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All Journal Jurnal Mirai Management Jurnal Informasi dan Teknologi Economics and Digital Business Review International Journal of Engineering, Science and Information Technology International Journal of Education, Social Studies, And Management (IJESSM) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Sistim Informasi dan Teknologi Innovative: Journal Of Social Science Research Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering Journal of Innovative and Creativity Galaksi Balance: Jurnal Ekonomi
Violin, Vivid
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Analysis of the Influence of Content Quality, Influencer Credibility, and E-WOM on Influencer-Follower Trust on Digital Investment Platforms Purnomo, Hery; Violin, Vivid; Apramilda, Riesna; Mustafa, Fahrina; Sidjabat, Sonya; Wahyuningratna, Ratu Nadya
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4032

Abstract

This study was conducted to evaluate the extent to which content quality, influencer credibility, and electronic word of mouth (E-WOM) influence followers' trust levels in influencers on digital investment platforms. A quantitative approach was used in this study, with data collected through a survey involving 300 respondents. Respondents were selected purposively based on certain criteria: active users of digital investment platforms for at least six months, following influencers who discuss investment topics, and actively accessing investment-related content in the past three months. The analysis method used multiple linear regression analysis. The results of the analysis indicate that, partially and simultaneously, the variables of content quality, influencer credibility, and E-WOM have a significant influence on follower trust. These findings provide an important contribution to the development of theory in the field of digital marketing, particularly regarding consumer behavior in the context of digital investment. They also offer practical recommendations for industry players to design effective, honest, and user-experience-focused communication strategies.
Experiential Marketing Analysis on Customer Satisfaction Arifin, Moh. Samsul; Faradiba, Besse; Violin, Vivid; Herawati, Heny; Asir, Muhammad
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.795

Abstract

Competition in the business world cannot be separated from the development of the environment faced. The business environment that has a major influence on marketing success is the development and advancement of technology, as well as changes in people's lifestyles. Marketing has an important role in society because marketing involves various aspects of life, including the economic and social fields, because marketing activities involve the problem of the flow of products from producers to consumers, and marketing creates important jobs for the community. The aim of this research is to understand the importance of experiential marketing analysis on customer satisfaction for companies and consumers. This research is assisted by a literature study research. The data obtained is compiled, analyzed, and summarized to obtain conclusions regarding the literature study. Data collection uses secondary data such as archived data in the form of books or journals. The results of the study show that experiential marketing analysis of customer satisfaction shows that strong customer experiences, especially those involving emotions and interactions, can increase customer satisfaction. Experiential marketing creates added value through experiences that differentiate products or services, so that customers feel more satisfied.
Investigating The Role of Key Opinion Leaders, Marketing Content and User Experience on Purchase Intention of Eco-Friendly Products Among Gen Z Juwita, Isna; Wandanaya, Anita Bawaiqki; Akhirianto, Pas Mahyu; Kushariyadi, Kushariyadi; Violin, Vivid; Mustafa, Fahrina
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.133

Abstract

Environmental concerns are carried out comprehensively, not only centered on the production process, regulation making and consumption styles, but attention and focus on the impacts or consequences that will be caused in the long term also forces each party to care about environmental issues. There are three important factors in influencing the purchase intention of eco-friendly products, especially for generation Z, namely key opinion leaders, marketing content and user experience. This study aims to analyze the influence of the three independent variables, namely key opinion leaders, marketing content and user experience on the purchase intention of eco-friendly products. This study uses a qualitative method, namely by collecting and reviewing various literature that discusses the influence of key opinion leaders, marketing content and user experience on interest in buying eco-friendly products. Based on the results of the analysis of previous literature that examines and concludes the relationship and influence of key opinion leaders, marketing content and user experience on the purchase intention of eco-friendly products, it is concluded that all predictor variables have a close relationship and can positively influence the purchase intention of eco-friendly products.
The Role of Entrepreneurship Education, Attitude Toward Risk and Digital Literacy on Entrepreneurial Intention Among Gen Z Utami, Budi; Ibrahim, Mozart Malik; Violin, Vivid; Subroto, Desty Endrawati; Destari, Dina; Astuti, Enny Diah
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.136

Abstract

This study aims to test and analyze the influence of entrepreneurship education, attitude toward risk and digital literacy on entrepreneurial intention, especially for generation Z. The researcher conducted a structured study of the results of studies that have been conducted by previous researchers, the results of the study discuss the determinant factors of entrepreneurial intention. The results of the studies analyzed were in the form of articles published in scientific journals over the past five years. The independent variables in this study are entrepreneurship education, attitude toward risk and digital literacy. The vocal or dependent variable in the study is entrepreneurial intention. The results of the analysis show that entrepreneurship education, attitude toward risk and digital literacy have a positive effect on entrepreneurial intention. The suggestion given is that the government should make policies related to education that support the development of the entrepreneurial ecosystem in Indonesia. The suggestion for managers of educational institutions is to introduce positive things about entrepreneurship to generation Z students as early and as often as possible.
Feasibility Study of Green Tourism Destination Development Reviewed from Marketing Perspectives, Environmental Issues and Risk Management Aspects Suhartawan, Bambang; Irdiana, Sukma; Violin, Vivid; Pradipta, Made Prasta Yostitia; Wijaya, Ismed
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15220

