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Gede Sri Darma

Universitas Pendidikan Nasional

Author-ID : 1249647

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WEBSITE USABILITY, SATISFACTION, LOYALTY, SECURITY PERCEPTION, TRUST AND WORD OF MOUTH IN E-COMMERCE BUSINESS Chintia Rosdiana Dewi; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 11 No 2 (2014)
Publisher : Universitas Pendidikan Nasional

The explosive growth of the e-commerce nowdays, especially in Indonesia, iscontinuously increasing the competitiveness between the e-commerce agents involved in it. Theappearance of the internet reduced the search costs and provided the high flowof informationobtained by the consumer, made it more difficult to increase the consumerloyaltyin an onlinebusiness. Word-of-mouthis regarded as a powerful tool for advancementof the competitiveadvantage in e-commerceaimed by marketing managers. Due to this issue, this researchanalyzes the role of website usability, satisfaction, loyalty, security perception and trust indeveloping positive word-of-mouth in e-commerce business. It was foundthat website usabilityhad a significant positive effect on customer satisfaction and security perception, whileconsumer satisfactionoffered a significant positive effect on loyalty and positive word-of-mouth.It also was found that security perception builtpositive effect to trust significantly. The trust itself, had the role on increasing the consumer loyalty value, unfortunately it was notthesignificant one. And as expected, loyalty was significantly related to positive word-of-mouth.In addition, customer satisfaction, website usability and loyalty was found to be the top threefactors whichcontributed biggest number of the total effect on the role to increasing the positiveword-of-mouth in e-commerce. For further, several conclusions, managerial implications andpossibilities for future research are arise.Keywords : website usability, satisfaction, loyalty, security perception, trust, word of mouth,e-commerce

APPLICATION OF INFORMATION TECHNOLOGY INTEGRATED SYSTEM TO IMPROVING THE QUALITY AND FINANCIAL PERFORMANCE I Putu Gde Sukerta; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 11 No 2 (2014)
Publisher : Universitas Pendidikan Nasional

The purpose of this study was 1) to determine and analyze the implementation and useof information systems technology in the integrated financial information and data processingservices that result in hospital inefficiency and decrease operational performance(management control). 2) To determine and analyze the impact of Integrated InformationSystem Technology to the performance as well as improved quality of service FinanceDepartment (Mobilization Fund) 2) To identify and analyze the factors that constrain andsupport the implementation of an integrated system of information technology in improving theperformance and quality of service parts Finance (Mobilization Fund) to the customer.The results found that iplementasi integrated information system in Sanglah GeneralHospital Center which has lasted from the 2000s to the present in dasrnya has been goingaccording to the plan set out in the master plan for the development of integrated informationsystems at General Hospital Center. In the implementation of an integrated information systemis currently still searching for the best format because there are many drawbacks encounteredin the design of the integrated information system implementation. Also encountered in thisstudy that the implementation of an integrated information system, the units appears to be stillrunning their own separate themselves so visible. This means that the implementation ofintegrated information systems tend to be at the start of the aspects of technology instead ofinstitutional aspects. Other findings generated relating to the above conclusion is fruitionGeneral Hospital Center in order to decentralize information, achieving accuracy andcompleteness of information, prevention of Informat on a particular group has been realizedin the implementation of integrated information systems at General Hospital Center..Keywords: technology information systems

STRATEGI MARKETING MIX, YIELD MANAGEMENT, CUSTOMER SATISFACTION AND OCCUPANCY RATE Ramia Adnyana; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 12 No 1 (2015)
Publisher : Universitas Pendidikan Nasional

