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All Journal Economic Journal of Emerging Markets REKAYASA JMM (Jurnal Masyarakat Mandiri) Alignment: Journal of Administration and Educational Management Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT MBIA Management Studies and Entrepreneurship Journal (MSEJ) Journal of Integrated Agribusiness Enrichment : Journal of Management Yumary: Jurnal Pengabdian kepada Masyarakat Forum Bisnis dan Kewirausahaan Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Agroteksos AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Annals of Human Resource Management Research Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Journal of Agriculture (JoA) Media Bina Ilmiah Jurnal Agribisnis dan Sosial Ekonomi Pertanian (JASEP) Jurnal Bakti Agribisnis Nomico International Journal of Economics, Business and Innovation Research Jurnal Pengabdian Kepada Masyarakat (Abdimas) Universitas Baturaja
Sari, Fifian Permata
Universitas Baturaja
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PENERAPAN INFLUENCER MARKETING TERHADAP SENSITIVITAS HARGA PRODUK (STUDI PADA UMKM KOTA BATURAJA) Feri , Feri; Munajat, Munajat; Rini Efrianti; Fifian Permata Sari
Media Bina Ilmiah Vol. 19 No. 11: Juni 2025
Publisher : LPSDI Bina Patria

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Abstract

This study aims to analyze the effect of implementing influencer marketing strategies on product price sensitivity in MSMEs in Baturaja City, with a case study on Aneka Kue & Kemplang Syafira. In this study, price sensitivity is defined as the level of consumer response to changes in the price of products offered. Data were obtained through a survey of 40 respondents and analyzed using statistical tests, especially the t-test, to measure the relationship between influencer marketing variables and price sensitivity. The results of the study indicate that the implementation of influencer marketing has a significant effect on the price sensitivity of MSME products. Influencer credibility, content quality, and the level of audience interaction with the promoted content play an important role in building product value perceptions. Influencer marketing has been shown to reduce price sensitivity by shifting consumer focus from price to perceived product value. In the long term, this strategy can help MSMEs strengthen their market position by increasing customer loyalty, brand awareness, and consumer retention. However, to ensure the sustainability of its impact, longitudinal analysis and combination with other marketing strategies are needed. This study contributes to the development of MSME marketing strategies, especially in the increasingly competitive digital era.
PENGARUH LOGISTICS SERVICE QUALITY TERHADAP KEPUASAN KONSUMEN JASA KURIR DI KANTOR POS BATURAJA Hendri, Hendri; Fifian Permata Sari; Munajat, Munajat
Media Bina Ilmiah Vol. 19 No. 11: Juni 2025
Publisher : LPSDI Bina Patria

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Abstract

This study aims to analyze the effect of logistic service quality on customer satisfaction of courier services at the Baturaja Post Office. The method used in the study is an explanatory method using 100 consumer samples in the analysis. The data analysis used is multiple linear regression analysis. The results of the analysis show that Timeliness, Accuracy of Order, Quality of Information, and Quality of Contact Personnel simultaneously have a positive and significant effect on customer satisfaction of courier services at the Baturaja Post Office. Timeliness, Accuracy of Order, Quality of Information, and Quality of Contact Personnel partially have a positive and significant effect on customer satisfaction of courier services at the Baturaja Post Office.
STRATEGI PENGEMBANGAN USAHA TANI KOPI ORGANIK DI KECAMATAN MEKAKAU ILIR KABUPATEN OKU SELATAN Irawan, Senja; Sari, Fifian Permata; Okarina, Yetty
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 35 No 2 (2025): Jurnal Agroteksos Agustus 2025
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v35i2.1354