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis kelayakan suatu destinasi wisata yang direncanakan baik oleh pemerintah ataupun swasta untuk dikembangkan sebagai daerah wisata berbasis ekosistem. Penelitian ini menggunakan metode wawancara, survei dan analisis SWOT (Strength, Weakness, Opportunity, Threat). Suatu daerah yang masih terjaga kualitas alamnya memiliki potensi yang signifikan untuk dapat dijadikan suatu obyek atau destinasi wisata dengan tetap menjaga kelestarian dari alamnya, daerah seperti ini dapat memberikan manfaat sosial dan lingkungan, seperti ruang hijau untuk tujuan wisata dan juga sebagai sarana pendidikan. Saran dari penelitian adalah daerah wisata yang memiliki prospek untuk digarap menjadi suatu destinasi wisata berbasis ekosistem membutuhkan dukungan pemerintah juga pemilik modal atau pihak swasta dalam hal pengembangannya. Saran lainnya adalah diperlukan suatu studi kelayakan ekonomi dalam menghadapi kondisi bisnis yang tidak pasti yang dapat berdampak terhadap pengembalian modal yang membutuhkan jangka waktu lama.
Analysis of The Interrelationship of Human Resource Performance, Digital Service Quality, Perceived of Service Value and Customer Loyalty Karyono, Karyono; Violin, Vivid; Osman, Isnawati; Gusti Rao, Don; Apramilda, Riesna
International Journal of Engineering, Science and Information Technology Vol 4, No 3 (2024)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v4i3.527

Abstract

The purpose of this study is to evaluate the comparison of customer loyalty levels between conventional travel agents and travel agents that use digital strategies in their business processes. This study uses a descriptive and quantitative approach. Data collection methods use surveys and snowball sampling techniques. The results of the study indicate that there is a significant difference in the level of customer loyalty between conventional and online travel agents. Conventional travel agent consumers tend to be more loyal because they receive direct interaction with travel agency managers, customers also get direct service from staff, this direct service and interaction have been shown to increase customer satisfaction and loyalty. Online travel agent consumers are more price sensitive and have lower loyalty levels, even though they choose to use digital services considering effectiveness and efficiency factors. The conclusion of the study is that conventional travel agency consumers prefer personalized services and direct interaction with service providers, while online travel agency consumers prioritize price and have considerations for access to reviews in determining travel agents. Researchers suggest that management design an effective strategy to combine conventional and digital activities in the business process and services provided to customers, conventional travel agents must continue to emphasize direct interactions that have been well established and excellent, while online agents must improve customization elements and customer service to increase loyalty.
ANALYSIS OF THE POTENTIAL OF THE LEADING ECONOMIC SECTOR OF MAROS DISTRICT Arsyad, Rahmat; Violin, Vivid
Jurnal Ekonomi Balance Vol. 17 No. 2 (2021): (December 2021)
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v17i2.6482

Abstract

The focus of this research is to analyze the potential of the economic sectors in Maros Regency by looking at the role of the sector/industry in the parent region/upper region in this case South Sulawesi Province and to find out changes or shifts in certain sectors in the regional and local economy compared to the economy of the parent region/overlying region in the 2015-2019 period. By using the Location Quotient (LQ) approach and shift-share analysis, the objectives of this study are to find potential economic sectors in Maros Regency and determine the basic economic sector and non-basic economic sector also to determine changes and shifts in certain sectors in the economy. The regional economy of Maros Regency is compared with the wider economy in this case South Sulawesi Province in order to map the focus of sectoral economic development in Maros Regency. The stages in this research include preparation and preparation of proposals, preparation of research instruments, implementation of research, collecting data, then preparing reports and discussing research results. Prepare articles for submission to articles in accredited National Journals ranked 1-6; Intellectual work: Expansion: Journal of Economics, Finance, Banking, and Accounting.
Co-Authors Akhirianto, Pas Mahyu Almira Ulimaz Andriani, Hertya Arifin, Moh. Samsul Astuti, Enny Diah Bambang Suhartawan Budi Utami Darwis Deykha Aguilika Diawati, Prety Dina Destari Faisal Abubakar Fatimah Malini Lubis Firdaus Yuni Dharta Haniwijaya Pahlawansah Hendra Hendra Heny Herawati Hernawan, Moch Arif Hery Purnomo Ibrahim, Mozart Malik Indri Yani, Indri Irdiana, Sukma Isna Juwita Jefri Putri Nugraha Kamaluddin, Santrio Karyono Karyono Kespandiar, Tengku Kraugusteeliana Kraugusteeliana Kus Yunanto, Mohammad Kushariyadi Kushariyadi M.M, Besse Faradiba Mawardi, Syamsi Muhammad Asir Muhammad Kholil Mustafa, Fahrina Nurdiani, Tanti Widia Nurul Fadhilah Osman, Isnawati Pradipta, Made Prasta Yostitia Rahmat Arsyad Ramayanti Sinaga, Herty Riesna Apramilda Sidjabat, Sonya Subroto, Desty Endrawati Suntoro, Bambang Tarwijo, Tarwijo Teguh Wahyono Umar Hanis Usulu, Elvira M. Wahyuningratna, Ratu Nadya Wandanaya, Anita Bawaiqki Wijaya, Ismed Wirabuana Putra, Gede