of this research is to understand and analyses the relationship betweenmarketing mix, yield management strategy, customer satisfaction and occupancy rate diFurama Villas & Spa, Badung, Bali.Occupancy rate influence by four factor such as the correct implementation ofmarketing mix strategy, yield management strategy and how to manage the customersatisfaction in order to increase the sales performance especially determine through occupancyrate. The four factor are clearly shown on the response from the customer through the answerfrom the distributed questionnaire using the Score Interval Scale.This research study includes the four hypothesis that would be examined. Data from100 respondents selected by using non-probability technique with purposive or judgmentsampling method was analyzed with Structural Equation Model (SEM) analysis by usingAMOS version 20.0 software. The result of this research proved that the relationship amongthe four variable strategi marketing mix strategy, yield management, customer satisfactionshow the positive and strong influence to increase the occupancy rate. The result is betweenthe rane of Goodness of Outfit criteria : Chi-square =209,594 : probability = 0,03 ; RMSEA= 0,023 ; GFI = 0,917 ; AGFI = 0,914; CMIN / DF = 0,872 ; TLI = 0,802 ; CFI = 0,894; Allof the hypothesis in this research can be accepted.This research also connect results of the research with theoretical implicatiob andpolicy implication for the management of Furama Villas & Spa, Badung Bali as elaborated inthe summary and epilog. Limitation of the research agenda and future research can be adjustedto all the upcoming research.Keywords: strategy, marketing mix, yield management, customer satisfaction and occupancyrate.

STRATEGI DIFERENSIASI PRODUK DAN JASA DI INDUSTRI DIGITAL PRINT Made Bayu Krisnamurti; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 12 No 1 (2015)
Publisher : Universitas Pendidikan Nasional

analyse the differentiation strategy of Products and Services in the DigitalPrint Industries Denpasar. Increasing number of businesses Digital Print makes each companyrequires differentiation of products and services as their business differentiator. Increasingnumber of players and strategies tendency to slam the price makes this Industry almost cometo red ocean bussiness that would endanger the existence of the industry itself.This study analyzing qualitative data from the company of Digital Print which isconsidering quite strong, aggressive and survive in the competition. There are several playersin the industry in Denpasar where researchers perform data collection and analysis. Theselection of two company hat described in Results were based on data collectionfromsuppliersof Machinery and Raw Materials that’s conducted by researchers. Both are rated have thedifferent characteristics and both leading the industrial marketin Denpasar Digital Print withmore than sixty percent market share.In this Study the mentioned two Companies have specific characteristic to face thecompetition, survive and win the competition. One company has numbers of outlets, long outletworking hours, and price leadership. This company is still making an investment of newproduction machinestobust the image ofits business. Other companies choose to stay focusonspecific consumer segments, with a premium quality. This company is usinga good partnershipstrategy with the corpotate customer. Thi scompany continue to invest the latest productionmachines to create advantages compared to its competitors and promote quality productsandgoodservicesfor his market segments. SWOT analysisis used to analyze the DifferentiationStrategy of Products and Services in accordance with their strengths, weaknesses,Opportunityand Threats that are owned by their respective companies. Summary of Product and ServicesDifferentiation Strategy were used by the two companies later in the analysis compared withexisting theories of Differentiation Products and Services.Keywords: Digital Print, Differentiation Strategy of Products and Services.

PENGARUH PENGGUNAAN TEKNOLOGI INFORMASI, DISIPLIN KERJA, INSENTIF, TURNOVER TERHADAP KINERJA PEGAWAI Putu Pande Yudiastra; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 12 No 1 (2015)
Publisher : Universitas Pendidikan Nasional

Given the importance of employee performance, the issue which is of particular interestare the factors that influence it, among others, information technology, discipline, incentiveand turnover. Otherwise in Rumah Sakit Umum Premagana Gianyar an effort to get employerswho have the performance, have noticed information technology, discipline, incentive andturnover.The formulation of the problem in this research is : whether information technologyinfluence to employees performance, whether discipline influence to employees performance,whether incentive influence on discipline, whether incentive influence on employeesperformance, whether incentive influence to turnover and turnover influence on employeesperformancein Rumah Sakit Umum Premagana Gianyar and to answer the problem, weconducted research with the study population of 130 employees at Rumah Sakit UmumPremagana Gianyar. The method used is a method of population (census) and data collectedby questionnaire. The analysis technique used is Structural Equation Model (SEM) AMOSVersion 20.Based on the results obtained conclusions include : there is significant influencebetween technology information to employee performance, there is significant influencebetween discipline to employee performance, there is significant influence between incentiveto discipline, there is significant influence between incentive to employee performance, thereis negative significant influence between the incentive to turnover and there is negativesignificant significant influence between turnover to employee performance in Rumah SakitUmum Premagana Gianyar.Keyword: information technology, discipline, incentive, turnover and performance