Abstract

Coffee is one of the important commodities in the plantation sub-sector. Most of Indonesia's coffee production is a plantation commodity that is exported to the world market. This research was conducted in Mekakau Ilir District, South OKU Regency. Data analysis will be carried out through qualitative and quantitative descriptive analysis. Qualitative descriptive analysis is used to get an overview of organic coffee farming. While quantitative analysis uses the IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) matrices. The results of the study showed that several internal and external factors were obtained, internal factors, namely strengths; Affordable product prices, land availability, supporting human resources, sales are carried out online, good and distinctive product quality, weaknesses: Limited marketing channels, lack of infrastructure, still using simple technology, capital information, unusual tastes, lack of packaging creativity. While external factors are, opportunities: Quite large market share, increasing coffee drinking trends, digital marketing, geographical conditions and locations, market availability. While threats: Fluctuating coffee prices, coffee products from other regions, economic conditions of the lower middle class. From the research results, it can be seen that the development strategies used to develop shallot commodities in OKU Regency are SO Strategy (Improving quality, Effective marketing, Utilizing natural resources, Improving distribution networks, WO Strategy (Building cooperation with cafes and restaurants, Cooperation with the government, Developing businesses gradually, Designing attractive packaging), ST Strategy (Using flexible pricing strategies, Developing unique products, Developing affordable products), WT Strategy (Increasing production efficiency, Increasing human resource capacity, Product introduction, Increasing cost efficiency).
Strategies for Developing Millennial Farmers to Support Food Security Munajat, Munajat; Sari, Fifian Permata; Sari, Yunita
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3793

Abstract

Purpose: This study aims to identify key factors affecting millennial farmer’s human resource development and to formulate a strategic development approach using SWOT and Grand Strategy analyses to support food security in Ogan Komering Ulu Regency. Research Methodology: This study employs a mixed methods approach with an explanatory sequential design. Quantitative data were collected through a survey of 94 millennial farmers aged 19–39 years, while qualitative data were obtained through in-depth interviews supported by a SWOT analysis. Quantitative analysis was conducted using multiple linear regression, while strategy formulation applied the Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), SWOT Matrix, and Grand Strategy Matrix. Results: The findings show that formal education, age, access to financing, agricultural extension services, and family support significantly influence millennial farmers’ human resource development, with an explanatory power of 86%. The SWOT and Grand Strategy analyses place the development strategy in Quadrant I (S-O), indicating a progressive and growth-oriented approach emphasizing digital agriculture training, agripreneurship development, digital markets, and institutional collaboration. Conclusions: Millennial farmers in the OKU Regency have good potential to support food security but require stronger digital skills and technology adoption. An aggressive strategy focusing on digital agriculture, financing access, and institutional collaboration is recommended for the future. Limitations: The study is limited by its regional scope and relatively small sample size, which may limit the generalizability of the findings. Contributions: This study provides strategic and empirical insights for policymakers, extension services, and research on developing millennial farmers to strengthen regional food security.
TEKNOLOGI PENGOLAHAN IKAN DAN PENDAMPINGAN WEBSITE UNTUK TEACHING INDUSTRY UMKM Sari, Fifian Permata; Munajat, Munajat; Dapiokta, Jum
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.34582

