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All Journal Economic Journal of Emerging Markets REKAYASA JMM (Jurnal Masyarakat Mandiri) Alignment: Journal of Administration and Educational Management Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT MBIA Management Studies and Entrepreneurship Journal (MSEJ) Journal of Integrated Agribusiness Enrichment : Journal of Management Yumary: Jurnal Pengabdian kepada Masyarakat Forum Bisnis dan Kewirausahaan Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Agroteksos AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Tropical Plantation Journal Journal of Agriculture (JoA) SENTRI: Jurnal Riset Ilmiah Media Bina Ilmiah Jurnal Agribisnis dan Sosial Ekonomi Pertanian (JASEP) Jurnal Bakti Agribisnis Nomico International Journal of Economics, Business and Innovation Research Jurnal Pengabdian Kepada Masyarakat (Abdimas) Universitas Baturaja Jurnal Pengabdian kepada Masyarakat (DIASYA) Jurnal Pengabdian Kepada Masyarakat
Sari, Fifian Permata
Universitas Baturaja
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ANALISIS PENGARUH DIGITAL MARKETING, ONLINE COSTUMER REVIEW TERHADAP KEPERCAYAAN KONSUMEN DAN KEPUTUSAN PEMBELIAN (STUDI PADA ASN PENGGUNA TIKTOK SHOP DI BATURAJA) Thamrin, Thamrin; Munajat, Munajat; Fifian Permata Sari
Media Bina Ilmiah Vol. 19 No. 11: Juni 2025
Publisher : LPSDI Bina Patria

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Abstract

This study aims to analyze the influence of Digital Marketing and Online Customer Reviews on Consumer Trust and Purchasing Decisions of State Civil Apparatus (ASN) users of TikTok Shop in Baturaja. Using quantitative research methods, data were collected from 200 respondents through a structured questionnaire. The variables studied include Digital Marketing, Online Customer Reviews, Consumer Trust, and Purchasing Decisions. The validity and reliability of the research instrument were tested, and a classical assumption test was conducted to ensure the suitability of the regression model. The results of the study indicate that Digital Marketing has a significant and positive effect on Consumer Trust and Purchasing Decisions. Online Customer Reviews have a significant effect on Purchasing Decisions but do not have a significant effect on Consumer Trust. In addition, Purchasing Decisions partially mediate the relationship between Digital Marketing and Consumer Trust, although the mediation effect is not statistically significant. The results also show the important role of Digital Marketing in building Consumer Trust and driving Purchasing Decisions on the TikTok Shop platform. These findings provide practical implications for businesses looking to optimize marketing strategies through digital platforms and leverage customer reviews to increase consumer engagement and trust. Future research is recommended to explore additional variables that may influence this relationship.
PENERAPAN INFLUENCER MARKETING TERHADAP SENSITIVITAS HARGA PRODUK (STUDI PADA UMKM KOTA BATURAJA) Feri , Feri; Munajat, Munajat; Rini Efrianti; Fifian Permata Sari
Media Bina Ilmiah Vol. 19 No. 11: Juni 2025
Publisher : LPSDI Bina Patria

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Abstract

This study aims to analyze the effect of implementing influencer marketing strategies on product price sensitivity in MSMEs in Baturaja City, with a case study on Aneka Kue & Kemplang Syafira. In this study, price sensitivity is defined as the level of consumer response to changes in the price of products offered. Data were obtained through a survey of 40 respondents and analyzed using statistical tests, especially the t-test, to measure the relationship between influencer marketing variables and price sensitivity. The results of the study indicate that the implementation of influencer marketing has a significant effect on the price sensitivity of MSME products. Influencer credibility, content quality, and the level of audience interaction with the promoted content play an important role in building product value perceptions. Influencer marketing has been shown to reduce price sensitivity by shifting consumer focus from price to perceived product value. In the long term, this strategy can help MSMEs strengthen their market position by increasing customer loyalty, brand awareness, and consumer retention. However, to ensure the sustainability of its impact, longitudinal analysis and combination with other marketing strategies are needed. This study contributes to the development of MSME marketing strategies, especially in the increasingly competitive digital era.
PENGARUH LOGISTICS SERVICE QUALITY TERHADAP KEPUASAN KONSUMEN JASA KURIR DI KANTOR POS BATURAJA Hendri, Hendri; Fifian Permata Sari; Munajat, Munajat
Media Bina Ilmiah Vol. 19 No. 11: Juni 2025
Publisher : LPSDI Bina Patria