Evaluation The Effectivity Of Performance Management Online System To Improving The Employees Performance I Gusti Putu Anom Artawijaya; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 12 No 2 (2015)
Publisher : Universitas Pendidikan Nasional

The result of this research showed that, there is a positive relationship betweenvariables The Capability of Performance Management System and The Capability ofTechnology to the variables The Effectivity of Performance Assessment and also there is apositive relationship between variables Leadership Involvement/Manager and The Effectivityof Performance Assessment to thevariables Employee Performance.On the other hand, the variables of Leadership Involvement/Manager have nosignificant relationship to the variables The Effectivity of Performance Assessment and alsothe variables The Capability of Performance Management have no significant relationshipdirectly to the variables Employee Performance.Key words: Leadership Involvement/Manager, The Capability of PerformanceManagement System, The Capability of Technology, The Effectivity of PerformanceAssessment and Employee Performance.

Competency, Organizational Health, Job Career, Job Performance And Employees Turnover I Made Hadi Purnantara; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 12 No 2 (2015)
Publisher : Universitas Pendidikan Nasional

This research objective is investigate the influences among competency,organizational hygiene factor, career scaffold, employees’ job performance and employees’turnover intentions in The Seminyak Beach Resort & Spa. A survey was conducted among asample of 242 employees at the Seminyak Beach Resort & Spa through purposive sampledwith bipolar adjective scale questionnaire but only 189 qualified respondent data could betabulated, those were analyzed using Structural Equation Modeling via AMOS 22.0.According the result of the analysis, competency had positive and significantinfluence toward employees’ job performance (? = 0,228, CR = 2,759, ? =0,006) but it hadnegative influence toward career scaffold (? = -0,141, CR = -2,123, ? =0,034). Otherwise,organizational hygiene factor able to give positive influence toward career scaffold (? =0,840, CR =8,705, ? =***) and employees’ job performance (? = 0,206, CR =1,133, ? =0,257) but it had negative influence on employees’ turnover intentions (? = -0,162, CR = -0,914, ? =0,361). Also career scaffold as intervening variable able to give positive andsignificant influence for both employees’ job performance (? = 0,555, CR =2,919, ? =0,004)and employees’ turnover intentions (? = 0,605, CR =2,938, ? =0,003). In the meantime,employees’ job performance had positive and significant influence toward employees’turnover intentions (? = 0,492, CR =3,516, ? =***).The Research limitations/implications – Limitations in this research showed otheroutside factor still giving influence and it might be able to add more variables for nextresearch. Practical implications – The findings provide for a better understanding of howorganizational hygiene factor can control employees’ turnover intention and it as a trigger toboost employees’ job performance through career scaffold.Keyword : Competency, Organizational Hygiene Factor, Career Scaffold, Employees’ JobPerformance And Employees’ Turnover Intentions

Diversification Analyzes The Concept Of Branding And Promotion To Company Performance Alin Nesia; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 12 No 2 (2015)
Publisher : Universitas Pendidikan Nasional

