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All Journal J-SAKTI (Jurnal Sains Komputer dan Informatika) Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies International Journal of Economics Development Research (IJEDR) Jurnal Tunas Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Pengabdian Masyarakat Inovasi Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Journal of Artificial Intelligence and Digital Business Eastasouth Journal of Effective Community Services Sanskara Manajemen dan Bisnis Priviet Social Sciences Journal Jurnal Pengabdian Pada Masyarakat METHABDI West Science Business and Management West Science Journal Economic and Entrepreneurship Jurnal Ekonomi dan Kewirausahaan West Science
Sinaga, Hommy Dorthy Ellyany
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Analysis of the Impact of Technological Change on Marketing Practices Setiawan, Zunan; Sinaga, Hommy Dorthy Ellyany; A., Chevy Herli Sumerli; Judijanto, Loso
West Science Journal Economic and Entrepreneurship Vol. 1 No. 10 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i10.268

Abstract

This research investigates the impact of technological change on the marketing practices of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia through a comprehensive quantitative analysis. Surveys were conducted among a diverse sample of 500 MSMEs, spanning various sectors. The findings reveal a landscape of varied technological adoption, with financial constraints and a digital skills gap emerging as predominant challenges. Nevertheless, the study highlights the transformative potential of technology, showcasing improved customer engagement, expanded market reach, and enhanced performance metrics. The synthesis of results informs practical strategies for MSMEs, policy recommendations for stakeholders, and avenues for future research. This research contributes valuable insights into the nuanced relationship between technology and MSMEs, offering a foundation for informed decision-making in the rapidly evolving digital landscape.
Analysis of the Effect of Social Media Usage, Search Engine Optimization, and Content Strategy on Business Growth in the E-Commerce Industry in Indonesia Sinaga, Hommy Dorthy Ellyany; Syamsulbahri, Syamsulbahri; Muhajir, Ali; Darmayanti, Novi
West Science Journal Economic and Entrepreneurship Vol. 2 No. 01 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i01.647

Abstract

This research investigates the influence of digital marketing practices on business growth in the e-commerce industry in Indonesia, focusing on Social Media Usage, Search Engine Optimization (SEO), and Content Strategy. A sample of 150 e-commerce businesses was analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results reveal significant positive relationships between Social Media Usage, SEO, and Content Strategy with Business Growth. Additionally, mediation and moderation effects are explored, suggesting a significant mediating role of customer engagement in the relationship between social media usage and business growth. The findings provide practical implications for businesses and policymakers in enhancing digital marketing strategies for sustainable growth in the dynamic Indonesian e-commerce landscape.
Strategi Diferensiasi Produk Mie Gacoan dalam Meningkatkan Keunggulan Kompetitif Prananingrum, Dwi Kartika; Asniar, Nunut; Ridhayantho, Muhamad; Sinaga, Hommy Dorthy Ellyany
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 03 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i03.1428

Abstract

Penelitian ini menguji dampak dari strategi diferensiasi produk, khususnya inovasi, kualitas, branding, dan harga, terhadap keunggulan kompetitif Mie Gacoan. Dengan menggunakan desain penelitian kuantitatif, data dikumpulkan dari 200 responden dengan menggunakan kuesioner terstruktur dengan skala Likert mulai dari 1 sampai 5. Data dianalisis dengan menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). Hasil penelitian menunjukkan bahwa keempat dimensi diferensiasi produk - inovasi, kualitas, merek, dan harga - secara positif dan signifikan meningkatkan keunggulan kompetitif Mie Gacoan. Temuan ini menggarisbawahi pentingnya diferensiasi strategis dalam membangun posisi pasar yang kuat dan mencapai keunggulan kompetitif yang berkelanjutan dalam industri mie yang sangat kompetitif. Studi ini memberikan wawasan yang berharga bagi bisnis yang bertujuan untuk meningkatkan posisi pasar mereka melalui strategi diferensiasi yang efektif.
Pelatihan Strategi Pemasaran Berbasis E-Commerce dalam Menumbuhkan Jiwa Wirausaha pada Generasi Muda Gultom, Pesta; Sinaga, Hommy Dorthy Ellyany; Januarty, Widalicin
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 1 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the objectives of the Pancasila Student Profile Strengthening Project (P5) of the independent curriculum is to provide students with additional knowledge and skills from their surrounding environment. Community service was carried out for 70 10th grade students of SMA WR Supratman 1 Medan. The purpose of the Community Service activity is to provide training in making ecoprint tote bags as an implementation of the P5 independence curriculum, and to provide training in e-commerce-based marketing strategies. The benefits of this Community Service activity are that students as the younger generation have the creativity to be able to create their own work independently, namely making ecoprint tote bags that have a selling value that can be used as an entrepreneurial opportunity, and students learn more about the benefits of e-commerce as one of the digital marketing strategies.
DARI DAUN KE PASAR GLOBAL: MBKM WUJUDKAN DUSUN ECOPRINT UNGGULAN EKSPOR MELALUI PEMBERDAYAAN PEREMPUAN DI DESA PEMATANG JOHAR Sinaga, Hommy Dorthy Ellyany; Maryati Manik, Desma Erica; Irawati, Novica; Kanchawongpaisan, Sipnarong; Abd.Rashid, Muhammad Hafiz; Giang, Phan Bao; Afiani, Ayu
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 2 (2025): Desember 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i2.5576

