Dwi Kartika Redjeki, Finny Santosa, Tomi Apra Setiawan, Zunan Setyorini, Dian Siagian, Yessica Situmorang, Irvan Rolyesh Sri Rezeki Tantra, Zavier Tiofanny, Claudie Triadi, Defri Utami, Eva Yuniarti Wangsa, Fendy Waty, Venny Wibaselppa, Anggawidia Widalicin Januarty Wijaya, Michael Kurniawan Wulandari, Andi Sri Rezky Yatimin Yatimin