This research is madeto determine whethera particular concept ofbranding andpromotion, could help to improve the company’s marketing performance. Apart from twovariables, which are location and marketer, there is also promotion that could improvecompany’s marketing performance. These three are intervening variables to help thecompany’s performance.From the results of research conducted using questionnaire data obtained from 128respondents, which questionnaire results were tabulated using Microsoft excel and processedby the method of Statistics Structural Equation Model ( SEM ) with 20.0 Amos programshowed that the eight criteria Goodness of Fit, there are three criteria are met and onecriteria is marginal. The results obtained after one modifying. Followed by data processingbetween variables can be seen that between five variables studied, the most powerfullvariable is the variable effectiveness of strategy execution. Promotion variable is the variablewith the highest score after the missed intervening variable ( direct effect ).With these results , we can conclude that PT. Arkadena need a strong team with thestrong concept diversification branding and promotion that should be decided by a goodstrategy execution to supporting the companies performance.Keyword : Location, Promotion, Diversification, Branding, Marketer,Strategy Execution,Company Performance

Peran Audit Dalam Pengendalian Internal Serta Pengungkapan Kerugian Material Untuk Good Corporate Governance I Wayan Sukariana; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 12 No 2 (2015)
Publisher : Universitas Pendidikan Nasional

The aim of this study is 1) To determine the influence of the competence of internalauditors on the disclosure of material losses Regional Development Bank (BPD) Bali, 2) Todetermine the influence of the objectivity of the internal auditors on the disclosure of materiallosses Regional Development Bank (BPD) Bali, 3) To determine the effect investment SDMon internal auditors to the disclosure of material losses Regional Development Bank (BPD)Bali, 4) To determine the effect Disclosure Losses Material for GCG (GCG) RegionalDevelopment Bank (BPD) Bali, 5) To determine the effect of Competence for GCG (GoodCorporate Governance) Regional Development Bank (BPD) Bali, 6) To determine theinfluence of objectivity to the GCG (GCG) Regional Development Bank (BPD) Bali, 7) Todetermine the influence of HRD investment to GCG (GCG) Regional Development Bank(BPD) Bali.The study found the effect of variable competence on the disclosure of material lossesare significant, 2) Effect of variable objectivity on the disclosure of material losses aresignificant, 3) Effect of investment variables HR on the disclosure of material losses aresignificant, 4) Effect of variable competence against the interest of good corporategovernance is a significant , 5) Effect of variable objectivity towards good corporategovernance are significant, 6) Effect of variable human resource investment to goodcorporate governance are significant, 7) Effect of variable the influence of HRD investment issignificant.Keywords: competence, objectivity, HR investments, the disclosure of material losses, andgood corporate governance

Komitmen, Kepuasan Kerja, Organizational Citizenship Behavior dan Kinerja Pegawai Kontrak I Ketut Widiastra; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 12 No 2 (2015)
Publisher : Universitas Pendidikan Nasional

In order to conduct the clean and good governance for excellent public services, theyhave to support with quality and profesionalism of human resources, responsibility, fair,honest, have a commitment, work satisfaction and loyalty. The purposes this research toexamine and analyze the influence of Commitment, work satisfaction, organizationalcitizenship behaviour (OCB) to contract workers performances.To examine the problem statements, spread the questionaries to 133 employes atDinas Pendapatan Bali Province. The data collected will analyze using structural equationmodelling (SEM). The results are fullfill GoodnessofFitIndexCriteria):Chi-square (c2 ) =107,246, Relatitive Chi-square (c2/df) = 1,192, Probability = 0,104, RMSEA=0,039, GFI =0,911, AGFI=0,866, TLI=0,981, CFI=0,986.The structural equation perform with the regression weight have 4 positives influenceand significance variables, there are committment to Organizational Citizenship Behavior(OCB), work satisfaction to Organizational Citizenship Behavior (OCB), work satisfaction tocontract workers performances, and organizational Citizenship Behavior (OCB) to contractworkers perfomances. Just one variable have negative value and significance, it iscommitment to contract workers performance. It's mean the committment is not affecteddirectly to contract workers performances, but through with Organizational CitizenshipBehavior (OCB). In other word, Organizational Citizenship Behavior (OCB) as interveningvariable between committmentandcontract workers performance.Theresearch contributions are measurement of employee performance at DinasPendapatan Bali Province are very important to do and the management give achievementsfor employee performance in obejectives and professional. This research also known thecommittment, work satisfaction and Organizational Citizenship Behavior (OCB) variableshave influences to employees performance. Cause of that, three variables must to continuedimplementation to achieved optimized and maximized value of employee performances andinline with management vision and purposess at Dinas Pendapatan Bali Province.Keyword : committment, work satisfaction, Organizational Citizenship Behavior (OCB),contract worker performances.