Abstract

Abstract: This Community Service Program aims to broaden the knowledge and awareness of women from PKK groups and the local community of Pematang Johar Village regarding ecoprint as an environmentally friendly creative product based on local resources with economic potential. Pematang Johar Village is an agrarian area with 18 existing flagship products from various hamlets, yet ecoprint has never been introduced or developed. The activity was conducted through several stages, including preparation, socialization, and educational sessions using video presentations to demonstrate the ecoprint production process and digital marketplace platforms for product marketing. This program was implemented as an international community service activity involving collaboration between STIE Eka Prasetya and partner universities from Thailand, Malaysia, and Vietnam. Approximately 30 participants consisting of PKK members and village residents attended the activity. The results indicate that participants gained new cognitive skills, developed a new perspective on utilizing local leaves as creative resources, and showed strong interest in further developing ecoprint as a village-based economic activity. The evaluation results show a participant satisfaction rate of 98 percent. This program represents an initial step toward women empowerment and the development of ecoprint as a potential new flagship product oriented toward the global market.                Keywords: ecoprint; community service; global marketing; village creative economy; women empowerment Abstrak: Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk membuka wawasan dan meningkatkan pengetahuan ibu ibu PKK serta masyarakat Desa Pematang Johar mengenai ecoprint sebagai produk kreatif berbasis potensi lokal yang ramah lingkungan dan bernilai ekonomi. Desa Pematang Johar merupakan desa agraris dengan 18 produk unggulan dari berbagai dusun, namun ecoprint belum pernah diperkenalkan maupun dikembangkan sebelumnya. Metode kegiatan dilaksanakan secara bertahap, dimulai dari persiapan, sosialisasi, dan edukasi melalui pemutaran video proses pembuatan ecoprint serta pengenalan pemasaran produk melalui marketplace digital. Kegiatan ini merupakan PKM internasional yang melibatkan kolaborasi antara STIE Eka Prasetya dengan mitra perguruan tinggi luar negeri dari Thailand, Malaysia, dan Vietnam. Kegiatan diikuti oleh sekitar 30 peserta yang terdiri dari ibu ibu PKK dan masyarakat desa. Hasil kegiatan menunjukkan bahwa peserta memperoleh keterampilan baru secara kognitif, perubahan cara pandang terhadap pemanfaatan dedaunan lokal, serta meningkatnya minat untuk mengembangkan ecoprint sebagai potensi ekonomi desa. Hasil evaluasi menunjukkan tingkat kepuasan peserta sebesar 98 persen. Kegiatan ini menjadi tahap awal dalam upaya pemberdayaan perempuan dan pengembangan ecoprint sebagai produk unggulan baru yang berorientasi pada pasar global. Kata kunci: ecoprint; ekonomi kreatif desa; pemasaran global; pemberdayaan perempuan; pengabdian kepada masyarakat
Edukasi Pengetahuan Bijak Mengelola Pinjaman Bagi Ibu-Ibu Gereja Mission Batak Manik, Desma Erica Maryati; Sinaga, Hommy Dorthy Ellyany; Nainggolan, Elisabeth
Jurnal Pengabdian Masyarakat Inovasi Vol. 2 No. 1 (2023): February
Publisher : Sekolah Tinggi Ilmu Manajemen Sukma Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35126/jpmi.v2i1.506

Abstract

Knowledge of financial management is very important in supporting economic functions, especially improving community welfare, especially in families. Education on wise knowledge of managing loans for Mission Batak Church mothers is a Community Service Activity that aims to provide benefits for families in planning, managing financial resources more optimally and effectively, especially those derived from loans so as to improve family welfare. In addition, through education on wise knowledge of managing financial loans can provide information on access to financial institutions that are expected to make decisions on effective investment and financial planning to improve people's lives. Education on loan management is correlated with poverty so that increased knowledge of loan management is expected to make better financial decisions so that family or personal financial planning becomes more optimal and family welfare can be achieved.
Innovative Homestays and Eco-Friendly Accommodation as Tourist Attractions Manik, Desma Erica Maryati; Sinaga, Hommy Dorthy Ellyany; Sebayang, Yulvitriyani Br; Abd.Rashid, Muhammad Hafiz; Marwan, Marwan; Kanchawongpaisan, Sipnarong
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.504