Abstract

Abstrak: Kegiatan pengabdian kepada Masyarakat ini dilaksanakan dengan tujuan untuk mendukung peningkatan kapasitas usaha mikro, kecil, dan menengah (UMKM) dalam bidang pengolahan Ikan serta untuk memperkuat strategi pemasaran melalui pendampingan dalam pembuatan website sebagai media pemasaran digital untuk mendukung Teaching Industry. Kegiatan ini penting dilakasanakan mengingat rendahnya pemanfaatan teknologi pengolahan ikan dan keterbatasan literasi digital mitra, sehingga mempengaruhi daya saing produk di pasar. Metode pendampingan dilaksanakan secara bertahap yang diawali dengan diskusi kelompok terarah atau FGD (Focus Group Discussion), metode ceramah diberikan pada saat pembukaan dan praktik kerja pada saat kegiatan sosialisasi. Kegiatan ini melibatkan mitra UMKM, mahasiswa, dan dosen dari Universitas Baturaja. Evaluasi kegiatan dilakukan melalui wawancara dengan kuesioner (angket) untuk melihat peningkatan keterampilan anggota mitra dalam penguasaan teknologi pengolahan ikan, diversifikasi produk dan penggunaan website sebagai media promosi. Hasil kegiatan pengabdian menunjukkan terdapat peningkatan keterampilan hardskill anggota UMKM, yaitu mampu menggunakan alat secara mandiri (85%), memproduksi olahan ikan dengan beragam produk (80%), serta mampu mengelola website untuk memasarkan produk (75%). Peningkatan Dengan demikian, kegiatan pengadian ini terbukti memberikan manfaat dan dampak positif untuk penguatan kemandirian UMKM dan mendorong terwujudnya Teaching Industry berbasis teknologi.Abstract: Community service activities are carried out with the aim of supporting the increase in the capacity of micro, small and medium enterprises (MSMEs) in the field of fish processing and to strengthen marketing strategies through assistance in creating websites as a digital marketing medium to support the Teaching Industry. This activity is important to carry out considering the low utilization of fish processing technology and the limited digital literacy of partners, thus affecting the competitiveness of products in the market. The mentoring method is implemented in stages, starting with a focus group discussion or FGD (Focus Group Discussion), the lecture method is given at the opening and work practice during the socialization activities. The activities involved MSME partners, students, and lecturers from Baturaja University. Evaluation of activities is carried out through observation and interviews to see the development of partner members' skills in mastering fish processing technology and using websites as promotional media. The results of community service activities show an increase in the hard skills of MSME members, namely being able to use tools independently (85%), producing processed fish with various products (80%), and being able to manage websites to market products (75%). Improvement Thus, this outreach activity has been proven to provide benefits and positive impacts for strengthening the independence of MSMEs and encouraging the realization of a technology-based teaching industry.
Co-Authors -, Munajat ., Harwanto ., Munajat Aang Jonata Achmad Tarmizi Andi Setiawan Andi Setiawan Anggi Fatmayati Anggi Fatmayati Anggi Fatmayati Anggi Fatmayati Manggi Anis Feblin Anthony Purawijaya Aprilathisna T Aprianti Ardi Ardi Ardi Asroh Asidawati Asidawati Ayugustin Ayugustin Bambang Perdana Yuda Benyu Khalalkand Bursana, Bursana Candra Sari Citra Devi Saputri D Irawan Dadang Kurnia Dadang Kurnia Dapiokta, Jum Dayu Widyanti Dewi Santika Dina Oktavia Dina Oktavia Dodi, Dodi Dora Fatma Nurshanti Dunan, Hendri Dunan Efrianti, R Efrianti, Rini Efriliana Yusnita elena elena Ely Brand Fadly Schumacher Farado, C Fatmayati, Anggi Febrika Indra Feliza, M Fengky Vernando Feri , Feri Guslina, Rosa Harwanto . Helena Dwi Yunita Yunita Hendri Hendri Heri Santoso Iid Oktasila Indriyani Indriyani Ineta Satmawati Irawan, D Irawan, Senja Julkhaidar, Julkhaidar Jumroni Juni Juni Juwita L Veranita Lily Meliana M.Saptaryadi M.Saptaryadi Manggi, Anggi Fatmayati MARDIAH KENAMON Martina Dwianti Masnadi Masroka, B Mokhamad Fauzian Muliyawan, Muliyawan Mulyadi, Susanti Diana Munajat Munajat , Munajat Munajat . Munajat Munajat Munajat Munajat Munajat Munajat Munajat Munajat Munajat Munajat Munajat Munajat, Munajat Mutia Maryanti Nike Ardila Ardila Novayanti Novayanti Novayanti Novayanti Novayanti, Novayanti Nurlaili Nurlaili Nurshanti, Fatma Okarina, Yetty Oktarina, Y Oktarina, Yetty Pamungkas, Nugroho Paulus Wisma Hadi Pera Aprilia Putri Ayu Ogari, Putri Ayu Rini Efrianti Rini Efrianti Rini Efrianti Rini Efrianti Rini Efrianti Rini Purnama Robi Vitergo Sari, Candra Sari, E Yunita Sebagustionnes, Angga Septiana, A Sibuan, Sibuan Sri Rahayu Sulastri Sulastri Suparwanto Tarmizi, A Thamrin Thamrin Tibyan Tibyan Tibyan, Tibyan Trimurti Handayani Veranita, L Vitergo, Robi Wika Asmaga Wince Linca Buana Y Sari Y Sari Y Sari Yanda Sahidra Yetty Oktarina Yetty Oktarina Yetty Oktarina Yetty Oktarina Yetty Oktarina Yetty Oktarina Yetty Oktarina Yetty Oktarina Yunita Sari Yunita Sari Yunita Sari Yunita Sari Yunita Sari Yunita Sari Zainudin . ZAINUDIN .