Co-Authors A.A. Inten Suastika Dewi Agung Indradinata Agung Nova Mahendra Agus Budi Priono Agus Fredy Maradona Agus Gunadi Agus Putu Abiyasa Agustiari, Ni Putu Nova Alin Nesia Anak Agung Intan Pramesti Anak Agung Ngurah Eddy Supriyadinata Gorda Anggraeni, Ni Putu Novi Angka, Andi Tenri Ary Puspitasari, Made Astuti, Kadek Ayu Astuty, Ni Made Ria Kurniasih Ayu Anggi Puspitadewi, Made Beggie, Eudoxia Hosiyana Brany Ferushita Dewi Chintia Rosdiana Dewi Cokorda Istri Inten Purwaningsih Cuwanditha, I Putu Dava Deden Acep Saefulloh Delinda Shisma Praswary Desak Made Wahyuni Desriana Dewi, Ni Putu Desyanta, I Gede Putu Rahman Devi Farela Devi, Dewa Ayu Yunia Dewa Ayu Etika Pertiwi Dewa Ayu Ketut Bintang Arbina Swari Dewi Prajayanti, Made Dewi Shintawati Kusnadi Dewi, Ayu Alit Cita Dewi, Ni Made Rosita Dewi, Ni Putu Tara Damayanti Diandini, Christine Dwipayani, Ni Gusti Ayu Kadek Eva Eka Widyastuti Fatima Hirawaty Ganaki Pusparani, Luh Made Diah Handayani, Luh Putu Dian Shavitri Handayani, Made Hans Andre Martinus Supit Hendhana, Sandra I Gede Ariguna Wijaya I Gede Sanica I Gusti Agung Ayu Surya Andanari I Gusti Ayu Suta Premawati I Gusti Putu Anom Artawijaya I Ketut Kanten I Ketut Widiastra I Made Adi Pranata I Made Gita Rivaldo I Made Hadi Purnantara I Nyoman Agus Suta Wijaya I Nyoman Andy Putra Bali I Nyoman Cakra Wibawa I Nyoman Doananda Samadiartha I Nyoman Subanda I Nyoman Sulistiana I Putu Gde Sukerta I Putu Kresna Saniscara Dewanta I Putu Teddy Noviana I Wayan Govinda Gotama Putra I Wayan Sukariana I Wayan Widana I.G.A Prita Dewi Maharani Ida Ayu Adi Cintya Dewi Kemenuh Ida Ayu Andini Wiandari Ida Ayu Desy Utami Pidada Ida Ayu Inten Arsriani Ida Ayu Oka Martini Ida Ayu Rat Widiari Ida Ayu Rat Widiari, Ida Ayu Rat Ida Ayu Rusmahadewi Ida Ayu Santi Permanasari Ida Bagus Nyoman Dwisuardinata Ida Bagus Raka Suardana Ii Lidyaningsih Indira, Indira Chintya Nik Arsana Putri Indra de Yong Irvan Khairil Solin Istikhomah Istikhomah Jayadi Putra, I Made Ngurah Bangun Jayanti, Dewa Ayu Novi Jayendra, Anak Agung Ngurah Juzer Juzer Kadek Ayu Astuti Kadek Ayu Saraswati Winarta Kadek Bobo Sanjaya Kadek Dina Yuliastari Kadek Wahyuni Andhityawati Kartini, I Gusti Ayu Intan Kemala, Gusti Ayu Diah Chandra Komang Adhi Restudana Komang Arie Putri Triyandani Komang Ayu Tri Handayani Komang Gita Krishna Murti Krismajayanti, Ni Putu Ari LA Sylvia Chandradevi Widana Leo Agung Puri Bowo