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Abstract

This study aims to analyze the effect of logistic service quality on customer satisfaction of courier services at the Baturaja Post Office. The method used in the study is an explanatory method using 100 consumer samples in the analysis. The data analysis used is multiple linear regression analysis. The results of the analysis show that Timeliness, Accuracy of Order, Quality of Information, and Quality of Contact Personnel simultaneously have a positive and significant effect on customer satisfaction of courier services at the Baturaja Post Office. Timeliness, Accuracy of Order, Quality of Information, and Quality of Contact Personnel partially have a positive and significant effect on customer satisfaction of courier services at the Baturaja Post Office.
STRATEGI PENGEMBANGAN USAHA TANI KOPI ORGANIK DI KECAMATAN MEKAKAU ILIR KABUPATEN OKU SELATAN Irawan, Senja; Sari, Fifian Permata; Okarina, Yetty
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 35 No 2 (2025): Jurnal Agroteksos Agustus 2025
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v35i2.1354

Abstract

Coffee is one of the important commodities in the plantation sub-sector. Most of Indonesia's coffee production is a plantation commodity that is exported to the world market. This research was conducted in Mekakau Ilir District, South OKU Regency. Data analysis will be carried out through qualitative and quantitative descriptive analysis. Qualitative descriptive analysis is used to get an overview of organic coffee farming. While quantitative analysis uses the IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) matrices. The results of the study showed that several internal and external factors were obtained, internal factors, namely strengths; Affordable product prices, land availability, supporting human resources, sales are carried out online, good and distinctive product quality, weaknesses: Limited marketing channels, lack of infrastructure, still using simple technology, capital information, unusual tastes, lack of packaging creativity. While external factors are, opportunities: Quite large market share, increasing coffee drinking trends, digital marketing, geographical conditions and locations, market availability. While threats: Fluctuating coffee prices, coffee products from other regions, economic conditions of the lower middle class. From the research results, it can be seen that the development strategies used to develop shallot commodities in OKU Regency are SO Strategy (Improving quality, Effective marketing, Utilizing natural resources, Improving distribution networks, WO Strategy (Building cooperation with cafes and restaurants, Cooperation with the government, Developing businesses gradually, Designing attractive packaging), ST Strategy (Using flexible pricing strategies, Developing unique products, Developing affordable products), WT Strategy (Increasing production efficiency, Increasing human resource capacity, Product introduction, Increasing cost efficiency).
TEKNOLOGI PENGOLAHAN IKAN DAN PENDAMPINGAN WEBSITE UNTUK TEACHING INDUSTRY UMKM Sari, Fifian Permata; Munajat, Munajat; Dapiokta, Jum
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.34582