Abstract

Rural areas with natural potential and agrarian atmosphere such as Pematang Johar Village present opportunities to be developed into sustainable tourism destinations. However, limitations in lodging facilities and lack of environmentally friendly practices become obstacles in optimizing that potential. Therefore, this community-service activity aims to design and assist the implementation of eco-friendly homestays and lodgings as a new tourist attraction in the village. The implementation methods consist of initial observation and problem identification, training and assistance for lodging managers/owners and community members, and post-implementation evaluation. The results show increased environmental awareness among homestay managers and the community, evidenced by improved building design using local/natural materials, implementation of waste management systems and greening the environment, and establishment of environmentally friendly homestay service standards. These findings indicate that eco-friendly homestay development can serve as an alternative lodging option that strengthens the village’s tourism appeal while supporting environmental preservation and community empowerment. Thus, environmentally conscious lodging innovation is worthy to be adopted as a sustainable tourism model in Pematang Johar Village, with a recommendation that management continues participatively and receives support from the village authority for sustainability.
Local Raw Materials and Food Quality in Shaping Local Economic Linkages: The Mediating Role of Consumer Satisfaction Sinaga, Hommy Dorthy Ellyany; Loo, Petrus; Purba, Rahmad Dianta; Yusoff, Asliza
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 21 No 1 (2026): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v21i1.2026.pp52-71

Abstract

This study investigates the role of local raw materials in improving food quality and shaping local economic linkages, using the Yoku Yatta restaurant in Medan as a case study. Based on a survey of 140 consumers and analyzed using a quantitative SEM-PLS approach, the research examines the relationships between local raw material quality, food quality, consumer satisfaction, and the local economic linkages impact. The results indicate that the use of local raw materials significantly enhances food quality and contributes to strengthening local economic linkages through supply-side interactions. Food quality is a key driver of consumer satisfaction; however, its effect on economic linkages is fully mediated by consumer satisfaction. Instead, its influence is transmitted indirectly through consumer satisfaction, which serves as a crucial mediating mechanism. This finding highlights the study’s primary theoretical contribution by demonstrating the importance of consumer satisfaction as a mechanism connecting product quality and local economic benefits. These results reflect recent trends in the Indonesian culinary sector, where consumer awareness of sustainability and local sourcing is increasing. Preliminary evidence from the Yoku Yatta consumer survey shows that local ingredient use not only enhances perceived quality but also helps build a positive restaurant image. The managerial implications emphasize the need to strengthen local supply chains, improving value-added communication strategies regarding local sourcing, and promote menu innovation based on local raw materials.
Co-Authors - Afrizal . Syamsulbahri A., Chevy Herli Sumerli Aat Ruchiat Nugraha Abd.Rashid, Muhammad Hafiz Abda Abda Afiani, Ayu Ali muhajir, Ali Andi Harmoko Arifin andriyani, suci Arridha Zikra Syah Asep Supriyadi Asniar, Nunut Batjo, Siti Nurjana Batjo, Sitti Nurjana Degdo Suprayitno Fauzi, Rizal Ula Ananta Feliks Anggia Binsar Kristian Panjaitan Giang, Phan Bao Gultom, Pesta Harahap, Subur Herlambang, Albert Irawati, Novica Januari, Amanda Putri Judijanto, Loso Kanchawongpaisan, Sipnarong Karo-karo, Alex P. khusnul khotimah Lazuardi, Dedy M, Desma Erica Maryati Manik, Desma Erica Maryati Marwan Marwan Maryati Manik, Desma Erica Muhamad Ridhayantho, Muhamad Nainggolan, Elisabeth Nasution, Lisa Elianti Novi Darmayanti Petrus Loo Prananingrum, Dwi Kartika Rahmad Dianta Purba Redjeki, Finny Santosa, Tomi Apra Sebayang, Yulvitriyani Br Setiawan, Zunan Setyorini, Dian Siagian, Yessica Sri Rezeki Tiofanny, Claudie Triadi, Defri Utami, Eva Yuniarti Wangsa, Fendy Waty, Venny Wibaselppa, Anggawidia Widalicin Januarty Wijaya, Michael Kurniawan Wulandari, Andi Sri Rezky Yatimin Yatimin Yusoff, Asliza