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All Journal Sistemasi: Jurnal Sistem Informasi Journal of Economic, Bussines and Accounting (COSTING) SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Ekonomi Jurnal Ilmiah Edunomika (JIE) Jurnal Vokasi Jurnal Riset Bisnis dan Manajemen Jurnal Ekonomi Bisnis dan Akuntansi Journal Of Human And Education (JAHE) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Siber International Journal of Digital Business E-Amal: Jurnal Pengabdian Kepada Masyarakat
Hendrayani, Eka
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

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INCREASING PRODUCT SALES THROUGH DIGITAL MARKETING AND BRAND AWARENESS IN THE DIGITAL ERA Sudirjo, Frans; Hendrayani, Eka; Djakasaputra, Arifin; Juliana, Juliana; Alimin, Erina
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11065

Abstract

This research is motivated by the importance of product sales to increase revenue, create profits and support company growth. The aim of this research is to determine and analyze the increase in product sales through digital marketing and brand awareness in the digital era. The research design used in this research is descriptive quantitative with a survey method, collecting research data using a questionnaire. The population in this study is the Indonesian population who fall into the age category of generation Z and the millennial generation who use Uniqlo products. The sample in this study was 100 people. The instruments used have been tested for validity and reliability. The collected data was tested using the classic assumption test and multiple linear regression test. The results of this research show that 1) Digital marketing has a positive and significant effect on product sales in the digital era, 2) Brand awareness has a positive and significant effect on product sales in the digital era, and 3) Digital marketing and brand awareness have a positive and significant effect on product sales in the digital era. The findings of this research suggest that if a company wants to increase product sales, the company must also increase digital marketing and brand awareness.
EKSPLORASI PENGGUNAAN E-WALLET SHOPEEPAY PADA MAHASISWA DI INDONESIA Utami, Eva Yuniarti; Hendrayani, Eka; Nitawati, Elly Yuniar; Nuraini, Luthfi; Kalalo, Rieneke Ryke
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13780

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui ekplorasi penggunaan e-wallet ShopeePay pada mahasiswa di Indonesia. Metode penelitian yang digunakan dalam penelitian ini yaitu penelitian deskriptif kualitatif. Adapun teknik pengumpulan data dengan cara survey berupa instrumen kuesioner yang kemudian disebar melalui google form. Simple random sample digunakan sebagai teknik pengambilan sampel sebanyak 100 responden. Kemudian indikator yang digunakan untuk melihat ekplorasi penggunaan e-wallet ShopeePay pada mahasiswa di Indonesia yaitu persepsi kemudahan penggunaan, persepsi kegunaan atau manfaat, dan persepsi risiko. Penelitian ini menunjukkan hasil bahwa persepi kemudahan penggunaan menunjukkan hasil 96% mahasiswa di Indonesia memberikan tanggapan bahwa ShopeePay memberikan banyak kemudahan dalam penggunaannya. Persepsi kegunaan atau manfaat menunjukkan hasil 91% mahasiswa di Indonesia memberikan tanggapan bahwa ShopeePay memberikan kegunaan atau manfaat dalam berbelanja online dan dalam hal transaksi pembayaran. Persepsi risiko menunjukkan hasil 83% mahasiswa di Indonesia menyetujui bahwa ShopeePay memiliki tingkat risiko yang rendah. Selain itu, dilihat dari minat bertransaksi menunjukkan hasil 89% mahasiswa di Indonesia tertarik untuk melakukan transaksi melalui ShopeePay. Jadi dapat disimpulkan bahwa penggunaan e-wallet ShopeePay dipengaruhi oleh ketiga persepsi tersebut. Kata Kunci: E-Wallet ShopeePay, Persepsi, Mahasiswa
Co-Authors Abdurohim Abdurohim, Abdurohim Alimin, Erina Anne Putri Arfimasri, Arfimasri Asnah Asnah Augustinah, fedianty Basir, Badirun Chusnu Syarifa Diah Kusuma Cucu Hodijah Djakasaputra, Arifin Eka Febrianti, Eka Endarwita Fitria Fitria Frans Sudirjo Havidz Aima, M. Hurnis, Delfi Juliana Juliana Juwita, Amelia Kalalo, Rieneke Ryke Lusiana Lusiana Muhammad Ihsan Mursalini, Wahyu Indah Nasrah, Rasidah nazif, muhammad Ningsih, Andria Nirwana, Ida Nitawati, Elly Yuniar Nuraini, Luthfi Nurhayati Nurhayati Pratama, Yogi Prawirosumarto, Suharno Putra, Roni Syah Putri, Eka Risma Roza, Seflidiana RR. Ella Evrita Hestiandari Sari, Rika Novita Siska Yulia Defitri Sriyanti, Esi Suprianto, Ghalib Suryathi, Wayan Susanti, Mutia syamsyir, Syamsyir Tarigan, Miska Irani Utami, Eva Yuniarti Utomo, Bekti Wahyu Indah Mursalini Wulandari Wulandari Yendra Yeni, Afni Yuliza, May Zainal Abidin