Abstract

Abstrak: Kegiatan pengabdian kepada Masyarakat ini dilaksanakan dengan tujuan untuk mendukung peningkatan kapasitas usaha mikro, kecil, dan menengah (UMKM) dalam bidang pengolahan Ikan serta untuk memperkuat strategi pemasaran melalui pendampingan dalam pembuatan website sebagai media pemasaran digital untuk mendukung Teaching Industry. Kegiatan ini penting dilakasanakan mengingat rendahnya pemanfaatan teknologi pengolahan ikan dan keterbatasan literasi digital mitra, sehingga mempengaruhi daya saing produk di pasar. Metode pendampingan dilaksanakan secara bertahap yang diawali dengan diskusi kelompok terarah atau FGD (Focus Group Discussion), metode ceramah diberikan pada saat pembukaan dan praktik kerja pada saat kegiatan sosialisasi. Kegiatan ini melibatkan mitra UMKM, mahasiswa, dan dosen dari Universitas Baturaja. Evaluasi kegiatan dilakukan melalui wawancara dengan kuesioner (angket) untuk melihat peningkatan keterampilan anggota mitra dalam penguasaan teknologi pengolahan ikan, diversifikasi produk dan penggunaan website sebagai media promosi. Hasil kegiatan pengabdian menunjukkan terdapat peningkatan keterampilan hardskill anggota UMKM, yaitu mampu menggunakan alat secara mandiri (85%), memproduksi olahan ikan dengan beragam produk (80%), serta mampu mengelola website untuk memasarkan produk (75%). Peningkatan Dengan demikian, kegiatan pengadian ini terbukti memberikan manfaat dan dampak positif untuk penguatan kemandirian UMKM dan mendorong terwujudnya Teaching Industry berbasis teknologi.Abstract: Community service activities are carried out with the aim of supporting the increase in the capacity of micro, small and medium enterprises (MSMEs) in the field of fish processing and to strengthen marketing strategies through assistance in creating websites as a digital marketing medium to support the Teaching Industry. This activity is important to carry out considering the low utilization of fish processing technology and the limited digital literacy of partners, thus affecting the competitiveness of products in the market. The mentoring method is implemented in stages, starting with a focus group discussion or FGD (Focus Group Discussion), the lecture method is given at the opening and work practice during the socialization activities. The activities involved MSME partners, students, and lecturers from Baturaja University. Evaluation of activities is carried out through observation and interviews to see the development of partner members' skills in mastering fish processing technology and using websites as promotional media. The results of community service activities show an increase in the hard skills of MSME members, namely being able to use tools independently (85%), producing processed fish with various products (80%), and being able to manage websites to market products (75%). Improvement Thus, this outreach activity has been proven to provide benefits and positive impacts for strengthening the independence of MSMEs and encouraging the realization of a technology-based teaching industry.
TEKNOLOGI PENGOLAHAN IKAN DAN PENDAMPINGAN WEBSITE UNTUK TEACHING INDUSTRY UMKM Sari, Fifian Permata; Munajat, Munajat; Dapiokta, Jum
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.34582

Abstract

Abstrak: Kegiatan pengabdian kepada Masyarakat ini dilaksanakan dengan tujuan untuk mendukung peningkatan kapasitas usaha mikro, kecil, dan menengah (UMKM) dalam bidang pengolahan Ikan serta untuk memperkuat strategi pemasaran melalui pendampingan dalam pembuatan website sebagai media pemasaran digital untuk mendukung Teaching Industry. Kegiatan ini penting dilakasanakan mengingat rendahnya pemanfaatan teknologi pengolahan ikan dan keterbatasan literasi digital mitra, sehingga mempengaruhi daya saing produk di pasar. Metode pendampingan dilaksanakan secara bertahap yang diawali dengan diskusi kelompok terarah atau FGD (Focus Group Discussion), metode ceramah diberikan pada saat pembukaan dan praktik kerja pada saat kegiatan sosialisasi. Kegiatan ini melibatkan mitra UMKM, mahasiswa, dan dosen dari Universitas Baturaja. Evaluasi kegiatan dilakukan melalui wawancara dengan kuesioner (angket) untuk melihat peningkatan keterampilan anggota mitra dalam penguasaan teknologi pengolahan ikan, diversifikasi produk dan penggunaan website sebagai media promosi. Hasil kegiatan pengabdian menunjukkan terdapat peningkatan keterampilan hardskill anggota UMKM, yaitu mampu menggunakan alat secara mandiri (85%), memproduksi olahan ikan dengan beragam produk (80%), serta mampu mengelola website untuk memasarkan produk (75%). Peningkatan Dengan demikian, kegiatan pengadian ini terbukti memberikan manfaat dan dampak positif untuk penguatan kemandirian UMKM dan mendorong terwujudnya Teaching Industry berbasis teknologi.Abstract: Community service activities are carried out with the aim of supporting the increase in the capacity of micro, small and medium enterprises (MSMEs) in the field of fish processing and to strengthen marketing strategies through assistance in creating websites as a digital marketing medium to support the Teaching Industry. This activity is important to carry out considering the low utilization of fish processing technology and the limited digital literacy of partners, thus affecting the competitiveness of products in the market. The mentoring method is implemented in stages, starting with a focus group discussion or FGD (Focus Group Discussion), the lecture method is given at the opening and work practice during the socialization activities. The activities involved MSME partners, students, and lecturers from Baturaja University. Evaluation of activities is carried out through observation and interviews to see the development of partner members' skills in mastering fish processing technology and using websites as promotional media. The results of community service activities show an increase in the hard skills of MSME members, namely being able to use tools independently (85%), producing processed fish with various products (80%), and being able to manage websites to market products (75%). Improvement Thus, this outreach activity has been proven to provide benefits and positive impacts for strengthening the independence of MSMEs and encouraging the realization of a technology-based teaching industry.
PENDAMPINGAN HILIRISASI DURIAN MENJADI LEMPOK IMUT SEBAGAI OLEH-OLEH KHAS OKU Sari, Fifian Permata
Jurnal Pengabdian Kepada Masyarakat (ABDIMAS) Universitas Baturaja Vol. 6 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat (ABDIMAS) Universitas Baturaja
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/abdimu.v6i1.3458