Laksono Luh Asri Martani Luh Gde Intan Pradnyamita Luh Nidiacitra Luh Putu Ayu Wulandari Luh Putu Dian Shavitri Luh Putu Mahyuni Luh Putu Mahyuni Made Adi Guna Mertawan Made Ayu Anggi Puspitadewi Made Bayu Krisnamurti Made Resta Handika Made Vera Kristanti Dewi Mahadewi, Desak Tri Mahyuni, Luh Putu Melianthi, Ni Kadek Indah Miranda Devi Sonnya Lomi Muhammad Miftahudin Zein Murti, Komang Gita Krishna Nadira, Sofia Naomi Theresia Setiawan Ni Kadek Mita Ayu Wandari Ni Kadek Mita Ayu Wandari Ni Ketut Yunita Wulan Dewi Ni Komang Meita Sari Ni Luh Novi Arianti Ni Luh Putu Ari Dharma Laksmi Ni Luh Putu Desi Riadevi Ni Luh Putu Manasaputri Indrasawarni Ni Luh Putu Suarmi Sri Patni Ni Made Ari Anggita Pradnyawati Ni Made Ayu Trisna Dewi Ni Made Puriati Ni Made Vivi Cintya Dewi Ni Made Widani Ni Nyoman Citasti Ni Nyoman Triningsih Ni Putu Ayu Indira Yuni Ni Putu Desriana Dewi Ni Putu Nina Eka Lestari Ni Putu Novia Periantini Ni Putu Santhi Widiasih Ni Putu Sintha Devi Yogandhi Ni Putu Sri Utami Dewi Ni Wayan Duarsih Kusumadewi Ni Wayan Ika Widyastuti Ni Wayan Novi Budiasni . Ni Wayan Sinta Wahyuni Nidiacitra, Luh Nila Febrianti, Ni Made Nuke Paulin Sinungan Pande Devi Monica Parwati, Ni Luh Heka Permana, Fauzia Putri Wahyu Prananta, Putu Resta Wira Prasetiyo, Heri Priskila, Selvy Puriati, Ni Made Putri Devi Febryanti, Ayu Putu Agus Ray Karunia Putu Ayu Sinthia Adnyasuari Putu Bagus Adi Wibawa Putu Bella Cytnhia Dian Utami Putu Dian Restiana Dewi Putu Han Widiatmika Putu Sri Maharini Putu Vera Wulandari Ramia Adnyana Reditiya, I Dewa Dalem Siwa Reinhard Habonaran Nainggolan Retnowati, Putu Ayu Ricky Setiawan Samin Sandra Hendhana Sanjaya, I Gede Wira Saputra, Upayana Wiguna Eka Selvy Priskila Setiawan, Epan Shuka Oyagi Silviana Melda Kolo Sinniati Sinniati Sinniati, Sinniati Sri Artini, Ni Made Sri Pujarini, Ni Gusti Ayu Made Sutrisna, I Putu Belly Taufan Halim Taufan Yudhistira Theresia Setiawan, Naomi Tiwik Setyawati Tjokorda Gde Agung Wijaya Kesuma Suryawan Umarsihad Said Utami, Ketut Aryati Utami, Putu Bella Cytnhia Dian Wicaksono, Katon Widana, LA Sylvia Chandradevi Widhi Nugraha Wardana Widhiawati, Ni Luh Cindy Widiasih, Ni Putu Santhi Widnyasari, Ni Wayan Diah Wulandari, Luh Putu Ayu Wulandari, Nyoman Trisna Wulansari, Ida Ayu Komang Yudiastra, Putu Pande Yuniartha, I Putu Ngurah Bagus Yurika Santika Dewi Zakiya Umami

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