Abstract

The aim of this community service activity is to provide assistance to the community in processing durian as a fruit that is widely cultivated and is characteristic of local fruit wealth in South Sumatera, especially in OKU Regency.  So far, when durian is harvested in large quantities, it is only sold fresh or made into tempoyak. The method used in this service activity are observation, persuasive and cognitive method through  a  direct training and practice method for PKK women, Lubuk Raja District, OKU Regency, South Sumatera Province. The results shows that there was an increase in the participants' knowledge, and skills in processing durian into snacks in the form of cute lempok which can be used as a typical OKU souvenir. Assistance and training with direct practice so that people are trained in making durian snacks as souvenir products and it is hoped that this program can continue in the future. It is hoped that the cute lempok innovation will be able to contribute to increasing people income through the sale of new innovative souvenirs.
Pengaruh Latar Belakang Pendidikan dan Kompetensi Terhadap Kinerja Pegawai Dinas Perhubungan Kabupaten Ogan Komering Ulu Selly Naufariza; Fifian Permata Sari; Rini Efrianti
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 5 (2026): SENTRI : Jurnal Riset Ilmiah, Mei 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i5.6198

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh latar belakang pendidikan dan kompetensi terhadap kinerja pegawai Dinas Perhubungan Kabupaten OKU.  Metode yang digunakan pada penelitian adalah metode desktiptif kuantitatif dengan metode penarikan contoh yang digunakan adalah metode sensus dimana 79 orang populasi pegawai Dinas Perhubungan Kabupaten OKU semuanya diambil sebagai sampel. Penelitian dilaksanakan pada Bulan Desember 2025. Analisis yang digunakan adalah regresi linear berganda, dimana hasil analisis menunjukkan variabel latar belakang pendidikan dan kompetensi baik secara parsial maupun secara simultan semuanya menunjukkan hasil positif dan berpengaruh signifikan terhadap variabel kinerja pegawai dengan tingkat kepercayaan R square sebesar 80%.
PENDAMPINGAN HILIRISASI DURIAN MENJADI LEMPOK IMUT SEBAGAI OLEH-OLEH KHAS OKU Fifian Permata Sari; Munajat
Jurnal Pengabdian Kepada Masyarakat (ABDIMAS) Universitas Baturaja Vol. 6 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat (ABDIMAS) Universitas Baturaja
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/abdimu.v6i1.3458

Abstract

The aim of this community service activity is to provide assistance to the community in processing durian as a fruit that is widely cultivated and is characteristic of local fruit wealth in South Sumatera, especially in OKU Regency.  So far, when durian is harvested in large quantities, it is only sold fresh or made into tempoyak. The method used in this service activity are observation, persuasive and cognitive method through  a  direct training and practice method for PKK women, Lubuk Raja District, OKU Regency, South Sumatera Province. The results shows that there was an increase in the participants' knowledge, and skills in processing durian into snacks in the form of cute lempok which can be used as a typical OKU souvenir. Assistance and training with direct practice so that people are trained in making durian snacks as souvenir products and it is hoped that this program can continue in the future. It is hoped that the cute lempok innovation will be able to contribute to increasing people income through the sale of new innovative souvenirs.
Analysis Of Food Security In Rice Farming Households That Experience Land Fragmentation In Buay Madang Sub-District, OKU Timur District Munajat Munajat; Fifian Permatasari; Ema Pusvita
Tropical Plantation Journal Vol 5, No 1 (2026): TROPICAL PLANTATION JOURNAL
Publisher : Akademi Komunitas Perkebunan Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56125/tpj.v5i1.80

Abstract

Fragmentation is agricultural land that is scattered or not in one whole area of land. Penelitian diakukan di Kecamatan Buay Madang Timur, Kabupaten Ogan Komering Ulu (OKU) Timur. Metode penelitian yang digunakan penelitian ini adalah metode studi kasus. Metode pengambilan sampel dilakukan secara acak serta berasal dari anggota populasi yang ada. Responden di ambil dari tiga desa yaitu Desa Tebat Jaya, Aman Jaya, Desa Sukaraja dan Desa Sridadi, dengan alasan keempat desa ini merupakan desa yang paling banyak terjadi fragmentasi lahan, dengan kriteria luas lahan lebih dari 1 Ha. Based on the results of the study using formula calculations, the level of food security for rice farming households experiencing land fragmentation in Buay Madang Timur District was 49.78% of total household expenditure. That is, according to the criteria, if the share of household food expenditure is 60%, household is said to be food insecure. Thus the tolerance value for the percentage share of household food expenditure is 60% assuming the ideal value of the share of household food expenditure is 49.78% of total household expenditure, meaning food security. Factors that affect the food security of rice farmers who experience land fragmentation in Buay Madang Timur District, OKU Timur Regency are land area (x1), access to food (x2), income (x3), price (x4) have a significant effect while length of education (x5 ) has no real effect.
Co-Authors -, Munajat ., Harwanto ., Munajat Achmad Tarmizi Alya Agustia Andi Setiawan Andi Setiawan Anggi Fatmayati Anggi Fatmayati Anggi Fatmayati Anggi Fatmayati Manggi Anis Feblin Anthony Purawijaya Aprilathisna T Aprianti Ardi Ardi Ardi Asroh Asidawati Asidawati Ayu Tri Wulandari Ayugustin Ayugustin Bambang Perdana Yuda Benyu Khalalkand Besnita Rahma Bursana, Bursana Candra Sari Citra Devi Saputri D Irawan Dadang Kurnia Dadang Kurnia Dapiokta, Jum Delina Putri Effendi Dewi Santika Dina Oktavia Dina Oktavia Dodi, Dodi Doni Anggara Dori Novita Efrianti, R Efriliana Yusnita elena elena Ely Brand Fadly Schumacher Farado, C Fatmayati, Anggi Febrika Indra Feliza, M Feri , Feri Guslina, Rosa Harwanto . Hendri Dunan Hendri Hendri Heri Santoso Iid Oktasila Indriyani Indriyani Ineta Satmawati Irawan, D Irawan, Senja Julkhaidar, Julkhaidar Jumroni Juni Juni Juwita L Veranita Lily Meliana Manda Wulandari Manggi, Anggi Fatmayati MARDIAH KENAMON Martina Dwianti Masnadi Masroka, B Mokhamad Fauzian Muliyawan, Muliyawan Mulyadi, Susanti Diana Munajat Munajat , Munajat Munajat . Munajat Munajat Munajat Munajat Munajat Munajat Munajat Munajat Munajat Munajat Munajat Munajat, Munajat Mutia Maryanti Novayanti Novayanti Novayanti Novayanti Novayanti, Novayanti Nur Alifahtul Utrujah Nurlaili Nurlaili Nurshanti, Dora Fatma Nurshanti, Fatma Okarina, Yetty Oktarina, Y Oktarina, Yetty Pamungkas, Nugroho Paulus Wisma Hadi Pusvita, Ema Putri Ayu Ogari, Putri Ayu Rini Efrianti Rini Purnama Robi Vitergo Sari, Candra Sari, E Yunita Sebagustionnes, Angga Selly Naufariza Septiana, A Sibuan, Sibuan Siti Aisyah Mulia Balkis Sri Rahayu Suparwanto Syafik Abdurrahman Tarmizi, A Thamrin Thamrin Tibyan Tibyan Tibyan, Tibyan Tiranda Rahayu Putri Trimurti Handayani Veranita, L Vitergo, Robi Wahyu Pratiwi Wika Asmaga Wince Linca Buana Y Sari Y Sari Y Sari Yanda Sahidra Yetty Oktarina Yetty Oktarina Yetty Oktarina Yetty Oktarina Yetty Oktarina Yetty Oktarina Yetty Oktarina Yetty Oktarina Yunita Sari Yunita Sari Yunita Sari Yunita Sari Yunita Sari Yunita Sari ZAINUDIN . Zainudin .